SWISSPORT INTERNATIONAL LTD. CORPORATE · PDF file2 SWISSPORT CI-GUIDELINES2013 1 Logo Logo...

SWISSPORT INTERNATIONAL LTD.

CORPORATE DESIGN MANUAL

PRINCIPLES

1 SWISSPORT CI-GUIDELINES 2013

CHAPTER ONE

PRINCIPLES

LOGO1 Logo elements 2

Logo size 3 Logo colours 4 Logo family 5 Logo space 10 Logo background 14 Logo placement 16

AWARDS2 Our Awards 19

Application examples 20

COLOURS3 Primary colours 21

Secondary colours 22 Tertiary colours 23 Summary of Swissport colours 24 How to use the colours in a working process 25

TYPOGRAPHY4 Print typefaces 26

Digital media and PowerPoint typefaces 28 Examples of print typography 30 Examples of PowerPoint typography 32

VISUALS5 Visual World 34

Example images: outdoor, people and close-up 35 Application examples for images 38 Image-pattern 39 Illustrations 40 Application examples 41 Graphics 42 Application examples for print productions 43

DESIGN ELEMENTS6 Summary of design elements 44 Application examples 45


1 Logo

Logo elements

A LogotypeB Rhomboid

The relative sizes of the two elements “logotype” and ”rhomboid” must never be changed.

It is not permitted to use the logo elements seperately in print production. This means the logo is only complete with both elements.

The Logotype is based on the font Futura.

With uniforms and signage it is possible to use the Rhomboid separately as a pattern for accessories, collar and tie, or for lettering of 3D elements.

A

B


1 Logo

Logo size

The standard size of the Swissport logo is 44 mm or 1.73 inches.You need this size for A4, letters and standard corporate stationary.

Examples of how to use these logo sizes on which design format:

A Minimal size

B Business card 85 x 55 mm / 3¼ x 2 in

C Standard size A4 210 x 297 mm / Letter 8 ½ x 11 in D A4 Booklets – Cover Page / C4 envelope 324 x 229 mm or US equivalent

E A3 297 x 420 mm / Tabloid 11 x 17 in

F A2 420 x 594 mm / Broadsheet 17 x 22 in

G A1 594 × 841 mm / 22 × 34 in

A 30 mm / 1.18 inches

B 37.4 mm / 1.47 inches

C 44 mm / 1.73 inches

D 55 mm / 2.16 inches

E 66 mm / 2.6 inches

F 88 mm / 3.46 inches

G 110 mm / 4.33 inches

100 %

125 %

150 %

200 %

250 %

85 %

Standard size


1 Logo

Logo colours

A BlackB SPI Red Pantone 7626 C CMYK: 0 | 93 | 95 | 2 RGB: 198 | 53 | 39 HEX: C63527

Use the logos on white background.

C BlackD Grey 40 % black

This logo is only for black-and-white productions; whenever possible you haveto use the colour version.

E Black

The black-and-white logo cannot be used in reversed applications. It is used exclusively for fax templates and bitmap prints.

A

C

E

B

D


1 Logo

Logo family

For the first-level logo we also have a version with a claim.

We use these two versions of the logo with claim.

code of conductEthical bEhaviour guidElinEs for thE swissport group

from landing to take off: we care!

AciA si tempos eic te prepers peritAquiatetur aut aut idis pre expeditaque es quas pelitiust


1 Logo

Logo family

Swissport has a pool of subbrands.

A First levelB Second levelC Third levelD Fourth level (please see page 6)

The colours are SPI Red and black in additionto grey = 40 % black.

The subbrands exist only in colour.


A

B

executive aviation fuelling services ground handling

aircraft maintenance cargo services aviation security


1 Logo

Logo family

C Third levelD Fourth level (please see page 9)

The colours are SPI Red and black in additionto grey = 40 % black.



The size as shown here is the standard and also the minimum size of these logos, otherwise the claim will be less than 6 pt, and that’s illegible.

If you use the logos smaller (email closing 85 %), you have to use the logo without claim.

You can increase these logos, in proportionwith the standard logo.

C

47 mm / 1.85 inches 37 mm / 1.45 inches 43 mm / 1.7 inches


1 Logo

Logo family

C Third levelD Fourth level (please see page 9)

The “Gold” tone standing for “land”PANTONE 4505 CCMYK 0/15/78/36

And the “blue” tone standing for the “sky”PANTONE 295 CCMYK 100/57/0/37



The size as shown here is the standard and also the minimum size of these logos. If you use the logos smaller (email closing 85 %), you have to use the logo without claim. You can increase these logos, in proportionwith the standard logo.

C

47 mm / 1.85 inches


1 Logo

Logo family

D Fourth level

This final level is for logos with a sub-headline. They describe a department within the Swissport company.

The colours are SPI Red and black with the addition of CMYK value 24/34/35/60 Pantone warm grey 10 C for the sub-headline.

The typography of the sub-headline is Times Ten12 pt for the standard logotype. This size is for A4 and letters.

Standard logotype is 100 %. Increase or diminish the size in proportion to the size of the Swissport main logo.


D


1 Logo

Logo family

The Swissport logo, in combination with joint- venture logos, is always on the first place, i.e. on the left side. It is important that the safe area of the Swissport logo is retained. (Explanations on page 8.)

The second logo has the height of the letter “i” of the Swissport logo – the same as the safe area around the logo.

It is not permitted to place the second logo directly on the frame of the Swissport logo, or make it higher than the letter “i” of Swissport.


1 Logo

Logo space

First level:In applications a minimum free space must be left between the logo and other elements such as artwork or text, or between the logo and the edge of the paper or background.

The minimum free space (x) corresponds to the height of the letter “i” in the logotype.

For the logo standard size, x = 6 mm (0.24 inches). This specification applies to all four sides of the logo.

We take the same definition for the logo with a claim. The minimum free space (x) corresponds to the height of the letter “i” in the logotype.

