SYNERGY ANNIE SADOWSKI

INTRODUCTION • SYNERGY IS BASICALLY A TERM USED TO EXPLAIN THAT SOME ELEMENTS OF MEDIA CONGLOMERATE ARE COMBINED TOGETHER TO PROMOTE VARIOUS LINKED PRODUCTS ACROSS DIFFERENT MEDIAS. 

• EACH DISTINCT ELEMENT PROMOTES EACH OTHER

• IT CAN BE REPRESENTED BY THIS EQUATION 

• 1+1= 3

FORMS OF SYNERGY 

• SYNERGYS CAN COME IN DIFFERENT FORMS THESE ARE:

• PRODUCT PLACEMENT

• TIES IN

• SPIN OFFS

• PRE EXISTING PROPERTY 

• MERCHANDISE 

• VERTICAL INTEGRATION  

EXAMPLES 

• DISNEY IS A STRONG EXAMPLE OF A SYNERGY