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    SYDNEYAustralias global city

    June 2010

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    FOREWORDThis report outlines the strengths and weaknesses of Sydney, economically as Australias global city.

    Business prowess, intellectual capital, infrastructure to service business and social needs and an

    enviable lifestyle are the hallmarks of a global city Sydney has all of these in varying degrees.

    There is no doubt that the challenges we face today draw our attention away from the positives that

    make Sydney a city that is the envy of other international cities. We should continue to build on our

    strengths but not forget to work on reducing our weaknesses as well.

    No city is perfect, all cities face challenges in telecommunications, government regulation, congestion

    and transport, housing affordability, and lifestyle, but as this report reveals Sydneys positives far

    outweigh any negative.

    This report should only embolden Sydney to grasp the opportunity to be a gateway for the

    emerging economic powerhouse of the Asia-Pacific region.

    The world is changing. The cities that were once the powerhouses of business and finance are

    moving closer to our home. Sydney can be a city of opportunity that capitalises on this change.

    We hope that this report will remind us of the great advantages we take for granted,that have made Sydney the envy of others, and the opportunities that lay at our doorstep.

    The Hon Patricia Forsythe

    Executive Director

    Sydney Business Chamber

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    CONTENTS

    01Introduction

    page 04 02Business Environment

    page 08 03Transport Infrastructure

    page 11

    04Human Capital and Innovation

    page 14

    05Liveability

    page 17

    06Governance: bringing it all together

    page 21

    07Conclusion

    page 22

    AAppendices

    page 23

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    Sydney Business Chamber has asked

    PricewaterhouseCoopers (PwC) to

    examine the current strengths and

    weaknesses of Sydney as Australias

    global city. This work follows the 2008

    Sydney Business Chamber and PwC

    study, Asia Pacific Cities of Opportunity,

    which benchmarked Sydneys business

    readiness against other leading cities

    in the Asia Pacific region. While the

    2008 report concentrated on a range of

    Sydneys competitor cities in the Asia

    Pacific, the current report turns inwards to

    ask what Sydney can learn about areas of

    strength and areas requiring development

    by looking at its performance against

    other global cities.

    The term global city alludes to power,

    sophistication, leadership, wealth, influence

    and global interconnectedness.

    To be called a global city means that

    activities and ideas stemming from the city

    have the ability to shape the world.

    Although there is no concrete method

    to assign this title to any one city, it is

    undoubtable that centres such as New

    York and London can lay claim. Assessed

    as individual metropolises, these two

    cities have a strong international image

    that encompasses diverse cultural events,

    dynamic populations and commanding

    business and financial clout. It is

    therefore possible to make a number

    of broad observations about the nature

    of global cities.

    First, the idea of global city is tied more

    closely to function than size. Indeed, global

    population growth and urbanisation during

    the 21st century has spawned the rapid rise

    of mega cities generally defined as those

    cities with more than 10 million people.

    Yet many of these would not necessarily

    be classified as global in nature.

    Second, no global cities exists in isolation.

    Rather, these cities are the hubs or leaders

    in a network of centres that facilitate

    investment and social development.Hence, it is the level of integration into this

    network which defines the extent to which

    a city can be classified as global.

    Third, there is no single policy which can

    lead to the emergence as a global citiy.

    Rather, becoming a global city is the

    cumulation of numerous smaller policy

    goals which, through effective, integrated

    planning and management, have

    achieved a high level of innovation and

    implementation of global best practice.

    Accompanying these broad observations,

    there are a number of specific attributes

    that current the literature1ascribes to

    global cities. These attributes combine to

    integrate a city into the global network.

    Generally, these attributes include:

    01 Introduction

    Scope and Objective.

    1. Appendix 1 contains a list of current literature examined during the completion of this report

    What is a global city?

