designer. art director. creative.

PORTFOLIO. JANUARY 2013.

Image shot for Eastland Shopping Centre.

An accomplished art director and highly creative graphic designer with proven strengths in marketing, management and production, displaying strong initiative with excellent written and verbal communication skills. TAHNEE LE PINE. DESIgNER & ART DIRECTOR.

EDITORIAL & MARkETINg STRATEgY.

Involved in marketing strategies and implementation.

Brand direction.

Branding style guides.

Advertising material.

Editorial objectives.

Input and feedback into web-based marketing initiatives.

CLIENT LIAISON.

Working closely with clients to develop project briefs, dealing with brand & marketing managers from large Australian corporations.

Developing relationships with suppliers and contributors such as photographers, hair stylists and copy writers.

Management of junior staff.

Web development liaison.

PRINT ExPERIENCE.

Large-scale print runs in a variety of formats, utilising a number of printing techniques.

Extensive pre-press, print liaison and production management experience.

Worked with all aspects of pre-press ranging from marketing collateral and large-scaleoutsourced client briefs, all the way through to a bi-monthly 200-page magazine.

WEB-SITE MAINTENANCE & DEvELOPMENT.

Development ready web design.

Site maps and navigation planning.

Basic Flash & Dreamweaver.

Updating and maintenance of existing websites and templates.

Content Management Systems.

File management, uploading and image processing skills.

SOFTWARE.

Adobe CS5 (PC & Mac)

InDesignIllustratorPhotoshopBridge

EDUCATION.

CPIT School of Art & Design. Christchurch, NZ - 2006

Bachelor of Design (BDes). Major: visual Communication)

Wellington girls’ College. Wellington, NZ

‘A’ Bursary: Design, Art History, Classics, History, English

CYCLONE. ART DIRECTOR. MAY 2011 - PRESENT.

In my current role as Art Director I am responsible for the conceptualising of campaigns, the translation of these ideas into cohesive Photoshop composites and the implementation of successful creative into a photographic shoot and/or design execution. At this point I am heavily involved in driving the pre-production process; client liaison, briefing the photographer, stylist, hair & make up artists, and confirming all final styling decisions. Through my development as an Art Director I have established highly effective working relationships with our photographic team, successfully re branded and developed several of our long-standing clients’ aesthetic positioning, and, in turn, earned the trust and respect of several major clients.

I also direct the retouching process of all shoots I am involved in, and oversee the execution of campaign collateral by the designers and finished artists. It is my attention to detail and passion for the finished product that ensures success in each shoot and it is this characteristic for which I am known by clients and colleagues alike.

In this role I enjoy increased client contact and communication, and frequently handle multiple briefs for various clients and thrive under this pressure.

• Conceptualising and executing campaigns both solo and as part of a creative team.

• Art direction of photoshoots for seasonal fashion campaigns, product and food shoots, as well as key retail periods (Christmas, Mother’s Day, Easter et cetera)

• Experienced and comfortable shooting both on location and in studio.• Re-branded and developed aesthetic positioning through photographic

outcomes and graphic design.• Developed strong working relationships with both suppliers and clients.• Leadership and mentoring of designers in studio. Direction of the production

of collateral within the design studio.• Fashion forecasting and seasonal styling projections. Occasional styling

for photoshoots.• Occasional copy writing for seasonal fashion collateral

CYCLONE. gRAPHIC DESIgNER. FEBRUARY 2010 - MAY 2011.

In this role my responsibilities were many and varied, ranging from designer to finished artist and junior creative/copywriter to art director. I was required to work on briefs for a large variety of clients, mainly within the fashion and retail sectors and both implemented long-standing style guides as well as developing brands for existing clients. In this position I gained insight into consumer behaviour and came to understand the principles of marketing while adapting my creative thinking to brand strategies. I was involved in several large-scale campaigns, as well as the day-to-day creative requirements of the agency. I also became increasingly involved in

ACHIEvEMENTS.• Conceptualisation and art direction of photoshoots and execution of

associated campaign collateral. • Management of designers and finished artists to ensure quality control

of advertising collateral.• Involvement in pre-production and planning to ensure photoshoots

come in under budget.• Professional retouching experience.• Management of a full marketing and branding campaign behind a major

annual trade exhibition from concept to completion.• Delivered 200+ page bimonthly publications to increasingly tight

deadlines while operating as lead designer.• Ability to use initiative in making crucial and informed decisions in the

frequent absence of the Creative Director.• Successful implementation of the yearly redesign of a publication to

capture the evolving target market by means of aesthetic evolution and input into progressive editorial direction.

workexperience.

