SYNDICATE DESIGN+WORKS

Josh Whitney, Sarah Fitzgibbon, Rachael Williams, Eric Frazier, Scott Balderas, James Hathorn, Umang Varma, Tanapong TawatsupaUniversity of Colorado-Boulder / Leeds School of Business

Re-Thinking the Life-cycle of Outdoor Apparel

Presented April 16, 2009

The Problem

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The Solution

Launch a consultancy that works with outdoor apparel companies to maximize product value through life-cycle design and management.

Why This Market?

• 50% of Americans recreate outdoors• $5.2 billion (2008) in outdoor market

sales, realizing 5% growth• While total VC investing in 2008 fell

8.3% to $28.8 billion, investments in consumer products and apparel companies rose 31% to $485 million

• Consumers desire a brand that aligns performance, style and sustainability

• Suppliers & Technology have matured

Source: The Outdoor Foundation: 2008 Outdoor Recreation Participation Report; Outdoor Industry Association, January 2009; “Jeans, Healthy Snacks Draw Investors.” Wall Street Journal. March 17, 2009

Why These Consumers?

Why This Industry?

Potential Clients

Less Focus on Sustainability / Down-cycling

More Focus on Sustainability / Down-cycling

Performance

Lifestyle

SD+WorksSD+Works

Our Business Model & Sustainable Advantage

• Integrate product life-cycle design thinking with a service-based approach to product development

• Engage existing outdoor apparel companies & grow the market for this approach

• Expand consumer awareness, build industry demand and capability

• Exit Strategy:o Sell IP or M&Ao Start our own apparel company

Financial Projections

Next Steps & Recommendations

• Complete first client engagement

• Secure funding from Outdoor Industry Association

• Refine range services, fees and costs

• Research technical product design, manufacturing and channel distribution/collection barriers