    4 |SydneyAustralias global city

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    Business prowess, whichencompasses the existence of globally

    significant businesses and their activity

    on an active stock exchange. Industry

    and business concentration adds to

    the provision of services within the

    city, and are influenced by government

    activity and the hosting of significant

    world events, such as trade forums or

    major sporting events.

    Intellectual Capital,including thecombined number of renowned

    universities and research centres,

    which can contribute to the diversity

    of knowledge and human capital.

    The degree of international diversity

    within a city is indicative of the

    desirability and ease to transfer from

    other international centres.

    Adequate Infrastructure to service

    business and social needs.This requirement ranges from the

    information and transport networks

    which support business, mass transit

    infrastructure that is able to reducecongestion and facilitate productivity,

    through to reliable healthcare and

    power generation facilities. While many

    of these assets often exist out of the

    public eye, their existence and reliability

    is crucial to the everyday functioning

    of the city.

    Enviable lifestyle characteristics,

    which include renowned cultural

    institutions and environmentalassets. These assets not only attract

    skilled workers and human capital

    but also enhance the lifestyle of

    current residents.

    Every year a plethora of reports aim

    to use criteria under similar headings

    and track the development, or rank

    the prowess, of a city relative to its

    international counterparts. Definitions,

    aims and methodologies differ significantlyamong reports, as does sample size

    and composition.

    These reports provide a wealth ofcomparative knowledge, but very little

    city specific analysis. Therefore, drawing

    these numerous reports together, Sydney

    Business Chamber and PwC took a step

    back and asked: what do all the findings of

    these reports imply about Sydney and its

    emergence as a global city?

    Since most of these reports examine

    characteristics identified as desirable

    for global cities, we have used thecharacteristics or attributes of a global

    city (discussed previously) as a framework

    in which to identify where Sydneys

    inherent strengths and weaknesses lie.

    After making this identification we asked

    what can be done to address these

    weaknesses and build upon our strengths.

    In answering this, attention was not

    focused on specific policies; rather the

    role of governance was identified as thelong term enabler that ensures all current

    and future weaknesses can be addressed

    in a comprehensive manner.

    .. .the idea of global city is tied moreclosely to function rather than size.Indeed, global population growth

    and urbanisation during the 21stcentury has spawned the rapidrise of mega cities

    SydneyAustralias global city | 5

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    In order to identify Sydneys current

    strengths and weaknesses, its relative

    ranking was calculated from each of the

    numerous annual publications. A full

    list of these publications can be found

    in Appendix 1. This relative ranking

    indicates Sydneys overall performancewhen compared to other international

    centres included in the study, and allows

    for consistent scoring across reports that

    have differing sample sizes.

    The relative rankings were then grouped

    around the characteristics of a global city

    discussed previously, with an average

    taken to produce a score. Consistently

    high scores highlight strengths, while

    comparably low scores identify areas ofpotential opportunity for Sydney to focus

    upon. For example, a city ranked number

    one by all reports for a certain attribute

    would receive a score of 100 while a city

    which was consistently ranked last would

    receive a score of 0. However, it should

    be noted that because an average of

    the relative ranking in all reports is used,

    achieving scores at these extremes would

    not be expected.

    Research indicates that Sydney is already

    perceived as Australias only global city

    and first point of call for business and

    tourism.2However, Sydneys growing

    prominence in the global network of

    cities has been a relatively recent affair.

    As noted by Scott Baum (1997) thegrowth in Sydneys presence is the

    result of improving information and

    product network flows that are

    gradually shifting eastward.

    No longer is the Western Hemisphere the

    dominant region in economic and political

    affairs: the continued growth in China,

    South East Asia and India, paired with the

    weakening in the USA and Europe from

    the global financial crisis, has acceleratedthis shift east and enhanced Sydneys

    prominence as a gateway to this region.

    Figure 1 displays the overall performance

    of Sydney on four broad categories,

    each composed of several indicators

    discussed therein.

