Date post: | 27-Jan-2015 |
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Design |
Upload: | alfred-lui |
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Hello.
#designms #sxsw
#designms #sxswImage credit: http://orangeberrydesign.com
Hi#designms #sxsw
Dick Fosbury
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WHY DESIGNERSSHOULD CARE ABOUT MEASURING SUCCESSAlfred Lui . SXSW Interactive 2013
How do youknow this idea is going to work?
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Designers Love Change
Businesses Thrive onConsistency
Design as Strategic Function
Between Pixel-Pushing & Disrupting Industries
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IV I
IIIII
ExecutionStrategy
Between Pixel-Pushing & Disrupting Industries
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Crafting AestheticsTo provoke surprises and human desires.
IV I
IIIII
ExecutionStrategy
Between Pixel-Pushing & Disrupting Industries
Crafting StrategyTo determine what to make over short + long term.
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Crafting AestheticsTo provoke surprises and human desires.
IV I
IIIII
ExecutionStrategy
“Apple Does It”Google
PathPinterestSnapchatFacebook MintUberSquareZipCarTwitterLostIt
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Businesses’ Dilemma
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Our Dilemma
Incredibly hard to prove the future
Design means change, businesses thrive on consistency
Copying is not design
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RETOOLING FOR A NEW WORLD
Creating a Breadcrumb of Proof
Idea SolutionStorytelling
Idea SolutionStorytelling
PerceivedRisks
Creating a Breadcrumb of Proof
Idea SolutionStorytelling
PerceivedRisks
Creating a Breadcrumb of Proof
IncrementalProof
Viable
Expanding our Vocabulary
Desirable
Feasible
#designms #sxsw
#designms #sxsw
Expanding our Vocabulary
Desirable Feasible Viable
EngagingEasy-to-useFunctionalAttractiveMagical
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Expanding our Vocabulary
Desirable Feasible Viable
EngagingEasy-to-useFunctionalAttractiveMagical
Prototype-ableScalableDistributable
#designms #sxsw
Expanding our Vocabulary
Desirable Feasible Viable
EngagingEasy-to-useFunctionalAttractiveMagical
Prototype-ableScalableDistributable ?
Measurement of Success is the interface between our disruptive ideas & the not-so-well-designed systems that we work within.
#designms #sxswImage credit: http://vi.sualize.us/anuncio_type_design_love_comic_sans_picture_qmJ.html
#designms #sxsw
Viable
Expanding our Vocabulary
Desirable
Feasible
Our New Tools
Move beyond story telling and create a breadcrumb of proof
Expand our vocabulary to include measurement of success
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HOW WILL WE DO IT?
3Things
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1
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Look Beyond The Brief
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“Instagram is ... a simple photo-sharing tool that allows you to snap pictures and easily post them to your Twitter, Facebook, Tumblr, and Flickr...”
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2
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Agree on Measurements Earlyand Expect New Ones
Threadless
Image credit: http://www.threadless.com
Controversy as a Measurement
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Testing Frequently, butMind Your Methods
3
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3
Media Player
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Why does this service exist?
How does success look like to you? How will we validate it?
Are we optimizing for an existing behavior, or creating new ones?
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Summary
Is LeanUX + Metrics Based Design a solution?• LeanUX has gained momentum and has a lot of
potential, but I don’t think culturally we have caught up to it yet.• Local Maxima? Google’s 41 Shades of Blue?
Ultimately this is not a matter of process,it is a matter of mind-set.
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A NEW JOURNEY
This is not about Losing Our Intuition
Image credit: http://www.flickr.com/photos/grassvalleylarry/8218289132/ #designms #sxsw
It Is About Us Having an Expanded Responsibility
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IV I
IIIII
Bruce Quande Debbie Brill
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A Higher Measure
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Problems That We Now Solve
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How do youknow this idea is going to work?
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THANK YOU
@connection76Alfred Lui
Image credit: http://orangeberrydesign.com #designms #sxsw