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<Insert Picture Here> Story. Strength. Strategy. Fundamentals of JD Edwards EnterpriseOne. Lyle Ekdahl Vice President  Product Strategy  Oracle JD Edwards EnterpriseOne
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Story. Strength. Strategy. Fundamentals of JD Edwards EnterpriseOne.

Lyle EkdahlVice President Product Strategy Oracle JD Edwards EnterpriseOne

The following is intended to outline our general product direction. It is intended for information

purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any

material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any

features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3

Topics. JD Edwards EnterpriseOne

Our StoryNew Customers. More Upgrades. Growing Ecosystem.

Our StrengthAn evolving product line that leverages Oracle.

Our StrategyPlanned releases and incremental delivery.

Closing Remarks

Q + A

4

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Our Story.The Background of JD Edwards EnterpriseOne

5

JD Edwards EnterpriseOne is …

… a proven ERP software suite of pre-integrated business applications – with extensive core, operational and specific industry functionality for organizations of any size – engineered for:

Rapid deployment

Low total cost of ownership

Flexible configuration

Scalable growth

Technology choices

Additional integrations

6

Embedded DNA Drives JD Edwards EnterpriseOne

Functionality

Integrate

Scale

Integrated

Total Cost of Ownership

Flexible

Choice?

History

Speed

+

=

$

Global

Industry Focus

Green

7

Integrated. Pre-Built Horizontal Architecture Connects All Modules

Individual JD Edwards EnterpriseOne Applications Module

JD Edwards EnterpriseOne Tools Layer

8

Flexible. Configure System to Business Requirements with Soft Coding

UDC 1 --------

UDC 2 --------

UDC n -------

Record 1

Record 2Record 3Record 4

Data Selection

User Defined Field ValuesProcessing Options

Option 1

Option 2

Roles and Responsibilities

9

Fast. Configure and Deploy Quickly to Realize Value Sooner

Oracle Business Accelerators for JD Edwards EnterpriseOne

Wizard Template+

10

Choice. Run JD Edwards EnterpriseOne with Popular Technologies

Database

Hardware

O/S

Browser

11

+

Scale. Business: Add Applications and Users with Initial Architecture

Individual Applications Module

JD Edwards EnterpriseOne Tools Layer

Initial go-live

Phase 2

Phase 3

Business Growth

+ + + +

+ + +

+

Increase Users as Needed

12

Scale. Technology: Add Capacity with Initial System Design

Initial go-live

+ +Phase 2

Phase 3+ +

Phase 4+

13

Functionality. One Suite of Extensive Core and Deep Industry Features

Core Operations

Supply Chain Mgt

Industry Specific$

Financial Management

Analytics

Order Management

Human Capital Management

Customer Relationship Management

Supply Chain Planning

Supply Management (Procurement)

Supply Chain Execution (Logistics)

Manufacturing

Project Management

Capital Asset Management

Real Estate and Home Construction

Food and Beverage Producers (Agribusiness)

14

TCO. Low Total Cost of Ownership Adds Lifetime Business Value

Low TCO $

Single database and model

Single integrated tool and application

infrastructure

Single application space covering major business

functions

Single UI paradigmCustomer inputs

Regulatory inputs

Technology inputs

Acquisition inputs

Less IT support staff

Simplified cross function, multi role use

More resources for other needs and efforts

15

Integrate. Connect Oracle, Legacy, Home and Third Party Applications

ISVISV

Oracle AIA (PIP) Direct Batch Third Party

LegacyLegacyCustomCustom

16

Global. Global Ecosystem. Global Resources. Country Localizations.

JD Edwards Development Office or Campus

Customers Partners Employees

17

Focus. Key Industries Guide Product Development

Engineering and Construction (Projects and Services)

CPG (Agriculture and Consumables)

Manufacturing and Distribution (Wholesale Distribution)

Asset Intensive(Energy, Resources, Real Estate)

18

History. 3+ Decades of ERP Leadership.

