What kind of media institution might distribute your media product and why?Matt OsborneTask 3

What is Distribution?Film distribution is where a company or film distributers will go through certain steps in order to achieve success when releasing a film. Some of these steps include:• Acquiring the rights to actually release this film. • Coming up with release strategies such as “when the film will

officially be released” and “where it is going to be released i.e. web, cinema, TV etc.

• Present the film to exhibitors in cinemas or whatever platform the distributers decide to release their product on

• Create a marketing campaign to create the “must see” buzz to their target audience of their product.

Ways of distribution include…Trailers, Posters, TV Commercials

Promotions

Screenings

Public Relations e.g. interviews, Premiers etc.

Social Media

Examples of Distribution Companies

Film Distribution for “Haunted Thoughts”I have looked at a few film distributers and haunted thoughts would not get distributed by none of the big six film distribution companies e.g. 20th Century Fox, Universal, Paramount etc. Although, I did see an independent UK based film distribution company called Metrodome. They are a London based company and are particularly interested in films that show the UK culture and in our case it Is a film based in Surrey in a University so they may be interested in our film. Metrodome was the only film distribution company that I think would be interested in our film.

Is your film going to appeal to UK audiences only? I thin that our film will only appeal to UK audiences because it would be quite a low budget film and if a company such as Metrodome decided to be our film distributer, they would only sell our film to a few cinemas in places such as London or surrey.

Marketing and Release Strategies / Exhibition OptionsWhen it comes to marketing and release strategies, we would talk directly to our fans or anyone interested in our film through social networking sights such as Facebook, Twitter, and even speak peak YouTube releases where fans or anyone can also comment on the videos to share their ideas about the clip. We would be honest to our fans and / or viewers when it comes to the exhibitions options when showing the film. For example, Paranormal Activity showed the reaction of a scared audience and this made people want to watch it because they thought it would be a good film.

Pros and Cons of self distributionPros:- You can have full retail control and rights on your film so you

can decide where your film is going to be distributed - You do not have to give a cut of the profits to the distributers

because you basically are your own distributer

Cons:- It can be very time consuming if you want to make profit. You will have to chase buyers, fill in paperwork, and concentrate on sales.- It could limit your sales options because many distributers have created relationships with buyers and some buyers will not want to take risks with new distributers.