A Presentation on the

Market Potential of the

Decorative Laminates in Kolkata

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Decorative Laminates• Engineered materials made from

paper and plastic resins

• Laminated products primarily used as furniture surface materials or wall paneling

• Lending an elegant touch to all products, laminates are available in numerous design patterns, colors and textures

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Decorative Laminates• From furniture and cabinetry,

their implementation today has extended to decorative walling and sheets

• Many textures and style of sheets can be replicated

• Versatile and durable

THE POWER TO CREATETypes of Laminates Based on Manufacturing Process-

• High Pressure laminate- The layer of laminate is adhered to the substrate under pressures of 1,000 to 1,500 psi and temperatures of 280 to 320 degrees Fahrenheit using adhesives.

THE POWER TO CREATETypes of Laminates Based on Manufacturing

Process-

• Low Pressure Laminate- The layer of laminate is adhered to the substrate under pressures between 290 to 435 psi at temperatures of 335 to 375 degrees Fahrenheit with no adhesives

THE POWER TO CREATETypes of Laminates Based on Manufacturing

Process-

• Compact Laminate- It is essentially very thick HPL, up to and exceeding half-an-inch.

• Extra layers of phenolic resin-saturated Kraft paper in the core gives it its thickness and strength.

• They are self-supporting and very strong, and has long been used as lab tabletops, bathroom stall dividers and for bullet-proof panels.

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Laminates Industry

• Size- INR 3300 to 3500 Crore

• Almost 50% of the Industry is Unorganized

• Customer involvement and knowledge about the product is very low

• The industry is highly fragmented

• This propelled the growth rates of the big players to over 20% vis-à-vis the average industry growth of 15%

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Major Players

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MERINO LAMINATES• Merino Group founded in 1968

• A U.S $165 million group with diverse business interests like: Panel & Panel Products, Biotechnology (Agriculture & Food Processing) and Information Technology (IT).

• Entered the interiors segment with Plywood in 1973

• Merino Laminates brand came into existence in 1981

• World’s Leading Decorative Laminates Maker and Exporter.

• Exports to 70 countries across continents and has 19 offices in India and 1 in USA.

THE POWER TO CREATEThe First Ever Survey of its Kind in Laminates Industry.

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Objective of the Survey• To ascertain the number of counters operating in the given area for the laminates

• To know the major attributes that plays the role in selection of laminates by the end users

• To know about the market sentiment about the different brands of laminates operating in the market

• To know about the most popular brand of laminates in terms of brand recall, quality and service.

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Overall Respondents

Sample Size-

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Respondents in Central

Respondents No Response0.00%

10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%87.21%

12.79%

88.37%

11.63%

Kolkata Central

Sample Size-

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Respondents in North

Respondents No Response0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

87.21%

12.79%

99.46%

0.54%

Kolkata North

Sample Size-

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Respondents in South

Respondents No Response0.00%

10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%87.21%

12.79%

76.98%

23.02%

Kolkata South

Sample Size-

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Respondents in Howrah

Respondents No Response0.00%

20.00%

40.00%

60.00%

80.00%

100.00%

120.00%

87.21%

12.79%

100%

0%

Kolkata Howrah

Sample Size-

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% of Shops dealing with laminates

Shops Dealing in Laminates

91.07%

8.93%

shops dealing in laminates shops not dealing in laminates

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Brand Preference by Dealers

Merino Greenlam Century Royal Touch Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

8.53%

18.97%

36.03%

2.23%

34.21%

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Brand Preference by Dealers (Central)

Merino Greenlam Century Royal Touch Others0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

8.53%

18.97%

36.03%

2.23%

34.21%

4.36%13.97%

61.13%

3.93%

16.59%

Overall Central Kolkata

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Brand Preference by Dealers (North)

Merino Greenlam Century Royal Touch Others0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%

