PowerPoint Presentation

HEAD & SHOULDER (P&G)TEAM MEMBERS-

ASHISH RAJEEVSUMANPRABHATSEULY INTRODUCTION OF HAIR SHAMPOOThe word Shampoo is derived from the Hindi word Champi.

The British loved the massage so much, they started calling Champi as Shampoo

Competitor of Head & Shoulder..

SUNSILKMARKETING STARATEGY OF HEAD & SHOULDER. PRODUCTS OR SERVICES HEAD & SHOULDERPRODUCTS-Classic Clean 2-in-1Smooth and SilkyCool Menthol

SERVICES-

A virtual school featuring a series of humorous online courses to help men everywhere achieve deeper thinking through healthy scalps and great looking hair.

SUNSILKPRODUCTS-Sunsilk Stunning Black ShineSunsilk Dream Soft Smooth Sunsilk Hair Fall SolutionSERVICES-

Sunsilk also provides Moisture Therapy Shampoo and Conditioner

Market shares of Head & Shoulder and SunsilkUNIQUE SELLING PROPOSITION(USP)Head & ShoulderOne of the strongest contenders in dandruff shampoo market.

SunsilkPopular hair care brand having product for all types of hair. TARGET MARKETHead & ShoulderHigher middle class people who are brand conscious, early adaptors and who care about the overall health of their hairSunsilkGirls in the age group of 20s PRICING STRATEGYHead & Shoulder200ml Rs. 121400ml Rs. 185Than We calculated and Re-calculated, What was we paying Rs 33 extra for 400 & 200 ml of bottles on Sunsilk.Than .4ml Rs. 1.57.5ml Rs. 390ml Rs. 60100ml Rs. 69

Sunsilk200ml Rs.156400ml Rs.218It shows that in respect of Sunsilk Brand ,Head & Shoulder introduced same pack in lowest price .And than .. Sunsilk Focus on small pack they are introduced new price range of small packets in market.5ml Rs. 1100ml Rs. 50 ADVERTISING STRATEGY Head & ShoulderHead & Shoulder knows that without advertising we cant survive in market.They knows information is must be important in between target audience and customers.SunsilkSunsilk knows that without advertising we cant survive in market.They knows information is must be important in between target audience and customers.

SOCIAL MEDIA MARKETING STRATEGYHead & ShoulderNow in those days the Social Media Marketing is one of the most and convenience mode of marketing.Head & Shoulder knows this thing so they are target youth audience.Youth audience are very friendly with modern technology.Currently company are focusing on facebook,twitter,flicker,google,yahoo,youtube etc.SunsilkThey are also adaptable .So they are also focusing on more and more Social media marketing for giving more acknowledgement. Finally they are also use this Social media marketing sites.

PROMOTIONS STRATEGY

Head & ShoulderPromotion Mode.T.VInternetRadioMagazinesPamphletsBill BoardsPostersNews PapersPersonal SellingDirect SellingSunsilkPromotion mode.Electronic MediaPrint MediaBill BoardsAdvertising AllianceGiving Free SamplesPublic RelationsSales PromotionsWord Of MouthEventsTelemarketing

DISTRIBUTION STRATEGY

Head & ShoulderSales through the franchise basis.Identification the target audienceSales through out Distributers, Retailers , Wholesalers, etc.

SunsilkTarget Customers are already decided.Distribution through Step by Step..WholesalerDistributersRetailersPersonal Selling'setc. STRATEGY FOLLOWERS Head & ShouldersHead & Shoulders is 2nd market leader with 34% share in hair shampoo industry in worldwide level.So they are adapting ..Market Follower strategy

SunsilkSunsilk is the leader of hair shampoo industry in worldwide with 38% of market shares.So they are adapting ..Market Challenger strategy

HUMAN RESOURSE STRATEGIES

GLOBALLY PRESENCEHead & ShoulderWorld wide head & shoulder present in 59 countries.It is a anti dandruff shampoo & sales globally.

India China U.S.A etc.

SunsilkNumber 1 in Asia, Latin America and the Middle EastSales of more than 1 billiona year.Selling in 80 countries.Also sold as Elidor, Hazeline, Seda and Sedal.Recent Awards: Holds the Guinness World Record for the most heads of hair washed and styled in one day.NUMBER OF EMPLOYESS

Head & ShoulderP&G has 129000 employeesFor Head & Shoulder Shampoo=22,500 employees

SunsilkHUL has 16,500 employeesFor Sunsilk Shampoo 4,500 employees

TALENT ACQUISITION STRATEGIESHead & ShoulderThe top management on their partspend 20-30 percent of their time on planning to acquire top talent in the industry.

