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TOPIC SWOT ANALYSIS OF THE TATAMOTORS IN THE AUTOMOBILES BUSINESS

SECTOR

PRESENTED BY- CHANDA RANIROLL NO-21

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LEADERSHIP WITH TRUST

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INTRODUCTION

Established by Jamsetji Tata in 1868.

HeadquartersMumbai and Navi Mumbai, Maharastra, India

Ratan N Tata is the chairman of Tata Sons, the Tata

promoter company.

RevenueUS$- 62.5 billion(Feb 2008)Employees350,000 (2008)

Brand Finance, a UK-based consultancy

firm, recently valued the Tata brand at

$11.4 billion and ranked it 57th among the

worlds Top 100 brands. Businessweekmagazine

ranked Tata sixth among the Worlds Most Innovative Companies and theReputation Institute, USA, recently rated it as the Worlds Sixth MostReputed Firm.

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CORE VALUES

Integrity

Spirit

Passion forexcellence

Unity

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Mission: to be a competitive value provider in

international business for Group companies

and all our partners.

Vision: Become a globally networkedenterprise seizing opportunities worldwide to

generate USD 25 million annual profits by

2008.

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Strengths: resources and capabilities (People and Raw

Material)

vast experience (steel and automobiles)

The business model. (TBEM is a model

determining the quality movement in the

group).

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TATA motors employee productivity percentage ishigher.

TATA motors produce low price car with low fuelconsumption.

TATA motors is the reputable brand in Indian Industry.

Tata Motors Limited is Indias largest automobile

company, with revenues of Rs. 35651.48 crores (USD8.8 billion) in 2007-08.

Tata Motors has been aggressively acquiring foreignbrands to increase its global presence.

The research and development department of TATAmotors is very strong.

TATA motors posses High corporate responsibility.

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Great engineering and design in a rules-

breaking product that has generated globalawareness and admiration

The brand is very well established in the

economy segment Tatas buying power is enhanced and

leveraged through its size

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Weaknesses: Distribution

value chain innovation

macro environment in order to serve the

global markets with high quality and low price.

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Return on Investment on TATA motors shares

in low. TATA motors is not able to meet safety

standards in their vehicles.

Tata has not got a foothold in the luxury carsegment in its domestic market.

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Opportunities

new markets exports

Acquisitions

TATA motors can take the advantage of their low cost

car by entering into third world countries where peoplehave low purchasing power.

TATA motors should focus in developing luxury cars.

TATA motors can introduce more safety features in

vehicles to gain more customer satisfaction. Joint ventures in other countries allow TATA motors to

easily enter into new market.

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Threats Indias recent mergers of global markets

E.g Vodafone, Reliance

Powerful competitors for the luxury market includingHonda, Toyota, Ford and Mercedes-Benz are beginning

to push into the Indian market Tatas competitive price advantage will be under

pressure as environmental regulations are tightened

Rising material costs will create pressure to increase

prices There is a trending rise in diesel fuel costs which will

hurt Tatas line of products

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The major challenge for TATA motors is the

rising prices of steel, Aluminum and plasticwhich is heavily used in vehicle

manufacturing.

The low safety standards can impact the sales

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