CRYOBANKS INTERNATIONAL INDIA LTD.

Project Tittle: “Study of awareness level of stem cell banking in the of prescribed areas of Pune”

Presented by: Rohan BakshiIB1412255

FLOW OF THE PRESENTATION...

Introduction Company Profile Objective Analysis & interpretation of Data Key Findings Recommendations & Suggestions Limitations Bibliography Appendix

WHAT IS A STEM CELL?

Stem cells are ‘Master Cells’. The raw material from which all of the Body mature, differentiated cells are made. They give rise to brain cells, nerve cells, heart cells, pancreatic cells, etc. It was discovered in the year 1968

Microscopic Image of a Stem cell

Cryobanks International

India Ltd.

Joint Venture

COMPANY PROFILE…

COMPANY PROFILE…

It was founded in 2006. Situated at Gurgaon, Haryana. It is operational in Thailand, UAE, Nepal,

Bangladesh and East Africa making it the only India Cord Blood bank available in International Market.

Harvesting cord blood stem cells and storage. Price of the service offered is…

Rs. 49,500/- only for 21 years.

(After 21 years, the same service can be extended for the same price and time period.)

SERVICE OFFERED…

COMPETITORS…

OBJECTIVE…

To understand the awareness level of Stem Cell Banking in the prescribed areas of Pune.

The areas were prescribed to me by the Company. My prescribed areas in Pune were as follows Pune Cantonment Wanowrie Hadapsar and Fatima Nagar.

ANALYSIS &

INTERPRETATION OF DATA…

IN KEM & RUBY HALL CLINIC, NUMBER OF EXPECTED DELIVERIES IS VERY HIGH IN COMPARISON TO ALL THOSE HOSPITAL WHICH REFLECTS IN THE GRAPH BELOW.

Q.1) What is the number of expected delivery in a month?

BASE: 25

Response from Doctors

IN KEM & JEHANHIR HOSPITAL, NUMBER OF EXPECTED POTENTIAL DELIVERIES ARE VERY HIGH IN COMPARISON TO ALL THOSE HOSPITAL WHICH REFLECTS IN THE BAR GRAPH BELOW.

Q.2) What is the number of expected Potential deliveries in a month?

BASE: 25

Response from Doctors

DR. MANJIRI KULKARNI FROM JEHANGIR HOSPITAL HAS MORE NUMBER OF PATIENTS WHO ASK FOR STEM CELL BANKING THAN OTHER DOCTORS WHICH REFLECTS IN THE BAR GRAPH BELOW.

Q.3) What is the number of expected Potential deliveries in a month?

BASE: 25

Response from Doctors

Q.4) Do you recommend stem cells banking?

BASE: 25

Response from Doctors

MOST OF THE DOCTORS DO RECOMMEND STEM CELL BANKING TO THEIR PATIENTS, AS REFLECTED IN THE PIE CHART BELOW.

ACCORDING TO THE PIE CHART BELOW, CRYOBANKS INTERNATIONAL INDIA LTD. IS HIGHLY RECOMMENDED AS THEIR SERVICES ARE PREFERRED MORE AND SOME DOCTORS DO NOT SUGGEST ANY BANK AS THEY LEAVE IT TO THEIR PATIENTS.

Q.5) If yes, which bank do you recommend ?

BASE: 25

Response from Doctors

Q.6) If you do not recommend, what is the reason behind the same?

BASE: 25

Response from Doctors

IN ACCORDANCE WITH THE PIE CHART, 42.86% OF THE DOCTORS DO NOT RECOMMEND STEM CELL BANKING BECAUSE THEY FIND IT EXPENSIVE FOR THE PATIENTS.

Q.7) Can you suggest the stem cells banks about how to create awareness about stem cells banking?

BASE: 25

Response from Doctors

ACCORDING TO MAXIMUM PERCENT DOCTORS, AWARENESS ABOUT STEM CELL BANKING CAN BE DONE BY SEMINARS, AS SHOWN IN THE PIE CHART.

LIST OF HOSPITALS VISITED AND DOCTORS MET…

S. No. Name of the Hospital Name of the Doctors1 Tanmey Nursing Home Dr. Chandrashekar Sangvi2 KEM Hospital Dr. Vivek M Joshi3 AFMC, Pune Brig (Dr.) Manash Biswas4 Apollo Clinic Dr. Nina Mansukhani5 Prarthna Clinic Dr. Padma Srivastava6 Jehangir Hospital Dr. Manjiri Kulkarni7 Ruby Hall Clinic, Wanowari Dr. Maria Patil

8 Ruby Hall Clinic, Dhole Patil Road Dr. (Col) G. S. Duggal

9 Inamdar Hospital Dr. Amit Shah10 Deoskar Clinic Dr. Shubhada Deoskar

11 Colony Nursing Home Dr. Nitin Arvind Sangamnerkar

12 Meera Hospital Dr. Umranikar13 Mantri Hospital Dr. Manisha Goud14 Sharda Clinic Dr. Vineth Jain15 Deshpande Hospital Dr. Sushruta Mokadam16 Arnav Clinic Dr. M. K. Mundada17 Usha Hospital Dr. Anita Gavali18 Sanjivan Polyclinic Dr. Rachana Rawat19 Heal And Cure Dr. Manisha Patil20 Dr Otiv Clinic Dr. S. R. Otiv21 SAI Multispeciality Hospital Dr. Sushant Shinde22 Mehta Clinic Dr. Vimla Mehta23 Noble Hospital Dr. Anil Varpe24 Lady Hope Clinic Dr. Payal R. Narang25 Active Health Care Clinic Dr. Nilopher Shaikh

Q.1) Do you know about stem cells banking?