Second level:For the second-level logos apply the same rules as for the first-level logo. The minimium free space around the logo (x) corresponds to the height of the letter “i”.

space X

space X

X

X

X X

free space

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free space

space X

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X X

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e sp

ace

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1 Logo

Logo space

Third level:The minimum free space around the Privat Port logo (x) corresponds also to the height of the letter “i” in the logotype.

The minimum free space arround the Careport logo corresponds to the height of the letter “p” in the logotype.

Also for the Checkport logo the minimum free space corresponds to the height of the letter “p” in the logotype.

space X

space X

space X

X

X

X

X

X X

X

X X

X

X X

free space

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1 Logo

Logo space

Fourth level:The minimum free space around the fourth level logos (x) corresponds to the height of the letter “i” in the Swissport logotype.

If the sub-headline is shorter than the Swissport logotype, the rhomboid will define the frame. If the sub-headline is longer, the end of the subline defines the frame.

X

X

X X

free space

free space

free

spac

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X

X

X X

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1 Logo

Logo background

The logo has to be on a white background. Only in applications (e.g. on windows) we can use the negative version.

The safe area around the logo applies as described on page 7.(The minimum free space (x) corresponds tothe height of the letter “i” in the logotype.)

It is not permitted to use the logo on acoloured or a patterned background.

It is not permitted to use the logo on animage background.


1 Logo

Logo background

All logos have to be on a white background.

It needs the white free space around the logo,as described on page 7.(The minimum free space (x) corresponds tothe height of the letter “i” in the logotype.)

It is not permitted to use the logos on acoloured or a patterned background.

It is not permitted to use the logos on animage background.

cargo services

cargo services

cargo services


1 Logo

Logo placement

For all print media, the logo is always on the top right, except for advertisements, where the logo is on the bottom right.

Use the size of 55 mm / 2.16 inches (125 % of standard size) for cover pages and reverse sides. On the content pages of print media you can use the standard size of 44 mm / 1.73 inches.

Company profile 2012/2013

sometimes it´s not easy to stay on the GroundSwissport is named “Ground Handler of the Year 2012” by the renowned Institute for Transportation Management the 12th year in a row.

With its headquarters in Zurich, Switzerland, Swissport Executive Aviation aims to serve the business aviation market on the ground – providing all it takes to make life easier for passengers, crew and aircraft.

Our services include handling requests, reception of passen-gers and crew at aircraft, transportation of passengers and crew between aircraft and terminal, escorting passengers and bag-gage through customs and immigration to waiting limousines, coordinating ground transportation, as well as the organising of catering cleaning, aircraft services, refuelling and security services. Crew benefit from accommodation and transportation arrangements and enjoy full administrative support and facili-ties. We ensure the smooth running of these services in order to obtain full customer satisfaction. Our mission is to make ar-rivals, stopovers, and departures as convenient as possible for business jet passengers and crew, and to provide a customized spectrum of aircraft care services.

our nEtworkSwissport Executive Aviation (SEA) & PrivatPort are present at close to 60 stations in Algeria, Argentina, Brazil, Bulgaria, Costa Rica, Cyprus, Dominican Republic, France, Greece, Isra-el, Kenya, Republic of Korea, South Africa, Spain, Switzerland, Tanzania, Ukraine and United States of America.

our dEdicationAll services are provided by professionals with good expertise and servicing skills who offer assistance beyond expectation. Our staff members are carefully selected. They are alert, per-sonally committed and highly motivated. They understand the importance of efficiency and trustworthiness in the world of business aviation. It goes without saying that they abide by the rules of discretion and confidentiality.

The company is backed by all the experience of its parent company Swissport International Ltd., one of the world‘s lea-ding commercial aviation ground handlers, providing ground services at 180 airports in 37 countries on five continents with 35 000 employees for over 108 million passengers and 3.2 mil-lion tonnes of cargo a year on behalf of some 650 client com-panies.

Swissport has been awarded 'Best Global Aviation Service Company 2012' by ITM for the

twelfth time in a row.

From class in the airto class on the Ground

to find out more about swissport executive aviation & PrivatPort please visit www.swissport-executive.com and www.privatport.com or send an mail to [email protected]

5

Ceo message WelCome to the World of

sWissport

In the next few pages you will come to see why Swissport is the number 1 company in the world for ground handling and cargo operations.

Swissport is a diverse and dynamic organisation and I am immensely proud to be its CEO. Within our profile, we will demonstrate why Swissport continues to win accolades citing our people, our operations and our safety records as the best in the industry.

We operate in a challenging industry, where the only real constant is change. There-fore, it is imperative to our customers that Swissport be able to navigate these chal-lenges on their behalf in order to keep their operation and their businesses running smoothly.

Our size does not inhibit our dexterity in this regard, and by utilising the solid formulas and hub concepts we have developed, we continue to be able to offer our customers this peace of mind.

At Swissport however, we do not rest on our successes and have developed methods and tools of continuous improvement, working with our customers in a collaborative way to ensure that we always strive to be the best and offer innovative and optimal solutions to all of our customers – old and new – across all of our many and diverse operations.

This profile is designed to provide a snapshot of the Swissport world, allowing you an insight into what makes us who we are and gives us the opportunity to share a little bit of our vision with you.

With kind regards

Per H. UtnegaardPresident & CEO

advert template advert template advert template

content pagescover pages

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With its headquarters in Zurich, Switzerland, Swissport Executive Aviation aims to serve the business aviation market on the ground – providing all it takes to make life easier for passengers, crew and aircraft.

Our services include handling requests, reception of passen-gers and crew at aircraft, transportation of passengers and crew between aircraft and terminal, escorting passengers and bag-gage through customs and immigration to waiting limousines, coordinating ground transportation, as well as the organising of catering cleaning, aircraft services, refuelling and security services. Crew benefit from accommodation and transportation arrangements and enjoy full administrative support and facili-ties. We ensure the smooth running of these services in order to obtain full customer satisfaction. Our mission is to make ar-rivals, stopovers, and departures as convenient as possible for business jet passengers and crew, and to provide a customized spectrum of aircraft care services.

our nEtworkSwissport Executive Aviation (SEA) & PrivatPort are present at close to 60 stations in Algeria, Argentina, Brazil, Bulgaria, Costa Rica, Cyprus, Dominican Republic, France, Greece, Isra-el, Kenya, Republic of Korea, South Africa, Spain, Switzerland, Tanzania, Ukraine and United States of America.

our dEdicationAll services are provided by professionals with good expertise and servicing skills who offer assistance beyond expectation. Our staff members are carefully selected. They are alert, per-sonally committed and highly motivated. They understand the importance of efficiency and trustworthiness in the world of business aviation. It goes without saying that they abide by the rules of discretion and confidentiality.

