Business PlanPro Finish Painting Inc.

Alireza Araghian

www.ontario.ca/summercompany

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What is a Business Plan?Business plans are used by businesses of all sizes to state their objectives and describe how they will be achieved over a specific period of time. In particular, your business plan should say:

What product or service your business will provide How you will market your product or service to gain

customers How it will operate, where it will be located and what

geographic regions it will serve What your start-up costs, monthly expenses, sales

forecast and expected profits are The risks associated with your business and your plan

to manage them.

Why do you need a Business Plan?Your business plan is your first step toward starting your own business. It is also an essential step in applying to the Summer Company program. It is important to describe your business idea fully so that a program provider can evaluate it and see how you plan to use the award money. Program providers can then help you develop your idea further, or, if it meets all program criteria, recommend you for entry in the program.

When should a Business Plan be prepared?The sooner, the better. Sometimes, your first draft of the plan is different from the draft you submit. Starting your plan early helps you fully research and evaluate your idea. And if you need help, you’ll have time to get it.

Who should prepare a Business Plan?YOU! Assistance from consultants, accountants, book-keepers and experienced business people is definitely helpful. However, business plans are best prepared by the person launching the business.Think through the elements of your business plan thoroughly so you have a good understanding of your market and what you need to do to be successful. Show your plan to others for advice and comments, and modify it if necessary. The program provider near you is also available to help you at no cost; all you need to do is ask.

How To Use This Template

This business plan template is to help you apply to the Summer Company program. It’s important that you read the program guidelines before you start filling it in.

Be sure to:

Address the points in each box that are relevant to your business.

Provide enough detail to explain your idea to someone who isn’t familiar with it.

Contact the program provider nearest you if you have questions on either the program guidelines or on how to complete this template.

Upload the business plan in SCREEN, the Summer Company online application.

Your start-up budget and cash flow projections will also be entered online through SCREEN.

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What's in it for me?Having the clearest possible picture of your business idea is the only way program providers can determine whether you’re ready for admission to Summer Company. But most importantly, the business plan gets you to think about your products, customers, competition, marketing and financing so you can move on to the next step: putting your ideas into action.

Note: When filling in the business plan, the text boxes will expand as necessary. Please re-enter your name and business name.

Applicant Name Alireza Araghian

Business Name Good business names are catchy and easy to remember. Often, they describe what the business does.

Pro Finish Painting Inc.

Executive Summary / Business IdeaThe executive summary is often written last as it a summary of the business plan highlights.

Briefly describe: What the business will do; what

product you will sell or service you will provide

Where the business will be located, the date you plan to start, the date you plan to end and the hours you plan to operate

What makes your product or service unique and/or appealing?

The market you will serve and your customer profile Your advantage over the competition Whether your business structure will be a sole

proprietorship or a corporation (partnerships are not eligible for Summer Company)

Your start-up costs, your projected sales and your projected profit.

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My business will provide a service to people who are looking to give their residential or commercial space a more comfortable and appealing look. A great paint job includes finding the right color for the client as well as properly and effectively applying that paint to the wall to satisfy their needs. My business headquarters will be at my home where I will be managing my business, however I will usually be travelling to various locations based on the needs of my customers. I will start my day at 9:00am and end my day around 6:00pm to increase my exposure during daylight hours. What makes my service unique is that firstly, I was trained very well by professionals in the trade, and my attention to detail is superb. I am also a perfectionist, so I will always display my work with a sense of pride because I make sure to put my utmost effort in every project as it will leave a lasting impression of me. Moreover, my business will have very competitive rates to appeal to my target market, which will include both men and women ranging a wide range of age. My business will be operate as a corporation because I will have limited liability, and if I see that my business is ready to expand, it will be easier for me to raise capital as opposed to a sole proprietor. I project an estimated cost of roughly $750.00, projected sales of up to $5000.00, and a profit of approximately $4250.00.

Product / ServiceDescribe the products to be produced or the services/goods you will provide. Answer questions such as: Will you make or purchase your products? If you are making product(s), what are the processes and the costs? Who will be your suppliers? What makes your product and/or service unique? How is your business different from others in

the industry? What features or advantages will entice customers to buy from you (convenience, service,

guarantees, etc.)? What advantages do you have over your competition?

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The products I will need to successfully operate my business will be brushes, rollers, extension rods in addition to advertising costs that will be created on fliers or brochures. My suppliers can be Home Depot, Benjamin Moore or Canadian Tire depending on the quality, texture and ultimately, the vision of my client. I will guarantee that my projects will come out with precision and great attention to detail, as well as the ability to get the job done in relatively short period of time. My competitive prices and great work ethic will make a strong competitor in the painting service market.