SunsilkHUL has consistently been ranked as the best employer in many surveys.Such an effective talent acquisition strategy helps in building the brand equity of HUL

TRAINING & DEVELOPMENT FOR CAREER GROWTHHead & ShoulderThey are committed to the training and development of their employees throughout their careers.P&G Beginnings - Engage, Connect, and Empower - all sessions designed to give deeper levels of information about P&G history, culture values and work life.

SunsilkSpecific program's ensure them build expertise in their chosen career.In some areas they can study for professional qualifications and, as they progress, they will develop their leadership capabilities.Employee will learn much of what they need to know by working with knowledgeable colleagues & receiving regular coaching and feedback.

EMPLOYEE ENGAGEMENT PROGRAMS

Head & ShoulderOur objective is to engage and equip all P&G to build sustainability thinking and practices into their everyday work.We are driving efforts to make sustainability top-of-mind for all P&G employees, keeping personal responsibility relevant both at work and at home.SunsilkHUL maintain good communication channels with employees through company based information and consultation procedures. HUL have several processes instituted to ensure a two-way communication channel. SUCCESSION PLANNING

Head & ShoulderThey are evaluated every six months by their bosses, lateral managers who have worked with them.

There are at least three possible candidates for each major job, including CEO.SunsilkAs there has always been a strong succession plan at HUL, the company is not likely to be impacted operationally.Top and middle management should have longer tenures with increased responsibilities at their respective positions before they move up the ladder.RETENTION STRATEGIES

Head & ShoulderThe company began to build factories in other locations in the United States because the demand for products had outgrown the capacity of the Cincinnati facilities.Procter & Gamble began to market a new product, an inexpensive soap that floats in water.The company's leaders began to diversify its products as well a shortening made of vegetable oils rather than animal fats. SunsilkThe remuneration and reward strategy is uniquely designed to attract and retain talentRemuneration is competitive and contemporary, with unique elements that encourage long-term careers. Low attrition is a compensation structure that rewards retention handsomely.

FINANCIAL STRATEGIES MERGER

MERGERS.Head & ShoulderP&G(Head & Shoulder) merged with Global Investment Limited is a Hong Kong based company .SunsilkUnilever(Sunsilk) group merged with US hair and skin care company Alberto Culver.ACQUISITION.Head & ShoulderIn 2000 - BEN & JERRYS HOMEMADE INC.In 2000 - CRESSIDA, FOODS, SOAPS & DETERGENTS.

SunsilkUnilever Acquired Sara Lees Personal Care & European Detergent Unit For $ 1.9 Billion.

Market Price /Share

Head & ShoulderBeauty and health care grew 9%.

Hair-care business recorded a 32%.

SunsilkPersonal Products grew 12%.

Hair business grew with 34%.

CURRENT GROWTH RATE.

Head & ShoulderThe global Growth is grow by 38 per cent by 2011 as per financial report, from 6.8 billion to 9.4 billion, according to the population bureau.

SunsilkIts growth rate by 23% to Rs 806 crore in 2011 and profit before interest & taxes (PBIT) according to company's chief financial officer. FINANCE POSITION1.)Probability Ratio = Gross Profit SalesGross profit Sales Year41,595 83,680 201241,245 81,104 2011 , for year 2012 = GP =0.497 2.)Current Ratio=Current assets sales Current LiabilitiesCurrent assets current liabilities year21910 24901 2012 ,for year 2012 Current assets = 21910 =0.879 Current liabilities 24901 FINANCE POSITION3.) Quick Ratio = Long Term Assets Current Liabilities Long term assets current term assets year12356 24907 2012 Long term assets = 12356 = 0.496 ( for year 2012) Current Liabilities 24907 4.) Super Quick Ratio = Cash Current Liability Cash Current Liability year = 4436 = 0.178 (for year 4436 24907 2012 24907 2012)TURNOVER.Head & ShoulderNet Turnover of Head & Shoulder (P&G)YearTurnover2011 $82,5592010 $78938

SunsilkNet Turnover of Sunsilk (HUL)

YearTurnover2011 253982010 22788