Storage Part1

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© 2004 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

HP StorageWorksEnterprise Virtual Array

Simon Brassington

UK Product Manager EVA, HP



March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 2

Addressing business needsby…

Business

Information Technology

Putting Information to Work

Powerfully Simple,Reliably Resilient

Business and IT synchronized to capitalize onchange




Toughest storage challenges

• Run 24x7 operations(BC&A)

• Comply with regulations

• Simplify infrastructuremanagement

• Consolidate servers

and storage

• Create an infrastructurethat can adapt




EVA4000/6000/8000

• Product Description− New and improved EVA Storage

System family• EVA Features

− Three family members for a range of prices, storage capacities and performance

− New controllers with improvedperformance, higher capacity support,larger cache, more FC ports

− Ease-of-use management software providehigh performance, easy expansion, withIndustry leading virtualization features

− Support of Industry popular multi-pathfailover software

− Support of native HBAs− High redundancy features designed for

high availability

EVA4000

EVA6000

EVA8000

New features




EVA4000/6000/8000

• EVA40004 disk enclosures56 disks max 56 x 300 GB 10K = 16.8 TB56 x 250 GB FATA = 14.0 TB56 x 146 GB 15K = 7.8 TB

• EVA60008 disk enclosures, w FC loop sws112 disks max 112 x 300 GB 10K = 33.6 TB112 x 250 GB FATA = 28.0 TB112 x 146 GB 15K = 15.7 TB

• EVA800012 disk enclosures in a cab 18 disk enclosures w expansion

ca

b168 disks max 240 disks max168 x 300 GB 10K = 50.4 TB 240 x 300 GB 10K =72.0 TB

168 x 250 GB FATA = 42.0 TB 240 x 250 GB FATA = 60.0 TB168 x 146 GB 15K = 24.5 TB 240 x 146 GB 15K = 35.0 TB

EVA40002C4D

EVA60002C8D

EVA80002C12D




EVA Enhancement Benefits

Tighter product integration

Assured availability

Meet SLAs and application uptime

Solutions integration(NAS, EML, MC/CLX)

Reduced complexity throughstandardization

Simplify environment

Industry-standard HBA &multipath failoversupport

Common replication management

Increased automation

Eliminate errors

Reduced management costs

Unified replicationmanagement(Replication SolutionsManager)

Simplified array management

Less time managingReduced management costs

Easier-to-usemanagement software

(Command View EVA)

Deliver SLAs with faster performanceand increased scalability

Do more for less

Improved TCO

Improved array I/O andcapacity


http://slidepdf.com/reader/full/storage-part1 7/29March 8, 2005 HP StorageWorks Enterprise Virtual Array (EVA) virtualization 7

180/290

360

10,000

13,000

EVA

4000(56 disks)

34,20027,60015,90010,000OLTP (60r/40w)(iops @ 30 ms)

360/500

720

26,000

EVA

6000(112disks)

160/150

525

48,000

EVA

5000(240 disks)

600/500

1300

54,500

EVA

8000(240disks)

130/145Sequential

Writes(MB/s) (RAID1/RAID5)

340Sequential

Reads(MB/s)

13,000

Random Reads(iops @ 30 ms)

EVA

3000(56 disks)

Workload

4000/6000/8000Delivering Higher Performance for Customers &Applications

2 x I n c r e a

s e !

2 5 0 - 3 7

5 %

I n c r e a

s e !

> 2 0 0

%

I n c r e a

s e !

1 4 0 - 3 4

0 %

I n c r e a

s e !



