TANZANIA COMMUNICATIONS REGULATORY AUTHORITY CONFERENCE THEME THE CHANGING BROADCAST LANDSCAPE:CHALLENGES AND OPPORTUNITIES BROADCASTING IS CHANGING FOREVER PRESENTATION TO ANNUAL BROADCASTERS CONFERENCE, PARADISE HOLIDAY RESORT,BAGAMOYO 6th DECEMBER, 2007 6th DECEMBER, 2007 PRESENTED BY: N. HABBI GUNZE DIRECTOR, BROADCASTING AFFAIRS TANZANIA COMMUNICATIONS REGULATORY AUTHORITY
December 6, 20072 Agenda 1.0Overview of the Media Landscape 2.0 The Driving Forces Digitization and Convergence Digitization and Convergence New Media Services New Media Services New Delivery Platforms New Delivery Platforms IPTV IPTV Mobile TV Mobile TV
December 6, 20073 Agendacontd 3.0 Impact on the Media 3.0 Impact on the Media 4.0 Challenges 4.0 Challenges 5.0 Opportunities 5.0 Opportunities 6.0 The Way Forward 6.0 The Way Forward 7.0 Conclusion 7.0 Conclusion
December 6, 20074 1.0 Overview 1.1Recent Past (Flash Back) oMonopoly by the State oLiberalisation 1980s 1990 social, political, economic arena. oCompetition oUnderpinning Technology: Analogue. Less efficient- utilization of resources Poor quality picture- audio One way communication no interactivity
December 6, 20075 Overview contd 1.2Present Status Competition Main Players TerrestrialCableSatelliteInternet Underpinning Technology: Analogue/ Digital Analogue- production transmission- delivery Digital - studio
December 6, 20076 Overview contd 1.3 Regulation 1.3 Regulation Communications Sector Policies National Telecommunications Policy 1997 National ICT Policy 2003 National Postal Policy 2003 National Information and Broadcasting Policy 2003
December 6, 20077 Overview contd Communications sector legislations TCRA Act No. 12/ 2003 Tanzania Communications Act No. 18/1993 The Broadcasting Services Act No. 6/1993 The Universal Communications Service Access Act, 2006
December 6, 20078 Overview contd The Converged Licensing Framework The CLF introduced on 23 rd Feb 2005 Licenses Licenses oNetwork Facility License (NFL) oNetwork Services Licence (NSL) oApplication Service License (ASL) oContent Services Licence (CSL) The CLF is technology neutral and service neutral Market segments: International, National, Regional, District (NFL, NSL and ASL). For Content Services market segments are National, Regional, District and Community
December 6, 20079 Overview contd TABLE 1: AUDIENCE DISTRIBUTION STRUCTURE
December 6, 200710 2.0 The Driving Forces 2.1 Digitization-Compression of motion picture, more efficient, more effective, best quality, best content. 2.2 Convergence Broadcasting + Telcos e.g. IPTV-Triple Play VODVoIPInternet 2.3 Competition-Enhanced Competition 2.4 Market Demand Development of new products to meet market demand New Business Models
December 6, 200711 BroadcastingTelecommunications MARKET SITUATION: BEFORE Vertical and separate markets
December 6, 200712 MOBILE TELEVISION MARKET SITUATION : NOW Horizontal and Converged Markets PDA RADIO COMPUTER TV SET
December 6, 200713 Driving Forces contd The Future 2015 and Beyond oEnhanced Competition oMore Players oBroadcasting Corporations TerrestrialCableSatelliteInternet oContent Service Providers independent producers oTelecommunication Companies e. g Vodacom oNetwork Service Providers Tanesco, Railways, Songas
December 6, 200714 Driving Forces contd Products/Services- Audiences/Consumers Products/Services- Audiences/ConsumersTerrestrialSatelliteCableInternet Mobile (iPod) IPTV (Broadband) Mobile Television Set-Top-Box (PVR)
December 6, 200715 Driving Forces contd Interactivity I book my holidays I manage my bank account I do my shopping I choose a movie for tonight
December 6, 200716 TV SET SAT DISH IPOD MOBILE TV IPTV TV/RADIO(TERRESTRIAL) CABLE BROADBAND SERVER SET-TOP BOX LAPTOP MOBILE PHONE Table II - Scrambling for Audiences
December 6, 200717 Driving Forces contd The Future structure The future digital technology will drive changes in the structure of broadcasting Terrestrial broadcasting will shrink from 85% to 65% IPTV will eventually replace cable Television Mobile TV will gain ground Satellite Television will cling on Internet, as a mode of broadcast delivery will be undermined
December 6, 200718 Driving Forces contd TABLE III- AUDIENCE DISTRIBUTION STRUCTURE
December 6, 200719 2.5 New Media Services The introduction of new technologies and services has created new business opportunities of enhanced services such as IPTV, HDTV, Mobile TV and Interactive Services. These will enable consumers to access various online services eg. On-line banking, ticketing, shopping, distance education, voting on-line and on-demand programs.