8.53%

18.97%

36.03%

2.23%

34.21%

11.37%

26.94%

15.56%

1.79%

44.31%

Overall North Kolkata

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Brand Preference by Dealers (South)

Merino Greenlam Century Royal Touch Others0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%80.53%

18.97%

36.03%

2.23%

34.21%

10.79% 13.63%

36.93%

1.13%

37.50%

Overall South Kolkata

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Brand Preference by Dealers (Howrah)

Merino Greenlam Century Royal Touch Others0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

8.53%

18.97%

36.03%

2.23%

34.21%

6.25% 3.57%

79.46%

4.46% 6.25%

Overall Howrah

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Smaller brands v/s Bigger brands(as per dealers)

8.53%

18.97%

36.03%2.23%

34.21%

Merino Greenlam CenturyRoyal Touch Smaller Brands

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Smaller brands v/s Bigger brands(Central)

4.36%

13.97%

61.13%

3.93%

16.59%

Merino Greenlam Century Royal Touch Smaller Brands

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Smaller brands v/s Bigger brands(North)

9.76%

26.12%

15.83%

1.58%

46.70%

Merino Greenlam Century Royal Touch Smaller Brands

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Smaller brands v/s Bigger brands(South)

9.23%

15.28%

37.89%1.27%

36.30%

Merino Greenlam CenturyRoyal Touch Smaller Brands

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Smaller brands v/s Bigger brands(Howrah)

5.35%3.57%

79.46%

4.46%7.14%

Merino Greenlam Century Royal Touch Smaller Brands

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Reason for preference

Price Range & Design

Brand Image

Attractive Folder

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Reason for preference (Kolkata)

Attractive Folder

Brand Image

Price Range & Design

Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

1.41%

23.93%

40.95%

22.51%

11.17%

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Reason for preference (Central)

Attractive Folder

Brand Image

Price Range & Design

Others0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

1.41%

23.93%

40.95%

22.51%

11.17%

0.00%

30.17%

50.86%

12.93%6.03%

Overall Central Kolkata

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Reason for preference (North)

Attractive Folder Brand Image Price Range & Design Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

1.41%

23.93%

40.95%

22.51%

11.17%

4.19%

25.74%

13.17%

28.14% 28.74%

Overall North Kolkata

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Reason for preference (South)

Attractive Folder Brand Image Price Range & Design Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

1.41%

23.93%

40.95%

22.51%

11.17%

0.56%

17.04%

26.70%23.29%

32.38%

Overall South Kolkata

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Reason for preference (Howrah)

Attractive Folder Brand Image Price Range & Design Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

1.41%

23.93%

40.95%

22.51%

11.17%

0.00%

22.85% 22.85%

31.42%

22.85%

Overall Howrah

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Correlation Between Brands Preferred and Reasons (Kolkata)

Merino Greenlam Century Royal Touch

Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

8.53%

18.97%

36.03%

2.23%

34.21%

Attractive Folder

Brand Image Price Range & Design

Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

1.41%

23.93%

40.95%

22.51%

11.17%

THE POWER TO CREATE

Correlation Between Brands Preferred and Reasons (Central)

Merino Greenlam Century Royal Touch

Others0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

4.36%

13.97%

61.13%

3.93%

16.59%

At -trac-tive

Folder

Brand Image

Price Range & Design

Others0%

10%

20%

30%

40%

50%

60%

0.00%

30.17%

50.86%

12.93%6.03%

THE POWER TO CREATE

Correlation Between Brands Preferred and Reasons (North)

Merino Greenlam Century Royal Touch

Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

11.37%

26.94%

15.56%

1.79%

44.31%

Attractive Folder

Brand Image

Price Range & Design

Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

4.19%

25.74%

13.17%

28.14% 28.74%

THE POWER TO CREATE

Correlation Between Brands Preferred and Reasons (South)

Merino Greenlam Century Royal Touch Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

