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FROM LEADING DESIGNERS
advicetips
and ON TRENDcouches
EXCLUSIVEJOIN OUR KITCHEN
RENOVATION MASTERCLASS
LivingWITH DESIGNER LUXE
rooms
APPLIANCE PROMOTION$20,000
Exclusive to
iPad
Hi there and welcome to Style TV, your new source of on trend
inspiration to help transform your home into a private sanctuary to
relax, entertain with family and friends and give your home that wow
factor you have been searching for.
Each month, together with the team at Style TV, I’ll send you our
exciting new online series, full of exciting tips, tricks and clever advice
on how to add value to your home or design project, plus ways to
save money along the way.
Think of Style TV as your personal design and style inspiration
team, ready with practical solutions each month - all wrapped
up into entertaining online episodes delivered across Mobile,
tablet and desktop.
On top of that we have exclusive promotions and retailer
discounts, the latest paint colours, the chance to hear
from leading Australian designers and a chance to join
our Design Masterclass series. Everything you need to
know about design is right here at Style TV!
2
TO YOUR NEW STYLE GUIDEWelcome
presented by
Potential Domayne Style TV Content themes (for discussion with Domayne)
Monthly Video Episodes: 12
1. The Big Renovation – Budget Planning Made Simple
2. Bathrooms – (and Places to Soak!)
3. Your New Kitchen
4. Get Floored
5. Laundries that work
6. HomeOffices
7. Alfresco Heaven
8. Apartment Renovation
9. Bedrooms with Designer Luxe
10. Colour My World – Paint, colour and Texture
11. Furniture Trends
12. DesignerProfileInterview1
13. DesignerProfileInterview2
14. Cliff Top Inspiration
15. Renovation Special : Viewers Homes
16. Kitchen Appliances
17. Popcorn Ready – Home Theatres
18. Christmas Special (Decor, Place Settings)
19. The Australian Beach House
20. A Place in Province: French Inspiration
21. Industrial Inspirations
22. Floor plans that work
23. Outdoor Living
24. Luxury Pools
25. Cafe Inspiration 3
homeyourTRANSFORM
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Exclusive to
EVERYTHING YOU NEED TO KNOW
ABOUT DESIGN IS RIGHT HERE AT
THE RIGHTadvice
PAINT & COLOUR
The latest colour
themes, paint finishes
and technologies that
combine to meet our
busy lifestyles.
BATHROOMS
From decadent designer hotel
inspired places to soak, to budget
makeovers that update existing
bathrooms. Tips and tricks to
combine beautiful fittings to
create a stylish result.
FURNITURE AND HOMEWARES
Pull the ultimate home style together with
the select furniture items and Homewares
that deliver the look found in magazines.
KITCHEN PLANNING
How to get the right kitchen
that is practical and on trend
and on budget.
FLOOR COVERINGS
From timber and tiles to tiles
and carpet, these finishes
provide the variety of texture
and colours that work to
defineourlivingsspaces
6presented by
advicetips
7
FROM LEADING DESIGNERS
Apart from expert advice from Shaynna Blaze, Style TV will also
feature regular inprofile interviewswith ‘guest’designer from
the Design Institute as well as other celebrity designers including
In these segments, Shaynna would provide a Q & A with
these leading designers, what are the latest trends from their
perspective and their top 3 design tips on a certain subjects such
as designing for kitchens and bathrooms.
Guest appearances from leading celebrity designers such
as Peter Maddison, Darren Palmer, Greg Natale and visiting
Designers from overseas.
and
Featuring tips and
advice from the book
“Design your home”
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CULTURE
FOOD
Lower Third
Banner Ad
Web Ad
Information Board
10presented by
GUIDEstyle
presented by
Shaynna Blazepresented by
Identify the strong features in your place and make them outstanding!
> Bring heritage and traditional characteristics to the fore
> Fireplaces have a cozy inviting feel
> Open plan living can be especially appealing if it goes from indoor to outdoor
> Make sure you take full advantage of them
presented by
presented by
presented by
EXTENSION OPPORTUNITIESpromotionalSPONSOR
11presented by
presented by
presented by
12presented by
masterCLASS
The Domayne Masterclass Series (working name only) is an exclusive
opportunity for Domayne to provide customers with an exclusive
design and style series with Shaynna Blaze in her Melbourne studio.