9.08.128.11 SP1

8.0Xe

B7.3.3B7.3.2B7.3.1

A7.3 A8.1 A9.1

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

B7.1.2

8.9 8.10 8.11OneWorld

Xe v2 ERP8 ERP9

JD Edwards Corporation (1977 to 2003)

PeopleSoft Corporation (2003 to 2005)

Oracle Corporation (since 2005)

JD Edwards World

JD Edwards EnterpriseOne

OraclePeopleSoft

1977 2003 2005

JD Edwards Corporation

19

Green. Across our company, products and customers.

Corporate Customers Software

Oracle implementing recycling, energy reduction,

mass transit and paper reduction policies

JD Edwards customers offer green oriented

products and services

Embedded ERP functionality for supporting environmental

data and efforts

20

The Complete Picture of JD Edwards EnterpriseOne Integrated Functionality Choice Low TCO Scale Fast

Core Operations

Supply Chain Mgt

Industry Specific$

21

Providing Complete Solutions for Companies that …

Have Customers

Spend Money

Buy Things

own Property and Assets

Manage People

move and store Things

Make Things

care about Compliance

22

The JD Edwards EnterpriseOne Footprint. For Fast Growing Businesses of any Size …

Financials

Analytics

Human Capital Management

Customer Relationship Management

Capital Assets

Tools and Technology

Manufacturing

Supply Chain Planning

Supply (Procurement)

Supply Chain Execution

Projects

Real Estate and Home Construction

Food and Beverage Producers

Order Management

23

… integrated for General Business Operations …FINANCIAL MANAGEMENT: Financial Management (General Ledger Accounts Payable Accounts Receivable Fixed Asset Accounting Advanced Cost Accounting) Expense Management

FINANCIAL MANAGEMENT: Financial Management (General Ledger Accounts Payable Accounts Receivable Fixed Asset Accounting Advanced Cost Accounting) Expense Management

ANALYTICS AND BUSINESS INTELLIGENCE: Plant Manager’s DashboardFinancial Management and Compliance Console

ANALYTICS AND BUSINESS INTELLIGENCE: Plant Manager’s DashboardFinancial Management and Compliance Console

HUMAN CAPITAL MANAGEMENT: HCM Foundation Human Resources Time and Labor Payroll Self-Service (Employee and Manager) eRecruit

HUMAN CAPITAL MANAGEMENT: HCM Foundation Human Resources Time and Labor Payroll Self-Service (Employee and Manager) eRecruit

CAPITAL ASSET MANAGEMENT: Work Order Management Resource Assignments Equipment Cost Analysis Condition Based Maintenance

CAPITAL ASSET MANAGEMENT: Work Order Management Resource Assignments Equipment Cost Analysis Condition Based Maintenance

TOOLS AND TECHNOLOGY: Tools Oracle Technology Foundation IBM Technology Foundation Oracle BI Publisher (XML Publisher)

TOOLS AND TECHNOLOGY: Tools Oracle Technology Foundation IBM Technology Foundation Oracle BI Publisher (XML Publisher)

ORDER MANAGEMENT: Advanced Pricing Agreement Management Sales Order Management Product Variants Demand Scheduling Execution

Configurator

ORDER MANAGEMENT: Advanced Pricing Agreement Management Sales Order Management Product Variants Demand Scheduling Execution

Configurator

CUSTOMER RELATIONSHIP MANAGEMENT: CRM Foundation Sales Order Management Sales Force Automation Advanced Pricing Multi-Channel Interaction Manager Solution Advisor Case Management

Customer Self-Service Branch Scripting PIM Synch

CUSTOMER RELATIONSHIP MANAGEMENT: CRM Foundation Sales Order Management Sales Force Automation Advanced Pricing Multi-Channel Interaction Manager Solution Advisor Case Management

Customer Self-Service Branch Scripting PIM Synch

24

… with Supply Chain and Industry Strength.