REFEREE:

Hayley Miller. Publisher, Culture Magazine. hayley@culturemag.com.au. +61 408 205 329 PERSONAL REFEREE:

kate Bensen. Colleague from both Culture and Cyclone. kate_bensen@hotmail.com. +61 417 602 834

CONTACT ME:

Tahnee Le Pine. Designer and Art Director.tahnee.le.pine@gmail.com. +61 424 416 314

the photographic side of the business, completing several photographic retouching briefs and art directing a number of photoshoots. It was my success in this domain that led to a formal promotion to the position of Art Director in May 2011.

• Finished art and print production.• graphic design for advertising campaigns • Development-ready website design.• Branding of new companies and the development of existing brands.• Fashion forecasting in contribution to the art direction of large-scale

campaigns.• Copy writing for seasonal fashion collateral.• Conceptualising as part of a creative team.• Art directed and retouched photographic shoots.

MARTIN & MARTIN PROPERTY ADvERTISINg. gRAPHIC DESIgNER. JULY 2009 - OCTOBER 2009.

I undertook a 3 month contract as graphic Designer for Martin & Martin prior to moving interstate in order to further diversify my portfolio and gain additional work experience in a more corporate environment. For the most part I operated as Sole Designer and was required to produce artwork for many different formats including development-ready websites, hoarding and signage, billboards, branding, client presentations and advertising concepts. In this role I gained a vast amount of valuable experience working in an unfamiliar sector and thrived when challenged with briefs I had never faced before in a more formally structured and fast-paced work environment.

• Full branding for large-scale property developments.• Development-ready website layout and associated client liaison.• Comprehensive market research specialising in website usability.• Preparations of client presentations.• Press advertising.• Basic animated flash advertisements.• Magazine advertisements and advertorial features.• Direct mailers.• Management of new staff and work-in-progress strategising.

CULTURE MAgAZINE. gRAPHIC DESIgNER. JULY 2007 - JULY 2009.

I worked as the Sole Designer for Culture Magazine, a bi-monthly publication targeting the high-end hairdressing industry, with a national and international circulation of 15,000. During my time at Culture, the magazine underwent a period of intense growth, doubling in size and demonstrating significant increases in newsstand sales. In this role I was responsible for running the art room and managing the creative direction and production of the publication with little assistance. I repeatedly rose to any and every challenge presented to me and thrived in this role as a result.

• Sole responsibility for design, illustration, base concept, full layout and print management of the bi-monthly publication.

• Editorial direction and strategy input.• Creative direction.• In-house brand extension and marketing collateral.• Management of a junior designer - operating as supervisor and delegate of

workload and briefs to maximise productivity.• Print production management and liaison.• Ad building and client liaison.• Design and production of specialist publications outsourced by advertising

clients e.g. large case-bound books, brochures, booklets, advertisements etc.

• Initial website maintenance using an existing Dreamweaver (CS2) template. • Annual redesign and implementation as a flexible template.• Additional website maintenance using a Content Management System

interface.• Provision of comprehensive in-house training to effectively fill the role of

sole-designer.

vIZUALISE. FREELANCE DESIgNER. 2007.

• Brand identities and extension for a variety of clients on a contractual basis.• Concept to completion, including generating the aesthetic for new clients.• Little Man Monte brand development and implementation, vizualise client

portfolio, various branding exercises for new and existing small businesses.• Print management, budgeting and client/supplier liaison.

CPIT SCHOOL OF ART & DESIgN. CO-DESIgNER, IgNITION CREATIvE FESTIvAL. 2006.

