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Age: 16-25 Female: 60% Male: 40 % Majority are stu dents I feel my audience will consist of f ans of “real ” music, not the re gular chart songs, I think. This could influenc e the sales of my magazine as these “ hipsters” are looking for the late st music, styl e and trends to b e ahead of the crow d and a new magazine would app eal to thes e trend-setters. They are often loyal to brands, often making the ir o wn through sites like b igcartel , and enjoy music more as a lifestyl e, most want to be “artists” themselves. They dislike th e “mainstream” and like to be independent in their choices of fashion.
