Digital Marketing Strategy ADV492

By Andrea Rottman

Target through the years…

Challenges/Goals

- perceived as more expensive than competition

- get more people to choose Target over their competition- increase social media usage- increase sales- shopping for a cause - Target Customers give back

CHALLENGE

GOALS:

Social Media

Internet Coupons

AD WORDS & SEO

PR & Philanthropy

“Shop for a cause”

Measuring Success

Increase in sales

Social Media

Online Coupons

SEO & Ad Words

PR & Philanthropy events

Budget$

PR & Philanthropy

SEO & AD Words

Coupons

Timeline

Implement SEO & AD Words Social Media

Coupons Philanthropy event