The company is backed by all the experience of its parent company Swissport International Ltd., one of the world‘s lea-ding commercial aviation ground handlers, providing ground services at 180 airports in 37 countries on five continents with 35 000 employees for over 108 million passengers and 3.2 mil-lion tonnes of cargo a year on behalf of some 650 client com-panies.

Swissport has been awarded 'Best Global Aviation Service Company 2012' by ITM for the

twelfth time in a row.

From class in the airto class on the Ground

to find out more about swissport executive aviation & PrivatPort please visit www.swissport-executive.com and www.privatport.com or send an mail to [email protected]


1 Logo

Logo placement

Further print examples.

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nº 3 • noveMber 2012

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https://intranet.ch.swissport.com/zrh/news

Geneva • nº 3 • noveMber 2012

54

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AutHor NAmE • DAtE 2012 • FILE NAmE PAgE 2 oF 3

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1. HEADLINE

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SwiSSport international ltd.

Ground HandlinG, CarGo ServiCeS, airCraft MaintenanCe, fuelinG ServiCeS, exeCutive aviation, aviation SeCurity

P.o. Box, 8058 ZuriCH-airPort, SwitZerlandP: +41 43 812 20 20f: +41 43 321 29 [email protected]

www.SwiSSport.com

froM landinG to take off: we Care!

cover page

cover page content page

SPI Foldercontent pages


Place, 14th August 2012

Subject

Dear all

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Jacqueline FoitekMarketing Manager

FlughoFstrasse 558152 glattbrugg

sWitZerlanD phone +41 44 728 61 26

Fax +41 43 321 25 60 [email protected]

RegisteredCompanyMr. Robert WhiteRedfox Lane 31/ P.O. BoxBlackforestNY 11430 U.S.A.

page 1WWW.sWissport.coM

1 Logo

Logo placement

On corporate stationery the logo is always on top left.

Always use the coloured logo, except for faxes.

For standard letterheads on A4 letters, faxes and other corporate stationery, you use the standard logo size.

Also for smaller formats such as business cards, memos and address labels the logo is on top left.

A On the letterhead you have the option of the ISO/TQM logo. For exact specifications, please see chapter Print & Layout.

Fax

author Name • Date 2012 • File Name Page 1 oF 3

Title

Dear All

TextDam faccae laborem olendebist adition sernatiis qui num re, idebita tiores sequam quiberi atiur, simust optatem aut of-ficime pore rem quoditem aut unt quiatatent aut volecum nus, sequos debis aut quiducid quibus as voluptat aut aute non proreic iminus moloreperia il explaborrum repudisquas mod et veliqui dellorem dolupta tiberro evercie nissinctus, om-modiscimet ipicit la volorem arum, omnis aut eati aut ea dolupta quassimolut erovitiorum et maione verios etur simet earit, quiame earitia verchil

Sincerely yours,

NameJob Title

Name, Function

Name, Function

Company

+41 43 812 90 60

Name, Function

14th August 2012

1 (incl. cover page)


FlughoFstrasse 558152 glattbrugg

sWitZerlaND

PhoNe +41 44 728 61 26Fax +41 43 321 25 60

[email protected]

From:

atteNtioN:

comPaNy:

Fax Number:

coPy to:

Date:

Number oF Pages :

A


2 Awards

Our Awards are:

‘Best Global Aviation Ground ServiceCompany 2012’.

and

‘ACW Air Cargo Handling Agentof the Year’ 2012.

First of all these Awards logos should beplaced on presentations on the cover andon the reverse side.

But we also use them in an appropriate wayon print material, on our website and in other communications media.

The colour of the Awards is gold in acolour gradient.

The Awards exist only in the CMYKcolour system.


2 Awards

Application examples

9

swissport

missionstatement

CertifiCations & awarDs

To provide the aviation industrywith consistent and tailor-made

solutions around the globe,for a better customer experience.

isagoSwissport has been awarded the IATA Safety Audit for Ground Operations for both our Corporate Headquarters and our Zurich Station, listed in the ISAGO registry.

Cargo 2000Swissport has achieved certification as a fully compliant Cargo 2000 company, a landmark certification recognising Swissport’s active endeavours to fully comply with all agreed industry quality standards.

itmBest Global AviationGround Services Company 2012Awarded to Swissport 12 years in a row.

aCwAir Cargo Handling Agentof the Year 2012Awarded to Swissport 4 years in a row.

In order to achieve the goal of our mission, Swissport is focused on consolidating and strengthening our market position to ensure we are constantly driving industry innovation in key areas such as service, quality and reliability.

Swissport is a people-focused organisation – without our people we simply cannot meet our goals and achieve our vision. As such, we focus on the principles of sustainability and compliance, living by the “Three Ps”:

― People ― Professionalism ― Partnership

The ongoing professional development of the people within the Swissport family ensures that:

― We show respect towards our people and their values; we do not compromise on safety and work with enthusiasm and enjoyment.

― We are pioneers; working constantly on achieving sustaina-ble results, we creatively explore new options and improved solutions.

― Continually striving to exceed the expectations of our clients and our commitments, we deliver excellent service; in any place at any time.

Swissport International Ltd. P.O. Box · 8058 Zurich-Airport · Switzerland · Phone +41 43 812 20 20 · Fax +41 43 321 29 02 · [email protected]

www.swissport.com

Thank you for your attention...

