Task 1- analysing exiting products and adverts.

Irn Bru adverts

This advertisement for irn bru they have use a play on words as they have a ferret picture and also have the word ferret in the sentence too, but when you say ‘mad ferret’ it sounds as though it says ‘mad for it’. They also use the same colour scheme and font in all their advertisement, by doing this people will know what products are theirs just by the colours they use, the colours orange and blue work well together, having the background orange and writing blue I think it stands out more than having a blue background and Orange writing

This advertisement irn bru have decided to use two images that are exactly to same, just one has a sugar free teddy, this is to show that the two drink may have a different names and they have one thing that’s slightly different as one is sugar free however they are saying apart from that they are exactly the same. The house style for this advert is completely different from the ones before,

Irn Bru adverts

For this advertisement irn bru have decided to use Goths as the stereotype for Goths is sad, depressed and they are rarely happy, however they have pictured them jumping and looking really happy while holding a can of irn bru, so they are giving off the Impression that irn bru makes you happy and leaves you feeling ‘phenomenal’ . Although the overall advert does not look like all the rest they are still similar, for example they have still used the colours orange and blue, they still have the can on its side at the bottom of the advert and they also have the word ‘phenomenal’ so even though it has changed they have sill kept their house style so even if its slightly different people will still know who the advert is by because of the house style it uses.

This advert for irn bru have used a family type of photograph with a quote from the book the father is obviously reading however it says different and it says ‘whoever drinks daddy's irn-bru get their arms ripped off.’ to scare his daughter as its saying irn bru is too good to share and that he likes it that much he isnt prepared to share it because he likes it that much. They have kept the same house style, orange background, blue writing with the irn bru can on its side at the bottom, however this time they havent got the word ‘phenomenal’ at the bottom they have a different slogan which tempts people totry the drink to see what It can do for them

This is the advert for relentless energy drinks. They have all the cans the same style, font and font size however the colour of the can changes depending on the flavour, for example the lemon flavour is a yellow coloured can because lemons are yellow. For their advert on TV they have taken a celebrity, Professor Green and got him to perform a song and at the end drink a can of relentless at the end, they have done this because they know many people admire and look up to Pro Green so if people see him drinking relentless then they may start drinking it too which will increase their sales.

The advertisement for monster drinks. The can has its own house style which is kept the same throughout with the black can and neon coloured claw marks from a monster which is shaped as an ‘M’, white writing for the ‘monster’ however they have changed the colour of the claw shaped ‘M’ depending on the flavour you buy, like the flavour tea and lemonade is a yellow can because of the lemonade. To make their drinks sell more they have competitions, for example the one that is on their website at the moment is for a chance to win 1 of 21 harry main bmx bikes with a can of monster so doing this it will make people who are interested in bmx bikes to buy a can because they might with a bike.

Both of these drinks are energy drinks so they are obviously in competition with each other all the time to see whos drink sells the most. Although they both claim to give you energy the advertisement techniques they use are totally different. Both companies have a main, distinctive house style they use so even without the name on the can you would know which one is which, they also have the same idea to change the colours used depending on the flavour, so monster would change the ‘M’ whereas relentless would change the whole colour of the can. To promote their product they have different ideas of doing this relentless decided to get a celebrity singer to promote theirs with a TV advert whereas monster use competitions and sporting event like bmx’ing to promote themselves.

Web designs

Both of these web designs are from energy drinks companies, the one on the left is monster and the one on the right is rock star. Monster drinks have a colour scheme of green and black on their cans which shows on their website, their main colours on the website are black and green which looks professional as they have kept the same two colours and not changed all the colours. They have also kept the same font for the cans and the website, the logo and writing at the top left is the same as it is on the cans, this shows they have kept to their house style. Rock star on the left is also the same, they have kept the same colour scheme on the website as they have on the can, they have also have kept the logo the same. Both of these websites have near enough the same layout, they both have their logo on the top left, the photograph across the centre of the page and the drop down menu bars across the top centre of the page. Monster drinks have the photograph of COD of the website, this is because they sponsor them, monster will promote COD and COD also promote monster on their games. Rock star also get attention through monster trucks, and they promote each other just like COD and Monster.