    Some of the findings gleaned from these

    reports align with expectations. For

    example the fact that Sydney excels in

    liveability is well documented, with the city

    perceived as one of the most physically

    attractive in the world, with good access

    to a range of cultural and lifestyle assets.On the other hand, transport infrastructure

    is consistently portrayed as a weakness.

    The lack of investment in public transport

    infrastructure, combined with a reliance

    on motor vehicles are key areas where

    Sydney under perfoms compared to many

    leading international centres.

    However, it is the contrary nature of

    other findings within some of these

    categories which throw into sharp reliefnot only differing perceptions of success

    and influence, but also the nebulous

    understanding on what attributes

    constitute a successful, modern,

    global city.

    Our Methodology

    2. Brand Sydney, 2010.

    Sydneys emergence as a global city

    6 |SydneyAustralias global city

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    Figure 1 Sydneys Strengths and Weaknesses

    Strength

    Liveability

    Business Prowess

    Human Capital and Innovation

    Transport Infrastructure

    62.0

    53.0

    39.0

    Weakness

    72.0

    Sydney Australias global city | 7

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    Certain factors that can be used to identify

    the business environment in a city include:

    Transparencyof the government

    and business environment, including

    activity to minimise potential corruption

    in the public and private sector

    Ease of doing businesswhich

    encompasses the regulatory aspects

    of establishing and running a business

    Political environment, includingthe stability of governance and

    effectiveness of policy framework.

    While this is linked to the level of

    transparency, it also encapsulates the

    level of government involvement in the

    business environment and taxation

    Presence of global firms reflects

    the number of multinational businesses

    that are located in the Sydney

    metropolitan area

    Accessibility, which refers not only to

    the efficiency of international transport

    hubs, but also physical proximity to

    other prominent markets, and

    Market capitalisationwhich refers

    to the value of all listings on the citys

    stock exchange.

    The financial clout of a city could have

    grown steadily over many centuries,

    as has happened with many European

    centres. Alternatively, strategic locationson major international trade routes have

    acted as a catalyst in the development of

    many South East Asian financial centres.

    The fortunes of all these cities expand and

    contract with the relative economic flows

    of the respective countries and regions to

    which they provide services.

    Given these growth paths it is valid

    to argue that Sydneys opportunity to

    develop into a major financial centre has

    been more limited than some Northern

    hemisphere counterparts. Hence the

    finding that Sydney doesnt possess

    the same raw financial clout, measured

    purely in capital terms (domestic market

    capitalisation), as major Northern

    hemisphere financial centres is

    not surprising.

    However, circumstances change over time.

    Geographic distance from trade flows or

    time-zones has been overcome through

    technology. Centres of technology around

    Sydney and favourable government

    policies help to provide a high degree

    of global connection and e-readiness,

    which highlights the ability to incorporate

    and utilise technology in the business

    environment. This ability to disseminate

    information effectively bypasses traditional

    geographic inhibitors.

    02 Business Environment

    Perhaps more than any other measure, a citys influence in the business

    world, or financial clout, is used as a marker for a global city.

    8 |SydneyAustralias global city

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    Transparency

    Ease of Doing Business

    Political Environment

    Presence of Global Firms

    Accessibility

    Domestic Market Value

    69.5

    64.7

    61.7

    Figure 2 Business Environment Indicators

    59.6

    35.0

    Weakness Strength

    80.0

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    Australias emergence from the Global

    Financial Crisis has been the envy of

    the developed and developing world.

    This period of economic uncertainly

    and volatility served to underscore the

    stability of the economy which has been

    highlighted as a strength by a number of

    surveys. Furthermore, a large presence

    of global firms and regional headquarters

    indicates that managers and their clients

    expect Sydney to consolidate and build

    upon this into the future.