10.79%13.63%

36.93%

1.13%

37.50%

Attractive Folder

Brand Image

Price Range & Design

Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

0.56%

17.04%

26.70%23.29%

32.38%

THE POWER TO CREATE

Correlation Between Brands Preferred and Reasons (Howrah)

Merino Greenlam Century Royal Touch

Others0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

6.25% 3.57%

79.46%

4.46% 6.25%

Attractive Folder

Brand Image

Price Range & Design

Others0

0.05

0.1

0.15

0.2

0.25

0.3

0.35

0.00%

22.85% 22.85%

31.42%

22.85%

THE POWER TO CREATE

Customers mostly catered (Kolkata)

Architects/Interior Designers

Carpenters/Contractors

End Users

Overall

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%

17.50%

47.50%

34.23%

0.76%

THE POWER TO CREATE

Customers mostly catered (Central)

Architects/Interior Designers

Carpenters/Contractors End User Overall0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

17.50%

47.50%

34.23%

0.76%

16.07% 15.17%

68.75%

0.00%

Overall Central Kolkata

THE POWER TO CREATE

Customers mostly catered (North)

0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%

17.50%

47.50%

34.23%

0.76%

46.87%

19.79%

32.29%

1.04%

Overall North Kolkata

THE POWER TO CREATE

Customers mostly catered (South)

Architects/Interior Designers

Carpenter/Carpenter End Users Overall0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

17.50%

47.50%

34.23%

0.76%

14.12%

62.14%

22.03%

1.69%

Overall South Kolkata

THE POWER TO CREATE

Customers mostly catered (Howrah)

Architects/Interior Designer

Carpenter/Contractor End User Overall0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

17.50%

47.50%

34.23%

0.76%7.50%

32.50%

60.00%

0.00%

Overall Howrah

THE POWER TO CREATEBrands Preferred by the Customers(Kolkata)

Merino Greenlam Century Royal Touch Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

7.63%

24.16%

36.24%

3.33%

28.61%

THE POWER TO CREATE

Brands Preferred by the Customers(Central)

Merino Greenlam Century Royal Touch Others0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

7.63%

24.16%

36.24%

3.33%

28.61%

3.06%

19.38%

56.12%

3.06%

18.36%

Overall Central Kolkata

THE POWER TO CREATE

Brands Preferred by the Customers(North)

Merino Greenlam Century Royal Touch Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

7.63%

24.16%

36.24%

3.33%

28.61%

11.37%

19.16% 19.76%

9.58%

40.11%

Overall North Kolkata

THE POWER TO CREATE

Brands Preferred by the Customers(South)

Merino Greenlam Century Royal Touch Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

7.63%

24.16%

36.24%

3.33%

28.61%

6.77%

24.85%

38.98%

0.56%

28.81%

Overall South Kolkata

THE POWER TO CREATEBrands Preferred by the Customers(Howrah)

Merino Greenlam Century Royal Touch Others0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%

7.63%

24.16%

36.24%

3.33%

28.61%

11.90%

19.04%

45.23%

0.00%

23.80%

Overall Howrah

THE POWER TO CREATE

Smaller brands v/s Bigger brands(as per customers)

7.03%

24.16%

36.24%

3.33%

28.61%

Merino Greenlam Century Royal Touch Others

THE POWER TO CREATE

Smaller brands v/s Bigger brands(Central)

2.58%

16.37%

47.41%

2.58%

31.03%

Merino Greenlam Century Royal Touch Others

THE POWER TO CREATE

Smaller brands v/s Bigger brands(North)

11.86%

20.90%

19.77%9.03%

38.41%

Merino Greenlam Century Royal Touch Others

THE POWER TO CREATE

Smaller brands v/s Bigger brands(South)

6.52%

29.89%

40.20%

0.68%

22.68%

Merino Greenlam Century Royal Touch Others

THE POWER TO CREATE

Smaller brands v/s Bigger brands(Howrah)