TITLE PAGE > HEADLINE SUBTITLE

Peter Sample • Division • Version 1 • City, Month Year

Company Profile

www.swissport.com

Company Presentation cover Company Presentation reverse side


3 Colours

Primary colours

For the primary colours there exists a range of specifications for different applications.

For print you use Pantone and CMYK.

For digital media productions, such as screen designs, websites, and PowerPoint presentations, you use RGB and HEX.

For letterings and signage you use Scotchcal.

Generally: For RGB colours we work in the “Adobe RGB 1998” workflow.

SPI Red

PANTONE: 7626 CCMYK 0/93/95/2RGB: 198/53/39HEX: #C63527Scotchcal: 100-368

PANTONE: 7626 UCMYK U: 0/71/66/4

Black

PANTONE: BlackCMYK: 0/0/0/100 RGB: 0/0/0HEX: #000000Scotchcal: 100-12

White

PANTONE: WhiteCMYK: 0/0/0/0 RGB: 255/255/255HEX: #FFFFFFScotchcal: 100-10


3 Colours

Secondary colours

For secondary colours we have a range of grey tones. These colours don’t compete against the SPI Red; they are elegant and timeless – they describe the values of Swissport.

We use these colours for print productions as additional information elements. Our recommended grey tone is Dark Grey 01, which should ideally be used together with Bright Grey 01. Or as a variation, we use one Dark Grey in com-bination with the same Grey in different shades.Don’t use too many greys together in one layout.

For typography markups you may use the SPI Red as an additional colour in print productions.

Dark Grey 01 is used for lettering on vehicles.

We may use the Dark Greys in different shades, in tone steps of 20 %.

100 % =

80 % =

60 % =

40 % =

20 % =


Dark Grey 01

PANTONE: 431 CCMYK: 45/25/16/59 RGB: 83/95/106HEX: #535F6AScotchcal: 100-012

Dark Grey 02

PANTONE: 445 CCMYK: 50/23/30/74 RGB: 55/69/70HEX: #374546

Bright Grey 02

PANTONE: 441 CCMYK: 15/4/15/8 RGB: 212/220/210HEX: #D4DCD2

Dark Grey 03

PANTONE: 417 CCMYK: 33/23/35/63 RGB: 92/93/96HEX: #5C5D56

Dark Grey 04

PANTONE: Warm Grey 10 CCMYK: 24/34/35/60 RGB: 108/93/86HEX: #6C5D56

Bright Grey 03

PANTONE: 413 CCMYK: 9/5/12/14 RGB: 212/213/205HEX: #D4D5CD

Bright Grey 04

PANTONE: Warm Grey 1 CCMYK: 3/3/6/7 RGB: 236/234/230HEX: #ECEAE6

Main Grey tone

Bright Grey 01

PANTONE: 427 CCMYK: 7/3/5/8 RGB: 227/230/229HEX: #E3E6E5


3 Colours

Tertiary colours

These colours we use specifically for additional information and graphic elements in PowerPoint presentations and as navigation colours for websites.

It is not possible to use these colours in print productions. There you have to choose the colours of the first or secondary level.

You may use these colours in different shades, in tone steps of 20 %.

For example Dark Red 01

100 % =

80 % =

60 % =

40 % =

20 % =


Dark Red 01


Dark Red 02


Dark Blue

PANTONE: Reflex Blue CCMYK: 100/89/0/0 RGB: 0/20/137HEX: #001489

Bright Blue

PANTONE: 2707 CCMYK: 20/6/0/0 RGB: 165/215/238HEX: #A0C3E3


3 Colours

Summary of Swissport colours

Primary coloursFirst of all primary colours are logo colours.For typography markups you may use the SPI Red as an additional colour in print productions.

Secondary coloursWe use these colours for print productions as additional information elements.

Tertiary coloursThese colours we use specifically for additional information and graphic elements in PowerPoint presentations and as navigation colours for websites.

It is not possible to use these colours as design elements in print productions, except for graphs. For design elements please choose the colours of the first or secondary level. (For application examples please see page 40.)


3 Colours

How to use the colours in a working process

A

In the program Word you can set the colourin the menu or direct on the button bar, if you have it open.

B

It is the same in PowerPoint or Excel.

Do not forget: For print we work with the colour system CMYK or Pantone.

For internet, screen, PowerPoint (digital media) we work with the colour system “Adobe RGB 1998” or HEX.

A Word B PowerPoint


4 Typography

Print typefaces

Futura and Times New Roman are the principal corporate typefaces. They are used in all print media.

Futura Bold and Light is used as a headline typeface. The combination of both font styles give the headline a modern face.

You may use Futura Bold and Light in combination, if you work with two separate parts in a headline(as illustrated on page 28 and 29). The bold typeface should preferably be in Dark Grey 01 in the shade of 60 %.If you have only one typeface in the headlineyou must use Futura Light.

Headlines for print productions are always in capital letters.

The size of headlines generally is:

font size: 22 pt line spacing: 26 pttracking: 20 (InDesign)

Swissport‘s corporate fonts can be purchased on the Internet at: http://www.linotype.com

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890


Futura Light

Futura Bold


4 Typography

Print typefaces

For copy text we use Times New Roman. We can use other font styles, such as Italic, Bold and Bold Italic for emphasis in body text.

The size of copy text generally is:

font size: 10 pt line spacing: 13 pttracking: 20 (InDesign)





Times New Roman Bold

Times New Roman Bold Italic

Times New Roman Italic

Times New Roman Regular


4 Typography

Digital media and PowerPoint typefaces

Arial is the recommended alternative typeface to the print typefaces. Its primary applications are all digital media produc-toins (e.g. PowerPoint presentations, Internet pages etc...)

It is not possible to combine Arial with Futura or Times New Roman.





Arial Regular

Arial Italic

Arial Bold

Arial Bold Italic


4 Typography

Digital media and PowerPoint typefaces

In addition to the general Arial family wehave Arial Black for headlines, especially inPowerPoint presentations.