    When compared to other centres

    of financial significance, the level

    of corporate tax may inhibit some

    investment. Although relatively high to

    Asian counterparts, the corporate tax

    rate is comparable to European and lower

    than the United States. While the current

    regulatory environment may make starting

    and running a business more onerous

    and costly compared to other centres in

    the Asia Pacific region, these factors can

    be offset by the degree of transparency

    and certainty that accompany a stable

    political environment. This atmosphere

    is supported by established legal

    frameworks that allow businesses to

    clearly understand their current roles andimplement future plans with certainty.

    The desirability of Sydney as a destination

    for business and tourism is significant

    to the development of the city. In 2008,

    Sydney hosted more than 64 major

    meetings and conferences, which places it

    in the top tenth of international conference

    locations. An important factor in these

    successful events is the accessibility of

    conference facilities in Darling Harbour to

    world renowned tourist attractions, such

    as the Harbour Bridge and Opera House.

    These are aspects that allow Sydney to

    secure 70% more business events than

    Melbourne in 2008.3However, competition

    for this business tourism between

    Melbourne and Sydney is likely to increasein the future with the recent expansion of

    conference facilities, regional development

    and resourceful government initiatives in

    the Victorian capital.

    3. Source: ICCA Statistics Report 2008.

    Over 65% of Australias finance

    activity is undertaken in SydneyCity of Sydney

    10 |SydneyAustralias global city

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    Components to measuring

    infrastructure include:

    Commute time, which can be taken

    as a proxy for the efficiency and

    integration of transport systems.

    Infrastructure assets, which includes

    not only transport infrastructure, but

    also air transport facilities and building

    construction.

    Cost of transport, which identifiesthe cost of public transport for the

    longest mass transport trip within city

    boundaries. These costs represent rail

    use, with bus transport used where rail

    is absent.

    Sustainability of transport, examines

    not only the green credentials for

    predominant modes of transport within

    a city, but also the ability of current

    modes to meet urban spread forecasts.

    When compared to other major

    international centres, infrastructure is

    often identified as Sydneys fundamental

    drawback. This is potentially accentuated

    by the focus on transport infrastructure

    in many of the reports. Historic

    underinvestment in public transport

    infrastructure has led to a spiral of

    deteriorating commute times and capacity

    constraints which inturn leads to reliance

    upon private vehicles and increasing

    traffic congestion.

    Poor sustainable transport performance

    was reflected in one report by the low

    number of mass transit miles per citizen

    and hence a reliance on private transport

    methods a contrast to leading European

    and Asian centres. Other reports analyse

    the prioritisation of public transport

    vis--vis freeways and the proportion

    of trips undertaken by non-motorised

    methods. Notably, cities with higher

    urban density and centralised populations

    tend to utilise more sustainable active

    transport methods. Interestingly, a third

    report ranked Sydney highly, second

    only to Singapore, in terms of congestion

    management. A high ranking would

    reflect a low level of traffic congestion

    and provision of infrastructure and

    services to manage this congestion.

    This is a slightly surprising result given

    the majority of report findings and thelack of any overt congestion management

    measures in Sydney. However this

    somewhat contradictory finding may

    suggest that while the morning commute

    is a subject for much local dissatisfaction,

    this phenomenon is shared by many

    international counterparts.

    03 Transport Infrastructure

    In both a literal and metaphorical terms, the foundation of any city rests upon the effectiveness of its

    infrastructure. The activities infrastructure enables and enhances are of fundamental importance to the

    daily operation of a city. Excellence in these areas can provide a city with a competitive edge in terms of

    business opportunities, fostering cultural opportunities and ultimately enhance the lifestyle of city residents.

    SydneyAustralias global city | 11

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    Commute Time

    Assets

    Cost

    Sustainable Transport

    45.0

    35.0

    24.0

    Figure 3Infrastructure Indicators

    Weakness Strength

    50.0

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    Furthermore, business propensity to

    generate and utilise new ideas through

    innovation is necessary to ensure a flexible

    economic and social environment. Criteria

    used to gauge human capital and the level

    of innovation within a city include:

    Intellectwhich looks at how well a city

    attracts a diverse group of people and

    talent. This dimension identifies the

    number of immigrants and proportion

    of residents with university degreesInnovationrelating to both the

    business and educational environment

    conducive to innovation and creativity.

