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CAREER AGILITY USING LINKEDIN Sun Microsystems Career Webinar Series Christian Gray, Reprints Desk and Cindy Hill, Hill Information Consulting Group 19 November 2009
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CAREER AGILITY USING LINKEDIN
Sun Microsystems Career Webinar
Series
Christian Gray, Reprints Desk
and
Cindy Hill, Hill Information Consulting Group
19 November 2009
ABOUT US
Christian Gray
Safari eBooks
Reprints Desk
Cindy Hill
Sun Microsystems alum 2007
Digital Libraries & Research
TODAY'S TOPICS
Your online profile
Creating an e-portfolio
LinkedIn demo
USE WHAT YOU HAVE
YOUR ONLINE PROFILE
Be aware of your digital footprint
Vanity search often
Take charge of your online profile
ONLINE IDENTITY: THE INFORMATION ON
THE INTERNET ABOUT AN INDIVIDUAL
PC Magazine Encyclopedia
45% of employers reported in a recent CareerBuilder survey (June 2009) that they use social networking sites to research job candidates.
35% of employers reported they have found content on social networking sites that caused them not to hire the candidate.
53% Person posted provocative or inappropriate photographs or information
44% Person posted content about them drinking or using drugs
35% Person bad-mouthed their previous employer, co-workers or customers
29% Person showed poor communication skills
26% Person made discriminatory comments
24% Person lied about qualifications
20% Person shared confidential information from previous employer
http://www.careerbuilder.com/
ONLINE IDENTITY, continued
18% of employers reported they have found content on social networking
sites that caused them to hire the candidate.
Top examples:
50% Profile provided a good feel for the candidate’s personality and fit within the organization
39% Profile supported candidate’s professional qualifications
38% Candidate was creative
35% Candidate showed solid communication skills
33% Candidate was well-rounded
19% Other people posted good references about the candidate
15% Candidate received awards and accolades
http://www.careerbuilder.com/
WHY HAVE A PORTFOLIO?
“Think of your career as a portfolio of work. Think of yourself in terms of a portable skill-set rather than a specific job title.”
Mark Kimeldorf
“The only job security you can count on is the transportability of your own skills.”
Joyce Lain Kennedy, “Job Talk” Columnist, Los Angeles Times
Proof of skills and learning
Opportunity for creative self-expression
A marketing and self-promotional tool for job seekers
A performance appraisal and promotional tool for employees
TRADITIONAL PORTFOLIOS
Resume
Work samples
Papers, articles
Presentations
Letters of recognition
References
Professional development
Works in progress
Research
Web projects
Documentation of achievements & awards
WHO ARE YOU, REALLY?
Use your e-portfolio to create a professional
and distinct persona
USE WEB 2.0 TOOLS TO BUILD
Visibility
Portfolio
Community of Colleagues
IT’S TIME TO CREATE YOUR
E-PORTFOLIO - NOW!
Accessible
Storage
Easy to create, easy to maintain
Easy to share
Sociability – harness the power of social media
Boost of professionalism
Allows for more freedom, creativity, information
than the traditional cover letter, resume &
references
E-PORTFOLIO TIPS
Keep it simple and clean, avoid “cutesy”
Keep it organized and think about how others are going to view and use it
Include documents & materials that highlight your skills & experience
Convert documents to PDF (security)
Keep it professional, only include materials that you would show a current or prospective employer
E-PORTFOLIO TIPS, continued
Be cognizant of naming files, sections and pages
Make your contact information visible, very easy
to find and very easy to use
Keep contact information to a minimum
Use tags & keywords, when possible, to help in
searching
Keep it current
Use it to promote yourself
PLACES TO CREATE YOUR
E-PORTFOLIO
Your college alumni association
Google Profiles
Zoominfo
Plaxo
Blogs, microblogs
Others?
PERSONAL BRAND:
A DEFINITION
Total perceived value
As compared to other choices or competitors
In the eyes of your target market
Valerie Gonyea, Career Encouragement Officer
2009 Right Management presentation
“…create information that people want. Create
an online presence that people are eager to
consume. Establish a virtual front door that
people will happily link to…”
David Meerman Scott
“…And one that employers will find.”
David Meerman Scott, www.webinknow.com Nov 11, 2008
To venture causes anxiety. Not to venture is to lose oneself.
Søren Kierkegaard
Start exploring your professional
options
Hell is where you just drift –heaven is where you get to steer.
George Bernard Shaw
Take charge of your online identity
by creating an e-portfolio
THE RESILIENT CAREER IS
Agile
Opportunistic
Sustainable
THE BIG PICTURE:
A SOCIAL NETWORK DIAGRAM
Mike
Christian 1st Degree
2nd Degree
3rd Degree
Cindy
Sun Alumni Group
Christy
Rich
PUT THIS INTO PLAY
Write up a one-page LinkedIn plan
Build and improve your profile
Request endorsements
Search “just for fun” & some serious surfing
Add some apps – go beyond the basic LinkedIn
profile
Invite friends to join – experience the network
effect
RESOURCES: LEARN MORE
The Virtual Handshake by David Teten & Scott
Allen, www.thevirtualhandshake.com
www.careerbuilder.com
Guy Kawasaki, http://blog.guykawasaki.com
Never Eat Alone: And Other Secrets to Success,
One Relationship at a Time, Keith Ferrazzi
YouTube: LinkedIn tutorials
THANK YOU
Christian Gray, Reprints Desk
Linkedin.com/christiangray
Cindy Hill, Hill Information Consulting Group
cindyvhill@HillInfoConsultingGroup
Linkedin.com/cindyvhill