The size of cover headlines in PowerPoint presentations is:

first line Arial Blackfont size: 30 pt

second line Arial Regularfont size: 30 pt

Headline on contents pages is:

Arial Blackfont size: 26 pt

Copytext on contents pages is:

Arial Regularfont size: 18 ptline spacing: 24 pt

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Arial Black


4 Typography

Examples of print typography

The bold typeface in the headline is generally grey. (One of the given secondary colour greys.)The second part of the headline is black.

Note: If the headline is one sentence, then it needs to be Futura Light only (no diffrentiation between Bold and Light)!

The contrast of these typefaces results in a harmonic combination.

The headlines in print productions are always in capital letters.

It is possible to use headline and subtitle in SPI Red if it is appropriate in the layout.

If you have only one typeface in the headlineyou must use Futura Light.

Copy text is generally black except for special markups.

LORIS VENDI UT LABOREP ERORES SEQUAS ET VOLUPTATEMRUM LA SI NIHICIET ALITIUME PRATATIAE UT ENT ENIM VOLORPORATI UT QUO

Ro cupid quo maxim cupta consed quam qui ratia quamenderum il et quam, voles ma por reri quatis incillate quiassi ut etur, iduntiunt recaboritae ped quo tem est as derspicid ma dolorent quam eos ab Cus. Us quo dolorporion remo is minvenihil eum ex earum volorpor sunt dolorat.Onse rem re sa vendi restrum faccus ma corro voluptatur, ut inus, omnitat ipsam erem iminiet aliquis sequidu ntionse ditatem re non non experi re dolorest, inistissin prae dit et officab ius andae nimus antiata tatur, ipsanis si ut volorionest, cum facipsus, nonse conseditius nate velessi dipid ut erundit magnihit et quia.

copy text

Times New Roman 10 pt / 13 pt / 20

subtitle

Futura Bold / capital letter / 10 pt / 13 pt / 20

headline bold typeface/capital letter

Futura Bold 22 pt / 26 pt / 20

headline light typeface/capital letter

Futura Light 22 pt / 26 pt / 20

Dark Grey 01 60 %

DERSPICID MA DOLORENT


4 Typography

Application examples of print typography

Further explanation in the chapter Print and Layout.

15

tHeswissport

formulais a proven

model ofstandardising

managerial and operational

proCesses

This enables Swissport to deliver the high-est service quality for our customers and toapply the same proven standards in all our Ground Handling and Cargo operations all over the world. The Swissport Formula has been derived from the best practices not only from our operation, but also from comparative industries. It ensures pro-active management at all operational levels and is focused on a KPI-driven per-formance culture, optimised resource utilisation, technical and managerial train-ing and efficient operational processes. This approach enables continuous im-provement in the stations through a change of mind-set and behaviour.

The Swissport Formula aims to changethe company culture from a local under-standing of the “Swissport way of doingthings” to a global approach. The tried and trusted procedures are reinforced with the Swissport core values.

swissport formula Benefits

Efficient and secure operations form a sustainable basis for development and provide customer confidence and peace of mind, in addition to reducing costs.

With the Swissport Formula, customers and employees experience the benefits of global alignment, standardisation and consistency every day.

swissportformula

global foCusfor loCal needs

Highproductivity

andcompetitive

costs

Continuousimprovement

throughKPIs and

technology

Activeleadership

throughmanagement

training

Secureoperations

through standardtechnicaltraining

Consistenthigh service

quality through standardprocesses

formulasWissporttHe way we worK

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Autor Name

07 noveMber newS porIos res auda Quas sandIo udIsIta tIatum ute vellessItatI solupItas

natet anitia qui archic te dolupti nat ellia qui blabori dignihil intur.

https://intranet.ch.swissport.com/zrh/interview

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06 borianti unt quatiur SuntuS, SuS Ma in repe laborepu qui aruMquid quaeut eum hIl Ium hummel gasrts

Geneva • nº 1 • february 2013

76

headline bold / capital letter

Futura Bold 22 pt / 26 pt /20

subtitles SPI Red / capital letter

Futura Bold 10 pt / 13 pt /20

headline bold (SPI Red) /

capital letter

lead

Futura Bold 10 pt / 13 pt

copy text

Times New Roman regular

10 pt / 13 pt / 20

headline light / capital letter

Futura Light 22 pt / 26 pt /20

copy text

Times New Roman regular /

10 pt / 13 pt / 20

copy text markup

Times New Roman italic

10 pt / 13 pt / 20


4 Typography

Examples of PowerPoint typography

We use the Arial family typeface.

The typography is generally black, except for the subtitle (SPI Red) and special markups.

UM REICABO

SUM QUAM

EPUDIATQUO MOLOR Accabor emporempore debit ad qui quam ad mollorem nihitatur?Ceprovit eos vendae vel init asinulp archici od eatur rempos mo est alis a imostrum fugiant lam fugitatior

headlines in contents pages

capital letters

Arial Regular 26 pt

copy text in contents pages

Arial Regular 18 pt / 22 pt

subtitle capital letters

Arial Bold 18 pt / 22 pt

headline cover-page

Arial Regular 26 pt, capital letters


4 Typography

Application examples of PowerPoint typography

Further explanation in the chapter digital media and Internet.

TITLE PAGE > HEADLINE SUBTITLE

Peter Sample • Division • Version 1 • City, Month Year

Peter Sample • Division • Version 1 • City, Month Year • Page 15

HEADLINE

SUBTITLE Zurich, 10th September 2012 – Swissport International, the world’s leading provider of ground services to the aviation sector, has completed its acquisition of Flightcare Spain and Flightcare Belgium from FCC Versia, significantly boosting Swissport’s European network of passenger and cargo handling operations.

SUBTITLE The closing of the deal follows clearance from the various airport and regulatory authorities in Spain and Belgium, namely AENA and the Spanish Competition Commission Council, along with The Brussels Airport Company and Belgium’s Competition Council.

