1
TACKLING TECHNICAL
CHALLENGES IN THE DELIVERY
OF CLOUD APPLICATIONS
Greg Hill
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6
AGENDA
Why Cloud Services are Growing Today
Challenges faced when moving to the cloud
Traits of World-Class Cloud Providers
Avaya Cloud Delivery
Summary
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7
APPLICATIONS DELIVERY IS CHANGING FROM
TECHNOLOGY TO OUTCOMES BASED…
CLOUD HAS A MAJOR ROLE
BUSINESS
OUTCOMES
Big data
Sip
SDN
Right sourcing
Globalization
Paradigm shift Collaboration
Sustainability Mobility XaaS
Scalability
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8
REASONS WHY CLOUD IS GROWING
Reduces total cost of ownership
Receive benefits of migrating current applications without high capital costs
Ensure the Quality of Service with less downtime
Employees able to focus on your key goals instead of day to day operations
Improved information with real time management platform, tools &reporting
Ensure consistent Global quality processes
7 by 24 support, ensuring quick resolution to those unexpected problems
Improved flexibility, resources you need at fixed predictable costs
Address gaps in meeting your top business requirements
Lower staff costs, less training and onboarding costs
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WHO KNEW “CLOUD” COULD MEAN SO MANY THINGS?
CaaS
Private
Per User
Public Rental
Utility
Hosted
AOB
High Water Billing
Managed & professional services are often included but are not the same as cloud
WHAT IS CLOUD?
IaaS
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How do I overcome all
the challenges?
Security
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What’s the right option
for my organization?
Cloud
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THE ENTERPRISE CONSIDERS TRANSITIONING TO THE CLOUD
Cloud Communications
2010’s+ Enterprise Cloud(s)
2000’s
IP Communications
Enterprise Software Stack
1990’s
Computing | Communications
Enterprise Software Stack
Bridge the
Transition
Bridge the
Transition
Industry Model
Vendor Strategy:
Competency Strategy:
Architecture Strategy:
Vertical Model
Deliver a Stack
Vertical Integration
Proprietary, Closed
Horizontal Model
Deliver a Layer
Orchestrate the Stack
Client-Server, Open
Cloud Model
Deliver a Node
Integrate Across the Cloud
IaaS, Hybrid Cloud
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PEOPLE ARE CHANGING THE WAY THEY WORK
COORDINATED COLLABORATION
(The last 10 years)
CONTINUOUS COLLABORATION (The next 10 years)
Planning and Reacting
Top Down / Org Hierarchy
Internal Centric
Structured Work
Work vs. Personal time
Periodic Data / Metric Reporting
Tightly Integrated Application Suites
Licensed Software
Sensing and Responding
Bottom Up/Personal Collaboration Network
Team and Crowd / Outside In
Unstructured Work Rhythm
Blended Work + Personal time
Real-time Data, Analytics & Visualization
Loosely Coupled Web Applications
Subscription Services
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TECHNICAL CHALLENGES AND VALUE PROPOSITION
TODAY’S CHALLENGES
Limited IT budgets, Limited to No Capital
Increasingly complex application environments
Limited IT resources. Increasing cost to attract, retain and train.
Increasing costs to purchase and maintain IT tools.
Challenging to manage system obsolescence and integration
Aging Infrastructure but limited to no capital available
Require flexibility on users (up/down)
Reduce Total Cost of Ownership (Operations, Staff, Tools, Training, HW/SW)
Business Model (Opex, Predictable Cost, Simple, Flexible)
Outsource Complexity (System Integration, Management, Skill sets)
Improved Productivity (Advanced Applications Deployed Quickly)
BENEFITS BENEFITS
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ADDITIONAL CHALLENGES TO CONSIDER
Training
Talent Management
Tools
Your IT staff never reaches the state where it is fully trained
It’s always “in training” because there’s always something new to learn
Having the right talent in the right place at the right time
Adjusting to the changing needs of the business and shifting, adding, and rationalizing talent to meet those needs
Give your staff the right tools to create an effective and efficient infrastructure
Continuous
Assessment
How trained
is your staff?
Are they deployed
most effectively?
Do they have
the tools they need?
