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E-commerce Media • Sampling • Digital Engagement
TARGETED E-COMMERCE
SAMPLING & Shopper Engagement Solutions
275 Madison Avenue • Suite 1305 • New York, NY 10016 | 646.476.6088 1125 Lancaster Avenue • Berwyn, PA 19312 | 610.993.0500
Doug Guyer • President • [email protected] • 610.993.0500 ext 217 Alan Verdun • Executive Vice President • [email protected] • 646.476.6088 ext 252 brandshare.us
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Brandshare is the world’s first and largest
E-COMMERCE MEDIA & SAMPLING COMPANY
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BrandShare is the
NUMBER ONE MARKETER of beauty samples in the nation.
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We help companies
GENERATE TRIAL & INTRODUCE THEIR
PRODUCTS TO NEW AUDIENCES
for maximum engagement.
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BrandShare has partnerships with
760+ E-COMMERCE RETAILERS
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Target online shoppers categorized into
42 LIFESTYLE NETWORKS
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APPEARANCE CONSCIOUS
WOMEN
MEN’S FASHION BUYERS
MILLENNIAL BUYERS
PREMIUM & FASHION BUYERS
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Trusted by the
WORLD’S LARGEST BEAUTY BRANDS
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We have delivered more than
3.2 BILLION SAMPLES & INSERTS to e-commerce consumers*
IN THE PAST 34 YEARS.
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*Since 1984, catalog and e-commerce consumers
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Get glamorous with beauty subscribers of the
WALMART BEAUTY BOX
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350,000+ Boxes per season
6-8 Products per box
2-3 Inserts or booklets per box
Target 350,000+ active beauty subscribers with a sample of your unique beauty, skin care, personal care or hair care product. Each product that is permitted to be
included in the box must be available for sale at Walmart or Walmart.com
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Target Millennial Men with the
WALMART LIMITED EDITION MEN’S GROOMING KIT
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100,000 Kits per event
5+ Products per kit
1-2 Inserts or booklets per kit
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Engage high-income online grocery buyers with the
WALMART ONLINE GROCERY WELCOME & THEMED BAGS
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330,000+ Bags per month
6-8 Products per bag
1-2 Inserts or booklets per bag
HEALTH & BEAUTY PRODUCTS ACCEPTED
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DIGITAL SHOPPER ENGAGEMENT
BLOG POST
PINNED TILES
E-COMMERCE SAMPLING
SOCIAL SWEEPSTAKES
Consumer Analytics Social Accelerate • Native On-Site • Connected Sampling
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Tell us what you think about your free REVLON COLORSTAY Eyeshadow Samples
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Campaign Analytics Measure the effectiveness of BrandShare sampling campaigns with custom surveys that capture:
• Product Trial
• Brand Awareness
• Purchase Intent
• Stated Conversion
• Ratings & Reviews
• Purchase Influencers BrandShare develops and manages surveys for qualifying campaigns that meet minimum distribution requirements.
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SOCIAL ACCELERATE
A brand-safe, premium environment promotes social sharing of authentic user generated content to amplify the impact of product sampling campaigns.
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Maximize awareness with target audiences to support customer acquisition goals. Integrated on-site placements influence prospects at multiple touch points throughout their shopping journey.
eCommerce Sampling
Branded Email
Pinned Engagement Tiles
Dedicated Blog Post
Sweepstakes & Email Capture Custom
Survey Social
Activation
On-Site Media Partners
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NATIVE ONSITE MEDIA
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Native Onsite Media Burt’s Bees All Natural Lipstick on JustFab.com Full size lipstick as gift with purchase was amplified with multiple onsite placements including dedicated email, onsite banner ads, checkout page ads and social sweepstakes
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Native Onsite Media Burt’s Bees Glossy Lipstick on RueLaLa.com
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Purity Made Simple was featured as a must-have beauty item in Rue La La’s What in Her Bag digital campaign which included a feature on Rue La La’s home page, a Rue Now blog post, as well as a free sample in Rue La La packages.
Native Onsite Media Philosophy Purity Made Simple on Rue La La
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CONNECTED Shopper Marketing
Drive to Retail via Collateral + Digital engagement
In Partnership with BrandShare’s Shopper ID pixel matches 1:1 sample recipients with device IDs, enabling Buy Now at Walgreens digital ad delivery across desktop, mobile and tablet for a truly unparalleled omnichannel shopper campaign. MediaMath’s delivery platform allows advanced targeting options by geography, demographics purchase history and more.
Retailer-Specific Call To Action Retailer call-out on collateral card drives sample recipients to Walgreens for purchase consideration.
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E-commerce Sampling Delivers Industry-Best Trial, Awareness and Conversion
Source: BrandShare first-party survey analytics.
Categories Cosmetic Skin Care Hair Care
Product Trial 86% 91% 95%
Plan to do so in the next 10/30 days (of those who did not try yet) 90% 85% 90%
Pre-Campaign Purchase Intent 29% 41% 43%
Post-Campaign Purchase Intent 85% 90% 92%
Increase in Purchase Intent (post vs. pre) +191% +121% +114%
Purchased Product Since Receiving Sample 19% 30% 30%
Plan to Purchase in Next 30 Days (of those who did not purchase yet) 66% 73% 77%
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Source: BrandShare first-party survey analytics.
Sub-Categories Lip Care Nail Care Makeup Moisturizer Eye Cream
Product Trial 94% 84% 83% 95% 93%
Plan to do so in the next 10/30 days (of those who did not try yet) 90% 85% 91% 90% 84%
Pre-Campaign Purchase Intent 44% 10% 48% 41% 31%
Post-Campaign Purchase Intent 94% 71% 89% 92% 88%
Increase in Purchase Intent (post vs. pre) +111% +595% +84% +122% +184%
Purchased Product Since Receiving Sample 25% 10% 17% 30% 4%
Plan to Purchase in 30 Days (of those who did not purchase yet)
76% 48% 79% 69% 53%
E-commerce Sampling Delivers Industry-Best Trial, Awareness and Conversion
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GO TO MARKET Strategy
IMMEDIATE TACTICAL DISTRIBUTION BrandShare has the capability to distribute ready-to-go samples, branded media and coupons within a four week timeframe to meet sampling requirements.
EXTENDED ENGAGEMENT STRATEGY BrandShare can work to develop longer-term e-commerce engagement strategies based on your target audience marketing needs and customer acquisition goals.
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