• Co-designer for all founding concepts and marketing collateral supporting the annual exhibition.

• Concept Development to Finished Art.• Production of all marketing collateral, signage and base concept.• Project Management.• Electronic and verbal client presentations.• Production and manipulation of all photographic and vector elements.

COMMERCIAL PRINT LIMITED. vARIOUS ROLES. 2001 - 2006.

• Digital print assistant.• various freelance design briefs.• Digital photography & manipulation.• Software training for staff and clients on the use of Adobe CS3.

Brand Development.CYCLONE THE AgENCY(This page) Business card design. Re branding. Concept. Print liaison.

Print processes used: contrasting stock sandwiching, clear foil patterning, white foil stamped type, individualised colour palettes.

(Opposite page) Parallax-scrolling website design. Web development liaison and preparation of all assets. Creative direction of website in accordance with new brand presence.

cyclonetheagency.com.au

celeste baer

account manager

399 CLARENDON ST SOUTH MELBOURNE VIC 3205

PHONE 03 9645 0488 FAX 03 9645 0499 MOBILE 0418 678 021

EMAIL celeste@cyclonetheagency.com.au SKYPE cyclone.agency

kate bensen designer399 CLARENDON ST SOUTH MELBOURNE VIC 3205 PHONE 03 9645 0488 FAX 03 9645 0499 MOBILE 0417 602 834 EMAIL kate@cyclonetheagency.com.au SKYPE cyclone.agency

tahnee le pine art director399 CLARENDON ST SOUTH MELBOURNE VIC 3205

PHONE 03 9645 0488 FAX 03 9645 0499 MOBILE 0424 416 314

EMAIL tahnee@cyclonetheagency.com.au SKYPE cyclone.agency

kate bensen designer399 CLARENDON ST SOUTH MELBOURNE VIC 3205 PHONE 03 9645 0488 FAX 03 9645 0499 MOBILE 0417 602 834 EMAIL kate@cyclonetheagency.com.au SKYPE cyclone.agency

tahnee le pine art director399 CLARENDON ST SOUTH MELBOURNE VIC 3205

PHONE 03 9645 0488 FAX 03 9645 0499 MOBILE 0424 416 314

EMAIL tahnee@cyclonetheagency.com.au SKYPE cyclone.agency

THE REVOLUTION WILL BE

MAGNIFIQUE!

Madames & Monsieurs, join us as we

raise a glass of champagne to say au

revoir to this year and toast to a truly

revolutionary 2013...

location Mon Bijou Penthouse

Top of the Adelphi Hotel

87 Flinders Lane, Melbourne CBD

(enter via laneway)

date Tuesday 11 December 2012

time 6.30pm until late

rsvp Wednesday 21 November 2012

dress code So Frenchy, So Chic

Click here to RSVP

Check out the fun we had last year

cyclonetheagency.com.au

Digital Illustration.CULTURE MAgAZINE.Digital illustrations completed as part of the yearly re-design of Culture Magazine. Several custom illustrations were produced every issue using real watercolour textures and digital layering.

in the third dimension....

Packaging.EASTLAND SHOPPINg CENTREgift Card and gift Box design. Custom-made boxes stamped with a metallic foil typographic print.

Several versions of this design have been produced with varying print treatments for different Shopping Centres.

Art Direction - Design.WILLIAMS LANDINg - CEDAR WOODSLeasing Brochure for a new Shopping Centre development. Art Direction of a new brand presence based on an existing logo - including various pieces of print collateral as well as website and EDM design.

Located just 19km west of Melbourne’s CBD is a new suburb

called Williams Landing.At the heart of this new suburb will be the Williams Landing

town centre which is set to become a dynamic commercial

and retail hub, servicing Melbourne’s growing west.

Included in the Williams Landing town centre will be the

brand new Williams Landing Shopping Centre which will be

home to some 28,000sqm of retail and commercial floor

space including a Woolworths supermarket and BIG W. Also

included will be a basement and open-air carpark totalling

around 1,500 spaces, along with a brand new 13,500sqm

Masters Home Improvement store.

