Sudi Kasus Trans TV

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TRANS TVANALYSIS SITUATION

STRATEGY FORMULATION

Prepared by Dr Henry Purnomo

Padjadjaran Universityrsquos Magister Management Program

Strategic ManagementBandung April 2011



2

Agenda

bull Trans TV in Brief

bull Internal Process amp Business Strategy

bull Rewardsbull Trans TV Situation Analysis

bull Lesson to Learn



TRANS TV IN BRIEF



4

KEPEMILIKAN

bull Trans TV atau Televisi Transformasi Indonesia adalah

sebuah stasiun televisi swasta Indonesia yang dimiliki olehkonglomerat muda Chairul Tanjung dengan grup Para-nyaStasiun ini melakukan siaran pertama kali pada tahun 2001

bull Dengan motto Milik Kita Bersama konsep tayang stasiunditujukan kepada masyarakat menengah keatas (ABC Class)

bull Menjadi grup Trans Corporation dan membeli saham TV7sebesar 49 yang sebelumnya dimiliki oleh Kelompok KompasGramedia

bull Kantor Pusat stasiun ini berada di Studio TransTV JalanKapten Pierre Tendean Jakarta Selatan

bull Trans TV berhasil menjadi televisi nomor 1 untuk kaummenengah ke atas Televisi ini maju berkat program buatansendiri yang menarik dan inovatif



5

Trans TV aims to become the place for ideas and aspirations toeducate and improve the living quality of the people Trans TV is alsodevoted to guarding national unity and democratic values by airingquality shows with morals that are acceptable by the public and thestationrsquos partners

MISSION

In the long run Trans TV aims to become the best television station inIndonesia and in ASEAN It also commits to always provide positiveoutcome for its stakeholders by airing quality shows and by holdinghigh morals and work cultures that is acceptable by them

VISION



4292012 6

Corporate Culture Of

TRANS TV

Good Governance

Result OrientedInnovationAttention to detailsIntellectual assets

Team workProactive amp Dynamic

Brand awareness



7

Stasiun Transmisi



8

Board Of Commissioner

Corporate FunctionCorporate LegalBusiness DevelopmentCorporate SecretaryCompliance amp Internal AuditPublic RelationsProcurement

NewsDirector

Sales amp MarketingDirector

ProgrammingDirector

FRM amp HRDirector

News Division Head Sales Division HeadProgrammingDivision Head

HC Division Head

General ServicesDivision Head

FRM Division Head

Programming CommitteeProcurement ampSpecial Project CommitteeHuman Capital Committee

President Director

Deputy President Director

OperationsDirector

ProductionDivision Head

Technical amp Prod ServicesDivision Head

ORGANIZATION CHART



INTERNAL PROCESS amp BUSINESS STRATEGY



10

Internal Process Management In Trans TV

Input Process Output

Commitment of ManagementHigh Qualified PeopleGood Business StrategyStrong Corporate Culture

Commitment to execute visionand mission

Dynamic EnvironmentClear DirectionOpportunities to growBusiness Opportunities

Opportunities to Express ideas andTalentsHigh TechnologiesCompact Organization StructureTransparency information

PerformanceResult OrientedInnovationCreativity

Solid TeamworkRevenue80 In house ProductionReceiving various rewards



11

In-house Production

64hoursweek

48hoursweek

47hoursweek

3831 2870 2813

1650 15801600

115hoursweek

7643

1279Permanent Employee



12

Business Integration ModelIn Trans TV

People

Strategy

Process

Technology

Reward



13

Business Integration ModelPeople

0

200

400

600

800

1000

1200

1400

18 - 21 22 - 29 30 - 34 35 - 39 40 - 49 50 lt

The consequences of hiringYoung people are veryexpressive active andDynamic Creating more than80 of In house production withTrend Setter image

Age



Business Integration ModelProcess

ISO 9001 2000

The Only TV Station in Indonesia that

receives ISO in all units

In the year 2006 we plan to preparecorporate ISO and special ISOBroadcasting with headquarter in Swiss