    Certain aspects, such as the number of

    people employed in high tech services

    and number of research institutions as

    well as business uptake of knowledge

    are important.

    Global universitiesis an indicative

    ranking of the number of high profile

    international tertiary education centres

    in the city.

    Technological innovation and intellectual,

    or human capital can be used to measure

    the enhancement of a metropolitan area.

    An inflow of international residents can

    lead to development of human capital,

    with corresponding growth in industry

    and services. This knowledge creation

    is facilitated by strong research and

    educational facilities. Sydney performs in

    the top quartile of innovation cities, with

    innovation scores improving since 2007,6

    but experiences difficulty in attracting

    key global research and development

    firms. A challenge for the city is to

    develop programs and incentives

    for leaders in innovation to return

    or relocate to the region.

    Although reports note that Sydney does

    not house the worlds most prestigious

    universities (for example an Oxford or a

    Harvard), the performance of major local

    universities consistently ranked in the top

    100 underpins the strength of Sydneys

    educational base. A reoccurring theme

    is the role of universities and research

    centres in supporting the intellectual

    capital of the city. This is achieved through

    two fundamentally important roles.

    First, Universities and centres of R&D are

    crucial in fostering local human capital.

    Combined with a strong tertiary education

    sector, reports identified the high level of

    education within the local population. This

    is a vital aspect for companies looking to

    build a skilled workforce. More broadly,

    the level of education within a population

    is correlated to its productivity and ability

    to influence and shape global discussion.

    04 Human Capital and Innovation

    6. Source: 2thinknow, Innovation Cities Global 256 Index.

    While a citys foundation may rest upon infrastructure, it is built with ideas.

    Hence, the importance of a city to foster and attract human capital is paramount.

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    Intellect

    Innovation

    Global universities

    Figure 4 Human Capital and Innovation indicators

    Weakness Strength

    60.0

    58.3

    68.4

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    Secondly, Sydneys university and

    educational industry is a major factor

    in attracting human capital. For example,

    both the University of Sydney and

    Macquarie University can boast of a high

    presence of international faculty and

    students. Furthermore, all universities in

    Sydney outperform Melbourne in these

    aspects. A prominence of students from

    India, Malaysia, and China indicates that

    these countries perceive Sydney to be

    important in developing knowledge flows.

    This influx of overseas human capital

    affords businesses located within

    Sydney superior access to a deep and

    diversified labour market. The diversity

    of the population has also been shown

    to foster creativity and innovation as

    ideas are shared and remoulded by

    these diverse influences.

    These dynamics of attracting and fostering

    human capital, supported by educational

    and research capacity, were identified as

    crucial inputs to developing as a global city.

    An important but perhaps under-

    represented question is the interaction

    between current investment in innovation

    and the future performance of a city.

    Investment in research and development,

    as well as innovative social policy will

    allow a city to weather economic cycles

    and attract business. Indeed, increasing

    innovation in both public and private

    sectors may have flow on effects for

    improving liveability.

    This influx of overseas humancapital affords businesses

    located within Sydney superioraccess to a deep and diversifiedlabour market.

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    Many try to classify different components

    of liveability, from physical attributes,

    such as natural environment, to more

    intangible cultural aspects. Our analysis

    therein encompasses the entire range.

    The importance of liveability is influenced

    by workers increasing focus on work/life

    balance and sustainability. The growing

    emergence of environmental issues

    in central policy debate and business

    decision making cements this as a key

    indicator in international city comparison.Liveability can be broken into:

    Living environment, which

    encompasses such factors as safety

    and accessibility to quality healthcare

    services.