11.36% 4.54%

45.45%

38.63%

Merino Greenlam Century Royal Touch Others

THE POWER TO CREATE

Attributes Customers seek

Price Quality Range & Design

Brand Image

THE POWER TO CREATE

Attributes Customers seek (Kolkata)

Brand Image

Customer Preference

Price

Quality

Range & Design

Overall

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%

3.52%

0.33%

53.44%

25.21%

17.14%

0.33%

THE POWER TO CREATE

Attributes Customers Seek (Central)

Brand Image Price Quality Range & Design Overall0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

3.54%

53.62%

25.29%

17.20%

0.33%1.75%

48.24%

24.45% 25.43%

0.00%

Overall central Kolkata

THE POWER TO CREATE

Attributes Customers seek (North)

Brand Image Customer Preference

Price Quality Range & Design Overall0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

3.52%0.33%

53.44%

25.21%

17.14%

0.33%3% 0%

51%

29%

16%

0%

Overall North Kolkata

THE POWER TO CREATE

Attributes Customers seek (South)

Brand Image Customer Prefernce

Price Quality Range & Design Overall0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

3.52%0.33%

53.44%

25.21%

17.14%

0.33%

7.38%0.56%

42.04%

26.70%21.59%

1.70%

Overall South Kolkata

THE POWER TO CREATE

Attributes Customers seek (Howrah)

Brand Image Customer Preference

Price Quality Range & Design Overall0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

3.52%0.33%

53.44%

25.21%

17.14%

0.33%3% 0%

51%

27%

19%

0%

Overall Howrah

THE POWER TO CREATE

Correlation between brands preferred and attributes customers seek. (Kolkata)

Merino Greenlam Century Royal Touch

Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

7.63%

24.16%

36.24%

3.33%

28.61%

Brand Image

Customer P

refer...Pric

e

Quality

Range & Desig

n

Overall0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

3.52%

0.33%

53.44%

25.21%

17.14%

0.33%

THE POWER TO CREATECorrelation between brands preferred and attributes customers seek. (Central)

Me

Gree... Cen

Royal... Ot

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

3.06%

19.38%

56.12%

3.06%

18.36%

Brand Image

Price Quality Range & Design

Overall0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

1.75%

48.24%

24.45% 25.43%

0.00%

THE POWER TO CREATE

Correlation between brands preferred and attributes customers seek. (North)

Merino Greenlam Century Royal Touch

Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

11.37%

19.16% 19.76%

9.58%

40.11%

Brand Image

Customer Preference

Price Quality Range & Design

Overall0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

3%0%

51%

29%

16%

0%

THE POWER TO CREATE

Correlation between brands preferred and attributes customers seek. (South)

Merino Greenlam Century Royal Touch

Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

6.77%

24.85%

38.98%

0.56%

28.81%

Brand Image

Customer Prefernce

Price Quality Range & Design

Overall0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

7.38%

0.56%

42.04%

26.70%21.59%

1.70%

THE POWER TO CREATE

Correlation between brands preferred and attributes customers seek. (Howrah)

Merino Greenlam Century Royal Touch

Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

50.00%

11.90%

19.04%

45.23%

0.00%

23.80%

Brand Image

Customer Preference

Price Quality Range & Design

Overall0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

3%0%

51%

27%

19%

0%

THE POWER TO CREATE

Market Potential of Kolkata Gauged by the Dealers. (Kolkata)

500-1000

1000-5000

5000-10000

10000-50000

50000-100000

100000-500000

Above 500000

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%

1.94%

4.85%

3.88%

32.04%

27.18%

19.42%

10.68%

Estim

ated

She

ets s

old

in K

olka

ta M

arke

t

THE POWER TO CREATE

Market Potential of Kolkata Gauged by the Dealers.(Central)

500-1000

1000-5000

5000-10000

10000-50000

50000-100000

100000-500000

Above 500000

No Response

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%1.94%

4.85%

3.88%

32.04%

27.18%

19.42%

10.68%

8.00%

8%

0%

0%

24%

6%

16%

14%

31%

Market Potential Central Market Potential Kolkata

No.