Communications domains include equipment and software from many different vendors
Technology and Applications are changing so rapidly, that monitoring and analysis toolsare extremely important
Without support and analysis tools, it’s almost impossible to understand what’s happening
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TODAY’S MONITORING AND ANALYSIS TOOLS
Reactive
Proactive or
Real Time
Predictive
Historical
Something has happened, and it requires a fix
Presents the level of activity, such as packet loss,
jitter, echo, latency and delay, etc., that is taking
place right now on your network
Based on monitoring and analysis of what has been
happening on the network over a period of time, what certain
conditions are likely to occur in the foreseeable future
Let’s take a look back at the way this organic communications
environment has functioned and determine whether there’s a
better way to do something so we can get a better ROI on our
equipment, our tools, and our people
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ADDITIONAL CONSIDERATIONS
Financial Business
Alignment Change
IT is a service organization
that must anticipate the
requirements of the users it
serves
Understand the business,
were it is going, and why
Attitude of IT executives
concerning change
Constant change is
a fact of life
Embrace change in an
informed and cautious way
Trust, but verify—requires
constant and brutally honest
introspection
No new capex dollars,
C-levels want to preserve
cash for future
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BENEFITS OF FULL SERVICE CLOUD PROVIDER
Reducing operational costs and increasing network and
application reliability
Leveraging cloud provider to help manage the
complexities of integrating new and legacy technologies
across multiple platforms
Accelerating the business through a shift to unified
communications environments while reducing overall
risk and realizing full productivity earlier
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Cloud BEST Practices
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FIVE TRAITS OF WORLD-CLASS CLOUD SERVICE PROVIDERS
Focus on Customer Performance and Growth
Strong Application Delivery and Management
Flexibility
Accountability
Standards-based Global delivery and Services
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FIVE TRAITS OF WORLD-CLASS CLOUD SERVICE PROVIDERS
Focus on Customer Performance and Growth
Ability to provide multivendor support
Management platform that can quickly
adapt to emerging technologies
Strong focus on applications in addition
to network elements
Strong focus on user experience monitoring
to address actual and perceived service
level performance
Personnel who understand how to improve
overall solution performance
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FIVE TRAITS OF WORLD-CLASS CLOUD SERVICE PROVIDERS
Strong Application Delivery & Management
Staff experience
The number of customers, ports and
seats the provider hosts and manages
How well the provider understands SIP
What standards the provider applies
to its services
Factors to consider
in assessing the
application
capabilities
include:
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FIVE TRAITS OF WORLD-CLASS CLOUD SERVICE PROVIDERS
Flexibility
Buy and/or build arrangements tailored to a customer’s spending model
Pricing models that accommodate the changing needs of the customer
Private, Public or Hybrid models
Technical and business experience and capabilities that minimize the learning curve at the beginning of the relationship and adapt to changes in the customer’s business over time
Customizable services
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FIVE TRAITS OF WORLD-CLASS CLOUD SERVICE PROVIDERS
Accountability
Customer control and a customer-facing Web portal
Full transparency of tools, processes and knowledge
A real-time network and applications view
Performance guaranteed through SLAs
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FIVE TRAITS OF WORLD-CLASS CLOUD SERVICE PROVIDERS
Standards-based Support and Managed Services
ITIL or other Global based standards
Agreement on nonstandard nomenclature
Responsibility and delivery for multivendor environments accepted
Clear understanding of additional pricing for incremental tasks
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Avaya Cloud Services Overview
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EVOLVING AVAYA’S COLLABORATIVE CLOUD SOLUTIONS
2014
Cloud based Continuous
Collaboration
On-Premises based
Collaboration
2015 2016
On-Premises Collaboration
Partner Hosted + Avaya Hosted
Cloud Communications Platform-as-a-Service
PaaS
Continuous Collaboration Cloud
SaaS
Interaction Analytics Cloud
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CLOUD MODELS DEFINED
PUBLIC
Multi-tenant – More than a single customer using a shared platform
Fewer customization options
100% hosted in cloud
100% SIP trunking
PRIVATE
Dedicated to a single customer
Total flexibility in design
On and off-premise options
Managed Services included
Cloud option for enterprises with business needs for compliancy, security & customization
HYBRID
Augments existing Avaya premised based solutions with cloud apps / agents
Place some apps in cloud, some on premise (including survivability)
Best solution as a migration path to cloud from existing infrastructure
Available with public (multi-tenant) or private models
What does this mean in Avaya?
AV UCaaS/CCaaS Public
(Management Services Optional add-on)
APCS AOB Model Private
(APCS Management included)
APCS Custom Model Hybrid (APCS Management included)
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WHY CHOOSE CLOUD BASED SERVICES?