Marketing Plan, Part 1 – Customers, Pricing and SalesUse this section to describe your customers and pricing, to estimate your daily sales and to calculate your weekly sales revenue.

Customers What are the

characteristics of your ideal customer?

What’s their income level?

My ideal customer can range from 20 years of age to 80 years of age, regardless of gender. Their income level can also range greatly, however there is a strong correlation between customers with bigger spaces requiring painting renovation to higher incomes. My target market is very large – multiple thousands if not more - as there will always be people who are looking to change the color of their walls or to put a fresh coat to give their room a better and more comforting feel.

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How many are there in your target area?

Cost and Prices What will you

charge for your product or service?

How did you calculate this price?

Remember to take into consideration costs such as supplies, overhead, labour, rent and other expenses.

Remember to also consider what your competitors charge.

The market price is around 50 cents per square foot however I will charge around 40 cents per square foot to make my rates more competitive.

Estimated Sales How many units

of your products do you think you can sell in a week?

If you’re in a service business, how many jobs can you book each week, or how many projects can you complete?

Pro Finish Painting Inc. will be able to handle roughly 2-3 jobs a week depending on the size of the project. Once the business expands from referrals and repeat customers, the business can hire workers that will be able to speed up the process of finishing each job and handling more projects.

Use this section to describe your customers and pricing, to estimate your daily sales and to calculate your weekly sales revenue.

Projected Weekly Sales Revenue - Based on your prices and sales estimates, calculate your projected weekly sales revenue. For example, if you sell cedar lawn chairs for $75 each and expect to sell 2 a day, your daily sales are $75/chair x 2 chairs/day = $150/day. If you operate 5 days a week, your weekly sales are $150/day x 5 days/week = $750/week.

Sample sales projection table:

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ItemPrice per Item

XNumber of Sales per Day

= Daily Sales Revenue X

Days of Operation per Week

=Weekly Sales

Revenue

Example: Cedar Chair

$75 per chair

2 chairs sold per day $150 5 days $750

Enter your projections below. Note: The table below is expandable. To add more rows, press the Tab key.

ItemPrice per Item

XNumber of Sales per Day

= Daily Sales Revenue X

Days of Operation per Week

=Weekly Sales

Revenue

Room $60 per wall 5 $300 5 $1500

Marketing Plan, Part 2 – Advertising and Other PromotionUse this section to outline how you will reach your customers through advertising and promotions. Your plan should describe:

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1. How you will advertise your product. Include the type of advertising you will use, for example: direct mail, internet, radio, television, etc. How much will it cost? How much business do you think it will bring in?

2. Describe any plans you have to generate media attention for your business. What media will you target?

3. What kinds of marketing materials will you use? Consider brochures, business cards, posters, etc.

4. Will you have a website? If so, describe how you will use it to market your business.

5. What other forms of marketing will you use? Consider tradeshows, telemarketing, cold calling, etc.

6. What will all this advertising and other promotion cost?

The advertising will start with the head manager travelling to different businesses and introducing the services our company provides via fliers, brochures, and business cards. There will also be ads updated weekly on websites such as Craigslist and Kijijji, in addition to ads put in the local newspaper, under services. We will also put pictures and galleries of our prior work to illustrate our potential clearly to the clients, and this will be done through the business website. The cost of advertising can range from $250 to $400 per month based on how many copies of our brochures and fliers are printed, as well as the various rates for obtaining a section on the newspaper and having a website.

Operating Requirements and Costs Will your business be located in your home, a workshop, a retail space, or an office space?

Indicate why you have chosen this location. What is your rent, if any? Note: Rent cannot be paid to family members.

What labour costs will you have? What office supplies and other overhead costs will you have? Who are your suppliers, and what do they charge?

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The start-up cost will include the cost of painting materials such as rollers, rolls, brushes, adjustable painting sticks, overalls for painting, a ladder, plastering and sanding paper/block. The material will be bought from Canadian Tire, Benjamin Moore, and Home Depot.

Employee(s) Are you going to hire employees? If so, you need to apply for an employer number and make certain deductions for employees.

Contact Canada Revenue Agency www.cra-arc.gc.ca for information. If you have employees, you should also contact the Workplace Safety and Insurance Board

www.wsib.ca to review your insurance obligations. Ask your program provider to help you ensure you have covered all your obligations as an

employer.

For larger jobs employees may be required at a rate of $9-$15 per hour depending on skill level.

