Student Interest in the Intramural Program

Jennifer Farrell, Kelly Johnson, Laura Stockdale, Jeffrey Scott, Peter Wilson, Jason Shaker

Introduction The purpose of this study is to determine the amount of

interest students have in the intramural program at Franklin Pierce University.

The intramural program allows students to play sports on a non-competitive level while increasing on-campus participation.

Problem Statement Research is necessary to determine

student’s interest in the intramural program at Franklin Pierce University. The results will be used to enhance interest in the intramural program.

Research Objectives Identify student attitudes toward the Franklin

Pierce University intramural league. Determine the level of student awareness of

intramurals on campus. Identify ways the intramural program can

improve. Determine if students would be interested in

competing against other higher-education institutions.

Methodology Nature of the Problem

- To determine whether or not students are satisfied with the intramural program and to identify any improvements students would like to see towards the program.

Development of Survey- We developed our research objectives

- The survey was then created by the team, and reviewed by the marketing research class and Dr. Little.

- We finalized the survey and began gathering data.

Methodology (Cont.) Definition of Population

- Students of Franklin Pierce University.- 1,700 students currently attending FP University.

Sample Size- 160 Students- 80 Male , 80 female- Twenty males and females in each class standing

Methodology (Cont.) Data Collection Method

- We used a non-probability convenience sampling method - We handed out surveys at the campus center, bubble, dorms,

classrooms, and intramural events.

Assumptions- That everyone answered honestly.- That everyone answered all the questions.- That everyone understands the meaning of intramural sports.

Methodology (Cont.) Limitations

- Small population and sample size.

- Time Limitations

Survey Questions1) Do you participate in intramural sports on

campus?2) What kept you from participating in intramural

activities? 3) Why do you participate in intramural sports? 4) How enthusiastic are you towards intramurals

on campus?5) Based on your knowledge, rate the importance

of each as they relate to intramurals (Facilities, Competition, Staff, Available Information)

Survey Questions (Cont.)6) Do you think intramural sports are promoted

effectively on campus?7) Would you be interested in competing against

other schools in intramurals?8) If you play intramurals, rate your overall

satisfaction with intramurals on campus?9) What gender are you?10) Are you a member of a sports team at FPU?11) What class standing are you?

Results – Question 1

107

53

0

20

40

60

80

100

120

Do You Participate in Intramural Sports on Campus?

Participated Did Not Participate

Results – Question 2

11 8 11 158

53

107

0

20

40

60

80

100

120

What Kept You From Participating in Intramural Activities?

Not Interested in Sports Time Constraints Work Interference

Offerings Do Not Interest Me Activities Not Offered At Good Times Total

Participated

Results- Question 3

9

21

49

19

72

107

53

0

20

40

60

80

100

120

Why Do You Participate In Intramural Sports?

Social benefits Competition Recreatin/fun

Physical exercise/physical fitness Develop sports skill Diversion from school/work/stress

Participated Did Not Participate

Results – Question 4How Enthusiastic Are You Towards Intramurals on Campus?

3 3

13

22

14

28

37

29

11

0

5

10

15

20

25

30

35

40

Low Enth

usias

m 2 3 4 5 6 7 8 9

High E

nthusi

asm

Results – Question 5Based On Your Knowledge, Rate the Importance of Facilities.

4

18

34

24

11

33

1 1

15

19

0

5

10

15

20

25

30

35

40

NotImportant

2 3 4 5 6 7 8 9 VeryImportant

Results – Question 5 (Cont.)Based on Your Knowledge, Rate the Importance of Level of Competition.

1

11

23

15

31

47

20

10

11

0

5

10

15

20

25

30

35

40

45

50

NotImportant

2 3 4 5 6 7 8 9 VeryImportant

Results – Question 5 (Cont.)Based on Your Knowledge, Rate the Importance of Intramural Staff

2

11

21

32

39

30

12

1 1

11

0

5

10

15

20

25

30

35

40

45

NotImportant

2 3 4 5 6 7 8 9 VeryImportant

Results – Question 5 (Cont.)Based on Your Knowledge, Rate the Importance of Availability of Information

9

27

18

36

24

6

32

35

0

5

10

15

20

25

30

35

40

NotImportant

2 3 4 5 6 7 8 9 VeryImportant

Results – Question 6Do You Think Intramural Sports are Promoted Effectively on Campus?