BASE: 50

Response from Prospect Customers

THE AWARENESS LEVEL OF STEM CELL BANKING IS LOW, AS SHOWN IN THE PIE CHART.

Q.2) Will you opt for stem cells banking at the time of birth of your baby?

BASE: 50

Response from Prospect Customers

THE AWARENESS LEVEL OF STEM CELL BANKING, AMONG THE PROSPECT CUSTOMERS IS LOW, AS SHOWN IN THE PIE CHART.

Q.3) At which stem cells bank are you thinking of getting stored the stem cells?

BASE: 50

Response from Prospect Customers

IN ACCORDANCE WITH THE PIE CHART, CRYOBANKS INTERNATIONAL INDIA LTD. IS THE MOST POPULAR AMONG THE OTHER BANKS.

Q.4) Reason\Reasons why do you not want to get your stem cells stored

BASE: 50

Response from Prospect Customers

‘NOT USEFUL AS IT IS STILL AT RESEARCH STAGE’ IS THE MOST POPULAR REPLY OF THE CUSTOMERS WHO DO NOT OPT STEM CELL BANKING, AS SEEN FROM THE PIE CHART.

Q.5) Now after getting brief knowledge, if given a chance, would you opt for stem cells banking?

BASE: 50

Response from Prospect Customers

AFTER A BRIEF EXPLANATION GIVEN BY ME, 13012% OF THE TOTAL POTENTIAL CUSTOMERS SHOWED A POSITIVE RESPONSE TOWARDS STEM CELL BANKING.

S. No Name of Prospect Customers S. No Name of Prospect Customers 1 Neetu Sethi 26 Vidya Kharpas2 Nisha Chaudhary 27 Saju Punnoose3 Priyadarshini Natekar 28 Adwait M. Paranjpe4 Pushpa Satpute 29 Akhilesh Ghodmare5 Shivaleela Patil 30 Sachin Patil6 Ila Rathore 31 Alok Saraf7 Heena Khan 32 Bhagyesh Maybhate8 Yogita Pawar 33 Amit Parchure9 Snehlata Lulla 34 Jawahar Wakins10 Rukshar Sheikh 35 Ajita Shrimani11 Neeta N. Badhe 36 Pardeep Jani12 Ruchita Ghosalkar 37 Abdul Latif Khan13 Madhura Joshi 38 Pankaj Chawla14 Surekha K. S. 39 Madhura Joshi15 Preeti Panse 40 Abdul Sheikh16 Ruchi Kulkarni 41 Pankaj Khanzode17 Rashmi Pujara 42 Yashwant Patil18 Anjana Chawra 43 Amit Saurabh19 Anjali Deshmukh 44 Rehan Khan20 Tejal Tawde 45 Amit Range21 Vaishali Kshirsagar 46 Pushkar Pandit22 Swati Natekar 47 Pawan Deshpande23 Neetu Sethi 48 Tejal Tawde24 Maya Jatar 49 Rohit Uzgare25 Kavita Chavan 50 Vikas Chourasia

LIST OF PROSPECT CUSTOMERS MET…

28% of the Doctors do not recommend stem cell banking, as they find it expensive for the patients, cannot trust the technology used for storage purpose, and some of them also feel that it is still undergoing research stage.

33.33% of doctors recommend Cryobanks International India Ltd.

36% of doctors feel, the awareness about stem cell banking can be increased by conducting seminars.

KEY FINDINGS…According to the

Doctors

31% of the total numbers of prospect customers are aware of stem cell banking but out of that 45% of the prospect customers do not opt for stem cell banking because they find it expensive, do not trust the storage technology and feel that it is still undergoing research.

40% of total number of prospect customers use the services of Cryobanks International India Ltd.

FINDINGS…According to

Prospect Customers

Reaching out to target customers through Advertising, conducting Seminars, and placing their representatives in various hospitals for directly counseling the prospect customers.

Awareness building of stem cell banking can be mainly done my spreading the success stories of stem cell banking among the prospect customers because many of them feel that stem cell banking is still undergoing research.

RECOMMENDATIONS & SUGGESTIONS…

Analysis done, is on the presumption that the information collected from the respondent is true and correct.

Due to the nature of some questions, the respondents were reluctant to part with certain information.

Non-cooperation shown by certain prospect customers and doctors.

Cannot be said that the data taken for the study is fully adequate to get the desired or accurate result.

Data was collected from the prescribed areas of Pune City which may not represent the true picture of country as a whole.

LIMITATIONS…

Internet: http://www.cryobanksindia.com/about-us/ http://www.lifeforcecryobanks.com/about-lifeforce.html http://www.cryobanksindia.com/about-us/strength-behi

nd-us/ http://www.indiacom.com/yellow-pages/stem-cell-bank

s/ http://www.viacord.com/cord-banking/processing-and-s

torage/Reference Material Company Pamphlet

BIBLIOGRAPHY…

APPENDIX…

Questionnaire for the Doctors

Questionnaire for the Prospect Customers

Interpretation of Data, on Excel Sheet