Efficiency in all aspect



15

TARGET AUDIENCE

Middle to upper class (ABC class )

PROGRAM CONTENT

bull 1st year target 60 foreign shows 40 local programs with half of it as in-house production

bull 2nd year target 45 foreign shows 55 local programs

bull 3rd year target 30 foreign shows 70 local programs

MARKET SHARE

bull 4rd year target 165 market share in Indonesian TV Broadcasting (2010)

Business Integration ModelStrategy



16


Partnering with international Production House (ldquoOutput dealrdquo)

Paramount

Sony Picture

Warner Bros

Columbia

80 the best movie in the world will be part of Trans TV program

(ldquoBioskop Trans TVrdquo 2100 ndash 0100)

Partnering with others the best foreign ldquoProduction Houserdquo



17

KEY SUCCESS FACTORS IN BROADCAST INDUSTRY

HOW TO WIN THE COMPETITION

AUDIENCEVALUE XP

SATISFACTIONCREATIVITYldquoNEWrdquo UNIQUENESS IMPROVEMENT

QUALITY STANDARD1 CONTENT PACKAGING2 EXECUTION3 BROADCAST

RESPONSIVE TO ACTION1 LINE PRODUCTION2 CUSTOMIZING PRODUCT TO MEET MARKET

(AUDIENCE) DEMAND3 EFFECTIVE SCHEDULING

SHARE amp RATING

Value XP = Experience

REVENUE

Delivering Value Experience to Audience



18Source Nielsen Media Research 2006

2003 2004 2005 2008 2009

Share Performance end of Year

Trans TV Achievement 2003-2009

136

123

118

137

165



19

Drive through Existing Market Competition 2009

Tighter and Fiercer Competition

Diversified market competition supported by additional media (Multimedia) eg MNC Surya Citra Media Metro Group

Governmentrsquos Broadcast Law amp Policy

Tight competition more than 16 Channel Stations plus CableSatellite Providers inJakarta Market ( as 56 ANMRrsquos TV population )

Local Competitors more than 39 Stations spread in Sabang - Merauke

Agropolitan TV BatuAmuntai TV

Bali TVBandung TV

Batam TVBatu TV

BMS TV BanyumasBogor TV

Bukittinggi TV

Bunaken TV ManadoCahaya TV Banten (CTVB)Cakra TV Semarang

Deli TV Medan

Elshinta TV Jakarta

GO TV (Jakarta amp Manado)GNTV (Malang)GTV (Malang)

Jak TV (Jakarta) Jakartas Own Channel (Channel O)

Jogja TV (Yogyakarta)JTV (Surabaya E Java)

Kendari TVLTV (Lampung)

Mahameru TV (Malang)Makassar TVMalang TV

Pacific TV (Manado)PKTV (Bontang)

Pro TV (Semarang)Rantau TV

RBTV (Yogyakarta)Riau TV (Pekanbaru)

Riauchannel (Pekanbaru)

Space Toon (Jakarta)Tarakan TV

Televisi Manado (TVM)Terang Abadi TV (TATV Surakarta [Solo])

Tugu TV (Yogyakarta)TV Anak Surabaya

TV Borobudur (Semarang)



Business Integration ModelTechnology

Broadcast Equipment =gtHigh end Technology Computerized Data System (News Traffic Control Room)