MANUFACTURING: Demand Flow® Manufacturing Manufacturing Management (PDM ETO Foundation Shop Floor Management) Requirements Planning Quality Management Configurator

MANUFACTURING: Demand Flow® Manufacturing Manufacturing Management (PDM ETO Foundation Shop Floor Management) Requirements Planning Quality Management Configurator

SUPPLY CHAIN PLANNING: Supply Chain Business Modeler Production Distribution and Planning Production Scheduling Order Promising

Strategic Network Optimization

SUPPLY CHAIN PLANNING: Supply Chain Business Modeler Production Distribution and Planning Production Scheduling Order Promising

Strategic Network Optimization

SUPPLY CHAIN EXECUTION: Transportation Management Inventory Management Warehouse Management Advanced Stock Valuation

Bulk Stock Inventory RFID Processor

SUPPLY CHAIN EXECUTION: Transportation Management Inventory Management Warehouse Management Advanced Stock Valuation

Bulk Stock Inventory RFID Processor

SUPPLY MANAGEMENT: Buyer Workspace Agreement Management Procurement and Subcontract Management Supplier Self-Service Operational Sourcing Requisition Self-Service

SUPPLY MANAGEMENT: Buyer Workspace Agreement Management Procurement and Subcontract Management Supplier Self-Service Operational Sourcing Requisition Self-Service

REAL ESTATE AND HOME CONSTRUCTION: Real Estate Management Advanced Real Estate Forecasting Homebuilder Management

REAL ESTATE AND HOME CONSTRUCTION: Real Estate Management Advanced Real Estate Forecasting Homebuilder Management

PROJECT MANAGEMENT: Project Costing Project Change Management Contract and Service Billing Project and Government Contract Accounting

PROJECT MANAGEMENT: Project Costing Project Change Management Contract and Service Billing Project and Government Contract Accounting

FOOD AND BEVERAGE PRODUCERS: Grower Management Grower Pricing and Payments Blend Management

FOOD AND BEVERAGE PRODUCERS: Grower Management Grower Pricing and Payments Blend Management

New in release 9.0

25

Built for Meeting Industry Business Requirements

$ Core

Operations

Supply

Chain

ABCIn

dustry

Vertical Integration

Horizontal Integration

JD Edwards EnterpriseOne Industry Module Other Oracle Applications Products

26

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Our Strength.JD Edwards EnterpriseOne Global Growth

27

Continued Growth and a Healthy Ecosystem.

Sales (Y/Y growth sales revenue)

Deals (total count)

Customers (net-new by count)

+ double digit + >1,000 + hundreds

Data FY08/FY07

28

FY08 Customer Success. A Small Sampling.

Consumer Packaged Goods Manufacturing & Distribution Engineering and Construction

Agriculture, Food and Beverage ProducersNatural

Resources Real EstateTravel and Transport

Green Energy

Silver Maple Inc.

29

FY09 Q1 Success. Continued Growth.

Northwest Company Net-New CPG USA

Avon Install Base CPG USA

Navajo Nation Gaming Net-New Travel/Tourism USA

RiceTec, Inc. Net-New Agriculture USA

Mitsubishi Foodtech Net-New Mfg Japan

Gabetti Install Base Real Estate Italy

Jipangu, Inc. Net-New Nat Res Japan

Hulic Net-New Real Estate Japan

Debbas Industries Net-New Distribution Lebanon

30

FY08: Global Customer Growth, Product Investment

planned expansion FY09 – FY10

expansion

expansion

localization investments

phase 2 plan

Apex Silver

31

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“JD Edwards EnterpriseOne enables us to be very lean. We feel like Captain Kirk on the Enterprise, where we have these wonderful applications and systems that can handle whatever anybody’s going to

throw at us.”

Gary JabaraFounder, President and CEO

Mobilitie

New Commercial Real Estate Customer

32

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“We found JD Edwards EnterpriseOne software easily adaptable to our industry and

user friendly. Superior technology coupled with excellent technical support will save REG precious time and provide us with a significant

cost savings.”

Jeff PattisonCFO

Renewable Energy Group

New Biofuels Production, Distribution Customer

33

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“With JD Edwards EnterpriseOne and our partner’s business expertise, the City of Redmond is poised

to move forward as technology changes and continually impacts the way we do business.”

Linda HermansonInformation Services ManagerCity of Redmond, Washington

New Public Sector - Oracle Accelerate Customer

34

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“D-M-E Company and Milacron, Inc. chose JD Edwards EnterpriseOne system because it

provides a new level of flexibility that allows us to contribute to our customers’ success, every step of

the way. We will continue to leverage these applications as we continue to expand our

business at home and abroad.”