PICTURE

PICTURE

headline cover-page

Arial Regular 26 pt, capital letters

headlines in contents pages

capital letters

Arial Regular 26 pt

copy text in contents pages

Arial Regular 18 pt / 22 pt

subtitle capital letters

Arial Bold 18 pt / 22 pt


5 Visuals

Visual World

In the SPI image gallery we have a range of typical Swissport images.Images should always be placed on a white background with a white frame around the picture. A | B | C

There are outdoor and people images, and in addition we have a range of close-up images to illustrate detail. The close-up shots are very focused on the detail and the depth of focus is diffuse or sharp, depends on the situation of the picture.

People images focus on one, two or three people, and in the background the observer can see the environment of one of the Swissport divisions. We try to avoid crowded groups to make the images calm and understandable.The depth of focus should be sharp on the whole image (especially for the outdoor pictures), in order to provide the observer with the maxi-mum information.All of the Swissport stock images have been modified slightly to give them a consistent colour tone. This effect provides a common element between the multiple, diverse images within the Swissport visual world.

For CMYK images:Colour filter: 70 % Dark Grey 04 Depends on the image: Colour saturation: - 20 Brightness: + 30

A outdoor images B people images C close-up images


5 Visuals

Examples of outdoor images

The depth of focus should be sharp on the whole image (especially for the outdoor pictures), in order to provide the observer with the maximum information.


5 Visuals

Examples of people images

People images focus on one, two or three people, and in the background the observer can see the environment of one of the Swissport divisions. We try to avoid crowded groups to make the images calm and understandable.


5 Visuals

Examples of close-up images

Close-up images are used to illustrate details. We do not use close-up images for full-page appliances but rather for small scale pictures.

The close-up shots are very focused on the detail and the depth of focus is diffuse or sharp, depends on the situation of the picture.


5 Visuals

Application examples for images

We use images generously. Images should always be placed on a white background with a white frame aroundthe picture.

Whenever possible we design a page exclusively with an image.

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6 7

The Code of Conduct is based on the following principles:

· behaviour with integrity and in compliance with the law

· the recognition of internationally proclaimed human rights

· respect for other cultures and opinions

· responsibility towards society

· care for the environment

· loyalty towards the Swissport Group

· fair, courteous and respectful behaviour towards colleagues, superiors, sub- ordinates, customers, shareholders, authorities, business partners and the public

· professional behaviour and observance of the rules of good business practice and of internal and external rules and regulations

· protection from discrimination

· an open, transparent and constructive business style

Therefore, in our personal behaviour we, in particular:

· abstain from any discrimination of colleagues, employees, applicants, customers or business partners based on age, gender, race, disability, religion, political belief or any other category protected by law

· abstain from and prevent harassment

· abstain from any sexual harassment and especially do not enter into personal relationships with direct reports which might contravene moral standards or where moral pressure is used to force the workplace relationship

· make a clear distinction between the interests of Swissport and our private interests and avoid possible conflicts of interest such as the representation of Swissport in any business dealing or the making of any recommendation which may unduly influence an action of the company

· abstain from improperly pushing the promotion or employment of relatives and/or personal friends.

principles

The Swissport Code of Conduct is an integral part of Swissport’s corporate gover-nance. It applies to the Board of Directors, the Group Executive Management Board and any and all other employees of the entire Swissport Group. Each employee is personally obliged to abide by the Swissport Code of Conduct and its supplementing internal regulations and directives. Each Managing Director or head of a unit has to ensure that the Swissport Code of Conduct is included in staff training at least on an annual basis, and shall monitor the observance thereof.

areas of application

Swissport International Ltd. including all its affiliates (hereinafter „Swissport“ or „Swissport Group“) believes in quality customer orientation that delivers top-class service on all levels through outstanding enthusiasm, commitment, professionalism and integrity of our personnel.

Swissport maintains and promotes a corporate culture and behaviour in which honesty, integrity and respect for the law are viewed as essential to achieving its desired success. Swissport‘s ethical and behavioural principles, which apply through-out all the countries in which it is active, are enshrined and explained in this Code of Conduct, which is intended to serve as a guide to its corporate and employee ethical behaviour. This Code is supplemented by more detailed standards, directives and guidelines (e.g. the SPI Group Directive on financial authority levels, the SPI Antitrust law guidelines etc.) which are applicable to specific areas of Swissport‘s activities. The Board of Directors and the Group Executive Management Board will insist on the observance of this Code of Conduct and its provisions.

Each employee shall seek guidance and promptly report any evidence of possible violation of this Code to his or her superior or, if appropriate, to the Group Gen-eral Counsel, SPI Legal Department or the Chairman of the Audit Committee. The Group General Counsel and/or the Chairman of the Audit Committee can be contacted under their official contact details. All good faith correspondence, whether oral or written, will be treated confidentially if permitted by law and requested.

introduction

our thrEE corE valuEs arE: pEoplE We show respect towards people and their values by working with enthusi-asm and delight.

profEssionalismWe are pioneers and want to creatively explore new options. We focus on achieving sustainable results.

partnErshipWe strive to exceed the expectations of our customers and keep the promises we make. We deliver excellent service: at any time, at any place. We do not compromise on safety.

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4 5

Welcome KitHuman ResouRces


5 Visuals

Image-pattern

These illustrations are used in print production only – the defined secondary colours are used for these illustrations.

Images from the SPI image gallery can be used for pattern images. These patterns should only be used as full-page images, headers or divider pages. Don’t use these patterns as a small picture in a layout.

To design these patterns the program Photoshop is required.The image should be in the black and white modus. Turn it in a half tone bitmap pattern. The screen ruling should have the specifications of 16 to 24 lines per inches. After that turn it back in a grey-scale image, to colour it in the layout program.

The grid has to be very rough, as shown here.Only this rough grid style is allowed for pattern-images.

As colour choose one of the secondary colours or one of the red tones.


5 Visuals

Illustrations

Whenever we work with illustrations it is important we just use the given secondary colours.

The style of illustration should be simple and easily understandable in an international spirit.

Preferably we use only red and grey for illustrations.


