presented by

FROM LEADING DESIGNERS

advicetips

and ON TRENDcouches

EXCLUSIVEJOIN OUR KITCHEN

RENOVATION MASTERCLASS

LivingWITH DESIGNER LUXE

rooms

APPLIANCE PROMOTION$20,000

Exclusive to

iPad

Hi there and welcome to Style TV, your new source of on trend

inspiration to help transform your home into a private sanctuary to

relax, entertain with family and friends and give your home that wow

factor you have been searching for.

Each month, together with the team at Style TV, I’ll send you our

exciting new online series, full of exciting tips, tricks and clever advice

on how to add value to your home or design project, plus ways to

save money along the way.

Think of Style TV as your personal design and style inspiration

team, ready with practical solutions each month - all wrapped

up into entertaining online episodes delivered across Mobile,

tablet and desktop.

On top of that we have exclusive promotions and retailer

discounts, the latest paint colours, the chance to hear

from leading Australian designers and a chance to join

our Design Masterclass series. Everything you need to

know about design is right here at Style TV!

2

TO YOUR NEW STYLE GUIDEWelcome

presented by

Potential Domayne Style TV Content themes (for discussion with Domayne)

Monthly Video Episodes: 12

1. The Big Renovation – Budget Planning Made Simple

2. Bathrooms – (and Places to Soak!)

3. Your New Kitchen

4. Get Floored

5. Laundries that work

6. HomeOffices

7. Alfresco Heaven

8. Apartment Renovation

9. Bedrooms with Designer Luxe

10. Colour My World – Paint, colour and Texture

11. Furniture Trends

12. DesignerProfileInterview1

13. DesignerProfileInterview2

14. Cliff Top Inspiration

15. Renovation Special : Viewers Homes

16. Kitchen Appliances

17. Popcorn Ready – Home Theatres

18. Christmas Special (Decor, Place Settings)

19. The Australian Beach House

20. A Place in Province: French Inspiration

21. Industrial Inspirations

22. Floor plans that work

23. Outdoor Living

24. Luxury Pools

25. Cafe Inspiration 3

homeyourTRANSFORM

presented by

Exclusive to

EVERYTHING YOU NEED TO KNOW

ABOUT DESIGN IS RIGHT HERE AT

THE RIGHTadvice

PAINT & COLOUR

The latest colour

themes, paint finishes

and technologies that

combine to meet our

busy lifestyles.

BATHROOMS

From decadent designer hotel

inspired places to soak, to budget

makeovers that update existing

bathrooms. Tips and tricks to

combine beautiful fittings to

create a stylish result.

FURNITURE AND HOMEWARES

Pull the ultimate home style together with

the select furniture items and Homewares

that deliver the look found in magazines.

KITCHEN PLANNING

How to get the right kitchen

that is practical and on trend

and on budget.

FLOOR COVERINGS

From timber and tiles to tiles

and carpet, these finishes

provide the variety of texture

and colours that work to

defineourlivingsspaces

6presented by

advicetips

7

FROM LEADING DESIGNERS

Apart from expert advice from Shaynna Blaze, Style TV will also

feature regular inprofile interviewswith ‘guest’designer from

the Design Institute as well as other celebrity designers including

In these segments, Shaynna would provide a Q & A with

these leading designers, what are the latest trends from their

perspective and their top 3 design tips on a certain subjects such

as designing for kitchens and bathrooms.

Guest appearances from leading celebrity designers such

as Peter Maddison, Darren Palmer, Greg Natale and visiting

Designers from overseas.

and

Featuring tips and

advice from the book

“Design your home”

presented by

CULTURE

FOOD

Lower Third

Banner Ad

Web Ad

Information Board

10presented by

GUIDEstyle

presented by

Shaynna Blazepresented by

Identify the strong features in your place and make them outstanding!

> Bring heritage and traditional characteristics to the fore

> Fireplaces have a cozy inviting feel

> Open plan living can be especially appealing if it goes from indoor to outdoor

> Make sure you take full advantage of them

presented by

presented by

presented by

EXTENSION OPPORTUNITIESpromotionalSPONSOR

11presented by

presented by

presented by

12presented by

masterCLASS

The Domayne Masterclass Series (working name only) is an exclusive

opportunity for Domayne to provide customers with an exclusive

design and style series with Shaynna Blaze in her Melbourne studio.

