YOUR BUYERS ARE

MOBILEBy Amielle Lake, CEO

Tagga Media Inc.www.tagga.com

Tagga Makes Mobile Marketing Easy

For non-technical persons

Cost effective

Instant setup

Measurable Results

Engage Consumers Effectively

What is the difference between these two groups?

Catch your buyer offline…

ACCESSING MEDIA 24 HOURS A DAY

People who lose their wallet report it within 26 hours. Those who lose their mobile report it within 68 minutes.

1 Unisys (2003)

There is scale…

3x300 million

25%

22 million users3-5 million users

8 million users

In Canada....

There are many forms of mobile marketing…

mobile web sms advertisingplacement

apps

Mobile demographics…

The Mobile Advertising Report. The Mobile Advertising Report is produced by BrightKite and GfK/NOP research. The Q1, 2008 (US) report is based on a survey of 1 000+ representative adults in the US.

23%

26%

35%

13%3%

18-24 25-34 35-49 50-64 65+

23%

24%

30%

17%6%

Distribution of SMS users by age Distribution of WAP users by age

2.0 2.7

6.9

3.42.3

8.6 9.1

13.6 14.111.4

Unaided Awareness Aided Awareness Ad Awareness Message Association Purchase Intent

Online NormsMobile Norms

The mobile opportunity is massive…

BRAND METRICS: MOBILE VS. ONLINE CAMPAIGNS

InsightExpress (2009)

CREATE AWARENESS

GENERATE DEMAND

MEASURE

DEMAND VALUE

QUALIFY (THROUGH TIERED

ENGAGEMENT TACTICS)

Marketing & the sales funnel

ONLINE + PRINT

ONLINE + PRINT

ONLINE + PRINT

ONLINE, EVENTS, PRINT

1-1 CONTACT

You want to get here as quickly as

possible!!

Is this really a good way to qualify a lead?

Sound like an attractive audience to reach…?

18-44 yrs old

$100,000 average income

Text 2x more then they call

Browse the mobile web weekly

Can you do more with mobile?

Can you do more with mobile?

This is what you can expect from mobile marketing

Awareness

Opt-in marketing

Highly Qualified leads

Relationship building

So what should you do?

1.) Allocate your budget [10% of media budget]

2.) Define your audience

3.) Determine your strategy and then commit to it

4.) Learn and modify

THANK YOU!text TAGGA to 82442

@amiellel@tagga

amielle.lake@tagga.com