Williams Landing Shopping Centre will have a new railway

station, located less than 150m away and be serviced by a

new road network from the north, east, south and west.

This means our customers will be able to access the centre in

the most convenient and efficient way possible and enjoy a

wide range of popular store brands, first class amenities and

public spaces that are designed to encourage longer, more

frequent shopping experiences.

Innovative, engaging and highly accessible, Williams Landing

Shopping Centre will become a landmark retail destination

and is set to become one of the most exciting new retail

experiences in the region.

a great new place to land

a great new Shopping Centre

with everything in reach

page03

The Williams Landing town centre is almost 50ha in area,

larger than the CBDs of Dandenong, Frankston, Box Hill or

Geelong. It is a government approved ‘Major Activity Centre’

encouraging high density commercial, retail and

mixed-use development. The City of Wyndham is Australia’s fastest growing municipality

with a growth rate of 8.8% in the year to June 2010*. Wyndham

will continue to anchor Melbourne’s population growth over

the decades to come. Williams Landing will have a catchment

of over one million people within a 30-minute car trip^.

So if you’re in the business of fresh food, fashion, or general

retail, this is an obvious business decision. No other new town

centre offers such outstanding potential for dynamic social and

economic activity and a strong platform for ongoing growth.

* Australian Bureau of Statistics

^ Urbis, Williams Landing, Market Profile September 2007.

for your business to take off

there’s nowhere better

Williams Landing Shopping

Centre will be home to

28,000sqm of retail and

commercial floor space,

1,500 car spaces and a new

13,500sqm Masters Home

Improvement store nearby.

artist’s impression*

140,000

120,000

100,000

80,000

60,000

40,000

20,000

-

20112014

20162021

2026

Primary TA PopulationSecondary TA Population MTA Population

$2,500

$2,000

$1,500

$1,000

$500

$ -

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Primary TA Retail Expenditure ($M)

Secondary TA Retail Expenditure ($M)

MTA Retail Expenditure ($M)

Main Trade Area Population Growth

Market Potential for retail development: June 2011: Pitney Bowes Business Insight

6.7% growth 2011 - 14

page04

railway

maltby bypass

old geelong rd

central ave

kororoit creek rd

queen st

geelong rd

geelong rd

western ring rd

western fw

y

derr

imut

rd

mor

ris rd

poin

t coo

k rd

poin

t coo

k rd

sayers rd

dunnings rd

princes fwy

prin

ces

fwy

fitzg

eral

d rd

mou

nt d

errim

ut rd

boundary rd

mille

rs rd

heaths rd

aviation rd

boar

dwal

k bl

vd

duncans rd

forsyth rd

N

10km

artist’s impression*

SHOPPING CENTRE

primary north sector

williams landing shopping centre

primary south sectorsecondary east sectorsecondary south sectorpage08

Main Trade Area SectorsSource: Pitney Bowes Business Insight:

Marketing potential for retail development, June 2011.

setting up shop here really stacks upThe Main Trade Area (MTA) currently

has a population of approximately

81,460 people with an impressive

total retail expenditure of around

$1bn. In the first year of trading for the

Williams Landing Shopping Centre, the

population is expected to grow to just

under 100,000 people and attribute

$1.4bn in retail expenditure in 2014.

Population growth in the west is

amongst the highest in the country.

Forecast population growth averages

6.7% per annum between now and

2014. The MTA retail expenditure is

forecast to grow by an average 7.9% per

annum and it is expected to more than

double from $1bn to $2.2bn by 2021.

Source: Pitney Bowes Business Insight:

Marketing potential for retail development, June 2011.

MTA retail expenditure is forecast to grow

by 35.7% to $1.4bn between now and 2014.

By the time Williams Landing Shopping

Centre opens, there is forecast to be over

1 million residents living within approximately

30-minutes drive. The excellent road and

public transport connections, and the superior

Shopping Centre experience offered by

Williams Landing is sure to generate an

enormous amount of interest.

driven your way

business will be

the west is taking off

page07

for lift offget ready

SHOPPING CENTRE

The Williams Landing town centre is almost 50ha in area,

larger than the CBDs of Dandenong, Frankston, Box Hill or

Geelong. It is a government approved ‘Major Activity Centre’

encouraging high density commercial, retail and

mixed-use development. The City of Wyndham is Australia’s fastest growing municipality

with a growth rate of 8.8% in the year to June 2010*. Wyndham

will continue to anchor Melbourne’s population growth over

the decades to come. Williams Landing will have a catchment

of over one million people within a 30-minute car trip^.