    Air Quality indicated by the average

    annual concentrations of particulate

    matter measured in micrograms per

    cubic meter in residential areas.Natural Environmentencompassing

    access and quality of landscape

    features and recreational sites, such as

    beaches, lakes, mountains and parks.

    Purchasing powerof citizens to buy

    necessary and everyday goods. This

    aspect relates to wage rates as well as

    inflation.

    Cultural aspectsincluding support

    of the arts, entertainment and sport.

    Culture is ability of citizens to engage in

    diverse activities and can be achieved

    through regular hosting of significant

    regional and international events.

    Housing Cost referring to the costfor an average citizen to obtain and

    maintain housing in Sydney

    Sydney residents are endowed with

    numerous natural environments and

    features, in close proximity to the city.

    Sydney is consistently portrayed as a

    city where the high residential costs are

    a drawback to liveability. On the other

    hand, few reports consider the flip side

    of high cost housing the quality thatthis price delivers.

    Quality is manifested not only in terms

    of size of dwelling but also location.

    In terms of size, the average home in

    Sydney is larger than the average dwelling

    in other global cities. Many residents enjoy

    housing that is in close proximity to the

    coast, harbour, and numerous outdoor

    recreational spaces. High housing costs

    in areas close to the CBD may in fact lead

    to lower transport costs, and encourage

    more active transport methods.

    Hence, the real question is not whether

    house prices in Sydney are too high,

    but rather whether these prices deliver

    relative value in terms of housing quality,

    accessibility to lifestyle assets, exposure

    to world class educational institutions and

    the ability to tap into a globally integrated

    jobs market. Evidently, there is a trade

    off these inherent high costs in Sydney

    are offset by job opportunities, enviable

    lifestyle and environmental characteristics.

    05 Liveability

    Although a broad term, the liveability of a city is fundamental to attract residents the building blocks of

    society. A city may attempt to position itself as a financial hub, but without the necessary characteristics

    to provide citizens with a high quality and diverse lifestyle, human capital will be limited.

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    Living Environment

    Air Quality

    Natural Environment

    Purchasing Power

    Culture

    Housing Cost

    90.0

    84.6

    73.0

    Figure 5Liveability Indicators

    Weakness Strength

    68.3

    38.6

    90.6

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    It should also be noted that in relative

    terms, this high residential cost may beexacerbated by the recent price decline

    of up to 30% in major overseas cities.

    Not only does Sydney benefit from

    relatively high safety and low cost of

    healthcare services indicating that

    living environment is a strength but

    given the high air quality and endowment

    of natural features, the future state of

    the environment appears to be positive.

    Recycling programs and superior access

    to green spaces will help to maintain

    environmental quality. Although generally

    favourable, sustainability may be affected

    by the citys limited public transport

    provision and reliance on motor vehicles.

    International visitors complement and

    reinforce the image of Sydney as adesirable travel destination and potential

    residence. Sydney is the centre of the

    NSW tourism industry, boasting local as

    well as regional attractions. A diverse

    collection of regional areas, including

    the wineries of the Hunter Valley, natural

    beauty of the Blue Mountains and

    Australias best beaches, are located

    in every direction from the city. Within

    Sydney, there are over 25 tourismprecincts, from the metropolitan areas

    of Sydney Harbour, Kings Cross and

    the Rocks to the Western areas of

    Hawkesbury and the northern beaches

    of Manly and Pittwater.

    There is no doubt the astounding beauty

    of the Sydney landscape contributes toexceptional lifestyle characteristics, a fact

    pointed out in many reports. This natural

    endowment highlights a difference to

    traditional measures of liveability, namely

    cultural attractions. Against this more

    traditional measure Sydney still performs

    well, however doesnt possess the cultural

    depth and diversity that other Northern

    hemisphere international centres are

    renowned for.

