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Tactics for Persuasion. 1. Relate to Your Audience Comparisons References to pop culture Describe...

Date post: 17-Jan-2018
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2. SHOW that you care  Show Passion  Use Power Words—focus on verbs  Illustrate with imagery—the senses  Avoid clichés  Avoid dead words
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Tactics for Persuasion
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Page 1: Tactics for Persuasion. 1. Relate to Your Audience  Comparisons  References to pop culture  Describe experiences everyone can relate to  Think about.

Tactics for Persuasion

Page 2: Tactics for Persuasion. 1. Relate to Your Audience  Comparisons  References to pop culture  Describe experiences everyone can relate to  Think about.

1. Relate to Your Audience Comparisons References to pop culture Describe experiences everyone can relate

to Think about what they like and appeal to

that thinking Speak to their level—add personality, but

don’t treat them as if they aren’t intelligent.

Page 3: Tactics for Persuasion. 1. Relate to Your Audience  Comparisons  References to pop culture  Describe experiences everyone can relate to  Think about.

2. SHOW that you care Show Passion Use Power Words—focus on verbs Illustrate with imagery—the senses

Avoid clichés Avoid dead words

Page 4: Tactics for Persuasion. 1. Relate to Your Audience  Comparisons  References to pop culture  Describe experiences everyone can relate to  Think about.

3. Facts and Evidence Illustrate your points with:

Lots of examples Reasoning Facts if you have them Connections and possibilities

Page 5: Tactics for Persuasion. 1. Relate to Your Audience  Comparisons  References to pop culture  Describe experiences everyone can relate to  Think about.

Your assignment Write the first supporting paragraph of

your essay. It should show that you can: Relate to your audience Show that you care Facts and Evidence

Start off with a solid topic sentence that will captivate your audience.

Page 6: Tactics for Persuasion. 1. Relate to Your Audience  Comparisons  References to pop culture  Describe experiences everyone can relate to  Think about.

Introduction “You never get a second chance to

make a first impression.”

Page 7: Tactics for Persuasion. 1. Relate to Your Audience  Comparisons  References to pop culture  Describe experiences everyone can relate to  Think about.

Your job is to…1. Hook the reader2. Tell them your opinion (thesis) at the

end.

Page 8: Tactics for Persuasion. 1. Relate to Your Audience  Comparisons  References to pop culture  Describe experiences everyone can relate to  Think about.

Strategies: Attention Grabber an intriguing example a provocative quotation a puzzling scenario a vivid and perhaps unexpected

anecdote a thought-provoking question

Page 9: Tactics for Persuasion. 1. Relate to Your Audience  Comparisons  References to pop culture  Describe experiences everyone can relate to  Think about.

DON’T BE DULL Instead of stating, ― “In my paper I will tell

you about how good I think bananas are”…think of how to SHOW your readers that bananas are delectable.

Don’t say “in this paper” or “I will write about” or “I will say”. Never refer to your process of writing in the paper.

Don’t just use a lame question. “Have you ever thought about how good bananas are?”

Page 10: Tactics for Persuasion. 1. Relate to Your Audience  Comparisons  References to pop culture  Describe experiences everyone can relate to  Think about.

Conclusions Your final impression.

Page 11: Tactics for Persuasion. 1. Relate to Your Audience  Comparisons  References to pop culture  Describe experiences everyone can relate to  Think about.

The Purpose: It’s your chance to have the last word on the

subject. It allows you to summarize your thoughts,

demonstrate the importance of your ideas, and propel your reader to a new view of the subject.

It’s your chance to make a good final impression and to end on a positive note.

Your conclusion should make your reader feel glad they read your paper, giving them something to take away from it or appreciate your topic in a personally relevant way.

Page 12: Tactics for Persuasion. 1. Relate to Your Audience  Comparisons  References to pop culture  Describe experiences everyone can relate to  Think about.

The Formula:1. Briefly summarize what has been

proven about your topic without saying “I have proven” or “So now you know” etc.

2. Show the “so what”.3. Restate your thesis (what you believe

about bananas.)

Page 13: Tactics for Persuasion. 1. Relate to Your Audience  Comparisons  References to pop culture  Describe experiences everyone can relate to  Think about.

Strategies: It should answer the ―so what? Draw back on the theme from your introduction

and make the reader feel like he/she has come full circle

You can use same attention-grabber strategies as intro.

Synthesize--briefly summarize your main points showing how the points you made and the examples you used all work together

Include a provocative insight or quotation State your thesis (main point)


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