1. Taylor Swift

2. Who Is Taylor Swift? She is a 24 year old singer from Nashville. She was born in Pennsylvania She writes all her own songs. She likes to write her songs about her life, and love. Won seven Grammys She has had two albums (Red, and Speak now) hit 1 million sales in the first week after their release Taylor has the record for getting the most awards from Teens Choice 3. Taylors family consists of her mother and father, Scott and Andrea Swift, and her younger brother Austin Swift. In 2008 Taylor graduated from the Aaron Academy in Hendersonville, Tennessee Taylor was featured in a Got milk? ad in 2008 Taylor does not wear high heels. She has a fear that she will fall in front of people 4. Media Presence What Social Media does Taylor Swift use? After doing some searching I have found that the social media Taylor Swift has is a facebook page, a twitter account, instagram, as well as an offical website. She also has many fan run webpages. 5. Social Media Taylor Swifts facebook, instagram and twitter accounts are all updated quite regularly by Taylor herself. It seems that she uses these accounts just like any other young adult would. She posts pictures and thoughts she has as well as news about herself. The only difference between her accounts and a non-famous young adults account is that Taylor Swifts news is mostly about big stuff. Stuff like recording songs and albums, and Grammy nominations. 6. Taylors official website has news about her albums, and recordings, as well as her tour information, videos, merchandise, and a biography about Taylor. The videos are music videos and just videos of Taylor. Taylors official website also has a feed at the bottom to see the most recent posts Taylor has made on twitter. 7. Online Communities Taylor Swift has many many online communities and forums, as well as many fans posting and making comments about Taylor on their blogs and web pages. The communities and forums are created and maintained by fans of Taylor. As much as fans try to post true facts, you never really know if the facts they post are true or not because they have not come from Taylor herself. So you should not just believe everything you read online about someone. 8. Debra Eckerling in her article Musicians and Social Media:5 Tips suggests 5 things that musicians should do. They are find your audience, post meaningful and sharable content, engage your current fans, continue the social push IRL (hand out swag, put up flyers), and post consistently. These tips help artists develop a following of fans on social media. I feel that it allows the fans to feel more connected on a personal level to their favourite artist or group. 9. Find your Audience I feel the Taylor Swift has found her audience. She has many followers on her twitter and her facebook page. She also has many retweets and comments from her followers. Based on that I would say that her followers genuinely care about her and the things she shares. 10. Post meaningful, Sharable Content Taylor posts instagram photos of herself, her friends, her family, her pets, and of the things she's doing. Such as sitting backstage at a concert, recording a new song, baking cookies, or hanging out with her brother. The posts are usually on her twitter as well as her facebook and the pictures are from instagram. I would say that this is meaningful content because it is just like the stuff every other young adult posts, but Taylor also includes her concerts and recordings in hers. 11. Engage Your Current Fans I do not think Taylor does a good job of engaging her fans on the facebook and twitter. On these sites it is more of just her posting things and her fans commenting. She does not really comment back or answer that many questions. As for her official website, you can join her mailing list, or click a link to get to her facebook, instagram, twitter, YouTube or iTunes pages. There is really not much engaging going on on the website either. I think that to properly engage her fans she should post questions, answer fan questions or at least comment on her fans comments. 12. Continue The Social Push IRL Hand Out Swag, Put Up Flyers I do not see Taylor continuing the social push in real life. She is good at pushing the connection in social media, but I see nothing about her continuing that offline. The only offline thing I see is that you can purchase Taylor Swift merchandise from the online store on her official website. 13. Post Consistently The consistency I see from Taylor swift comes from her twitter and instagram pages. Her facebook seems to be updated less frequently then the other two. I find that while her official webpage is kept up to date, a lot less is shared on it then on her twitter account. Her twitter account is updated frequently with just whatever she is doing that day that she decides to share or take a picture of. I feel that that keeps her fans feeling personally connected to her and like they are friends because Taylor is posting normal stuff often. 14. References Eckerling Debra, (2013) Musicians and Social Media: 5 Tips. Retrieved from http://socialtimes.com/musicians-social-media5-tips_b131059Www.taylorswift.comhttps://twitter.com/taylorswift13https://www.facebook.com/#!/TaylorSwifthttp://www.aceshowbiz.com/celebrity/taylor_swift/