EVA3000/5000 vsEVA4000/6000/8000

2GB / 2GB / 4GB512MB / 512MBPolicy memory (/cont pair)

2 / 2 / 21 / 1Cache mirror ports

290 / 500 / 500145 / 150I/O Write Bandwidth (R5), max

2GB / 2GB / 4GB2GB / 2GBCache (/cont pair)

4 / 4 / 84 / 4Host Ports, # (/cont pair)

2 / 2 / 22 / 2Host Ports, Speed

4 / 4 / 84 / 8Device Ports, # (/cont pair)

2 / 2 / 22 / 2Device Ports, Speed

no / yes (2) / yes (4)no / yes (4)Back-end switch

3U / 143U / 143-1/2” FC Device shelf/# disks

3U / 143U / 14FC Bulk Drives shelf/#disks

1-4 / 4-8 / 2-181-4 / 2-18Device shelves, #

8-56 / 16-112 / 8-2408-56 / 8-240SS # disks, min-max

360 / 650 / 1300340 / 525I/O Read Bandwidth, max

13,2001 / 26,0001 / 54,000113,2001 / 48,0001Random Read I/O

EVA 4000/6000/8000EVA3000/5000

1

With max number of drives attached



Replication with the EVA

• Product Description− Replication Solutions Manager

(RSM) for the full EVA family

• Business Continuity ProductFeatures− Virtually Capacity-Free Snapshot−

Virtually Instantaneous Snapclone− Cross Vraid Snapclone, Vsnap and

Snapshot− Snapclone to different disk groups− 3-Phase Snapclone− Instant Restore

• Continues Access ProductFeatures− Synchronous/Asynchronous

Replication− Multiple Relationships− Inter-connect support

− Cross Array Replication− CLX Metro and Continental

New features

EVA3000/ 4000

Configuration, Discovery, Events &Monitoring, Automation

HP Replication Solutions Manager

Cont.

Access

Bus.Copy

EVA8000

MSA1000/ 1500

EVA5000/ 6000

Soon!



us ness opy an on nuousAccess EVA new features and

benefits

• Protects existing investments and enhancesbusiness continuity planning objectives byallowing replication among the full EVA family

Continuous Access:Cross Array Replication

• Integrates cluster services and disaster recovery

into a seamless, high availability solution toensure continuous uptime.

Continuous Access:CLX, Metro andContinental Clusterintegration

• Ensures that a source volume can be restored,with a few clicks

• Virtually instantaneously saves valuableinformation

Business Copy: Instant

Restore

• Speeds up the Snapclone creation process by pre-allocating the Snapclone container

• Same technology is also used to support theInstant Restore feature and HP Fast RecoverySolution

Business Copy: 3-PhaseSnapclone

• Replication Solutions Manager now manages bothBusiness Copy and Continuous Access

• One unified, easy to use GUI on the full EVA family

• Dramatically simplifies managing replication andresults in significantly better resource utilization

Replication SolutionsManager (RSM) for thefull EVA family

Benefit Technology

New



The value of virtualization

• Easy-to-use intuitiveweb interface

• Unifies storage intoa common pool

• Effortlessly createvirtual RAID volumes(LUNs)

• Significantly increaseutilization and reducestranded capacity

• Enterprise-classavailability

• Dynamic pool andVdisk (LUN) expansion

• No storagereconfiguration downtime

• Vraid striping acrossall disks in disk group

• Eliminate I/O hot spots• Automatic load leveling

Gain ease of use – lowertraining and managementcosts

Improve applicationavailability – happy,productive customers

Store more in what

you paid for – buy less

Improve performance– service more

customers



higher utilization = cost

savings

DAS

T B

p u

r c h a

s e d

1.75 TB

utilized

Networked

Storage

3 TB

utilized

Virtualization savings of

additional $150,000

Networked

Storage +

Virtualization

4.5 TB

Utilized

Use more of thestorage you paid

for

30% 50% 75%Utilization

6 TB

6 TB of raw storage. How much is actuallyused?

DAS to SAN savings of

$200,000

What is bettercapacity utilizationworth to yourbusiness?



DAS to SAN savings of $1.2M annually

300 GB/admin

Manage even more with less

DAS T

B p

e r A d m

i n i s t r

a t o r

S t a

f f R e

q u i r e

d

15

NetworkedStorage

1,500GB/

admin

3

Virtualization savings

of $200K annually

NetworkedStorage +

Virtualization

4,500+GB/

admin

1

What is simplifiedmanagement worth to your

business?