of s

heet

s

THE POWER TO CREATE

Market Potential of Kolkata Gauged by the Dealers.(North)

500-1000

1000-5000

5000-10000

10000-50000

50000-100000

100000-500000

Above 500000

No response

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%1.94%

4.85%

3.88%

32.04%

27.18%

19.42%

10.68%

8.33%

0%

0%

1%

4%

5%

4%

2%

85%

Market Potential North Market Potential North Kolkata

No.

of s

heet

s

THE POWER TO CREATE

Market Potential of Kolkata Gauged by the Dealers. (South)

500-1000

1000-5000

5000-10000

10000-50000

50000-100000

100000-500000

Above 500000

No response

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%1.94%

4.85%

3.88%

32.04%

27.18%

19.42%

10.68%

8.33%

0.00%

1.71%

1.14%

7.43%

8.57%

5.71%

3.43%

72.00%

Market Potential South Market Potential Kolkata

No.

of s

heet

s

THE POWER TO CREATE

Market Potential of Kolkata Gauged by the Dealers.(Howrah)

No One Even Tried To Estimate!

THE POWER TO CREATE

Awareness of no. of Counters Dealing in Laminates. (Kolkata)

100-500 500-1000 1000-1500 1500-2000 2000-2500 2500-3000 3000+ No Idea0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

11.53% 12.39% 9.18%3.20% 1.06% 0.85% 2.56%

59.18%

Note: Slightly over 15% of the respondents have tried to estimate.

THE POWER TO CREATE

Awareness of no. of Counters Dealing in Laminates. (Central)

100-500 500-1000 1000-1500 1500-2000 2000-2500 2500-3000 3000+ No Idea0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

11.53% 12.39%9.18%

3.20% 1.06% 0.85% 2.56%

59.18%

21.42%27.38%

15.47%

0.00% 0.00% 0.00% 1.19%

34.52%

Overall Central Kolkata

THE POWER TO CREATE

Awareness of no. of Counters Dealing in Laminates. (North)

100-500 500-1000 1000-1500

1500-2000

2000-2500

2500-3000

3000+ No Idea0.00%

10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%

11.53% 12.39% 9.18% 3.20%1.06% 0.85% 2.56%

59.18%

0.60% 0.60% 3.65% 2.43%1.21% 2.43%

0.00%

89.00%

Overall North Kolkata

THE POWER TO CREATE

Awareness of number of Counters Dealing in Laminates. (South)

100-500 500-1000 1000-1500 1500-2000 2000-2500 2500-3000 3000+ No Idea0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

11.53% 12.39%9.18%

3.20%1.06%

0.85% 2.56%

59.18%

8.25%2.83%

22.64%

41.27%

0.70% 0.00%2.59%

21.69%

Overall South Kolkata

THE POWER TO CREATE

Awareness of number of Counters Dealing in Laminates. (Howrah)

100-500 500-1000 1000-1500 1500-2000 2000-2500 2500-3000 3000+ No Idea0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

11.53% 12.39% 9.18%

3.20% 1.06% 0.85% 2.56%

59.18%

15.38%26.92%

6.66% 6.66% 6.66%0.00%

13.33%

66.66%

Ovearall Howrah

THE POWER TO CREATE

Ave No. of Laminates sold by the respondents. (Kolkata)

1-300

300-500

500-1000

1000-3000

3000-5000

5000+

No Response

0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00% 50.00%

43.63%

15.31%

23.69%

4.04%

1.72%

0.86%

3.75%

Ave

no. o

f She

ets s

old

THE POWER TO CREATE

Ave No. of Laminates sold by the respondents. (Central)

1-300 300-500 500-1000 1000-3000 3000-5000 5000+ No Response0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%