Dave Lawrence President,

Global Mold Technologies D-M-E Company

Customer migration from JD Edwards World

35

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Our Strategy.JD Edwards EnterpriseOne’s Ongoing Investment

36

Oracle and the JD Edwards Strategy

1) Applications Unlimited

2) Oracle Solution Footprint

3) The Next Generation (Fusion Infusion)

37

Whatever Customers Decide, Oracle Will Take Care!

Oracle Offers Businesses a Choice

Continue with current, supported applications system which will be protected and extended indefinitely into the future

Based on your business requirements and timeline, upgrade to Oracle Fusion Applications

1

2

38

Oracle’s Next Generation of Business Applications is Called

Fusion Applications

An Integral Part of Oracle’s Fusion Trilogy: Architecture Middleware Applications

39

Oracle’s Application Strategy

More Value Less Complexity

More Flexibility Less Cost

More Choice Less Risk

Comprehensive Industry Portfolio

Standards-Based Architecture

Designed to Work Together

CompleteComplete OpenOpen IntegratedIntegrated

40

ServicesApplication Integration Architecture

Enterprise 2.0Common BI

Putting You on the Path to The Future.

Extensions and Upgrades

Oracle Fusion MiddlewareOracle Fusion Middleware

New ApplicationsNew Applications

Applications UnlimitedApplications Unlimited

41

Winning JD Edwards Release Strategy Industry Theme Coupled to Broad Footprint Investment

Oracle Release

Industry Theme

New Products for Theme

Broad Footprint Activity

9.0 (2008)

Project Management (E&C, Govt. Contractors, Professional Services)

Project and Government Contract Accounting

8.12 (2006)

Food and Beverage Producers

Grower ManagementGrower Pricing and PaymentsBlend Management

Incremental and Additive Enhancements

8.11 (2005)

Industrial Manufacturing

Demand Flow Manufacturing

42

On-Going Investment for Business Benefits. One Goal – More Enterprise Business Value for Success.

Acquired Oracle Apps

AIA

Fusion Apps

Data Warehouse

Oracle Business

Intelligence Apps

Fusion MiddlewareCore

13

4

5

2Technology

43

More Oracle Business Solutions. More Best-of-Breed Solutions for JD Edwards.

Roadmap subject to change without notice. The above is intended for information purposes and may not be incorporated into a contract.

Oracle Applications

Third Party/Legacy

Future Acquisitions

ON-DEMAND

44

Why Release 9.0 Matters More Than Ever

9.0 demonstrates Oracle’s strong commitment to JD Edwards EnterpriseOne

9.0 delivers the right value to customers in an uncertain economy

9.0 developed with an unparalleled level of quality testing

Release

Release9.09.0

45

Additional Industry Investment in Traditional, Core JD Edwards Segments in Release 9.0

Financial ManagementMore allocations include burdeningDefine data relationships between business dataMore expense management optionsBetter general ledger performance

Order ManagementComponent level processing with components of kits as individual itemsComponent substitution replaces one item with another as neededKits on blanket and quote orders give customers set quantities at set prices.

Release

Release9.09.0

46

Additional Industry Investment in Traditional, Core JD Edwards Segments in Release 9.0

Human ResourcesLabor descriptions for contract labor categoriesCompliance with CAS accounting standards for time entry to payroll and G/L

Timecards, Payroll ManagementTimecard corrections to adjust billing with complianceTotal Time Accounting method adjusts salaried employees’ timecards for payroll and labor billing accuracyRule driven calculations for payroll

Release

Release9.09.0

47

Additional Industry Investment in Traditional, Core JD Edwards Segments in Release 9.0

Industrial ManufacturingDynamic configurator has instant feedback with valid options/questionsPrice/cost adjustments using dates provides transaction date flexibilityComponent purchase orders at order entry automatically processed

Release

Release9.09.0

Food and Beverage ProducersEnhancements for harvesting operations, maturity dates, weigh tags, mass contract updates

Added blend management ability for samples, lots, trial blends and more.