Integrated Data System in Business Support



REWARDS



YEAR 2002

bull Received award from Cakram CategoryrdquoMedia Pendatang Potensialrdquo

bull Received award from MUI Anugrah Syiar

Ramadhan 1423 HCategory rdquoSiaran Pendukung Suasana

Ramadhan Terpujirdquo



YEAR 2003

bull Received award from Cakram Television

Category

bull Award from MUI Anugrah Syiar Ramadhan

1424 H Category rdquoSiaran Menjelang Buka

Puasa (Penghargaan III)rdquo



YEAR 2004

bull Asian Television Award 2004 Category bestreality program-Dunia Lain-Lawang Sewu

bull Nomination best music program - Diva

Dangdut Nirwanabull October 2004 For All Nation (FAN) Campus

Category Electronic Media rdquoPeduli Narkobardquo



YEAR 2005

bull Panasonic Award 2005

category Favourite Talk Show ldquoCeriwisrdquo

bull Award from Anugerah Kebudayaan 2005 ldquoSurat Sahabatrdquo

category Childrenrsquos program

bull Finalist in the Asia Pacific Broadcasting Union and the Cable and

satelite Broadcasting Association of Aisa UNICEF Child RightAward 2005 (ABUCASBAA UNICEF Child Rights Award 2005

bull ldquoSurat Sahabat 2005rdquo

bull News Program ldquoHitam Putihrdquo Received rdquoPiala Citrardquo for

Documentation categoryrdquo

bull Nomination of Anugerah kebudayaan 2005 for Features categoryldquoJelajahrdquo

bull ISO 90012000 for News Produksi amp Facilities and Finance In

the year 2004 Trans TV already received ISO Certification ISO

90012000 for Sales amp Marketing



YEAR 2006

1 PANASONIC AWARD 2006 ndash Program ldquoCurrent Affairrdquo Terfavorit

Kejamnya Dunia

ndash Program Komedi Lawak Terfavorit

Extravaganza ndash Program Anak-Anak Terfavorit

Dapur Klok-klok

2 PENGHARGAAN JAWA POS

Variety Show Extravaganza

- Pemenang Grup Lawak Terfavorit 2006



TRANS TV SITUATION ANALYSIS



28

TEORI ANALISIS SITUASI

bull Untuk menganalisis dan mendiagnosis variable-variabelstrategis eksternal dan variabel-variabel strategis internal

TRANS TV maka terlebih dahulu kita harus mengetahui unsur-unsur apa saja yang sangat berpengaruh terhadap lingkunganeksternal maupun internal suatu perusahaan yakni sepertiterlihat pada gambar 1 business value chain sbb



29


bull Unsur-unsur yang berpengaruh terhadap variable strategis eksternal yakni

ndash C2 ndash Customers (Pelanggan) ndash C3 ndash Competitors (Pesaing)

ndash C4 ndash Channels (DistributorsAgent dll)

ndash C5 ndash Centers ( Pemasok Vendor)

ndash C6 ndash ChangesForces (Regulator Sosial Budaya Nasional

DemografiLingkungan Ekonomi Politik Teknologi Special Interest Group dll)

bull Unsur-unsur yang berpengaruh terhadap variable strategis internal yakni

ndash C1 ndashCompany (Keuangan SDM amp Manajemen Leadership OperasiProduksi Brand Pemasaran ProdukLayanan BudayaPerusahaan R amp D MIS dll)

bull Lazimnya variabel-variabel (faktor-faktor) lingkungan eksternaldikelompokkan menjadi 2 yakni Opportunities (Peluang) dan Threats (Ancaman) sedangkan variabel-variabel (faktor-faktor) lingkungan internaldikelompokkan menjadi 2 pula yakni Strengths (Kekuatan) danWeaknesses (Kelemahan)



30

ANALISIS SITUASI TRANS TV

Berdasarkan ilustrasi kasus diatas maka variable faktor lingkungan eksternal amp

internal TRANS TV dapat dituliskan sebagai berikut

bull Variabel Faktor Lingkungan Eksternal TRANS TV

ndash Opportunities (Peluang)

bull Meningkatnya kebutuhan hiburan dalam rumah tangga sebagai pengusirstress dan perekat keutuhan rumah tangga (C2 ndash Customers)

bull GDP Nasional terus tumbuh hal ini menyebabkan daya beli masyarakat juga meningkat termasuk kemampuan memiliki TV serta berlanggananlistrik (C6 ndash ChangesForces)