Regulations If you are approved for Summer Company, you have to register a business name. You may

register your name through the following website www.serviceontario.ca. Are there any permits or licenses required for your business in your municipality? Examples of

this are renovator’s permits, health permits, cartage licenses. Contact your local Municipal Licensing Commission office about any licensing requirements that

apply to you. If you are selling a product you will need a vendor’s permit (Retail Sales Tax).

Risk, Part 1 – Success and safety planningIn this section, think about the various risks associated with your business and how you will manage them. It helps to think of risk in four categories.

1. Business/Commercial Risk - Planning for Success

Are there ways the business plan you have written might not work out? Examples are: What if you do all the marketing and advertising but you don’t attract enough customers to

meet your sales goals? What if the prices for the supplies you need to make your products go up? What if you can’t

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get supplies? What if your business expands beyond what you can handle?

Consider whether these and/or other risks could pose a threat to your business, and explain what you will do to counter them.

The painting materials will only be bought after a contract has been signed with the client to commence working on the project, therefore we will not lose money on our cost of materials. By creating an account with our suppliers, we can save on great discounts on their brand name store items as loyal customers to their business. The business will operate during the times in which the client and the painters negotiate and agree to. The time of the work will always suit the customers preferences to ensure little to no issues.

2. Personal Safety Risk

Are there aspects of your work that present a personal risk to you? Is any aspect of your work hazardous? Examples could be:

Falling off of ladders or roofs Injury due to heavy lifting Accidents from power tools Injury from hazardous materials, such as exposure to toxic fumes

Consider if these and/or other risks pose a threat to you in the implementation of your work. Describe what you will do to reduce these risks, such as using safety equipment and procedures.

Ladders may be required for walls greater than 10 feet tall, in which case the adjustable painting sticks will not be effective. The painter will not be required to lift or handle anything heavier than 20-25 kilograms. There will also be masks provided to prevent injury from inhaling paint fumes or sanded particles that may be in the air. Finally, protective eye wear such as goggles may be required to avoid paint splashing in their eyes.

3. Employee Safety Risk

Are there aspects of your work that present a risk to your employees, if you will have any? Is any aspect of the work they will do hazardous? Examples of these risks are similar to the ones outlined in the preceding section. Describe what you will do to reduce these risks, such as training employees in the use of safety equipment and procedures. If you hire employees, you are required to provide them accident coverage under the Workplace Safety and Insurance Act (WSIA).

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Water based paint will be used for safety purposes as the paint can come off easily with the application of warm or cold water.

4. Third Party Risk Assessment

What aspects of your work might present a risk to your customers or the general public? There are many examples, such as:

Accident from power tools, lawnmowers or other equipment Injury to a customer while engaged in an activity organized by you Injury or sickness to a customer from food or other product sold to them by you Damage to a customer’s property as a result of a mistake by you or one of your employees

Do these and/or other risks exist in your work? Describe what you will do to reduce these risks by using safe practices and procedures.

Risk, Part 2 – InsuranceEven if you follow all the steps you’ve outlined in the previous section, certain risks may not be eliminated completely. In case something goes wrong despite your best efforts, you should evaluate the need for insurance. The following is an outline of the types of insurance to consider.

Commercial general liability insurance pays damages if you are legally responsible for negligence resulting in personal or bodily injury to a third party and/or damage to their property through your or your employees’ actions, or your products. It also gives you a legal defence against

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allegations of negligence brought against you, whether true or false. In general, program providers will insist on a commercial general liability policy for businesses that involve construction, food preparation, childcare and some sports, adventure and manufacturing activities. Please discuss this with your program provider.

Your Employee insurance requirements are governed by the WSIA, as discussed in the Employee(s) section, above.

Be sure to inform your vehicle insurer if you plan to use a vehicle owned by you or a family member for business activities. The insurer may request an additional premium for your business use depending on the situation.

If you are planning to run your business from home – either yours or your parents’ – be sure to notify the home insurer. They may require you to purchase additional coverage depending on their assessment of the risks involved, which could include injury to a visiting client and/or damage or theft to your equipment and/or inventory. If you’re planning to operate your business at a location outside your home, you may wish to seek separate property insurance to cover damage or theft of your equipment and/or inventory.

Please describe any insurance you intend to purchase and outline the costs in the space below.

Insurance may cost about $100.00 a month to provide basic coverage for each worker in case of an accident on the job site.

Start-up Budget Please list in detail the budget you will require to start your business and operate it for the first 30 days. It’s a good idea to research these costs to make sure your figures are as accurate as possible.

The start-up budget you calculate below will also be required to be entered in the Summer Company online application system.

