Date post: | 16-Apr-2017 |
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www.winmarketing.co.uk
By:Ann Goodwin FCIM, Dip M Chartered MarketerManaging DirectorWin Marketing
Successfully market Your organisation
in 6 simple steps
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www.winmarketing.co.uk
whowho are you?who are your clients?who are you trying to attract?who are your competitors?•Win Marketing • specialist marketing services to help
you achieve results•By asking the right questions• understand your position in the
market place •Recommend appropriate strategies • to strengthen or evolve that position
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www.winmarketing.co.uk
who what
what do you want to achieve?•Retain existing clients, acquire new clients•Build on your reputation•Maximise your brand and opportunities•Maintain or improve retention levels•Drive sustainable growth•Protect against threats•Develop more internationally
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who whatwhy
why do you want a strategy?•Maintain and strengthen place in the market•Ensure the right direction•Build on successes of the past•Develop security •Minimise waste of resources•Provide consistency•Attract and retain the best employees
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who whatwhy
where
where are you now?where do you want to be?
•Agree objectives•Consider the options•Create a winning marketing and marketing communications strategy
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who whatwhy
where when
when do you want to take the next step?when do you want to achieve your goals?
Today – the best day to strengthen your business
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who whatwhy
where when how
How to meet the objectives?Adopt tried and tested professional process
• Develop a PR Plan• Where are we now?• Where do we want to be?• How might we get there?• How will we evaluate?• How will keep the plan on track?
• Implement the plan• Monitor and adjust as relevant
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who whatwhy
where when how
PR Plan – ensures:• Maximisation of advertising spend
• Reduces “knee-jerk” reaction to buying advertising• Maximises editorial opportunities, maintain
relationships with editors• Confirmation of
• Feature opportunities throughout the year, seasonal stories
• Any key promotional deadlines/events/exhibitions• Creative direction/concepts
• Clarification and consistency • Confirming messages and all target audiences are
covered• Avoids misunderstanding and waste of resources
• Activity can be evaluated • Efficient processes
• Agreed level of understanding of what is happening, when
• Win Marketing can implement
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www.winmarketing.co.uk
who whatwhy
where when how
Media relationsCopywritingMonthly media releasesArticlesCase studies,
TestimonialsPress cuttingsCompetitionsStuntsPhotography, videoNewslettersPromotional materialSponsorship
So what activities might we implement? Celebrity endorsement
Crisis PRExhibitionsHospitalityCustomer incentivesFun daysProduct placementAssisting charitiesSeminars/conferencesAdvertisingOnline PR
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www.winmarketing.co.uk
who whatwhy
where when how
Copywriting• Providing full copywriting service for:
• Monthly media releases, articles, case studies, promotional material, website, blogs
• Develop content around the main market segments• Provide interesting stories• Focus on the benefits relevant to the target
audience• Relevant content and language for that publication• Recommend images to enhance the messages
• Process includes:• Gain outline content and technical detail from
interviews• Consider various angles that story can be used for• Develop content and circulate for approval• Highlight the potential media for circulation• Identify images and caption to be used• Proof read by a second person in the Win
Marketing team
Win Marketing PR Experience
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www.winmarketing.co.uk
who whatwhy
where when how
Online PR• Your website
• Needs to have a good design – adds credibility• Copy needs to be written for both your customer
and Google• Needs to be kept updated regularly
• Post press releases and articles online on various sites• Press distribution, building awareness and links
online• Monitor forums, blogs and discussion
threads• Respond as appropriate
• Gain links back to your site• Monitor trends online
• What is being said in the social media networks• Upload videos and presentations online
• You Tube, SlideShare
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www.winmarketing.co.uk
who whatwhy
where when how
Getting you noticed online• Web strategy to achieve results
• Directed by marketing professionals • Adopt best practice in PR and
communication• Dedicated graphic design• SEO driven web developers in house• Video editing
• Extensive social media experience• Facebook, Twitter, Linkedin,
YouTube, Online blogs, PR sites
Win Marketing web design experience
Why Win Marketing?•Team combined has100+ years Marketing communications experience• Across various sectors locally, nationally and
internationally•Work with clients • To develop winning strategies• Support specific activities• To meet their business objectives
•Track record – increasing• Awareness, new clients, profits, return on
investment•Positive client relationships• Testimonials
Why Win Marketing?
•We bring focus and pace to your project•Work with you to develop relevant solutions•Tailored practical support – not generic methodologies•Constructive and independent•Experienced and professional•Creative and innovative•Long term relationships • Built on trust and capability
Thank youAnn Goodwin, Win Marketing (UK) Ltd
14, The Office Village, Charnwood Business Park, North Road, Loughborough,Leicestershire, LE11 1QJ
Tel: 01509 265890Fax: 08707 060941Mobile: 07957 509931
Follow us on Twitter: @anngoodwin or @winmarketing
www.winmarketing.co.uk
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