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    70%Sydney secured

    ...when it comesto hosting majorevents and celebrationsno other city does it

    better that Sydney

    more business events than itsnearest Australian rival in 2008

    20 | Sydney Australias global city

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    The sheer weight of governance in

    Sydney sets us apart from other globalcities.7However, the level or complexity

    of Governance structures is not, in itself,

    an inherently positive or negative attribute

    for a city. Rather, it is the impact of this

    governance structure upon the day-to-

    day running of a city, and also long-term

    strategic planning which should be

    discussed.

    Three areas were identified in which

    Sydneys governance could be

    strengthened. First, on a local level, this

    could include the consolidation of the

    current 42 local government areas (LGAs).8

    The effectiveness of many of these

    LGAs has been gradually stifled by the

    transferral of historically local powers to

    state agencies and a tightening of revenue

    sources through the pegging of local

    council rates. This has led to 17 out of the

    42 local councils in Sydney currently beingfinancially vulnerable or unsustainable.9

    A consolidation of LGAs would lead

    to greater consistency in the approachtowards planning, growth and

    infrastructure. It would also provide

    closer alignment to the functions of

    State government agencies. Integration

    and cooperation between local and

    state governments is the second area

    where the governance structure of

    Sydney could be enhanced.

    Finally, at state level, the provision of key

    services and responsibility for strategic

    direction is often fragmented across

    departments. Indeed, Sydney has all

    the policy instruments at this State level,

    but a conductor is needed to provide

    coordinated direction. There is a role for

    independent bodies, above the influence

    of short term political cycles, to advocate

    matters of high importance to Sydneys

    future, such as infrastructure provision

    and global positioning.10

    Developing a cohesive

    brand identity is centralto driving SydneysEconomic competivness

    06 Governance: bringing it all together

    Numerous individual policies exist which could address the issues raised in previous chapters. However,

    specific policies address specific needs that can change rapidly. Hence, focus should be placed on what is

    required to meet not only current, but emerging policy needs. This leads down the path of coordination and

    governance, and whether the current governance structures best serve the contemporary needs of Sydney.

    7. Sydney Chamber of Commerce, Whos Governing Sydney, 2007.

    8. NSW Business Chamber, 10 big ideas to grow NSW, 2010.

    9. Fiscal Star, NSW Councils: 2009 Financial Sustainability Assessments.

    10. NSW Business Chamber, 10 big ideas to grow NSW, 2010.

    SydneyAustralias global city | 21

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    The key findings and implications of this

    study are summarised below:

    Areas identified as Sydneys current

    weaknesses, compared to other global

    and emerging global cities, can all be

    addressed via targeted policies that

    leans on global best practice. While

    the task of formulating, coordinating

    and delivering these policies

    should not be trivialised, it must be

    acknowledged that these are within

    the sphere of influence of Sydneys

    relevant policy making agencies.

    It could be argued that the areas

    where Sydney demonstrates its

    greatest strengths exist primarily

    outside the sphere of policy influence.

    Natural endowments, from beaches

    though to the climate, afford Sydney

    an advantage few international cities

    possess or could hope to achieve.However, caution needs to be taken

    against becoming complacent of this

    natural advantage. Measures can still

    be adopted to maintain and improve

    access to green space, protect current

    air quality levels and the environmental

    integrity of our national parks and

    waterways.

    The multitude of methodologies adopted

    across reports, and variety of findings,

    also suggest that there is no single

    quality that defines a global city, or

    policy that can be enacted to try and

    achieve this status. Emphasis needs to

    be placed on the plethora of underlying

    attributes, preconditions, strengths and

    weaknesses to identify where progress

    can be made. This process, by its very

    nature, is incremental and occurs across

    an extended time period. It is also fairto comment that achieving global city

    status is not, or as it should be, a specific

    policy goal. Rather it is an outworking of

    numerous best practice smaller policy

    achievements all contributing to this

    desirable outcome.

    Hence, the goal of any city should not

    be to claim the global city title. Rather,

    address business, infrastructure and

    social needs through innovative, proactive

    and successful business, social and

    infrastructure policies is priority. Only

    then will the city truly become not

    only a regional leader, but a significant

    contributor to global networks.

