Strategic Insight

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Strategic Insight


Strategic Insight

We provide research and consultancy services designed to inform local analysis and strategy development. These include baseline and benchmarking studies through to futures and scenario planning exercises.

We help shape visions and strategies for the future, including Sustainable Community Strategies, Local Economic Assessments and local Regeneration Strategies.

We also work in the corporate sector, shaping local marketing strategies and informing relocation decisions.


Vision &strategy

Monitoring/evaluation

Baselinecurrent

conditions

Futureprospects

Vision & strategy

Local Knowledge on-lineSMART Observatories

Local Area Analysis

Future drivers of changeScenarios

LocalFutures Network

Place Profiles


Our approach

A common evidence base- ensuring a shared understanding of current conditions - economic, social, environmental

Futures thinking- anticipating the future by considering the impacts and implications

of future drivers of change A shared vision

- creating a shared vision for the future, based on scenario planning and agreement on key elements of a vision

An inclusive process- involving all key stakeholders in the process, ensuring shared

ownership of visions and strategies Monitoring and review

- frameworks and indicators for monitoring progress towards the vision


Understanding Places

Place Analytics encourages a holistic approach to understanding places, assessing the relationship between economy, society and environment.

We recognise that ‘average’ scores for a large area frequently hide local/spatial inequalities.

We set places in context, identifying the interplay with neighbouring areas

We tell a ‘story of place’ using innovative ways of visualising and summarising performance - encouraging joined-up thinking and action.


Understanding People

We provide access to the Output Area Classification (OAC), a geodemographic system developed by ONS, together with resources to help you exploit the classification.

We supply Local Data Estimates, modelled using OAC and based on national surveys.

We also build your capacity to model your own local data, using OAC.

We provide help and support in developing a common understanding of your citizens, customers and communities, that can be shared across organisations.


Understanding Local Economies

Throughout the global economy, the critical structural trend is the growth of the knowledge economy. Place Analytics assesses local economies from a knowledge economy perspective.

We set economic competitiveness within a social and environmental context, recognising that ‘quality of place’ can have a major impact on local economic performance.

We set local economies within a regional and national context - ideal for LEPs and Local Economic Assessments.


Future drivers of change

Our 'drivers of change' resources provide analysis of 10 key forces that we believe will be influential in shaping the future of places. They provide analysis of underlying trends and forecasts, acting as a resource for anticipating future change at a regional and local level. Constantly updated, they combine powerful charts/graphics with supporting commentary. Outputs can be used to set a context for strategies or can be used in presentations about future change.

- Globalisation - Science and technology - Industrial structure - Labour market - Organisational change - Demographics - Inequality and social cohesion - Values and attitudes - Leisure and tourism - Environment

We work with clients to assess the importance and uncertainty of the individual drivers and help them to identify future opportunities and threats.


Scenario planning

We have developed a unique methodology for creating future scenarios. In part it draws on our profiling and benchmarking tools, ensuring scenarios are based on a clear understanding of current conditions.

However, it also shows how 'drivers of change' can be used to create future scenarios and how these can be incorporated within a strategy-build process.


Visions for the future

We work with regional and local organisations across Britain. We help them to understand current conditions, anticipate future change, and work with them to develop long-term visions and strategies. These range from economic development and regeneration strategies, through to skills and sustainable community strategies.

We have developed a range of techniques for engaging stakeholders and working with them to develop visions that are vivid and compelling. They are designed to reflect consensus amongst partners and to summarise desired outcomes.

While our approach is flexible, it ideally involves several interrelated stages of work:


Strategic Insight Programme

• Local authorities need to find radical new ways of achieving value for money and delivering services more tailored to local needs. Crucial to achieving both of these objectives is a more comprehensive understanding of their whole area – economic, social, environmental.

• Our Strategic Insight Programme is designed to help organisations and partnerships achieve a better understanding of their ‘Total Place’, helping them identify key challenges and opportunities and target resources better.

• The Programme brings together a range of our products and services. It provides an integrated and cost effective solution to local research and intelligence needs.


Strategic Insight Programme

• Our Strategic Insight Programme brings together a combination of services and support , to inform a range of different policy and research needs. Available on annual subscription, the programme comprises:

• Online services– Place Profiles: computer generated reports that provide a high level analysis of an area,

telling a ‘story of place’– Place Insight: research and analysis service, designed to help users achieve a better

understanding of places– Customer Insight: access to OAC, together with resources to help users develop a better

understanding of citizens, customers and communities

• Support services– Training and capacity building, ensuring you get the most out of our services– Advice and support, working with in-house teams to deliver high quality research and

analysis– Highly skilled staff to deliver specific projects or policy reviews

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Strategic Insight

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