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Systems Intervention: Coffee Industry

Date post: 08-Apr-2016
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Final project for Sustainable Business Models course at Parsons The New School for Design. Tasked with selecting an industry, mapping the system for pain points and areas of opportunity, selecting a point of intervention and creating a sustainable business model to positively affect the system. This presentation looks at the coffee industry and the marginalization of the coffee producer. It conceives a mobile app to help empower the coffee producer to the benefit of the individual and the system at large.
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CONNECT - INFORM - EMPOWER
Transcript
Page 1: Systems Intervention: Coffee Industry

CONNECT - INFORM - EMPOWER

Page 2: Systems Intervention: Coffee Industry

FARMERS

EXPORTERS

RETAILERS

SHIPPERS & ROASTERS

EMPOWERING FARMERS

PROBLEMS IN THE INDUSTRY

MONEY FLOW

http://newint.org/easier-english/Foodhunger/Coffee/unfair.html

Page 3: Systems Intervention: Coffee Industry

ISOLATION MARGINAL-IZATION

LACK OF EDUCATION

EMPOWERING FARMERS

PROBLEMS IN THE INDUSTRY

LIVING CONDITIONS

Page 4: Systems Intervention: Coffee Industry

EMPOWERING FARMERS

+ =

CONCEPT

Page 5: Systems Intervention: Coffee Industry

EMPOWERING FARMERS

CONCEPT

VALUE PROPOSITION

Page 6: Systems Intervention: Coffee Industry

EMPOWERING FARMERS

MOBILE APPLICATION

CONCEPT

Page 7: Systems Intervention: Coffee Industry

EMPOWERING FARMERS

100%

30%

366,000

112,812

1,1281%

*http://www.federaciondecafeteros.org/particulares/es/nuestros_caficultores**https://technology.ihs.com/388840/

MARKET SIZE YEAR 1

FINANCIALS

Page 8: Systems Intervention: Coffee Industry

ServiceableObtainableMarket SizeYear 5

ServiceableAvailableMarket SizeYear 5

EMPOWERING FARMERS

36,338

FINANCIALS

MARKET SIZE YEAR 5

423,236

Page 9: Systems Intervention: Coffee Industry

EMPOWERING FARMERS

REVENUE MODEL

FINANCIALS

$18/year

%10 of Monthly Plan

$24/year

Subscription forCollective Services

$12/year

Financial Services

Yr. 1

Yr. 4+

Page 10: Systems Intervention: Coffee Industry

EMPOWERING FARMERS

NET INCOME

FINANCIALS

Seed Investment$94,000

Year 1- $111,226.70

Year 2-$100,455.27

Year 4$32,220.50

Year 3-$55,208.03

Year 5$292,160.13

Page 11: Systems Intervention: Coffee Industry

EMPOWERING FARMERS

FINANCIALS

PARTNERSHIPS

NATIONAL FEDERATION OF COFFEE GROWERS

OF COLOMBIA

SALES FORCETELECOMMUNICATIONCOMPANY

Page 12: Systems Intervention: Coffee Industry

EMPOWERING FARMERS

FUTURE PLANS

* http://www.federaciondecafeteros.org/static/files/1.Federaci%C3%B3n%20y%20caficulturaPermanencia%20sostenibilidadfuturo.pdf** http://juancarlosortizinversiones.wordpress.com/editoriales-en-diario-la-republica/una-mirada-a-la-ganaderia/*** http://www.colombia.co/exportaciones/en-floricultura-la-respuesta-es-colombia-2.html

Page 13: Systems Intervention: Coffee Industry

EMPOWERING FARMERS

TEAM

MANUELA

MICAYLA

NADINE

Page 14: Systems Intervention: Coffee Industry

EMPOWERING FARMERS

THANK YOU

Page 15: Systems Intervention: Coffee Industry

INDEX

EMPOWERING FARMERS

FINANCE SHEET

Page 16: Systems Intervention: Coffee Industry

INDEX

EMPOWERING FARMERS

FINANCE SHEET


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