bull Semakin tingginya kebutuhan perusahaan mengiklankan produk-produknyadi media elektronik (khususnya TV) (C6 ndash ChangesForces)

bull Peluang kerjasama dengan BUMN Indonesia ataupun perusahaan besar diluar negeri (C6 ndash ChangesForces)

ndash Threats (Ancaman)

bull Kebijakan Regulator (Pemerintah dan KPI) yang sering bersifat rdquopopulisrdquodan berubah-ubah (C6 ndash ChangesForces)

bull Persaingan yang makin ketat diantara para Stasiun TV lama maupun baruterutama manuver yang dijalankan oleh the big four yakni SCTV RCTIIndosiar dan Metro TV (C3 ndash Competitors)

bull Adanya Pemerintah Daerah yang over protected terhadap stasiun TV Lokal

sehingga rdquomelarangrdquo siaran TV Nasional(C6 ndash ChangesForces)



31

ANALISIS SITUASI TRANS TVbull Variabel Faktor Lingkungan Internal TRANS TV

ndash Strengths (Kekuatan)

Kekuatan yang dimiliki TRANS TV berupa potensi yang dapat dimanfaatkandalam mencapai visi misi dan obyektif yang telah ditetapkan adalahsebagai berikut

bull Corporate Culture atau Budaya Perusahaan yang mana budayaperusahaan TRANS TV bukanlah sekedar peraturan tertulis dasaroperasional atau sistematika kerja perusahaan namun lebih dari itu

budaya TRANS TV adalah spirit drsquo corps ndash jiwa perusahaan yangmenjiwai keseharian dan segala aktivitas perusahaan

bull Innovation untuk mempertahankan market yang telah dikuasai sertapenetrate market baru dengan meluncurkan program baru yang mampumerebut hati para pemirsa

bull Tingginya kredibilitas perusahaan yang menjadi dasar terbentuknya trust ndash kepercayaan ndash dari para stakeholder

bull Leadership style ndash gaya kepemimpinan ndash yang jelas tegas dan terarahnamun visioner

bull Manajemen stasiun televisi dikelola oleh tenaga profesional

bull Pelopor in-house program di tanah air dengan rating yang tinggi misal Extravaganza Bajaj Bajuri dll

bull Dipunyainya peralatan broadcasting modern dan canggih



32


bull Variabel Faktor Lingkungan Internal TRANS TV

ndash Weaknesses (Kelemahan)

o TRANS TV belum mengembangkan pola ldquosupported by

additional media (Multimedia)rdquo sehingga pemasang iklan

dapat diberikan ldquogimmickrdquo bundling dengan media lain eg

MNC Surya Citra Media Metro Group



33

TAHAP INPUT amp TAHAP ANALISIS

Analisis Situasi yang biasa digunakan dalam dunia bisnis adalah IE Matrix

danatau SWOT Matrix Analysis namun untuk ke Tahap Analisis maka terlebihdahulu kita kerjakan Tahap Input dengan menggunakan EFE Matrix dan IFE

Matrix

bull Tahap Input (EFE Matrix dan IFE Matrix)

ndash Untuk menggambarkan analisis eksternal maka model matrik yang

dipergunakan adalah EFE Matrix (External Factor Evaluation Matrix )sedangkan untuk menggambarkan analisis internal maka model matriksyang dipergunakan adalah IFE Matrix (Internal Factor Evaluation Matrix )

ndash Mengacu Opportunities dan Threats TRANS TV diatas maka Identifikasilingkungan eksternal perusahaan dapat dilihat pada EFE Matrix slideberikut

ndash Mengacu Strengths dan Weaknesses TRANS TV maka Identifikasilingkungan internal perusahaan dapat dilihat pada IFE Matrix slideberikutnya