5 Visuals


Staff and OrganizationAs a service provider, Swissport considers staff to be its main asset. In line with this, we are committed to build and develop a high qual-ity workforce in every hub in which we operate. In order to achieve optimal performance from staff, and the best possible service for our customers, Swissport has strict policies on equal opportunities and re-cruitment policies. We are fully committed to giving preference to staff from previous local suppliers, subject to meeting our Swissport standard profile, with the aim of working efficiently whilst maintaining a high level of quality. We follow a Code of Practice and Collective Bargaining ensuring fair and equal treatment of all staff. We treat our employees as individuals, with dignity and respect and have therefore decided to offer white collar employment conditions to any staff joining us. It is understood that Swissport Morocco will apply and abide by the social and labour laws.

TrainingOnce an individual is employed, induction training is undertaken to en-sure that the recruit has the best possible opportunity to quickly adapt and learn the ways of Swissport. At Swissport Morocco ONDA Acad-emy a fully-fledged training concept is going to be implemented in a formal way and will be continuous, with records kept of all steps com-pleted, and a development plan created to enable staff to visualize their future, and individual growth at Swissport.

Quality Management SystemQuality has always been and still is a prime focus and key to our busi-ness success. Swissport Morocco ground services quality will show at all airports in every possible aspect, not only through new ground support equipment, new staff uniforms and innovative tools. Swissport has got a Quality Management System (QMS) designed to integrate all aspects, both internal and external, of its global business while accommodat-ing local specifications. The Quality Management System operates at a Corporate and general level, with policies and manuals covering top-ics such as Security and Passenger Services. Like ONDA Swissport is certified to ISO 9001:2008 standards Additionally, Swissport Corporate Headquarters and some stations have been awarded with the ISAGO registration certificate and are listed on the official IATA registry web-site. Both standards reflect Swissport’s approach to business, ensuring customer satisfaction as well as continuous improvement of our man-agement systems. Our company complies with external audits, and self-monitoring auditing procedures are completed internally. We employ many self-monitoring tools designed to assist in the auditing process that are linked to Key Performance Indicators (rating quality, finance safety and efficiency). The Service Level Agreement (SLA) Monitor reports quality performance to our customers. Swissport has used these systems for many years. Swissport has introduced Customer Relation Management (CRM) to enable us to engage much more closely with

IntroductIon

A0

Divider Morocco Tender

Web banner


5 Visuals

Graphics

Whenever we design a graphic for print productions, it is important we just use the given colours.

Preferably we use only the grey tones (secondary colours) for graphics. The red tones (tertiary colours) can be used for markups.

The style of graphics should be simple and easily understandable in a modern shape.

In PowerPoint presentations we have the full range of Swissport colours. But other colours are not allowed!

SINGLE STATION

REGIONAL/MULTISTATION

FULL OUTSOURCING

HUB & BASE MANAGEMENT*

NETWORK PACKAGES

0

5

10

15

20

25


5 Visuals

Application examples for print productions

12

HuB & Basemanagement

a sWissportCore CompetenCe –

building relationshipsinto partnerships

tHe winning Cooperation ConCept

* Provision and management of handling services at carrier’s hub or base airport

single station

regional/multistation

full outsourCing

HuB & Base management*

network paCkages

15

tHeswissport

formulathe sWissport

formula is aproven model of

standardisingmanagerial

and operationalproCesses

This enables Swissport to deliver the highest service quality for our customers and applies the same proven standards in all our Ground Handling and Cargo operations all over the world. The Swissport Formula has beenderived from the best practices not only from our operation, but also from compa-rative industries. It ensures pro-active management at all operational levels and is focused on a KPI-driven performance culture, optimised resource utilisation, technical and managerial training and efficient operational processes. This approach enables continuous improve-ment in the stations through a change of mind-set and behaviour.

The Swissport Formula aims to change the company culture from a local under-standing of the “Swissport way of doing things” to a global approach. The tried and trusted procedures are reinforced with the Swissport core values.

swissport formula Benefits

Efficient and secure operations enable a sustainable basis for development and provide customer confidence and peace of mind in addition to reducing costs.

With the Swissport Formula, customers and employees experience the benefits of global alignment, standardisation and consistency every day.

swissportformula

globAl FoCuSFor loCAl NeedS

Highproductivity

andcompetitive

costs

Continuous improvement

throughKPIs and

technology

Activeleadership

management training

Standardtraining

programs

Consistent level ofquality

and service


6 Design Elements

Summary of design elements

We can use these elements for designing ourcommunication media material:

A Grey rectangle and forms as a design element in different media.

B Dotted line as subdivisions in pages.

C Grey 40 % rectangle as element in presentations.

D Grey bar for headers in tables or titles.

E You have the possibility to work with a white area on images. You may need that, if you work with typography on images. The white area is 70 % transparent.

B

A

C

D

E


6 Design Elements


3 – Month 2012

tanzania – kiliManjaro in the spotlight station reports several major successes, including the launch of flights by two major customers, a contract rene-wal, and the arrival of africa’s first B787 ‘Dreamliner’

uwasa dancing group from arusha supporting staff from Dar: john Mushi (Flight Dispatcher), tunu Munthali (head passenger serivces)

sUccesses in the lAst tWo monthsSwissport’s Kilmanjaro station has achieved several major suc-cesses in the last two months, including the successful launch of flights from Kenya Airways and Qatar Airways and the start of scheduled services for Africa’s first B787 ‘Dreamliner’ aircraft.On 1 July, Kenya Airways started a 6/7 frequency from Nairobi to Kilimanjaro as part of a five-year contract between Kenya Airways and Swissport Tanzania, which began last year with flights at Dar es Salaam. Swissport offers ramp, passenger and cargo services to Kenya Airways.

three-yeAr contrActLate last month, on 25 July, Qatar Airways also made its inau-gural flight to Kilimanjaro. Swissport is pleased to have signed a three-year contract with the airline for ramp, passenger and cargo services. The daily flights to Kilimanjaro from Doha fly avia Dar es Salaam, where Qatar Airways is also handled by Swissport.Leisure Cargo has also renewed its three-year contract with Swissport Tanzania for cargo services at Kilimanjaro International Airport, with the new contract starting from 1 August. Leisure Car-go, based in Dusseldorf, is using Condor flights for cargo imports into Tanzania. Condor flies once a week to Kilimanjaro.

