Digital Marketing Strategy ADV492
By Andrea Rottman
Target through the years…
Challenges/Goals
- perceived as more expensive than competition
- get more people to choose Target over their competition- increase social media usage- increase sales- shopping for a cause - Target Customers give back
CHALLENGE
GOALS:
Social Media
Internet Coupons
AD WORDS & SEO
PR & Philanthropy
“Shop for a cause”
Measuring Success
Increase in sales
Social Media
Online Coupons
SEO & Ad Words
PR & Philanthropy events
Budget$
PR & Philanthropy
SEO & AD Words
Coupons
Timeline
Implement SEO & AD Words Social Media
Coupons Philanthropy event