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For example, if you plan to advertise in the local paper, find out the rates, as they vary depending on the size of the ad and the frequency it appears in the paper. Check with all your suppliers to see how much things like equipment, materials, insurance, etc, will really cost.

Consider all expenses such as licenses, business registration, bank charges, insurance, equipment, advertising, inventory, office supplies, inventory, and others. The Summer Company program award will cover up to $1,500 of necessary start-up costs with certain restrictions (see below, at right). Also include items in your start-up budget you plan to pay for with your own money. The ministry start-up award must be spent within the first 30 days of business operation. Any unspent amount will be deducted from the final award.

Note: The table below is expandable. To add more rows, press the Tab key.

Item CostRolls $50Cellphone $100Transport – Automobile $150Ladders $75Masks and Goggles $80Paint $130Advertisement $400Insurance $100Painting Overalls $40Brushes $75Adjustable Painting Stick $50

Total Start-Up Budget $ 1250.00

Limits on Summer Company start-up money expenditures

Equipment - maximum $600 Cell phone - maximum $100 (part

of your equipment allocation) Vehicle fuel – maximum $100 Summer Company start-up money

cannot be used for a participant’s personal draw (i.e. to pay yourself)

Note: Your business will have two types of expenses:

1. One-time expenses are those costs that you incur only once when setting up your business.

2. Operating expenses are ongoing costs that you will have to pay periodically such as inventory, office supplies, telephone, advertising, etc.

Cash Flow StatementNow that you have completed your business plan (be sure to finalize the executive summary), you are ready to prepare your cash flow statement. To do this, use the cash flow tables found in SCREEN, the Summer Company’s online registration application. To log-on to the online system use the user ID and password you received when you submitted an inquiry on the Summer Company website. Note: if you do not have a user ID and password for the online system visit www.ontario.ca/summercompany, click the eligibility checklist and follow the steps.

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A sample cash flow is provided below. Contact your program provider for any questions you may have as you complete your cash flow statement and good luck with your application to Summer Company!

Sample Cash Flow Forecast

Business Name: Pro Finish Painting Inc.Business Type: Painting Service

Business Start Date: May 1, XXXXBusiness End Date: August 31, XXXX

Money Business Receives (Revenue)

Cash Receipts May Forecast

June Forecast

July Forecast

August Forecast

Total Forecast

Estimated Sales $ 1,000 $ 2,500 $ 3,000 $ 5,000 $ 11,500 Summer Company Award $ 1,500     $ 1,500 Owner Cash Contribution     Total Cash Receipts $ 2,500 $

2,500 $ 3,000

$ 5,000

$ 13,000

Money Business Pays Out (Expenses)

ADVERTISING /MARKETING EXPENSES

May Forecas

t

June Forecas

t

July Forecas

t

August Forecas

t

Total Forecas

tBusiness Cards $ 65 $ 45Flyers $ 300 $ 150 $ 450Internet Ads $ 50 $50 $ 50 $ 50 $ 240Total $ 415 $ 50 $ 200 $ 50 $ 715

EQUIPMENT EXPENSES May Forecast

June Forecas

t

July Forecas

t

August Forecas

t

Total Forecas

tRoll and Tray $ 75 $ 35 $ 45 $ 45 $ 200Ladder and Brushes $ 150 $ 50 $200Telephone $ 75 $ 75 $ 75 $ 75 $300Total $ 305 $ 115 $175 $125 $ 700

BANK FEES AND LICENSES May Forecast

June Forecas

t

July Forecas

t

August Forecas

t

Total Forecas

tBank Fees $ 20 $ 20 $ 20 $20 $ 80Business Registration $ 300 $ 300

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Federal Business Registration $150 $ 150Total $ 470 $ 20 $ 20 $ 20 $ 530

INSURANCE EXPENSES 1 May Forecast

June Forecas

t

July Forecas

t

August Forecas

t

Total Forecas

tBusiness Insurance $125 $ 125Total $ 125 $ 125

OTHER EXPENSES May Forecast

June Forecas

t

July Forecas

t

August Forecas

t

Total Forecas

tGas $ 250 $ 250 $ 250 $ 250 $ 1000Fees to Events $ 50 $ 50Total $ 300 $ 250 $ 250 $ 250 $ 1050

Total ExpendituresAdded monthly totals from all the different expense categories

$1,615 $ 435 $ 645 $ 445 $ 3,120

1 If you purchase an annual insurance policy, only the premium for the term of your actual Summer Company business operation should be recorded (i.e. if the annual policy premium is $600 and your business operates for three months as a Summer Company business, then your insurance cost is $150).