34


bull Tahap Analisis

ndash Setelah mengumpulkan mengidentifikasi mengklasifikasi semuainformasi yang berpengaruh terhadap kelangsungan perusahaan tahapselanjutnya adalah memanfaatkan semua informasi tersebut dalammodel kuantitatif perumusan stratejik Dalam hal ini digunakan modelMatrik Internal ndash Eksternal (I-E Matrix)

ndash I-E Matrik mengidentifikasikan 9 sel strategi perusahaan tetapi padaprinsipnya ke 9 strategi tersebut dapat dikelompokkan menjadi 3 strategiutama yaitu

bull Growth Strategy yang merupakan pertumbuhan perusahaan itusendiri (sel 1 2 amp 5) atau upaya diversifikasi (sel 7 amp 8)

bull Stability Strategy adalah strategi yang diterapkan tanpa mengubah

arah strategi yang telah ditetapkan (sel 4)

bull Retrenchment Strategy adalah usaha memperkecil ataumengurangi lingkupskala maupun jenis usaha yang dilakukanperusahaan



35

EFE MATRIX TRANS TV

FAKTOR-FAKTOR BOBOT PERINGKAT NILAI

KUNCI EKSTERNAL TERTIMBANGPELUANG (O50)

1Customer (C2)

Meningkatnya kebutuhan hiburan dalam rumah tangga sebagai 015 9 135

pengusir stress dan perekat keutuhan rumah tangga

2 ChangesForces (C6)

GDP Nasional terus tumbuh hal ini menyebabkan daya beli masyarakat juga meningkat 015 9 135

termasuk kemampuan memiliki TV serta berlangganan listrik

Semakin tingginya kebutuhan perusahaan mengiklankan produk-produknya di 010 9 090 media elektronik (khususnya TV)

Peluang kerjasama dengan BUMN Indonesia ataupun perusahaan besar di luar negeri 010 8 080

ANCAMAN (050)

1Competitors

Persaingan yang makin ketat diantara para Stasiun TV lama maupun baru 020 4 080

terutama manuver yang dijalankan oleh the big four yakni SCTV RCTI Indosiar dan Metro TV

2ChangesForces (C6)

Kebijakan Regulator (Pemerintah dan KPI) yang sering bersifat rdquopopulisrdquo dan berubah-ubah 015 4 060 Adanya Pemerintah Daerah yang over protected terhadap stasiun TV Lokal

sehingga rdquomelarangrdquo siaran TV Nasional 015 3 045

Total Nilai Tertimbang Faktor-Faktor Kunci Eksternal 625



36

IFE MATRIX TRANS TV


KUNCI INTERNAL TERTIMBANG

KEKUATAN (O50)

Corporate Culture atau Budaya Perusahaan yang mana budaya perusahaan 010 9 090

TRANS TV bukanlah sekedar peraturan tertulis dasar operasional atau sistematika

kerja perusahaan namun lebih dari itu budaya TRANS TV adalah spirit drsquo corps

jiwa perusahaan yang menjiwai keseharian dan segala aktivitas perusahaan

Innovation untuk mempertahankan market yang telah dikuasai serta penetrate 010 9 090

market baru dengan meluncurkan program baru yang mampu merebut hati pemirsaTingginya kredibilitas perusahaan yang menjadi dasar terbentuknya trust 005 9 045

kepercayaan ndash dari para stakeholder

Leadership style ndash gaya kepemimpinan ndash yang jelas tegas dan terarah namun visioner 005 8 040

Manajemen stasiun televisi dikelola oleh tenaga profesional 005 8 040

Pelopor in-house program di tanah air dengan rating yang tinggi misal 010 9 090

Extravaganza Bajaj Bajuri dll

Dipunyainya peralatan broadcasting modern dan canggih 005 8 040 KELEMAHAN (050)

