SYNERGY ANNIE SADOWSKI
INTRODUCTION • SYNERGY IS BASICALLY A TERM USED TO EXPLAIN THAT SOME ELEMENTS OF MEDIA CONGLOMERATE ARE COMBINED TOGETHER TO PROMOTE VARIOUS LINKED PRODUCTS ACROSS DIFFERENT MEDIAS.
• EACH DISTINCT ELEMENT PROMOTES EACH OTHER
• IT CAN BE REPRESENTED BY THIS EQUATION
• 1+1= 3
FORMS OF SYNERGY
• SYNERGYS CAN COME IN DIFFERENT FORMS THESE ARE:
• PRODUCT PLACEMENT
• TIES IN
• SPIN OFFS
• PRE EXISTING PROPERTY
• MERCHANDISE
• VERTICAL INTEGRATION
EXAMPLES
• DISNEY IS A STRONG EXAMPLE OF A SYNERGY