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8/13/2019 synergy final
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CREATE THE FUTURE OF BBC ONLINESPRING 2013
Salar Davari | 301133743 Marya Smirnova | 301146402 Alfred Chong | 301093669 Sabrina Jung | 301150473
B B C
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B B C
3
Public service broadcaster website, whose mission is to enrich people’slives with programmes that inform, educate and entertain
CONTEXT:
PRODUCTS
BBC Homepage, Search, News, Sport, Weather, Knowledge& Learning, CBeebies, CBBC, iPlayer and Radio & Music.
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Who are the people in this context?
B B C
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INITIAL RESEARCH:
Millennials and the Social GenerationGive the news media average to failing grades when it comes toreporting on their generation.
Describe news as garbage, lies, one-sided, propaganda,repetitive and boring.
More likely access news with smartphones and apps and sharenews through social media, texting and email.
Do not depend on news to help with their daily lives. Majority do not feel being informed is important.
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IMMEDIACY
Short time frame between when an organization knows the issue to when
it is published. Plus, 24hr services and updates
QUALITY CONTENTUsers using online news seek out additional information, and context
about the story
CUSTOMIZATIONUsers want to feel special.They want personalized news on topics that
they are interested in, and not everything at once
RELEVANCYUsers want to feel special.They want personalized news on topics that
they are
INITIAL RESEARCH:
B B C
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Challenges:
BBC is a worldwide corporation
Brief is vague, is it for everyone? or a smaller context
Meeting the core values of BBC
Creating something new, innovative, and simple
Opportunities:
INITIAL RESEARCH:
B B C
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New method of interacting with news,
changing the existing paradigm of consuming news.
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To bring valuable and entertaining content to othersTo define ourselves to others
To grow and nourish our relationships
Self fulfillment
To get the word out about causes and brands
Persona types
INITIAL RESEARCH:
B B C
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Why people share :
Altruists: helpful, reliable, email, thoughtful, connected
Careerists: LinkedIn, valuable, intelligent, network
Hipsters: no email, cutting edge, creative, identity, young, popular
Boomerangs: reaction, validation, twitter, Facebook, empowered
Connectors: creative, relaxed, thoughtful, plans, email, Facebook
Selectives: resourceful, careful, thoughtful, informative, email
Six personas of online sharers:
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B B C
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Static web pages do not offer the
personal and interactive touch usersare beginning to feel accustomed to.
For more than 70 years, BBC has been
the leading source of news for peoplearound the world but it needs something
more to attract the new generation.
WHY?
Our solution to making news more alive is Project Synergy
We wanted to create a BBC platform where we can encourage and make finding and sharing new
easy and relevant, whether you are on the go or at home through an attractive application on yourphone, tablet or browser.
SOLUTION
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B B C
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Visually and interactively compel-ling layout
Visual hierarchy : through size
Specific categories
NAVIGATION
Multipurpose intuitive platform
Learn from your internet and
social behaviours
Create a personalised news feeddirect to you
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B B C
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NAVIGATION
Engage with the story
See other peoples activity
Full screen visual content
Additional insights and related
stories on the right
Comment section on thebottom.
Switch between tabs to view all
comments and replies
Bring the conversation onto your
social networks
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B B C
WORLD TALK FUNCTION
View, reply or start a
conversation
Filter conversations by country,
time posted, or by conversations
Real time updates as commentsare added to the conversation
Universal translation software
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B B C
USER CONTENT
View, reply or start a
conversation
Create connections
Create a profile
Real time updates
Write your own content
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Why did we use the System Usability Scale?
Why did we do A/B Testing?
We are testing primarily for ease of use and learnabilityof our system. Because our user baseis quite wide, we need to be sure that the system is
easily accessible to people and make it sothat people would want to use it. We’ll be testing userson some basic tasks, as well ascomparing the system against BBC’s traditionalproducts.
Evaluation
B B C
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Evaluation
B B C
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Where to go from here?
Create a help function to teach new users how to use
the system Fix minor design details, more intuitive and flows better
Change the navigation bar to eliminate confusion aboutthe tabs on the top
Provide additional filtering or even customizable pagesbased on tags for regions.
Allowing users to create their own tabs
China Mobile
Technology
Region SortingTag Sorting
Issues
Tutorial or better explanation of all the differentfeatures
Account for a larger user group intuitive story finder feature hard to find
Browse through filters
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B B CB B CL I N K SPROTOTYPE:
http://www.sfu.ca/~sdavari/prototype/index.html
VIDEO:
https://drive.google.com/#folders/0B4dB_xOK6pEGamw5bm1yUWFyTTg
B B C
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B B CB B CL I N K SPROTOTYPE:
http://www.sfu.ca/~sdavari/prototype/index.html
VIDEO:
https://drive.google.com/#folders/0B4dB_xOK6pEGamw5bm1yUWFyTTg
8/13/2019 synergy final
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F B B CEE RR E B B CN C E
http://www.dandad.org/awards/student/2013/categories/5/digital
http://s3.reutersmedia.net/resources/r/?m=02&d=20070727&t=2&i=1202897&w=460&fh=&fw=&ll=&pl=&r=1202897
http://images2.fanpop.com/image/photos/9200000/BBC-News-bbc-9235131-1920-1080.jpg
http://static.bbci.co.uk/careers/images/content/976x329/persian_tv_our_people.jpg
http://static.guim.co.uk/sys-images/Media/Pix/pictures/2010/2/17/1266414974840/bbc-iphone-app-001.jpg
http://www.alexa.com/siteinfo/bbc.co.uk
http://farm4.static.flickr.com/3141/3098494862_ae5a7f1c14.jpg
https://reader010.{domain}/reader010/html5/0620/5b299b7ee0065/5b299b9104391.jpg
http://www.bbcradioint.com/images/logo/channels.gif
http://tvnewsroom.co.uk/wp-content/section-images/wallpapers/bbc-news-2008.jpg