TRANS TV belum mengembangkan pola ldquosupported by additional media (Multimedia)rdquo 050 4 200

sehingga pemasang iklan dapat diberikan ldquogimmickrdquo bundling dengan media lain

eg MNC Surya Citra Media Metro Group

Total Nilai Tertimbang Faktor-Faktor Kunci Internal 635



37

I-E MATRIX TRANS TVDengan memasukkan total skor yang diperoleh pada EFE Matrix (Eksternal = 625) dan

IFE Matrix (Internal = 635) kedalam matrik maka akan diperoleh Matrik Internal-

Eksternal (I-E Matrix ) TRANS TV seperti format dibawah dengan posisi TRANS TV

berada pada sel 1 dan digambarkan sebagai berikut

9 6 3

9 STRONG AVERAGE WEAK

Sel-1 Sel-2 Sel-3

HP I GROWTH GROWTH RETRENCHMENT

E G Konsentrasi melalui integrasi vertikal Konsentrasi melalui integrasi horizontall Turn=around

L H

U

A 6

N Sel-4 Sel-5a Sel-6

G M GROWTH

E Konsentrasi melalui integrasi horizontall

E D STABILITY RETRENCHMENT

K I Hati-hati pengelolaannya Sel-5b Captive company

S U STABILITY

T M Tak ada perubahanProfit Strategy

E

R 3 Sel-7 Sel-8 Sel-9

N

A

L L GROWTH GROWTH RETRENCHMENT

O Diversifikasi konsentrik Diversifikasi konsentrik Liquidation atau bankrut

W

0 SUMBER DAYA INTERNAL

Format Matrik Internal Eksternal (I-E Matrix) TRANS TV

(635625)



38

I-E MATRIX TRANS TVSesuai dengan posisi TRANS TV pada IE Matrix yakni sel 1 sumbu

horizontall (internal) = 635 dan sumbu vertikal (eksternal) = 625maka perusahaan harus melakukan strategi growth (vertical

integration atau konsentrasi melalui integrasi vertikal) yakni suatu

strategi yang mendorong perusahaan tumbuh dengan cara

menguasai (ataupun mengendalikan) para distributor para supplier

serta kalau memungkinkan juga mengendalikan para kompetitor



LESSON TO LEARN

LESSON TO LEARN



40

LESSON TO LEARN1) Dalam persaingan yang hyper competitive TRANS TV berhasil

menyusun excellent business process yakni men-deliver suatuvalue xp kepada audiencepemirsa nya yakni berupa experience yang valuable

2) Value xp ini akan menimbulkan kepuasan pemirsa sehinggapemirsa akan setia menonton program-program TRANS TV danhal ini akan meningkatkan rating program2 tsb dan berdampakrevenue yang meningkat

3) Value xp dihasilkan dari kokaborasi creativity quality standard dan responsive to action

4) Antara people strategy process dan technology saling linked dan ldquobahu membahurdquo menghasilkan suatu produk atau

program yang berkualitas dan berkelas

5) Walaupun posisi TRANS TV telah berada di sel-1 namuninovasi dan creativity terus di explore agar posisi tsb tetapdapat dipertahankan



41

WHAT IS TRANS TV

LOOKING FOR



42

The MOST (MissionVisionCulture Objective Strategic Tactic)