The challenge: Manage 4.5 TB (4,500 GB) of storage

Annualsavings



Customer needs

• Customer continue to demand:−More performance – more users, more

demanding applications

−More storage capacity - applications are

gobbling up storage – e-mail, digital imaging,electronic everything

−More availability and more data replication –can’t afford to go down, so need to beredundant, redundant, redundant

−Lower TCO – always looking to reduce costs in avery competitive business environment

−Easier to use – can’t afford expensive training



equipment…

it’s the cost of management

Increasing Data Volumeand Value

ManagementGAP

IncreasingStorage

ManagementCost

DecreasingStorage

Technology Cost

$1.00 Equipment

$3.50Management



Building an EVA Solution Stack

•Storage Management cost are growing•Capacity growth is exponential•Application demand higher performance•Repurposing and tiered storage

•Dynamic allocation of capacity

•Reduced storage capacity investments

•Instant Data Mining/Application testing•Data integrity and excellent data protection

• Storage Growth•EVA4000/6000/8000•Virtualization with Ease of Mgmt

•Capacity Growth•High Performance•

• Business continuity

•Business Copy for EVA•Data Protector

Customer Needs/Concerns

•Application availability•Disaster tolerance•Consolidation of Backup sites•Replication across Heterogeneous arrays

• High Availability•Continues Access EVA•Cluster/Metro/ContinentalExtension•FRS/ZDB solutions•Storage Mirroring

• SAN Management•Insight Manager (no charge)•Storage Essentials (SE)

•Simplified IT infrastructure management•Integration of Server and Storage Mgmt.•Comprehensive SAN mgmt

EVA Solutions Stack – Key

Products and features• Application Integration•Oracle/SAP/Microsoft BestPractice white papers

•Data integration with Application (SE)•Improved data availability and integrity•Performance optimization



Online/Nearline SolutionPositioning

XP + ESL E-Series

MSA +MSL

Outstanding TCO

Up to 72 T Bytes

• Storage consolidation+ disaster recovery

• Simplification throughvirtualization

• Windows, HP-UX, Linux, +more

Always-on Availability

Up to 149 T Bytes

• Data center consolidation+ disaster recovery

•

Large scale Oracle/SAPapplications• HP-UX, Windows, + 20

more including mainframe

• WEB, Exchange, SQL• Simple DAS-to-SAN (ProLiant)• Windows, Linux, Netware +

more

Scalability

A g g r e g a t e

T h r o u g h p u t EVA4000

+ EML103e

EVA6000+ EML245e

EVA8000+ EML

Low Cost Consolidation

Up to 24 T Bytes

Enterprise File ServicesClustered Gateway

EVA andEML family

New!



For further information

• Visit www.hp.com/go/storage

This document contains

proprietary information, whichis protected by copyright. Nopart of this document may bephotocopied, reproduced, or

translated into anotherlanguage without the priorwritten consent of Hewlett-

Packard. The informationcontained in this document is

subject to change withoutnotice.

http://www.hp.com/go/storage





Programs,

Promotionsand Incentives



ENSA Customer “Sweet Deals”Promotions & Prize Drawing

Setup:

• Hand-out cookie tin box at registration – message:

HP StorageWorks EVA disk array and

EML tape library

Stop by the EVA/EML Demo at the HP booth to get

your sweet deal on these new HP products.

• At booth, customers have to attend an EML ANDEVA demo

• Following the demo they validate registration flyerhighlighting the promotion offer and are eligible toalso win:

− Win an EML / EVA for your company and aplasma screen for the individual attendee

• Prize draw to take place Wed., June 1st by NealClapper

• Signage to support promotion will be available atdemo stations to direct attendees



H2 Customer “Sweet Deals”Promotion

• Customer promotion on EVA and EML

• Announcement at ENSA – driven throughoutFY2005

•

Promotional Offer:−Sweet Deal Customer Promotion #1

•Buy EVA with 2TB capacity before Oct. 31st,and get 1TB of Business Copy for free

−Sweet Deal Customer Promotion #2•Purchase an EML before October 31st, 2005

with at least 2 drives and get Command View TL EML for free!



