Age: 16-25Female: 60%Male: 40%Majority are students

I feel my audience will

consist of fans of “real”

music, not the regular chart

songs, I think. This could

influence the sales of my

magazine as these “hipsters”

are looking for the latest

music, style and trends to be

ahead of the crowd and a new

magazine would appeal to these

trend-setters.They are often loyal to

brands, often making their own

through sites like bigcartel,

and enjoy music more as a

lifestyle, most want to be

“artists” themselves.They dislike the “mainstream”

and like to be independent in

their choices of music and

fashion.