VALUE Creation

Superior Customer Value

Sutainable Competitive Advantage



43



44

R f



45

Reference

1 Website PT Transformasi Televisi httpwwwtranstvcoid

2 Website Wikipedia rdquoTrans TVrdquo

3 Beberapa bacaan populer tentang industri penyiaran di Indonesia

4 Bahan Seminar rdquoTRANS TV Milik Kita Bersamardquo oleh Ishadi SK

Direktur Utama TRANS TV

5 Bahan-bahan kuliah Manajemen Stratejik Lanjutan (MSL) dan

Strategi Pemasaran Lanjutan (SPL) Program DMB UNPAD





2

Agenda

bull Trans TV in Brief

bull Internal Process amp Business Strategy

bull Rewardsbull Trans TV Situation Analysis

bull Lesson to Learn



TRANS TV IN BRIEF



4

KEPEMILIKAN









5


MISSION


VISION



4292012 6


TRANS TV

Good Governance



Brand awareness



7

Stasiun Transmisi



8



NewsDirector


ProgrammingDirector

FRM amp HRDirector


HC Division Head


FRM Division Head


President Director


OperationsDirector



ORGANIZATION CHART






10











11

In-house Production

64hoursweek

48hoursweek

47hoursweek

3831 2870 2813

1650 15801600

115hoursweek

7643




12


People

Strategy

Process

Technology

Reward



13


0

200

400

600

800

1000

1200

1400

18 - 21 22 - 29 30 - 34 35 - 39 40 - 49 50 lt


Age




ISO 9001 2000







15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












TRANS TV IN BRIEF



4

KEPEMILIKAN









5


MISSION


VISION



4292012 6


TRANS TV

Good Governance



Brand awareness



7

Stasiun Transmisi



8



NewsDirector


ProgrammingDirector

FRM amp HRDirector


HC Division Head


FRM Division Head


President Director


OperationsDirector



ORGANIZATION CHART






10











11

In-house Production

64hoursweek

48hoursweek

47hoursweek

3831 2870 2813

1650 15801600

115hoursweek

7643




12


People

Strategy

Process

Technology

Reward



13


0

200

400

600

800

1000

1200

1400

18 - 21 22 - 29 30 - 34 35 - 39 40 - 49 50 lt


Age




ISO 9001 2000







15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












4

KEPEMILIKAN









5


MISSION


VISION



4292012 6


TRANS TV

Good Governance



Brand awareness



7

Stasiun Transmisi



8



NewsDirector


ProgrammingDirector

FRM amp HRDirector


HC Division Head


FRM Division Head


President Director


OperationsDirector



ORGANIZATION CHART






10











11

In-house Production

64hoursweek

48hoursweek

47hoursweek

3831 2870 2813

1650 15801600

115hoursweek

7643




12


People

Strategy

Process

Technology

Reward



13


0

200

400

600

800

1000

1200

1400

18 - 21 22 - 29 30 - 34 35 - 39 40 - 49 50 lt


Age




ISO 9001 2000







15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












5


MISSION


VISION



4292012 6


TRANS TV

Good Governance



Brand awareness



7

Stasiun Transmisi



8



NewsDirector


ProgrammingDirector

FRM amp HRDirector


HC Division Head


FRM Division Head


President Director


OperationsDirector



ORGANIZATION CHART






10











11

In-house Production

64hoursweek

48hoursweek

47hoursweek

3831 2870 2813

1650 15801600

115hoursweek

7643




12


People

Strategy

Process

Technology

Reward



13


0

200

400

600

800

1000

1200

1400

18 - 21 22 - 29 30 - 34 35 - 39 40 - 49 50 lt


Age




ISO 9001 2000







15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












4292012 6


TRANS TV

Good Governance



Brand awareness



7

Stasiun Transmisi



8



NewsDirector


ProgrammingDirector

FRM amp HRDirector


HC Division Head


FRM Division Head


President Director


OperationsDirector



ORGANIZATION CHART






10











11

In-house Production

64hoursweek

48hoursweek

47hoursweek

3831 2870 2813

1650 15801600

115hoursweek

7643




12


People

Strategy

Process

Technology

Reward



13


0

200

400

600

800

1000

1200

1400

18 - 21 22 - 29 30 - 34 35 - 39 40 - 49 50 lt


Age




ISO 9001 2000







15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












7

Stasiun Transmisi



8



NewsDirector


ProgrammingDirector

FRM amp HRDirector


HC Division Head


FRM Division Head


President Director


OperationsDirector



ORGANIZATION CHART






10











11

In-house Production

64hoursweek

48hoursweek

47hoursweek

3831 2870 2813

1650 15801600

115hoursweek

7643




12


People

Strategy

Process

Technology

Reward



13


0

200

400

600

800

1000

1200

1400

18 - 21 22 - 29 30 - 34 35 - 39 40 - 49 50 lt


Age




ISO 9001 2000







15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












8



NewsDirector


ProgrammingDirector

FRM amp HRDirector


HC Division Head


FRM Division Head


President Director


OperationsDirector



ORGANIZATION CHART






10











11

In-house Production

64hoursweek

48hoursweek

47hoursweek

3831 2870 2813

1650 15801600

115hoursweek

7643




12


People

Strategy

Process

Technology

Reward



13


0

200

400