December 6, 200720 2.6 New Multimedia Platforms Conventional content delivery was merely on a TV set without interactive services. The case has changed as content and telcos services are delivered via multimedia platforms such as Mobile Phones, Set-Top Boxes, TV sets, Computers, ipods etc.
December 6, 200721 TV SET MOBILE PHONES SET-TOP BOX IPOD COMPUTER
December 6, 200722 2.7 IPTV A system whereby Digital Tv service is delivered using Internet Protocol over a secure private closed network infrastructure which may include delivery via a broadband connection. Generally, a TV content received by viewer through technologies used for computer networks instead of traditional broadcasts and cable.
December 6, 200723 IPTV contd IPTV is often provided in conjunction with Video on Demand and may be bundled with Internet services such as Web Access and VoIP. The commercial bundling of IPTV, VoIP and Internet Access is referred to as Triple Play. Adding Mobility is called Quadruple Play IPTV is often provided in conjunction with Video on Demand and may be bundled with Internet services such as Web Access and VoIP. The commercial bundling of IPTV, VoIP and Internet Access is referred to as Triple Play. Adding Mobility is called Quadruple Play
December 6, 200724 IPTV contd IPTV is typically supplied by a service provider using a closed network infrastructure. This closed network approach is in competition with the delivery of TV content over public internet, called Internet Television. In businesses, IPTV may be used to deliver television content over corporate LANs.
December 6, 200725 IPTV contd IPTV covers both live TV (multicasting) as well as stored video (Video on Demand VOD). The playback of IPTV requires either a personal computer or set-top-box connected to a TV. Video content is typically compressed using either a MPEG- 2 or a MPEG-4 codec and then sent into an MPEG transport stream delivered via IP Multicast in case of live TV or via IP Unicast in case of Video on Demand
December 6, 200726 IPTV contd IP Multicast is a method in which information can be sent to multiple computers at the same time. The newly released (MPEG-4) H.264 codec is increasingly used to replace the older MPEG-2 codec (code-decode)
December 6, 200727 IPTV contd The primary difference is the way in which the content is delivered. While Internet TV travels over the open, public, global Internet, IPTV uses a private (dedicated), managed network. Carrying video over a proprietary network allows protection of content and control of video quality without worrying about the privacy and quality issues inherent to the public internet.
December 6, 200728 IPTV contd Best-effort Internet video can be subject to delays due to lower bandwith, high traffic or poor connection quality while the end result of IPTV delivery is a higher quality, more reliable and more consistent viewing experience. So IPTV is the new business model of replacing Cable and Satellite content delivery via internet broadband connections
December 6, 200729 2.8 Mobile Television Mobile TV is a name used to describe a service to subscribers via mobile telecommunications networks, most probably the mobile phone carriers. South Korea is at the forefront of this developing sector and British Telecoms in the United Kingdom was the first company outside Korea to implement Mobile TV.
December 6, 200730 Mobile TV .. contd Mobile TV involves bringing TV services to the mobile phones. It combines the services of a mobile phone with television content and represents a logical step both for consumers and operators and content providers. Mobile over cellular networks allows viewers to enjoy personalized, interactive TV with content specifically adapted to the mobile medium. The services and viewing experience of mobile TV over cellular networks differs in a variety of ways from traditional TV viewing.
December 6, 200731 Mobile TV .. contd In addition to mobility, mobile TV delivers a variety of services including Video on Demand, traditional /l