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SugarCRM to Eloqua 4Bridge Integration Engine™

Date post: 08-Aug-2015
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Eloqua-to-SugarCRM On the 4Bridge™ Integration Engine
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Page 1: SugarCRM to Eloqua 4Bridge Integration Engine™

Eloqua-to-SugarCRMOn the 4Bridge™ Integration Engine

Page 2: SugarCRM to Eloqua 4Bridge Integration Engine™

Accounts

Contacts

Leads

Tasks

The Big Picture: What do you do?

EloquaSugarCRM

ContactsCompanies

Transactional Data (CDOs)

You’ve got two data sources, with

separate data needs.

?

Page 3: SugarCRM to Eloqua 4Bridge Integration Engine™

The Big Picture:

EloquaSugarCRM

Many providers can write the

programming for a hard-coded

solution

Accounts

Contacts

Leads

Tasks

ContactsCompanies

Transactional Data (CDOs)

Page 4: SugarCRM to Eloqua 4Bridge Integration Engine™

The Big Picture:

EloquaSugarCRM

But that solution has a number of

difficulties:

Add fields

Change mapping

Change Job Scheduling

Lack of Reporting

Accounts

Contacts

Leads

Tasks

ContactsCompanies

Transactional Data (CDOs)

Hard-Coded Difficulties:Marketing is reliant on IT for:

Page 5: SugarCRM to Eloqua 4Bridge Integration Engine™

The Big Picture:

EloquaSugarCRM

Drag-and-drop Field Mapping

Job Scheduling

Reporting and Alerts

24/7 Monitoring

4Bridge™ overcomes those

difficulties:ContactsCompanies

Transactional Data (CDOs)

4Bridge™ Enables Marketing

For Additional info about 4Bridge™ Click Here

Accounts

Contacts

Leads

Tasks

Page 6: SugarCRM to Eloqua 4Bridge Integration Engine™

The Big Picture:

EloquaSugarCRM

Web Visits

Campaign Responses

Information gleaned from human interactions

The Conduit

4Bridge™ is an Eloqua-only bi-directional integration.

Accounts

Contacts

Leads

Tasks

ContactsCompanies

Transactional Data (CDOs)

For Additional info about 4Bridge™ Click Here

Page 7: SugarCRM to Eloqua 4Bridge Integration Engine™

What data integration points will help your sales reps the most in their jobs?

• Website visits?• Email click-through data?• Form submissions?• Search information?

Contact 4Thought Marketing to find out how to get the most from your SugarCRM-to-Eloqua integration:

[email protected] call: 888-ELOQUA4 (888-356-7824)

Page 8: SugarCRM to Eloqua 4Bridge Integration Engine™

4Bridge™ can move all the data you need:

EloquaSugarCRM

Accounts, Contacts, and Leads

4Bridge™ is a Bi-Directional Integration. Data moves both ways!

For Additional info about 4Bridge™ Click Here

Page 9: SugarCRM to Eloqua 4Bridge Integration Engine™

4Bridge™ can move all the data you need:

EloquaSugarCRM

Web – and – Campaign Tasks

4Bridge™ is a Bi-Directional Integration. Data moves both ways!

For Additional info about 4Bridge™ Click Here

Page 10: SugarCRM to Eloqua 4Bridge Integration Engine™

4Bridge™ can move all the data you need:

4Bridge™ is a Bi-Directional Integration. Data moves both ways!Eloqua

SugarCRM

CDOs and other Custom Tables

For Additional info about 4Bridge™ Click Here

Page 11: SugarCRM to Eloqua 4Bridge Integration Engine™

Are you ready for Closed Loop Reporting? 4Though Marketing offers multiple levels of service:

– Closed Loop Reporting (CLR): Tactical• Integration of Campaigns• Associate Contacts/Opportunities• Introduction to Closed Loop Reporting

– Closed Loop Reporting (CLR): Strategic / “Full Service”• Tactical CLR PLUS Process Definition• Set-up of Reports and Distribution• Results-Analysis Sessions

– Interpret the Results– Create Actionable Knowledge

– Custom Reports: Tell us what you need!

Everything you need to take your existing lead sources and campaigns, and transition them to be CLR-Ready!

