Sunset CenterSunset CenterMatt Adams, Grant Cysewski, Tara SullivanMatt Adams, Grant Cysewski, Tara Sullivan

Sunset CenterSunset Center

Who Shops Here?Who Shops Here?

The Upper Middle Class

College Students

The Upper Middle Class

College Students

Why Do They Shop Here?Why Do They Shop Here?

Upper middle class Commute to work and pass byDo not mind paying more for more

serviceCollege kids for convenience

travel to Winco for weekly supplies

Upper middle class Commute to work and pass byDo not mind paying more for more

serviceCollege kids for convenience

travel to Winco for weekly supplies

DemographicsDemographics

RaceWhite 42,43386Black or African American 570Asian 3,168

Age<19 13,00019-25 9k ,15k25-55 19,00056< 8,000

RaceWhite 42,43386Black or African American 570Asian 3,168

Age<19 13,00019-25 9k ,15k25-55 19,00056< 8,000

Location5210 SW Philomath Blvd Corvallis, Oregon 97333

Location5210 SW Philomath Blvd Corvallis, Oregon 97333

SurroundingsSurroundings

$45k-56k

Surroundings CorvallisSurroundings Corvallis

$54k-57k

Available RetailersAvailable Retailers

GrocerySafeway

Food/BeverageMexico LindoBlue Sky Chinese RrestrauntBurger King SubwaySafewayCreekside Coffee

GrocerySafeway

Food/BeverageMexico LindoBlue Sky Chinese RrestrauntBurger King SubwaySafewayCreekside Coffee

Available RetailersAvailable Retailers

Specialty Stores American Family Insurance Good Night Sleep Shop Nails Now w/ Tanning Canbell’s Cleaners All Family Vision Care Perfect Look Hollywood Video UPS The Car Wash Oilcan Henrey’s

Specialty Stores American Family Insurance Good Night Sleep Shop Nails Now w/ Tanning Canbell’s Cleaners All Family Vision Care Perfect Look Hollywood Video UPS The Car Wash Oilcan Henrey’s

Available RetailersAvailable Retailers

Discounts storesBiMartDollar Tree

Discounts storesBiMartDollar Tree

Creekside CoffeeCreekside Coffee

Serving espresso drinks and pastriesOffers pre-packaged coffee, gifts, greeting cards

HOURSMonday-Friday: 6am - 6pm

Saturday & Sunday: 7am - 4pm

Serving espresso drinks and pastriesOffers pre-packaged coffee, gifts, greeting cards

HOURSMonday-Friday: 6am - 6pm

Saturday & Sunday: 7am - 4pm

Creekside Coffee Strengths

Creekside Coffee Strengths

Only coffee shop in areaParkingClean, great ambianceSitting areaOutdoor seatingNewspapers

Only coffee shop in areaParkingClean, great ambianceSitting areaOutdoor seatingNewspapers

Creekside Coffee Weaknesses

Creekside Coffee Weaknesses

Not well-knownLocationSurrounding retailers and their

consumersSafeway sells similar products

Not well-knownLocationSurrounding retailers and their

consumersSafeway sells similar products

Creekside Coffee Opportunities

Creekside Coffee Opportunities

Advertise moreFlyers, coupon booksSpecialsAttract customers earlierEnhance websiteEvents

Advertise moreFlyers, coupon booksSpecialsAttract customers earlierEnhance websiteEvents

Creekside Coffee ThreatsCreekside Coffee Threats

Starbucks located in Safeway Drip coffee at Subway, Burger King

Starbucks located in Safeway Drip coffee at Subway, Burger King

Sunset Center SWOTSunset Center SWOT

Sunset Center StrengthsSunset Center Strengths

Parking LocationConvinceMany vacancies

Parking LocationConvinceMany vacancies

Sunset Center Weaknesses

Sunset Center Weaknesses

Loss of Pizza ChainHollywood Video HoursMany vacancies

Loss of Pizza ChainHollywood Video HoursMany vacancies

Sunset Center OpportunitiesSunset Center Opportunities

Access (Philomath Blvd)Only Safeway to the Coast Local bus routes Philomath commuters

Access (Philomath Blvd)Only Safeway to the Coast Local bus routes Philomath commuters

Sunset Center ThreatsSunset Center Threats

One of three Safeway’sMany other strip malls and grocery

outletsAccess

Highway 34 or 14th stPopulation

College students

One of three Safeway’sMany other strip malls and grocery

outletsAccess

Highway 34 or 14th stPopulation

College students

Safeway SWOTSafeway SWOT

40%

20%

40%

Carmike

Downtown

Sunsetcenter

Customers•50% from Corvallis, 50% from Philomath•Out-of-towners

Game days•On their way to the coast, only route between Eugene and Salem

Safeway StrengthsSafeway Strengths

Reputation as a high quality and a good service grocer

Employee rewards programClean storePride themselves on helpfulnessCombat bargain grocers with club

cardHigh number of retail units Location, location, location

Reputation as a high quality and a good service grocer

Employee rewards programClean storePride themselves on helpfulnessCombat bargain grocers with club

cardHigh number of retail units Location, location, location

Safeway StrengthsSafeway Strengths

Location “Very successful place” Jeff Barricks,

Store Manager Has managed all three Safeways in

Corvallis and many others throughout Oregon

Greatest benefit is location Partnership with Bi-Mart, creating one-

stop shopping area “If we didn’t have Bi-Mart, I don’t think

we’d do as well” Dollar store hasn’t hurt or helped them

Might have brought customers to shopping area that would have gone to dollar store by Albertson’s and shopped there

Location “Very successful place” Jeff Barricks,

Store Manager Has managed all three Safeways in

Corvallis and many others throughout Oregon

Greatest benefit is location Partnership with Bi-Mart, creating one-

stop shopping area “If we didn’t have Bi-Mart, I don’t think

we’d do as well” Dollar store hasn’t hurt or helped them

Might have brought customers to shopping area that would have gone to dollar store by Albertson’s and shopped there

Safeway WeaknessesSafeway Weaknesses

High number of retail unitsHigher price pointsMarginal quality differences

between store brandsRelatively high employee turnover Doesn’t offer one stop shop of

Competitors, Fred Myers

High number of retail unitsHigher price pointsMarginal quality differences

between store brandsRelatively high employee turnover Doesn’t offer one stop shop of

Competitors, Fred Myers

Safeway OpportunitiesSafeway Opportunities

Use of customer profiles for tailored marketing/ promotions

Internet order and deliveriesOutside Starbucks seatingNew subdivisions

Use of customer profiles for tailored marketing/ promotions

Internet order and deliveriesOutside Starbucks seatingNew subdivisions

Safeway ThreatsSafeway Threats

Wal-Mart Super StoresWin-coOver saturation (3 stores)Direct competition for half of the

customer base (Philomath Grocers)

Wal-Mart Super StoresWin-coOver saturation (3 stores)Direct competition for half of the

customer base (Philomath Grocers)