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target Presentation1

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    Presented byHayat Md Zobayer 07-07732-1Rabbi.M.S 08-11267-2

    Sarker Abhishek 08-11564-2Jewel M. Saifur Rahaman 07-09744-3

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    Introduction:

    It was founded by George Dayton in Minnesota

    in 1902

    The company first opened as Target store in nearby

    Roseville.

    2000 the company changed its name to TargetCorporation

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    Introduction:Target is a chain of discount department stores .

    The size are about 95,000 to 135,000 square feet(12,000 m)

    Target discount department store

    North Haven, Connecticut. USA

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    Target corporation headquarters

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    Products

    Target stores carry Clothing, Shoes, Jewelry, Health and beauty products,

    Electronics, compact discs, DVDs, Bath and bedding, kitchen supplies, sporting goods, Toys, Pet supplies, Automotive supplies,

    Hardware supplies. They also carry seasonal merchandise

    Patio furniture during the summer andChristmas

    Decorations during November andDecember.

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    Products

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    Imported

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    Arrangement of Products

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    Arrangement of Products

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    Arrangement of Products

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    Objectives and Strategy

    Customer Satisfaction

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    Objectives and Strategy

    Objectives and Strategy

    Long term objectives:

    To gain competitive advantage over its competitors by committing to growth

    and delivering superior return to their shareholders.

    Short term objectives:

    Increase earning per share by 10% by the end of 1 year.

    To reduce cost by 20% by the end of two years.

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    The grocery brands

    Archer Farms

    Market Pantry,

    Their premium meat line Sutton .

    Electronics brand .

    Target Own Brand

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    There are 1740 Stores in 49 States

    251 Super Target in different locations of

    USA)

    26 Regional Distribution Centers

    4 Food Distribution Centers

    4 Import Warehouses

    3 Target. COM Distribution Center(Internet shopping)

    Number of Outlets

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    Online Marketing

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    Target Great land

    Super Target

    P Fresh stores

    Urban stores

    Types of Target Stores

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    Target Greatland is a chain of

    general merchandise superstores.

    That are about 150,000 squarefeet (14,000 m). (below),

    They carry a larger selection of

    general merchandise . However,they do not have a full-line ofgroceries like meat, bakery, deli,produce and dairy.

    The first Target Greatland openedin Apple Valley in 1990,

    The Target Caf may include a Pizza Hut Express, Taco Bell Express, Starbucks.

    Target Great Land

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    Super Target

    Super Target is a chain ofhypermarkets that are about175,000 sq ft .

    The first Super Target opened inOmaha, Nebraska in 1995.

    Like Target Great land, SuperTarget features doubleentrances on one-story stores.

    Super Target stores offereverything found in a generalmerchandise Target store, butalso include a full groceryselection.

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    P Fresh Stores

    In 2009 a new store prototypewas developed for generalmerchandise stores, known asP Fresh.

    a P Fresh store is about 1,500square feet larger than a

    general merchandise Targetstore.

    P Fresh, include frozen foods,meat, and dairy.

    Pre-bagged items like bananasto eliminate the need for scalesand weight-based pricing.

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    Urban store

    Target operates uniquestores across the countryin urban locations .

    These stores encompassmultiple floors with bothsales floor area and offstage areas such asoffices or storage rooms

    spanning a number ofthese floors.

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    Types of Target Stores

    They are buying product from different stores

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    Income statement

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    Balance sheet

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    Promotional Activity

    gifts,discountsfree offers

    couponswelfare activities.Advertising

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    Popularity

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    Competitors

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    Targets Customer

    Target stores tend to attractyounger and more educatedand affluent customers than itscompetitors.

    Roughly 45% to76% of Targetcustomers are female

    About 48% to 80% are collegestudents

    Ninety-seven percent ofAmerican consumersrecognize the Target Bulls eyelogo.

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    Target Corporation Employees

    There are 351,000 employees working

    in Target corporation.

    Employees are called Team members.

    The Target employee diversityprogram is called "The Strength of

    Many. The Power of One."

    Team members receive one of the

    best pay and benefits packages in

    retail, including competitive pay,insurance coverage, plus other perks

    and benefits.

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    Interesting facts Reduce their sales on all materials

    containing polyvinyl chloride (PVC)

    Recycling all material used in store.

    Target is beginning to reduce energyuse with energy-efficient storefrontsnation wide.

    Stores nationwide use only LED andfluorescent lights to save energy.

    Target provide Forensic Services.

    Internet sales orders from the Target

    Direct division,which operates from theTarget.com website.

    Major sponsorships in NASCARRacing, INDY car racing

    http://en.wikipedia.org/wiki/Polyvinyl_chloridehttp://en.wikipedia.org/wiki/Light-emitting_diodehttp://en.wikipedia.org/wiki/Fluorescent_lamphttp://en.wikipedia.org/wiki/Fluorescent_lamphttp://en.wikipedia.org/wiki/Light-emitting_diodehttp://en.wikipedia.org/wiki/Polyvinyl_chloride
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    Conclusion

    Targets future plan Make Target the preferred shopping destination for our

    guests (Customers).

    Delivering outstanding value. Continuous innovation.

    An exceptional Customer experience by consistently

    fulfilling our Expect More. Pay Less. brand promise.

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    The end

    SPECIAL THANKS TO

    HONOURABLE TEACHER

    SSamiraamira NNuzhatuzhat


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