48

Additional Industry Investment in Traditional, Core JD Edwards Segments in Release 9.0

Home BuildersVendors-on-the-fly designate vendors for takeoff contractsCost allocations for closing worksheetsNational purchasing agreements with designated suppliers and costs

Release

Release9.09.0

Real Estate ManagementAdded expense participation for added lease scenariosDistinguish between physical and economic occupancyGross up processing with tenant exclusions; leased, not occupied space

49

Lower TCO. More Choices. Happier Users. JD Edwards EnterpriseOne Tools 8.98

Release Goal Delivered Results

Reduce TCOBetter monitoring of batch jobs

Easier customization deployment

Faster installation

Improve user experience

Improved look and feel

Better user controls of reporting

More efficient use of screen real estate

Leverage more Oracle technology

Support for Oracle VM

Oracle BI Publisher for interactive reporting

Oracle Database for local data

ToolsTools8.98

8.98

50

User Interface Matches Oracle SWAN Standards Easier to Use. Helps Users with other Oracle Applications.

ToolsTools8.98

8.98

Lock Toolbars

Better Error Notification

51

JD Edwards EnterpriseOne Roadmap Release Strategy - “Incremental Value Delivery”

9.0

8.98

App

licat

ions

Tool

s

9.1

8.99

2008

9.0.1

8.98.1 8.98.2 8.98.3 8.98.4 8.98.5

2009 2010 2011 2012

9.0.2

Roadmap subject to change without notice. The above is intended for information purposes and may not be incorporated into a contract.

52

Embedded BI in JD Edwards EnterpriseOne Actual Prototype Example using Financial Management

Roadmap subject to change without notice. The above is intended for information purposes and may not be incorporated into a contract.

JD Edwards EnterpriseOne OBIA Report

Evaluating Customer

Account BalanceIncrease

Credit Limit

Review Percent Credit Limit Used Trend

53

Project Activities for Next 12 Months JD Edwards EnterpriseOne – Broad Investment

Applications and Industries

Oracle Product Integrations Regulatory

Core Financials Project and ServicesOrder Fulfillment and CPG

Oracle Transportation Management (OTM)Oracle CRM OD PIP8.11 SP1 FIS Business Services8.11 SP1 FIS (RSS, OP)Agile PLMOBIEE/OBIA

Bulk Inventory –Regulatory ChangesCanadian Record of Employment EFT Child SupportData Privacy

Roadmap subject to change without notice. The above is intended for information purposes and may not be incorporated into a contract.

54

Project Activities for Next 12 Months JD Edwards EnterpriseOne – Localizations

Roadmap subject to change without notice. The above is intended for information purposes and may not be incorporated into a contract.

55

Investment Guides and Principles Driving the Future of JD Edwards EnterpriseOne

Lower Customer TCO Continued Fusion Integration Greater Business Insight Enhanced Tools

More, Deeper Industry Solutions More Globalization

56

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Closing Thoughts.

JD Edwards EnterpriseOne

57

More Customers. More Product. More Success. More JD Edwards EnterpriseOne in More Places More Often.

Our community is growingStrong double digit growth.More customers. More partners. More products.

Customer movement continues rapidlyJD Edwards EnterpriseOne customers are upgrading.

Other Oracle products add value to JD EdwardsOracle acquisitions are part of the JD Edwards ecosystem

More applications releases and products are coming“Incremental Value” plan taking shapeReleases 9.1 and 8.99 provides longer term roadmap

58

Why JD Edwards EnterpriseOne?

Enterprise software for managing business processes and solving business challenges for any-size business with a 30+ year heritage.

A business application that grows and evolves with your businessregardless of size – Small, Medium or Big – Local or Global

A software package that works with a broad range of technical infrastructure choices.

A solution backed by one of the largest software firms in the world with continued investment and innovation fueled by a $2B+ R&D budget and strategic acquisitions.

Experience across all industries with exceptional, in-depth knowledge of industrial manufacturing, engineering and construction, oil and gas, natural resources, chemicals, consumer products and wholesale distribution

59

Copyright 2008, Oracle Corporation. All Rights Reserved.

COPYRIGHT


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