These would be highly promote-able and have a strong perceived

value.

Tailored in conjunction with Domayne, this Series would take

participants through the principles of good design and how to create

therightstylefortheirhomewithconfidenceandconsideringnew

ideas and inclusions, that add property-value and save money along

theway. Potential subjects could be tailored to reflect a broader

holisticapproachtohomedesignandstyleordevelopedspecificto

key areas of the home, such as Kitchen and/or Bathroom planning.

One area that tends to be a challenge when planning a renovation

or new project is what colour? The Domayne Master Class Series

could focus on the use of paint, colour and texture to optimise each

situation and deliver an on-trend result.

These ideas can be developed with Shaynna once we understand

what might be considered more suitable for the Domayne customer.

ACTIVITY PLAN

1 2 3 4 5 6 7 8 9 10 11 12 13

Planning

Pre-Prodction

Approvals

Delivery

13presented by

MONTHLY TIMELINE (PLANNING TO DELIVERY)

ENTITLEMENTS

EXCLUSIVITY

Style TV will be developed in conjunction with Domayne and the online destination (URL) will be

incorporated into (an extension of) the Domayne website. (Obviously more discussion required,

however this media player site will be designed in line with Domayne style-guide to reflect

a seem-less presentation.

Domayne will have 100% exclusivity over insurance messages within the episode or associated

with Style TV

Domayne will have the opportunity to use the Style TV logo and images in wider marketing. (subject

to a set of assets created for use)

ONLINE EPISODES• 12x4minuteMonthlyEpisodes

• 12x30secMonthlyPromoforwebsiteandFacebooksite–eg,perTVshows

• SponsorsegmenttobedevelopedinconjunctionwithDomayne

WEBSITE & SOCIAL MEDIA• Development&BuildofStyleTVwebsite(andlinktoDomayne site)

• 2xBannerAds/MRECadsdeliveredandupdatedeachmonthtosupporteachepisode

• VideoEpisodeLibrary

• Domayne Customer user generation “Inspiration” section

• StyleTVFacebookSite(tobemanagedbyDomayne)

DOMAYNE STYLE TV INSPIRATION CENTRE: (USER GENERATED SECTION OF THE WEBSITE)• Dedicatedvisionlibraryofmajorrenovationsfromsitevisitors

• Thisbecomesamajorinspirationresource

• Standalonepromotionandreferencewithineachepisode

DOMAYNE EDM AND DATABASE MARKETING• 12xMonthlyEDMStyleTVArticleTheme(400wordsetc)andimagesaswrittenbyShaynna

• SuppliedwithinaStyleTVdesignedframework

14presented by

STYLE TV PROMOTION - NEW CUSTOMER ACQUISITION

WE WILL PROVIDE:• $15,000KitchenAppliancePrizefortheSeries

• $10,000Bathroom/LaundryMakeoverPrizefortheSeries

• MajorStyleTVRetailPartnership(printofvoucherandreceiveadiscount)

INTERIOR CONSULTATION PRIZE• 2xOpportunitiesforDomaynetouseinmarketingcampaign

• Consultationin-housewithShaynna

• Plansandconceptsdrawn

• Videooftheprizeproject(s)

• Domaynetoprovidetransport/returnbusinessclassairfarestodestinationforpurpose

of in-house consultation

DOMAYNE STYLE TV MASTER CLASS SERIES• StyleTVMasterClass:4x15peopletoattendaonedayworkshopwithShaynnainMelbourne

15presented by

V IDEOS

EPISODE 1

HOME | EPISODES | GALLERY | CONTACT presented by

presented by

TOTAL INVESTMENT• $322,000plusGST

• Payableinsixbi-monthlyinstalments

M A N A G E M E N TBRA O

M A N A G E M E N TBRA OCONTACTS

Rohan Robertson | The Media MixA: 11-13 Newton Street, Cremorne VIC 3121 E: rrobertson@themediamix.com.auM: 0400 841 574 | P: 03 8631 4401

Chris Giannopoulos | Bravo A: L1/435 Malvern Rd, South Yarra VIC 3141E: chris@bravotalentmgmt.comM: 0416 217 543 | P: 03 8825 6672

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