Talk It Up ROCHEStER

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G r e a t e r R o c h e s t e r E n t e r p r i s e W i n t e r 2 0 1 2

GRE at ER R OC HE S t ER , N.Y. W HERE S M a R t P EOP L E L I V E a ND S M a R t BU S INE S S E S GR O W.

READ MORE ABOUTXerox Bringing 500 Jobs to theGreater Rochester, N.Y. Region

READ MORE ABOUTMark Your Calendar for the Business Event of the Year

READ MORE ABOUTRochesterBiz Mobile App Now Available

2011 expansion and attraction Highlights

➤ alpina Foods investing $15 million and creating 50 new jobs for its fi rst North american manufacturing facility, located at the Genesee Valley agri-Business Park.

➤ DataPhysics Research, Inc. establishing a product development team, investing $2.45 million and hiring 19 software engineers.

➤ FedEx Freight investing $8 million in a new distribution center and creating up to 120 jobs.

➤ General Electric investing $2 million, retaining 200 jobs and creating 15 new jobs to increase manufacturing capabilities.

➤ General Motors adding 30 new jobs and investing $100 million to retool and enhance its GM Components Holdings Rochester Operations facility.

➤ LiDestri Foods investing $40 million to expand operations and support a spirits division in a new 625,000-square-foot location at Eastman Business Park, creating nearly 250 jobs.

➤ Moser Baer technologies and CNSE’s Smart System technology & Commercialization Center establishing a pioneering Clean Energy facility, investing up to $17 million and creating up to 60 jobs.

➤ Parker Hannifi n Corporation upgrading its machinery and equipment at its Gas turbine Fuel Systems Division in Clyde, adding 80 new jobs.

➤ Pactiv Corporation investing $2 million to add two production lines, creating 50 new jobs.

➤ Rochester Precision Optics investing $10 million to expand its manufacturing facility, retaining 144 jobs and creating 151 new jobs.

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Xerox Bringing 500 Jobs to Greater rochester, n.Y. region

Xerox has announced that it will invest $4.3 million to renovate and equip a 23,000-square-foot state-of-

the-art call center facility at its Webster campus in Monroe County. the expansion will create 500 new jobs,

including 350 in 2012 and an additional 150 jobs by 2013. Plus, 70 local jobs are being retained as a result

of the expansion. Renovations are expected to begin in February and Xerox plans to begin hiring employees

in March.

“Xerox’s decision to expand its operations in Monroe County speaks volumes about our region’s signifi cant assets,” said Monroe County Executive

Maggie Brooks. “Our highly skilled workforce and rich intellectual capital played a large role in Xerox’s decision to grow its footprint in Monroe County.”

In a collaborative effort, the County of Monroe Industrial Development agency (COMIDa) and Empire State Development (ESD) worked with Xerox to develop

a benefi ts package that includes job creation tax credits and a local tax abatement.

Xerox Corporation has been contributing to the strength and vitality of the Greater Rochester, N.Y. Region for more than half a century, employing 6,400

residents in Monroe County and approximately 10,000 statewide. With sales approaching $23 billion, Xerox is now the world’s leading enterprise for

business process and document management.

ed Welch Wins Talk it Up rochester Photo ContestGreater Rochester Enterprise called on all Rochesterians to

submit their best photos of the Greater Rochester, N.Y. Region

for its 2011 talk It Up Rochester Photo Contest. More than

300 entries were submitted, and the grand prize of $500 was

awarded to Ed Welch of Churchville, N.Y. for his sunrise photo of

Ontario Beach Park at Lake Ontario (pictured). the goal of the

contest was to collect photos that illustrate the region’s high

quality of life, smart workforce, top colleges and universities,

and positive national rankings/accolades. the winning photo

and 11 runners-up were featured in a calendar available for

download at GRE’s website, RochesterBiz.com.

rochesterBiz Mobile app now availableYou can now access a snapshot of the Greater Rochester, N.Y. Region on the go with the new RochesterBiz

mobile application.

available for iPhone, iPad, android and BlackBerry users, the free app provides information about the

region’s workforce, productivity, demographics and top employers; a listing of available commercial sites

and buildings; a “Why ROC” section highlighting national accolades the region has received; podcasts of the

Eyes On the Future radio show; incentives to do business in the Greater Rochester, N.Y. Region; and links to

Greater Rochester Enterprise’s social media channels.

“By 2015, reports indicate more U.S. Internet users will access the Internet through their mobile devices than

their personal computers,” said Greater Rochester Enterprise President & CEO Mark S. Peterson. “We have

recognized this growing trend, making it easier than ever before for people to fi nd information about why the

Greater Rochester, N.Y. Region is a great place to live and work.”

PresidenT’s MessaGethere has been a lot of national media coverage lately about the Greater Rochester Region’s economy and the impact Kodak has on our long-term economic sustainability. Despite Kodak’s recent bankruptcy filing, I have faith in the resiliency of

our community because we have been transforming our economy for three decades. Gone are the days where we are dependent on any one company. We are now a small to mid-sized business town with a number of successful firms driven by the quality of our highly educated workforce.

at the height of Kodak’s success in the 1980s, 400,000 people were employed in our region. today, that number is 600,000. Successful local companies such as Itt Exelis, Carestream Health and Ortho Clinical Diagnostics are Kodak spin offs that maintain a strong presence in our community. Plus, emerging businesses such as Logical Images can trace their roots to Kodak.

the new story about Rochester is beginning to take hold around the country. We are known as an innovation hub thanks to our smart workforce, new emerging businesses, entrepreneurial spirit and high volume of accepted patents. We lead New York State and the nation in terms of job growth over the past year. the Labor Department’s recent report showed Rochester, N.Y. accounted for more than half of all private sector jobs created in Upstate N.Y.