    07 Conclusion

    Sydneys mantle as Australias only global city is related to the capacity to attract, retain and develop world

    class business and provide for residents. In this report, the current strengths and weaknesses of Sydney

    were highlighted guide future policy development and the opportunity to not only consolidate, but build

    upon Sydneys position.

    22 |SydneyAustralias global city

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    2thinknow Global Innovation Agency (2009) Innovation Cities Program

    AnholtGfK Roper Ci ty Brand Index (2009)

    City of London (March 2009) Global Financial Centres Index 5

    City of London (September 2009) Global Financial Centres Index 6

    Economist Intelligence Unit (EIU) (2009) Most Liveable Cities

    Foreign Policy (2008) The 2008 Global Cities Index

    Frontier Centre for Public Policy (2010) Demographia International

    Housing Affordability Survey: 2010, Ratings for Metropolitan Markets

    MasterCard Worldwide (2008) Worldwide Centers of Commerce Index

    MasterCard Worldwide (2007) Worldwide Centers of Commerce Index

    Mercer (2009) Quality of Living Report

    Metropolis (2008) Urban Transport Sustainability

    accessed at

    PricewaterhouseCoopers New York City (2008)

    Cities of Opportunity: business readiness indicators

    for the 21st century

    PricewaterhouseCoopers New York City (2007)Cities of Opportunity: business readiness indicators

    for the 21st century

    RMIT (2007) Global University City Index

    Siemens (2006) Study of Worldwide Quality of Life

    Transparency International (2008)Corruption Perception Index

    UBS (2009) Prices and Earnings: A comparison of

    purchasing power around the globe

    UBS (2009) The most expensive and richest cities in the world

    World Economic Forum (2009) The Global Competitiveness

    Report 2009-2010

    Sydney Business Chamber (2010)10 Big Ideas to Grow

    Sydney Business Chamber (2007)Sydney First,

    Whos Governing Sydney?

    The Committee of Sydney (2010)Global Sydney: Challenges

    and Oppor tunities for a Competitive Global City

    The City of Sydney

    Sydney Airport

    Sydney Ports Corporation,Annual Review 2008-09

    SGS Economics and Planning (2009)Global Sydney:

    Challenges and Opportunities for a Competitive Global

    City, prepared for the Committee for Sydney

    AAppendices

    The reference materials used in

    this analysis include:

    SydneyAustralias global city | 23

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    Contacts

    Sydney Business Chamber

    thechamber.com.au

    Level 12, 83 Clarence Street,

    Sydney NSW 2000 Australia

    Tel +61 (2) 9350 8100

    Fax +61 (2) 9350 8190

    Scott Lennon

    Partner, Economics and Policy

    PricewaterhouseCoopers Australiapwc.com.au

    201 Sussex Street,

    Sydney NSW 2000 Australia

    Tel +61 (2) 8266 2765

    Mob +61 416 156 615

    Sydney Business Chamber is part of NSW Business Chamber

    and together we represent 22,000 busin esses across the state,

    including 120 local Chambers of Commerce. The Business

    Chamber is a memberbased organisation, which includes

    many Sydneybased corporations and institutions.

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    2010 Copyright Sydney Business Chamber, PricewaterhouseCoopers, All rights reserved.

    (ABN 63 000 014 504). All other rights are reserved. No part of this work may otherwise be

    reproduced or copied in any form without the written permission of Sydney Business Chamber.

    PricewaterhouseCoopers refers to PricewaterhouseCoopers, a partnership formed in Australia or,

    as the context requires, the PricewaterhouseCoopers global network or other member firms of the

    network, each of which is a separate and independent legal entity. PwC have based this report on

    information received or obtained, on the basis that such information is accurate and correct. The

    information contained in this report has not been subject to an Audit.


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