These would be highly promote-able and have a strong perceived
value.
Tailored in conjunction with Domayne, this Series would take
participants through the principles of good design and how to create
therightstylefortheirhomewithconfidenceandconsideringnew
ideas and inclusions, that add property-value and save money along
theway. Potential subjects could be tailored to reflect a broader
holisticapproachtohomedesignandstyleordevelopedspecificto
key areas of the home, such as Kitchen and/or Bathroom planning.
One area that tends to be a challenge when planning a renovation
or new project is what colour? The Domayne Master Class Series
could focus on the use of paint, colour and texture to optimise each
situation and deliver an on-trend result.
These ideas can be developed with Shaynna once we understand
what might be considered more suitable for the Domayne customer.
ACTIVITY PLAN
1 2 3 4 5 6 7 8 9 10 11 12 13
Planning
Pre-Prodction
Approvals
Delivery
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MONTHLY TIMELINE (PLANNING TO DELIVERY)
ENTITLEMENTS
EXCLUSIVITY
Style TV will be developed in conjunction with Domayne and the online destination (URL) will be
incorporated into (an extension of) the Domayne website. (Obviously more discussion required,
however this media player site will be designed in line with Domayne style-guide to reflect
a seem-less presentation.
Domayne will have 100% exclusivity over insurance messages within the episode or associated
with Style TV
Domayne will have the opportunity to use the Style TV logo and images in wider marketing. (subject
to a set of assets created for use)
ONLINE EPISODES• 12x4minuteMonthlyEpisodes
• 12x30secMonthlyPromoforwebsiteandFacebooksite–eg,perTVshows
• SponsorsegmenttobedevelopedinconjunctionwithDomayne
WEBSITE & SOCIAL MEDIA• Development&BuildofStyleTVwebsite(andlinktoDomayne site)
• 2xBannerAds/MRECadsdeliveredandupdatedeachmonthtosupporteachepisode
• VideoEpisodeLibrary
• Domayne Customer user generation “Inspiration” section
• StyleTVFacebookSite(tobemanagedbyDomayne)
DOMAYNE STYLE TV INSPIRATION CENTRE: (USER GENERATED SECTION OF THE WEBSITE)• Dedicatedvisionlibraryofmajorrenovationsfromsitevisitors
• Thisbecomesamajorinspirationresource
• Standalonepromotionandreferencewithineachepisode
DOMAYNE EDM AND DATABASE MARKETING• 12xMonthlyEDMStyleTVArticleTheme(400wordsetc)andimagesaswrittenbyShaynna
• SuppliedwithinaStyleTVdesignedframework
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STYLE TV PROMOTION - NEW CUSTOMER ACQUISITION
WE WILL PROVIDE:• $15,000KitchenAppliancePrizefortheSeries
• $10,000Bathroom/LaundryMakeoverPrizefortheSeries
• MajorStyleTVRetailPartnership(printofvoucherandreceiveadiscount)
INTERIOR CONSULTATION PRIZE• 2xOpportunitiesforDomaynetouseinmarketingcampaign
• Consultationin-housewithShaynna
• Plansandconceptsdrawn
• Videooftheprizeproject(s)
• Domaynetoprovidetransport/returnbusinessclassairfarestodestinationforpurpose
of in-house consultation
DOMAYNE STYLE TV MASTER CLASS SERIES• StyleTVMasterClass:4x15peopletoattendaonedayworkshopwithShaynnainMelbourne
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V IDEOS
EPISODE 1
HOME | EPISODES | GALLERY | CONTACT presented by
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TOTAL INVESTMENT• $322,000plusGST
• Payableinsixbi-monthlyinstalments
M A N A G E M E N TBRA O
M A N A G E M E N TBRA OCONTACTS
Rohan Robertson | The Media MixA: 11-13 Newton Street, Cremorne VIC 3121 E: [email protected]: 0400 841 574 | P: 03 8631 4401
Chris Giannopoulos | Bravo A: L1/435 Malvern Rd, South Yarra VIC 3141E: [email protected]: 0416 217 543 | P: 03 8825 6672
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