ADDRESS THE GAP
Between what an IT
department can deliver & what
the business requires
REDUCE COSTS
Managed services can reduce
costs in large enterprises by
as much as 35%
PROVIDE FLEXIBILITY
Resources to meet the unique
needs of your business at a
fixed and predictable cost
Cloud-Based Services Have Gone Mainstream…
71% of businesses expect to have external-facing production applications in the cloud by 2017*
The Unified Communications Cloud market is expected to reach $11 Billion by 2019*
…And Can Help Your Business
Sources: *Verizon – “State of the Market Enterprise Cloud 2014 Report”; **IDC
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Avaya Cloud Delivery Governance
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STRONG GOVERNANCE PRODUCES SERVICES QUALITY
Mitigation of potential risks and hidden issues before deal closure
Seamless flow from pre-sales to Day 2 support
Reduced time to revenue
Customer satisfaction/retention
Fiber of our APCS Fabric and Culture
Rigorous programs and policies with well defined process and tools
Process creation and evolution to deliver ever-increasing value to our customer
Listen intently to and communicate openly and forthrightly with our customers
What Benefit
Risk Reduction High Quality designs Smooth Service Transition Results delivered as
designed Customer Satisfaction
Governance reviews on all deals
Formal processes and checkpoints
Quality assessments throughout the life of a contract
Leverages Avaya Best Practices and key learning‘s
Cross Functional Alignment
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A CONTINUOUS CYCLE OF QUALITY IMPROVEMENT
APCS Quality Programs
▸ Pre-sales Governance
▸ Formal Escalation Programs
▸ Monthly Drop Cloth Assessments
▸ Failure Mode and Risk Analysis
▸ Bi-weekly and monthly checkpoints
▸ Transaction Quality Assessments
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SERVICE
TRANSITION
PROGRAM
The objective of the Program activity stream is to establish the conditions and framework consistent with the Customer’s requirements to execute the transition to an agreed upon schedule
Activities Include:
Program Management Office (PMO) Design – Avaya will review with
the customer Avaya’s Implementation teams’ pre-defined roles and
responsibilities. During the service transition, Avaya and customer
jointly gather the end-user data (IP Addresses, Security
requirements, etc..) required to implement the Services by
interfacing with the customer’s key contacts to gather data and
document appropriate support processes and procedures
Configuring and testing the connectivity required for monitoring and
remote support
Operations Plan – Identifies the business support processes
associated with the delivery of the Service offers. The Operations
Plan also includes escalation contact list and process flow charts
System set-up, including connection to Avaya’s monitoring and
remote access systems
Account set-up in Avaya Tools
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TRANSITION
GOVERNANCE
Global International Program Office
Overall global responsibility that goes beyond program management
The IPO plays a critical role that starts with pre-sales and continues until systems are fully deployed
IPO helps engineer the commercial deal, provides all PS pricing, ensures that solutions proposed can be supported, formulates the program plan and structure and participates in all global client meetings
The IPO becomes a key strategic partner in the client team and provides comprehensive support across multiple disciplines
Client
International Program Office (IPO)
Global Program Leader and Manager
Direct coordination with CLIENT PM
Africa
Local
Project
Resources
America
Local
Project
Resources
Asia Local
Project
Resources
Europe
Local
Project
Resources
Selection, ramp up and
management of local resources
Global leadership and mentoring
Avaya Account
Team
The IPO
provides a
certified and
experienced
single point of
contact with full
authority and
responsibility
for the entirety of
the global
deployment
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Summary and Questions
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STRENGTH OF AVAYA PRIVATE CLOUD SERVICES
Global Footprint
Custom tailored solutions
Multi-Vendor
Full OpEx financial models
ITIL alignment
– Service Definition
– Delivery
– Tools
Private cloud options
Custom global billing and reporting
for client IT and line of business
owners
Custom SLAs with remediation
Nine Global NOC’s Managing:
− Over 500 clients
− 3.1M+ voice ports
− 450,000+ contact center agents
− Over 1000 managed video endpoints
700+ resources dedicated to
communications managed services
In-depth application expertise
20+ global outsourcing clients in
every region
85% of clients have mixed
environment including Cisco,
Siemens, Juniper, Extreme
15+ years experience
Global Track Record Key Differentiators Management Platform
Predictive, proactive multi-vendor
management platform
Management of SIP, collaboration,
mobility and contact center
Highly secure
Complete transparency
of performance
Customizable portal from any device
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SUMMARY Avaya offers a variety of Cloud and Managed
Services providing options to build the best
communications solution for your organization
Avaya Can Help You:
Refine your investment priorities
Determine your ROI
Show you additional strategic
benefits over time
Get you started on a road map and steps to
take to reach your future state
A Proven Services Approach:
Financial modeling based on real-world
benchmarks for communication use
Application of best-in-class architecture design,
based on proven reference architecture
Cost-benefit analysis approach justifies future
investments in various communications
ownership and delivery models