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Summer Internship Working in Japan
- Different Culture/Environment
Kana YASUDA
Agenda
1. Objectives
2. Instructive Classes
3. Internship(1) Katz MoIS
(2) Technobrain Co., Japan
4. What I learned…
1. Objective of Summer Internship
Requirement for MoIS students!
Get exposure to IT world in Japan - Marketing & Information Technology
Search Job Opportunity in Japan
My internship objective is mainly for first stepto real Business world.
2. Instructive Classes
Be sure to acquire basic skill to communicate IT person
Be sure you need business skill to analyze business to develop system
Learning in “MBA & MoIS” curriculum is required for communication between business and IT person
I realized the Katz curriculum is needed in the real world – bridge between business & IT.
2. Instructive Classes
Prepare for summer internship Internships
Related with Internet Business
(1) Internship1:Technobrain Co., Japan
(2) Internship2: Katz MoIS website
- Database Management
- System Analysis and Design
- Object Oriented Programming, C++
- Commerce on the Info Highway
Prior to internship, we need to acquire skill to challenge tasks,
The following courses are good for special purposes.
3. Internship(1) Katz MoIS website
Add new functions
- self-evaluation forms
- comment and suggestion form
- presentation schedule
Useful Classes• C++• System Analysis and Design• Commerce on the Info.Highway
My AssignmentUpdate information for 1999-2000
Go To DEMO
Assignment in Kats was good opportunitiesto verify/reconfirm the IT skill.
3. Internship(2)Technobrain Co., Japan
Company profile Established in 1992
Business Description An employment agency for Technical HR Software/System Development
2nd internship was conducted in Japanin private company.
Projects in Technobrain Co.
Website and system developments for D-Hotel chains
Useful Classes• System Analysis and Design• Commerce on the Info.Highway•Database Management
Making Promotion Strategy for F-Hotel
Making Promotion strategy on Internet
for Technobrain.Co
2nd internship was good to know the gap between business and IT person.
Share of Internet by Region (1998)
US48%
Japan11%
Asian11%
Others30%
Access Media International, 1999
Internet in Japan
Contents of Business Website in Japan
0
20
40
60
80
100
120
%
n=683
Access Media International&IAJ, 1999
Do you have a business website?
Yes58%
Under planning24%
no plan15%
don't know3%
n=1,155
Access Media International & IAJ, 1999
Internet in Japan is also emerging, and 2nd largest internet population in the world!
Internet in Japan
Internet is utilized as the media of Promotion, rather than Sales/Service
Payment Method in Internet Shopping, Japan
0 20 40 60 80
Others
Credit Card
Money Order
Cash On Delivery
Direct Deposit
%
n=91
Access Media International&IAJ, 1999
Reasons why I don't purchase on Internet
0 10 20 30 40
don't know
not cheap
No interesting service/goods
Security fraud
May offend privacy
Can't trust merchants
%
n=675
Access Media International&IAJ, 1999
But shopping by credit card is not so popular in Japan,and internet seems to be recognized as the media of Promotion
Project for A-Hotel
A Hotels
44 Hotels in Japan & Asia
A Hotel is the one of the biggest hotel chain in Japan, and needs to deploy new strategy to survive competition
Projects for A Hotels
I was assigned to two CRM projects, such as,
Renewal of Online Reservation System
Online Catalog System for Wedding Party
Online Reservation System
Online Reservation via Internet@A-Hotels
Reservation via internet is increasing, and A hotel needs to strengthen the capability for it as soon as possible.
Renewal of online reservation system
Restructuring customers database system Be more customer-friendly Be more user-friendly New searching system by key words
First we need to list up all requirements for renewal.
New Database system
Lodging Reservation
DMC Membership No.----Dolphin Club Membership No.----Customer No. ---- Date 1999/07/21 How Many Nights-3 nightsNon-smoking3 adults
Atrium Club
Dolphin Club
DMC Club
Registration For Membership
DB serverFor DHotel Chains
DBSecurity Network
Update Info.
Direct Mail
Database For
Tokyo
Membership For Tokyo
DatabaseFor Ginza
MembershipFor Hotel Ginza
Security NetworkSharing Information
Input Customer’sInformation
D HotelTokyo
SendCustomer’sInformation
D HotelGinza
Confirmation
FAXE-mail
There are three objectives to develop new DB-To offer customized service based on customer’s personal information-To establish strategy for one-to-one marketing-Leverage customers’ information
Background of Project-Online Catalog system for Bridal Party
Wedding agencies support traditional Japanese wedding party in many cases.
Internet
Customers Hotels
WeddingAgency
Margin
Have a big party at Hotels
Budget for a party – avg. $20,000
One of the Main Revenue Source for Hotels
Online Catalog system for Bridal Party
Online catalog will increase opportunities of parties in D Hotels by promotion via Internet.
Differentiate the D-Hotels
- Catalog on Internet
- Easy to get the budget-estimation for the party
- Get customers’ special request for party
Customer's Interface
Left Frame Show Items for customersBy click, contents show up In the right frame
Right Frame Show descriptions of items, photographs Go to demo
4. What I learned……….
Role of Internet in Japan ……currently– To utilization as a marketing tool– Not to utilize for e-commerce
Future of Internet in Japan
– Barriers– Infrastructures– Connection Fee/Cost (10 times as much as US)– Security
– Potentials– Internet availability on handy-terminal,
such as, PDA, cellular phoneex. mail, banking, ticket purchasing
During my internship, I learned two things, the current value and opportunity of Internet in Japan
Questions?