121

39

0 20 40 60 80 100 120 140

Yes

No

Results – Question 7Would You Be Interested in Competing Against Other Schools in Intramurals?

120

40

0 20 40 60 80 100 120 140

Yes

No

Results- Question 8 If you play intramurals, rate your overall satisfaction with intramurals on

campus?

38

20

11

26

6

1200

0

5

10

15

20

25

30

35

40

Not Satisfied 1 2 5 6 7 8 9 VerySatisfied

Results – Question 9What Gender Are You?

80 80

0

10

20

30

40

50

60

70

80

90

Male Female

Results – Question 10Are You A Member Of A Sports Team At FPU?

40

120

0

20

40

60

80

100

120

140

Yes No

Results – Question 11

40 40 40 40

0

5

10

15

20

25

30

35

40

Class Standing

Freshman Sophomore Junior Senior

Cross Tabulation 1Do you participate in intramural sports on campus? * Do you think intramural sports are promoted

effectively on campus? Crosstabulation

0

10

20

30

40

50

60

70

80

90

100

Yes No

Do you think intramural sports are promoted effectively on campus?

Do you participate inintramural sports oncampus? Yes

No

Cross Tabulation 2Would you be interested in competing against other schools in intramurals? *

What class standing are you? Cross tabulation

0

5

10

15

20

25

30

35

40

Freshman Sophomore Junior Senior

What class standing are you?

Would you be interestedin competing againstother schools inintramurals? Yes

Would you be interestedin competing againstother schools inintramurals? No

Discussion According to our results 66% of students

surveyed participate in intramurals.

The facilities, level of competition, staff, and

information are an important part of gaining participation in intramurals.

Conclusion Research Objectives

1) Identify student attitudes toward the Franklin Pierce University intramural league.

- 66% of students participate in the intramural program

- Students mainly participate in intramurals is for recreation/fun (45%) while competition came in second (19%).

- Only 31% of students surveyed below a 6 for enthusiasm. 69% of students are highly

enthusiastic about the program.

Conclusion (Cont.)2) Determine if students would be interested in

competing against other higher-education institutions.- 75% of students are willing to compete against other schools.

3) Determine the level of student awareness of intramurals on campus.

- 75% of students believe that the intramural program is effectively being promoted on campus.

Conclusion (Cont.) 4) Identify ways the intramural program can

improve.

- Competing with other school.

- Offer intramurals on the weekends for those with time constraints during the week.

- Better facilities (i.e. better equipment)

Recommendations Students are satisfied with the Franklin

Pierce University intramural program. We recommend that the school looks into

competing with other schools such as Keene State.

References Dictionary.com. (2007). Intramurals. Retrieved December 6th, 2007 from

http://dictionary.com.reference.com/browse/Intramurals eraven.franklinpierce.edu (2007), recreation department. Retrieved October

14, 2007 http://eraven.franklinpierce.edu/campusrec/index.htm Estler, Suzanne. "College Athletics: Intramural Athletics in U.S Colleges

and Universities." Answers.com. 2002. 8 Dec 2007 <http://www.answers.com/topic/college-athletics-intramural-athletics-in-u-s-colleges-and-universities?nr=1&lsc=true>.

Mitchell, Elmer. "Progress in Intramurals." JSTOR. 2002. 8 Dec 2007 <http://www.jstor.org/view/00221546/di962049/96p0275v/0?frame=noframe&userID=40d5bc5e@fpc.edu/01c0a80a6500501d14787&dpi=3&config=jstor>.

Newman, Richard. "Methods for upgrading an intramural-recreational sports program." 2002. 8 Dec 2007 <http://www.eric.ed.gov/ERICDocs/data/ericdocs2sql/content_storage_01/0000019b/80/16/98/b8.pdf>.

Thank You For Your Time Any Questions?