FinAllyAnd then finally, Swissport welcomed Ethiopian Airlines’ new B787-800 Dreamliner, dubbed ‘Africa’s First’, when it landed at Kilimanjaro Airport on 19 August 2012 – to make it the first des-tination since its delivery at Addis Ababa on 17 August. Ethiopian Airlines flies two daily flights between Addis Ababa and Kiliman-jaro, including one via Mombasa.

sWissport’s kilimAnjAroThe handling market at Kilimanjaro has been a challenging one since Precisionair, Tanzania’s major domestic carrier, started to do self handling in late 2009, with Swissport’s Kilimanjaro station more affected than Dar es Salaam. Remaining with only KLM and Ethiopian Airlines operating daily flights, and with other operators like Condor only operating weekly flights and Air Kenya operating light aircraft, the business situation at the airport was not that pro-mising. The light started to shine when Edelweiss Air started to fly seasonally in 2010 and with Fly540 operating domestic flights.Swissport Tanzania CEO Gaudence Temu commented: “It has been an exceptional few months for Swissport’s Kilimanjaro stati-on, which has been the culmination of a lot of hard work by the Swissport Tanzania team. Both the commercial team and the team on the ground deserve congratulations for what they have achie-ved, but we will not rest on our laurels and we need to continue to drive the business forward and aim to achieve further new milesto-nes at our promising Kilimanjaro station.”

pArticUlAr tAnzAniAThe aviation market in Africa, and in particular Tanzania, has been less affected by some of the global economic challenges triggered by the Euro sovereign debt crisis, and there is an increase in flights and some customers changing from smaller to bigger equipment. In July, Turkish Airlines started to fly daily to Dar es Salaam from a 5/7 frequency, and South African Airways added one additional frequency, increasing from 9/7 to 10/7.

Contributed by: James MhagamaManager Contracts & Marketing

cargo services

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Swissport International Ltd.P.O. Box8058 Zurich-AirportSwitzerland

Phone +41 43 812 20 20Fax +41 43 321 29 [email protected]

From landing to take oFF: we care!

Our PrOfile

SwiSSport international ltd. provideS ground ServiceS For around 108 million paSSengerS and 3.2 million tonneS oF cargo a year on behalF oF Some 650 client companieS. with itS workForce oF around 35 000 perSonnel, SwiSSport iS active at 180 airportS in 37 countrieS, and generated conSolidated operating revenue oF chF 1.7 billion in 2011.

Peter Sample • Division • Version 1 • City, Month Year • Page 8

DIVIDER PAGE

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6 Design Elements


StaffMagazineGeneva

nº 3 • noveMber 2012

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StaffMagazineGeneva

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Autor Name

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https://intranet.ch.swissport.com/zrh/interview

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Geneva • nº 3 • noveMber 2012

76

2 – Month 2012

Get to know Olivier Matthey • SVP SP BSL • [email protected]

the carriers to their handling agents. The existing users praise the user-friendly design and the effectiveness of the system. With only a few inputs needed, profound reports of the whole market can be run. This not only supports the business plan and business development, but also supports sales people who need information about their market and potential customers.

mArket intelliGence toolRudolf Steiner, SVP Global Sales, commented: “I am glad that the Market Intelligence Tool is up and running. It enables us to further improve efficiencies in our sales process; the data feed remains with the countries and special attention will be given to correct inputs.

Contributed by: Andreas Kaltseis

What do you do at swissport?I am CEO and COO of our ‘small’ unit at Basel Airport (Switzerland). From our cor-porate portfolio we offer all services here, with the exception of (Aircraft-) Mainte-nance and Fueling Services. We employ a little over 500 staff. Our largest customers are easyJet, which has a base of seven air-craft, and Star Alliance Carriers LX, LH, OS and SN.

What challenges do you currently face in your job?Basel Airport is indeed a unique airport! Founded in 1949 it is built entirely on French soil, but originally financed by Swit-zerland. It has a Swiss, a French, and an international Sector. Airlines can choose whether to fly on Swiss or on French traf-fic rights. So far, Swiss labour and taxation

laws have always applied in the Swiss sector, and therefore to Swissport, but French au-thorities are now starting to severely ques-tion this…!

is there a goal or a dream that you are saving for later in your life?Whatever is linked to flying or aviation has always been part of my life. No wonder, since I have grown up next to ZRH Airport. One thing I have not done so far is para-gliding. Hanging, or sitting below some grammes of tissue and numerous lines, with nothing between you and the ground or the sky, feeling the wind, gliding in silence, to partly overcome the laws of physics and at nature’s mercy, enjoying the view of Switzer-land’s landscape must be fantastic!

What do you consider your biggest success/achievement in life?Since my life does not only consist of work, I am most proud of my family, consisting of my wife and two wonderful daughters, with whom I went through difficult (economical) times as well, with numerous relocations (this time due to work) and changing social environments. We enjoy the time we are together… knowing, that soon the ‘girls’ will fly on their own…

What was the most exciting holiday destination you have ever visited and why?Not really a ‘destination’, but rather an experience… a hike from the south rim of the Grand Canyon down to the Colorado River and back up again… this is absolutely worth the experience for those who haven’t tried yet. Although a helicopter ride down to the river is worth the money as well, on foot it’s just fantastic. I wouldn’t recomment a mule trip though – because the mules tend to walk on the outer edge of the trail … with an abyss of several 100 metres…

Quote of the day – what’s your phi-losophy in life (motto, phrase, slo-gan) that you would like to share with others?I am sure that fellow workers will clearly say that my motto is: ‘FIX IT – TRACK IT’. Indeed in today’s world, where ‘problems’ are easily found and expressed, where it’s easier and faster to identify those respon-sible and exhibit his/her weakness, I rather want the organisation to find SOLUTIONS to the issues – and have my fellow staff work on these rather than lose time on trying to blame someone or something.

D

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