Page 12: SugarCRM to Eloqua 4Bridge Integration Engine™

What kinds of reporting does your senior management need to see?

• Campaign performance?• Which campaigns turn to opportunities?• Which campaigns turn to revenue?

Contact 4Thought Marketing to find out how to get the kind of reporting that your management needs out of your SugarCRM-to-Eloqua integration:

[email protected] call: 888-ELOQUA4 (888-356-7824)

Page 13: SugarCRM to Eloqua 4Bridge Integration Engine™

Automate a broad range of processes between your systems. These Cloud Connectors automate tasks in both Eloqua and SugarCRM.

Create ContactsCreate LeadsCreate AccountsCreate CampaignsCreate Accounts from ContactsCreate Contact Campaign ResponseCreate Lead Campaign ResponsesCreate Tasks

Update ContactsUpdate LeadsUpdate AccountsUpdate Campaigns

For Additional info about 4Bridge™ Click Here

Page 14: SugarCRM to Eloqua 4Bridge Integration Engine™

These Cloud Connectors add powerful functionality:

For Additional info about 4Bridge™ Click Here

Page 15: SugarCRM to Eloqua 4Bridge Integration Engine™

Drag them onto your Eloqua Campaign Canvas to use them in campaigns:

For Additional info about 4Bridge™ Click Here

Page 16: SugarCRM to Eloqua 4Bridge Integration Engine™

4Bridge™ has a simple and elegant user interface, designed for marketers.

For Additional info about 4Bridge™ Click Here

Page 17: SugarCRM to Eloqua 4Bridge Integration Engine™

4Bridge™ automatically detects new fields; mapping is as easy as “drag-and-drop”

For Additional info about 4Bridge™ Click Here

Page 18: SugarCRM to Eloqua 4Bridge Integration Engine™

Job scheduling is simple and intuitive.

For Additional info about 4Bridge™ Click Here

Page 19: SugarCRM to Eloqua 4Bridge Integration Engine™

4Bridge™ compiles a complete history of its activities; alerting and reporting assure performance and reliability.

For Additional info about 4Bridge™ Click Here

Page 20: SugarCRM to Eloqua 4Bridge Integration Engine™

Remember, Eloqua + SugarCRM are a powerful tool for “sales and marketing alignment”

• Map your marketing and sales activities properly to your sales funnel. Ask about the 4Funnel Framework!

Contact 4Thought Marketing to find out how to get the most from your SugarCRM-to-Eloqua integration:

[email protected] call: 888-ELOQUA4 (888-356-7824)

Page 21: SugarCRM to Eloqua 4Bridge Integration Engine™

About 4Bridge™: Benefits for Marketers

– A simple and elegant user-friendly interface.

• Drag-and-drop Field Mapping.

• Job Scheduling.

• “Error Interpretation” for Marketers.

– “Closed-Loop Reporting” enabled – and 4Thought Marketing is capable to do the CLR.

For Additional info about 4Bridge™ Click Here

Page 22: SugarCRM to Eloqua 4Bridge Integration Engine™

About 4Bridge™: Benefits for IT

– Automatic updates as Eloqua and SugarCRM update their APIs(no need to scramble as changes occur).

– No expenditure for extra personnel or server space.

– 24/7 monitoring by 4Thought Marketing.

– Separate Program Error-Tracking (IT also receives alerts).

– Historical Events Database.

For Additional info about 4Bridge™ Click Here

Page 23: SugarCRM to Eloqua 4Bridge Integration Engine™

4Bridge™ Functionality and Security

– 4Thought Marketing has already solved many challenges of working with the SugarCRM API.

– Secure: HTTPS Connection: (same as banks use).

– Secure: no database of contact records.

– Redundant servers on Amazon Web Servicesmeans virtually 100% uptime.

• Saves you cost for additional servers.

• Saves you cost for additional management.

For Additional info about 4Bridge™ Click Here

Page 24: SugarCRM to Eloqua 4Bridge Integration Engine™

Contact 4Thought Marketing:– See a Live Demo of 4Bridge™– Get a FREE One-Hour Consultation

Contact 4Thought Marketing: [email protected] call: 888-ELOQUA4 (888-356-7824)


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