Date post: | 17-Dec-2015 |
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Study Abroad
Program Awareness Project
Becca Her, Eunice Kwon, Nicole Patel
What is IBP?• Stands for International Business
Program• Offers short summer and winter
study abroad programs for prerequisite business course units
• Past locations have included Australia, France, England, Hong Kong
Where we’ve been
Eunice, S. Korea ‘09
Becca, Hong Kong 2009
Nicole, London 2010
How can we raise
enrollment rates for IBP?
We had to identify…1.How aware are they that the
program exists?2.How willing are they to
participate in it?3.What are some reasons that
are preventing them from participating?
How to find out?1. We constructed a
survey2. We collected
data from 136 CSB students
3. Used SPSS to run tests
4. Analyzed data outputs
One-Sample T-TestQ. More advertising would influence
my decision to participate.
FINDINGS
3.09
One-Sample T-Test
• More advertising of the program may or may not affect students’ decision to participate
• Students surveyed would be indifferent to increased advertising
• Other factors may be involved in their decision-making process than just advertising
Recommendation• Increased advertising would not
have any effect on enrollment• Find alternative strategy to raise
enrollment than use time or money on it
• Findings may not be conclusive or enough to fully establish a complete conclusion
Paired Samples T-TestQ. How willing are students to participate in
the program if scholarships are offered? FINDINGS
5.77
3.13
Paired Samples T-Test• Means were unequal, no significant
correlation• Students are moderately aware that the
program exists• Slightly aware scholarships for the
program are available • However, this shows that the more
students are aware of offered scholarships, the more they may be willing to participate
Recommendation
• IBP office should increase awareness that scholarships exist, not only through the business school but also through the Office of Study Abroad and International Exchanges
• Increase word-of-mouth that scholarships are available
One-Way ANOVA TestQ. Are non-academic reasons
preventing students from enrolling in the program?
FINDINGS
3.00 3.003.002.25 2.98
One-Way ANOVA Test• Analyzed numbers for freshmen,
sophomores, juniors, and seniors• Freshmen, juniors, seniors, and others
may or may not participate due to non-academic reasons
• Sophomores are more likely to not participate due to non-academic reasons
• However, number of students surveyed for each class should be equal to guarantee accurate results
Recommendations• Because we were not able to survey an
equal amount of students, data will be inconclusive
• However, based on current survey findings, business advisors or professors should encourage freshmen, juniors, and seniors in particular to consider taking a business class abroad.
• Also increase word-of-mouth
Improvements
• Allot more time to survey enough number of students• This will ensure accurate and
conclusive results
Conclusion• IBP may want to change strategy
that is not advertising to have more students enroll
• Focus on encouraging students of certain class standings
• Students are overall not very interested in this program; study what factors will appeal to them with another survey
• This may increase interestBon
voyage!
Thank you!
Any questions?