HP Channel Partner Incentive

• OMEGA Reference Site Channel PartnerIncentive−Partners

• Submit an HP reference featuring an EVA next

generation with an EML tape library and get an OMEGASeamaster watch!

• Valid on sales from April 11, 2005 – October 31, 2005

−Configurations• EVA with min. 2TB of capacity

• EML with min. 2 drives−Partner will be mentioned in reference

documentation




Other Promotions

• Trade-in program−Re-Launch of EVA trade-in program on May 16th

− Trade-in against new EVA4/6/8

• Launch of EVA3000 low cost bundle

−Penetration into Small business segment




BackupSlides




Market trends

• Total storage capacitycontinues to grow• Cost/GB of storage continue to

decline• Storage is getting easier to use

− Training of personnel is at apremium

• Open systems demandinteroperability and flexibility

• Increased awareness of data

vulnerability− Global concerns against terrorism

• IT centers under increasing24x7 demand availability

• Increasing global reach, e-

business and e-customerservice




What are the customeropportunities?

•Customer profile−Mid range to

Enterprise segment−Heterogeneous SAN

environment−More than 5TB of storage

•Influencing factors

−Management andgrowth in storageenvironment

−Cost to storageownership

−Availability of storage

• Size−Enterprise and mid-

range

•Vertical industries−All industry verticals

Corporateworkgroups

Internet

installationsSophisticated

SMBs

Enterprise

data centers




How do I identify likelycustomers?

• Primarily a Windows basedserver/client environment

• Oracle/SAP/Microsoft/SQL/Exchange

Applications

• Not ready to deploy a storagearea network (SAN)

• Reduces cost of ownership byincreasing utilization andimproving usage of assets

Attitudes/beliefs

• Optimizing IT resources• Have a low tolerance fordowntime

Culture

• Non IT positions• Storage and databaseadministrators

Titles/roles• Small, medium businesses• Enterprise and mid-rangeSize

• An industry where HP SANstorage is not typically deployed

• Large Corporations in financialservices, governmentagencies, telecom, and retail

Industry

• Less than 400 environment• Experiencing rapid storage

growth

Organization

characteristics

• Not ready to move away fromdirect attached storage (DAS)

• SAN infrastructure• Single or Multiple Data

Centers• Multiple Operating systems

Technicalinfrastructurecharacteristics

• Do not need file serving, printserving, or SAN-based storageresources

Businesscharacteristics

Non-likely customerLikely customer




Key Customer Benefits

Simplicitywithout

Compromise

Changewithout

Chaos

GrowthwithoutLimits



Build you solutions with HPStorageWorks

•Storage Management cost are growing•Capacity growth is exponential•Application demand higher performance•Repurposing and tiered storage•Dynamic allocation of capacity

•Reduced storage capacity investments•Instant Data Mining•Data integrity and better data protection

Customer N eeds/C oncerns

•Application availability•Disaster tolerance•Consolidation of Backup sites•Replication across Heterogeneous arrays

•Simplified IT infrastructure management•Integration of Server and Storage Mgmt.•Comprehensive SAN mgmt

•Data integration with Application•Improved data availability and integrity•Performance optimization

•HP Arrays•EVA4000 – up to 16.8TB•EVA6000 – up to 33.4 TB•EVA8000 – up to 72.0 TB•SAN infrastructure

•Backup Infrastructure•MSL, EML, ESL, VLS

•Appropriate data protection Software• Tiered Storage FATA (or add. Capacity)

•Additional Arrays for replication

•EVA4000/6000/8000•Long distance infrastructure•Software package for Application uptime•Additional Backup hardware (if needed)

•M an a g em ent t o ol s

• S t or a g eE s s ent i al pl u g-i n s

•Application integration•HP StorageWorks Alliances

•HP S er vi c e s :

•HP I nf r a s t r u c t ur e s e

r vi c e s

•HP Mi s s i on C r i t i c al s er vi c e s

•HP Hi gh A v ai l a b i l i t y

s er vi c e s

•I nf or m at i onL i f e C y c l eM

an a g em ent

•R I S S

•F S E

•MA S

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