43.63%

15.31%

23.69%

4.04%1.72% 0.86%

3.75%

40.00%

16.92% 18.46%

12.30%

6.15%3.07% 3.07%

Kolkata Central

THE POWER TO CREATE

Ave No. of Laminates sold by the respondents. (North)

1-300 300-500 500-1000 1000-3000 3000-5000 5000+ No Response0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

43.63%

15.31%

23.69%

4.04% 1.72% 0.86% 3.75%

75.90%

13.85%6.02% 3.61% 0.00% 0.00% 0.60%

Kolkata North

THE POWER TO CREATE

Ave No. of Laminates sold by the respondents. (South)

1-300 300-500 500-1000 1000-3000 3000-5000 5000+ No Response0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

43.63%

15.31%23.69%

4.04%1.72% 0.86% 3.75%

68.00%

12.57%8.57%

3.42% 1.14% 0.57%5.71%

Kolkata South

THE POWER TO CREATE

Ave No. of Laminates sold by the respondents. (Howrah)

1-300 300-500 500-1000 1000-3000 3000-5000 5000+ No Response0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

43.63%

15.31%

23.69%

4.04% 1.72% 0.86% 3.75%

74%

0%

11% 11%

0%5%

0%

Kolkata Howrah

THE POWER TO CREATE

Ratio of 0.8mm to 1mm sold

• Kolkata• North• Central• South• Howrah

THE POWER TO CREATEMarket Leader as per the Dealers (Kolkata)

Merino Greenlam Century Royal Touch Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

17.35%

22.36%

35.77%

6.44%

18.06%

THE POWER TO CREATEMarket Leader as per the Dealers (Central)

Merino Greenlam Century Royal Touch Others0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%

17.35%22.36%

35.77%

6.44%

18.06%20.49%

14.75%

41.80%

11.47% 11.47%

Overall Central Kolkata

THE POWER TO CREATE

Market Leader as per the Dealers (North)

Merino Greenlam Century Royal Touch Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

17.35%

22.36%

35.77%

6.44%

18.06%15.56%

29.34%

22.75%

6.58%

25.74%

Overall North Kolkata

THE POWER TO CREATE

Market Leader as per the Dealers (South)

Merino Greenlam Century Royal Touch Others0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

17.35%

22.36%

35.77%

6.44%

18.06%15.25%

18.64%

41.80%

2.82%

21.46%

Overall South Kolkata

THE POWER TO CREATE

Market Leader as per the Dealers (Howrah)

Merino Greenlam Century Royal Touch Others0.00%5.00%

10.00%15.00%20.00%25.00%30.00%35.00%40.00%45.00%50.00%

17.35%22.36%

35.77%

6.44%

18.06%21.95%

12.19%

46.34%

9.75% 9.75%

Overall Howrah

THE POWER TO CREATE

Comparison between Brands in Visibility

Merino; 10.37%

Greenlam; 29.05%

Century; 27.73%

Others; 32.83%

THE POWER TO CREATE

% Shops providing Digital Lams

59.38%

40.63%

Dealing with Digital Laminates Not Dealing with Digital Laminates

Sample Size-

THE POWER TO CREATEAve number of sheets sold

0-20 20-50 50-100 100-200 Above 200 Do not Sales0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

33.33%

14.10%10.25%

2.56% 2.56%

37.17%

THE POWER TO CREATE

Price Range of Digital Laminates

1000-5000 5000-10000 10000-15000 15000-20000 20000-25000 Above 25000 No Idea0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%64.19%

16.04%

2.46% 1.23% 2.46%6.17% 7.40%

(In INR)

THE POWER TO CREATE

Brands making name in this category

CorbyCro

ma

Durian

Euro

lam

GreenlamPinon

Richlam

Rotolam

Royal Touch

Silica

Silicon

Sun Mica

Superlam Vir

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

1.15%1.15%

19.65%

0.57%

9.82%

1.15%

9.24%

27.74%

15.60%

1.15%4.04%

0.57%4.04%

1.15%

Thank You