Our transformation is not limited to one or two sectors but rather includes many industries from higher education and health care to optics and energy innovation, from advanced manufacturing and professional services to agriculture and food processing. that diversity and high output of goods and services are why Brookings Institution recently named Rochester, N.Y. the third-best economy in the United States.

One national article referencing Rochester said in 2012, “Smart is Hot.” Smarts, and stability, are a couple of the reasons why theStreet.com just named Rochester one of the top ten cities “poised for greatness” in 2012. and I believe it – we are poised for greatness in 2012 thanks to our talent, our diversity, our consistency and our resilience.

Mark S. Peterson President & CEO Greater Rochester Enterprise

rOCHesTer ranKinGs rOUndUP• theStreet.com names Rochester one of “10 Cities Poised For Greatness In 2012.”

• atlantic magazine lists Rochester as one of 35 innovation hubs in the country.

• the Brookings Institution ranks Rochester the 46th best metro economy in the world and 3rd

best in the U.S.

• Kiplinger ranks Rochester, N.Y. 5th on its list of “Cities With the Highest Rising Home Prices.”

• Forbes names the Strong one of the “12 Best Children’s Museums” in the U.S.

• a Milken Institute study reports the Rochester area ranks among the top 20 cities nationwide

in job growth from 2010 to 2011.

Mark Your Calendar for the Business event of the Yearthe 2012 Eyes on the Future Economic Summit is Wednesday, May 23, 2012, at St. John Fisher

College. Co-hosted by Greater Rochester Enterprise and the Small Business Council of Rochester,

the event is free and open to the public.

Innovation expert tom Kelley will provide the keynote address. author of two best-selling books,

“the art of Innovation” and “the ten Faces of Innovation,” Kelley is the general manager at IDEO,

an internationally-renowned design firm. IDEO is credited with creating innovative products and

campaigns that include the apple Mouse, the Ford Hybrid digital dashboard and Bank of america’s

“Keep the Change” program. Kelley will also share insight into IDEO’s work with global brands such

as Pepsi-Cola, Marriott and Proctor & Gamble. His keynote address will focus on actions local

business leaders can implement to create innovative, transformational change within their own

organizations to drive growth.

Doors open at 7 am for the Eyes Expo, a premier business networking forum and showcase of local

businesses’ innovations, products and services. Kelley’s keynote speech is at 8:30 am.

Sponsorships for the Eyes on the Future Economic Summit are available. For more information

on sponsorships, email Staci Henning, chair of the Eyes on the Future Economic Summit, at

Staci@RochesterBiz.com. to register for this free event, visit eyesonthefuture.biz.

Greater Rochester Enterprise Foundation, Inc. 100 Chestnut Street One HSBC Plaza, Suite 1910 Rochester, NY 14604

R o c h e s t e r B i z . c o m

CONtaCt US

the Greater Rochester Enterprise team is here to help you grow your business in the Rochester, N.Y. Region. Call us at 585-530-6200 or email us at Info@RochesterBiz.com.

the Eyes on the Future radio show airs every Saturday morning at 10 on 1180 WHaM. about the Greater Rochester, N.Y. Region’s economy and what’s being done to keep it growing, Eyes on the Future is one of the most highly rated shows on Saturday mornings. Podcasts are available at RochesterBiz.com/podcast and through the RochesterBiz mobile app. Have a show topic idea? Email co-producer Staci Henning at Staci@RochesterBiz.com.

Go Trade!the Greater Rochester, N.Y. region is consistently ranked as a top exporting region per capita in the U.S. and the largest exporting region in New York State. In 2010, our region exported nearly seven percent of all

U.S. exports, and this is largely due to small and medium-sized exporters (SMEs) who account for more than 97 percent of all exports. an impressive stat, for sure. However, there are thousands of companies that are not yet exporting. a recent statistic from the International trade association (Ita) indicates that only one percent of 33 million companies that are able to export are currently doing so, and of those companies, 30 percent are exporting to only one country. With programs such as the National Export Initiative, which has a goal to double exports by 2015, providing grants for small businesses to export, my question is, why aren’t more companies exporting?

With the power of the Internet today, every company is global. a few years ago, Liberty Pumps in Bergen, N.Y. realized exporting was going to be the key to sustaining its success. However, no one internally had any export knowledge. that prompted the owner to invest in a full-time, experienced international sales manager. One by one, the company devised a spreadsheet of all its products and pinpointed what had to change in order to be able to export its pumps. Utilizing Free trade agreements, programs from the U.S. Department of Commerce (USDOC), and by establishing relationships and a distributor network, the investment has paid off. Liberty Pumps has exported its products to more than 20 international markets in less than two years, adding jobs and continuing to expand.

the Greater Rochester, N.Y. Region boasts a sophisticated international business sector that has services right here to help you succeed internationally.