600

800

1000

1200

1400

18 - 21 22 - 29 30 - 34 35 - 39 40 - 49 50 lt


Age




ISO 9001 2000







15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference















10











11

In-house Production

64hoursweek

48hoursweek

47hoursweek

3831 2870 2813

1650 15801600

115hoursweek

7643




12


People

Strategy

Process

Technology

Reward



13


0

200

400

600

800

1000

1200

1400

18 - 21 22 - 29 30 - 34 35 - 39 40 - 49 50 lt


Age




ISO 9001 2000







15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












10











11

In-house Production

64hoursweek

48hoursweek

47hoursweek

3831 2870 2813

1650 15801600

115hoursweek

7643




12


People

Strategy

Process

Technology

Reward



13


0

200

400

600

800

1000

1200

1400

18 - 21 22 - 29 30 - 34 35 - 39 40 - 49 50 lt


Age




ISO 9001 2000







15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












11

In-house Production

64hoursweek

48hoursweek

47hoursweek

3831 2870 2813

1650 15801600

115hoursweek

7643




12


People

Strategy

Process

Technology

Reward



13


0

200

400

600

800

1000

1200

1400

18 - 21 22 - 29 30 - 34 35 - 39 40 - 49 50 lt


Age




ISO 9001 2000







15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












12


People

Strategy

Process

Technology

Reward



13


0

200

400

600

800

1000

1200

1400

18 - 21 22 - 29 30 - 34 35 - 39 40 - 49 50 lt


Age




ISO 9001 2000







15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












13


0

200

400

600

800

1000

1200

1400

18 - 21 22 - 29 30 - 34 35 - 39 40 - 49 50 lt


Age




ISO 9001 2000







15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference













ISO 9001 2000







15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












15

TARGET AUDIENCE


PROGRAM CONTENT




MARKET SHARE





16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












16



Paramount

Sony Picture

Warner Bros

Columbia






17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












17



AUDIENCEVALUE XP





SHARE amp RATING


REVENUE





2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference













2003 2004 2005 2008 2009



136

123

118

137

165



19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












19








Bali TVBandung TV

Batam TVBatu TV


Bukittinggi TV


Deli TV Medan

Elshinta TV Jakarta





















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference

















REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












REWARDS



YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












YEAR 2002







YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












YEAR 2003


Category






YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












YEAR 2004







YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












YEAR 2005
















YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












YEAR 2006


Kejamnya Dunia



Dapur Klok-klok









28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference















28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












28






29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












29













30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












30

















31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












31














32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












32










33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












33




Matrix








34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












34


bull Tahap Analisis









35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












35

EFE MATRIX TRANS TV



1Customer (C2)








ANCAMAN (050)

1Competitors



2ChangesForces (C6)






36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












36

IFE MATRIX TRANS TV



KEKUATAN (O50)



















37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












37





9 6 3


Sel-1 Sel-2 Sel-3



L H

U

A 6


G M GROWTH




S U STABILITY


E


N

A



W



(635625)



38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












38









LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












LESSON TO LEARN

LESSON TO LEARN



40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












40










41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












41

WHAT IS TRANS TV

LOOKING FOR



42


VALUE Creation





43



44

R f



45

Reference












42


VALUE Creation





43



44

R f



45

Reference












43



44

R f



45

Reference












44

R f



45

Reference












45

Reference












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