So if you’re in the business of fresh food, fashion, or general

retail, this is an obvious business decision. No other new town

centre offers such outstanding potential for dynamic social and

economic activity and a strong platform for ongoing growth.

* Australian Bureau of Statistics

^ Urbis, Williams Landing, Market Profile September 2007.

for your business to take off

there’s nowhere better

Williams Landing Shopping

Centre will be home to

28,000sqm of retail and

commercial floor space,

1,500 car spaces and a new

13,500sqm Masters Home

Improvement store nearby.

artist’s impression*

140,000

120,000

100,000

80,000

60,000

40,000

20,000

-

20112014

20162021

2026

Primary TA PopulationSecondary TA Population MTA Population

$2,500

$2,000

$1,500

$1,000

$500

$ -

2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021

Primary TA Retail Expenditure ($M)

Secondary TA Retail Expenditure ($M)

MTA Retail Expenditure ($M)

Main Trade Area Population Growth

Market Potential for retail development: June 2011: Pitney Bowes Business Insight

6.7% growth 2011 - 14

page04

railway

maltby bypass

old geelong rd

central ave

kororoit creek rd

queen st

geelong rd

geelong rd

western ring rd

western fw

y

derr

imut

rd

mor

ris rd

poin

t coo

k rd

poin

t coo

k rd

sayers rd

dunnings rd

princes fwy

prin

ces

fwy

fitzg

eral

d rd

mou

nt d

errim

ut rd

boundary rd

mille

rs rd

heaths rd

aviation rd

boar

dwal

k bl

vd

duncans rd

forsyth rd

N

10km

artist’s impression*

SHOPPING CENTRE

primary north sector

williams landing shopping centre

primary south sectorsecondary east sectorsecondary south sectorpage08

Main Trade Area SectorsSource: Pitney Bowes Business Insight:

Marketing potential for retail development, June 2011.

Magazine Design.Yearly re-design of Culture Magazine undertaken as part of my role as lead designer. Responsibilities included: editorial input, image selection, cover design, full layout, typographic decisions and print management.

Publication Design.EASTLAND SHOPPINg CENTRE.(This Page) various spreads from Eastland’s Summer 2012-13 Fashion Magazine.

(Opposite Page) various spreads from the Christmas 2011 Magazine.

With all Eastland’s magazine’s I am responsible for developing the pagination, content structure and the selection of every featured product as well as direction of the overall ‘story’ told through-out the publication.

Publication Design.EASTLAND SHOPPINg CENTRE.(This Page) various spreads from Eastland’s Summer 2012-13 Fashion Magazine.

(Opposite Page) various spreads from the Christmas 2011 Magazine.

With all Eastland’s magazine’s I am responsible for developing the pagination, content structure and the selection of every featured product as well as direction of the overall ‘story’ told through-out the publication.

STROKELUXEOF

oppulent and indulgent, lavish

luxe celebrates a simple

silhouette primed with all

things that glimmer and shine

SuSSan Animal Print Jacket $XXXX; Witchery Gathered Metallic Dress, styled

as top $XXXX; Witchery Side Zip Skirt $129.95; country road Sheer

Lurex Tights $19.95; Jo Mercer Rhianna Black Heel $159.95; colette by

colette hayMan Bead and Chain Necklace $19.95, Stones Necklace $16.95,

Blake Round Stone Ring $9.95, Sammy Crystal Lines Ring $7.95, Blake Two Row Chain

and Crystal Bracelet $8.95, Croc Metal Tip Clutch $29.95, Metal Plate Belt $9.95;

SWarovSki Montaigne Black Bracelet $525.

SCuLPTuRe NAMe AND ARTiST DeTAiLS.

