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Success in 140 Characters [Twitter]

Date post: 26-Jun-2015
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If you’ve wondered whether you should expand your online footprint beyond your business’ website but aren’t quite sure how to proceed, the Ohio Restaurant Association (ORA) has your answer. The ORA Restaurant Education Series (RES) is presenting a free, seven-session social media webinar series that will help you reach guests and boost your revenue. This second session focused on the benefits of having a Twitter presence and provided insights on the best ways to reach new and existing guests.
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Success in 140 Characters A focus on Twitter June 24, 2014 2:00 p.m.
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Success in 140 CharactersA focus on Twitter

June 24, 20142:00 p.m.

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How to Participate Today

• View, select and test your audio

• Submit questions

• Q&A addressed at the end of today’s session

• Everyone will receive an email with a link to view a recorded version of today’s session

• Your feedback is important! A survey will pop up after the close of the webinar. Please complete it.

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Shon Christy, Founder of Eat Drink Promote & Current President of Focal Point Social Media

Meet our Presenter

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“Focus on how to be social,

not on how to do social.”

- Jay Baer, Convince and


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How Can I Be More Social?

• Latest Statistics

• What is Twitter?

• Tweet Construction

• 3 Keys for IMPACT

• Question Spotlights

• Q and A

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Social by the numbers

• 73% of Internet Users

• Majority of 18-64 year olds

• Key Demographic Breakdowns all Participate

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Social by the numbers• Fastest

Growing: 50-64 year olds

• Largest Audience: 18-29 year olds

• All growing!!

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The Platforms• Facebook

• Twitter

• Yelp

• Foursquare

• Pinterest

• Instagram

• Google +

• You Tube

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The Stats - Twitter• 250 Million “People” on Twitter

• 100 Million Daily Users

• 208 Avg. Followers per Account

• 107 Minutes per User Monthly

• 46% Use Twitter Daily

• 26% Teen Users List as Favorite

• 45% Users Between 18-29

• 91% Internet Users NOT on Twitter

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• Founded in 2006

• Social Network - Microblogging

• 140 Characters

• Hashtags #

• Twitter Handle - @(Username)

• Rapid Fire

• Realtime Communication Tool

• Retweet (RT) - Reply - Favorite


What is Twitter?

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3 Keys for Impact

• Makeup

• Messaging

• Management

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Makeup• Visually Appealing

• Brand Congruence

• Complete Profile

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Question SpotlightWhat is the best way to survey your customers to see where they are at?

1) Use National Averages2) Survey Monkey3) Monitor Local Competition4) Twitter Specific - Chrome Plugin - Riffle5) Ask Them

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Question SpotlightAny suggestions related to policies on posting if you have various staff members doing the posting?

1) Have 1 person accountable and managing the process at a high level2) Have a strategy - all posts should adhere to that strategy3) Be authentic - Have Staff members sign tweets with initials or 1st name4) Have fun5) Monitor

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Message• PASSION is the gasoline of social


• Go-Giver Mentality

• It's not about you

• Tailor message to audience

• Use hashtags

• Pictures!!!

• Take risks

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Paid Ads• Build Audience

• Post Engagement

• Clicks to Website

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What are some good ways to shorten URLs on Twitters?1) ow.ly2) goo.gl3) bitly.com

Question Spotlight

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Question SpotlightIs there a right and wrong way to abbreviate on Twitter?

There are some standard abbreviations commonly used on Twitter for certain things.EX - smh - shaking my head or RT - Retweet


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Management• Have a Strategy

• Have One Person Accountable

• Post/Respond Regularly

• Utilize Tools

• Monitor Results

• Managing Complaints “Social Media Doesn’t Create Negativity......It Uncovers It.”

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ManagementSocial Media is an ingredient - Not an Entree

• Part of a Multifaceted Plan

• Promote • Print• On Premise • Email Signature• Direct Mail• Email Campaigns

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Question SpotlightAre there any good apps to connect your social media platforms that aren’t robotic in feel?

1) Apps aren’t what make the social media robotic - the way the messages are crafted are what make them feel robotic2) Message - When in Rome….. When on Twitter…..3) Hootsuite - www.hootsuite.com4) Sprout - www.sproutsocial.com

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Question Spotlight “How do I get more followers”

1) Great Content2) Be Active3) Follow - Follow Back4) Search Twitter - Follow Your Target Market - Engage Them5) Follow people who follow you

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Management What is the Purpose?

• Increase Foot Traffic

• Show Expertise

• Drive Web Traffic

• Increase Visibility

• Be a Resource

• Customer Service

• Showcase Involvement

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The Results• Build Customer Relationships

• Drive Word Of Mouth

• Increased Foot Traffic

• Increased Revenue

• Better Reviews

• Find New Customers

• Encourage Repeat Business

• More visits to website - social media sites

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The Measurement

• Followers• Reply• Favorite• Retweets• Page

Demographics• Best Days

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Are You Being Social?

• Makeup

• Messaging

• Management

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Remaining Social Media Webinar Series sessions: Every Tuesday at 2:00 p.m. July 1st Foursquare, Urban Spoon and Yelp - Time for a little R & R

(Revenue and Reviews) July 8th Instagram - Pics and Profits July 15th Pinterest - Pin to Win July 22nd Google + - Just Another Pretty Facebook?                        July 29th Mobile apps - So Many Apps. So Little Time.     

Other RES events June 30th The Relationship between Human Resources and Safety

Performance 1:30 - 3:30 pm August 6th Is Franchising the Right Choice? 2:00 p.m.

Thank you!

Go to www.ohiorestaurant.org/res NOW to register!