MONETISING SUBSCRIPTION

SERVICES

Lane RussellSenior CSM APAC, Zuora

Hannah

ZambranoSenior Partner,

Mindvalley

Andrew PorterDirector Customer &

Subscriptions, Fairfax

Media

CONTENT

REVIEW

1. Monetise Relationships

2. Market Demands

3. Align to Organisation

Goals

4. Pricing and Packaging

Drivers

HOW DID YOU GET HERE?

How do you leverage

your current

customers?

MONETISING

RELATIONSHIP

S

International

expansion impacts

multiple teams

product

What the market

demands

distribution

Deliver it in a way that’s

convenient

service

Ensure they have easy

access to it

How does the

marketplace drive

your strategy?

MARKET

DEMANDS

Market Demands

What are the Pressure

Points?

differentiatio

nHave a point of

difference

market needs

It’s on target to

meet the need

right mix

Product gives the right

mix of features

How does the

business ensure that

it is aligned?

ORGANISATION

ALIGNMENT

Organisational Alignment

Meet all the needs internally

impacts

Understand the

changes internally

market needs

It’s on target to

meet the need

QUESTIONS?