8

9

taKe Your looK

From daY to night

bY swapping a pair

oF bedaZZled

metallic Flats with

sKY-high heels in

blacK and gold.

classic elegance

achieved in the

blinK oF an eYe!

witchery courtney loafer $169.95

forever new deco stretch bracelet $19.99

Glassons studded bag $39.99

wit

ch

ery

cosm

etic

coat

ed s

kinny

Jean

$12

9.95

witchery

witchery glitter mini

satchel $29.95

swarovski

tactic ring $245

Jeanswest

metallic tee $39.99

harris blake

parsons prada

sunglasses $520

Jeanswest

animal print Jacket

$59.99

forever new Fanni

studded beret $29.99

Just Jeans

broque stud pullover

$69.95

anGus & coote

1 carat of diamonds

set in 18ct gold $3,999

witchery pleated

tulle middi skirt

$149.95

forever new

textured metal bib

necklace $24.99

betts

corset heel $99.99

novo

ibis high heel $79.95

Jo mercer Forbes $129.95

STYLE SECRET!

TRY IT ON & YOU

COULD WIN A

$2,000 WARDROBE!

SEE PAGE X FOR DETAILSwitchery vice versa

bracelet $39.95

AUTUMN WINTER 2013

STATE OF THE ART FASHION

Shot on location at Heide Museum of Modern Art eastland.com.au

AUTUMN ALL THE TRENDS. ALL THE STORES.

VIRTUAL CHANGE ROOMTHE FUTURE OF FASHION HAS LANDED

WIN A WARDROBE!SEE INSIDE FOR DETAILS

STROKELUXEOF

oppulent and indulgent, lavish

luxe celebrates a simple

silhouette primed with all

things that glimmer and shine

SuSSan Animal Print Jacket $XXXX; Witchery Gathered Metallic Dress, styled

as top $XXXX; Witchery Side Zip Skirt $129.95; country road Sheer

Lurex Tights $19.95; Jo Mercer Rhianna Black Heel $159.95; colette by

colette hayMan Bead and Chain Necklace $19.95, Stones Necklace $16.95,

Blake Round Stone Ring $9.95, Sammy Crystal Lines Ring $7.95, Blake Two Row Chain

and Crystal Bracelet $8.95, Croc Metal Tip Clutch $29.95, Metal Plate Belt $9.95;

SWarovSki Montaigne Black Bracelet $525.

SCuLPTuRe NAMe AND ARTiST DeTAiLS.

8

9

taKe Your looK

From daY to night

bY swapping a pair

oF bedaZZled

metallic Flats with

sKY-high heels in

blacK and gold.

classic elegance

achieved in the

blinK oF an eYe!

witchery courtney loafer $169.95

forever new deco stretch bracelet $19.99

Glassons studded bag $39.99

wit

ch

ery

cosm

etic

coat

ed s

kinny

Jean

$12

9.95

witchery

witchery glitter mini

satchel $29.95

swarovski

tactic ring $245

Jeanswest

metallic tee $39.99

harris blake

parsons prada

sunglasses $520

Jeanswest

animal print Jacket

$59.99

forever new Fanni

studded beret $29.99

Just Jeans

broque stud pullover

$69.95

anGus & coote

1 carat of diamonds

set in 18ct gold $3,999

witchery pleated

tulle middi skirt

$149.95

forever new

textured metal bib

necklace $24.99

betts

corset heel $99.99

novo

ibis high heel $79.95

Jo mercer Forbes $129.95

STYLE SECRET!

TRY IT ON & YOU

COULD WIN A

$2,000 WARDROBE!

SEE PAGE X FOR DETAILSwitchery vice versa

bracelet $39.95

Art Direction.FASHION PHOTOgRAPHY.

Responsibilities included: casting, stylist briefing, oversaw hair and make-up, photography direction, retouching and roll-out of campaign collateral.

This photography style represents a significant development in the brand presence of this client.

Art Direction.LIFESTYLE & STILL LIFE.

Responsibilities included: casting where applicable, stylist briefing, photography direction, retouching and roll-out of campaign collateral.