Brand image- Taylor SwiftIconography

This font is used throughout Taylor’s first three albums (Taylor Swift, Fearless and Speak Now), and on her perfumes ‘Enchanted’ and ‘Wonderstruck Enchanted’, making this a recognisable feature of all of Taylor’s products, not just her albums. It is featured on all of her merchandise in shops and available at her concerts.

Look

Taylor Swift sports a red lipstick which is now seen as her statement look. Her

4th album was named ‘RED’, and this contributed

to her branding image. She is well known for her natural blonde hair which has been styled in various ways over the span of her

career. Her most well-known hair style is long, curly hair which features on the cover of her first 3

albums. Her makeup is usually quite natural, with the exception of the red lipstick and her bold

winged eyeliner that gives her a cat eye effect.

MIse- en- scene

Here, it is shown props used commonly early in Taylor’s career are cowboy boots and guitars. The pictures show her to favour a particular guitar at her live performances, which fans would be able to identify in the crowd. Her style in the early years consisted of sundresses and cowboy boots, when she most associated with the Country genre. In the more recent years, her music has edged towards the Pop genre, as has her style. As of 2015, Taylor has entered her 20’s, growing into a woman from the teenager she was in 2006 when her first album was released. Now, when she appears at events such as the Grammy’s and the Victoria’s Secret Fashion Show, she is most likely to be wearing a floor length dress, commonly with slits to showcase her long legs. This mirrors her maturing personality throughout career.

Themes of social media A theme Taylor sways towards on social media such as Twitter and Instagram is showcasing her pet cats. This then became the topic of gossip websites and celebrity news websites, informing fans whenever she had posted a new picture. It also became a humorous running joke about her love of animals.

She is well known for her pet cats and her charitable ways to a multiple collection of charities including:

•ACM Lifting Lives•Children in Need•Clothes Off Our Back•DonateMyDress.org•DoSomething.org•Entertainment Industry Foundation•Feeding America•FHI 360•GRAMMY Foundation•Habitat For Humanity•Hands On Nashville•Hero in Heels•MusiCares•Music for Relief•PROJECT ZAMBI•Red Cross•Save The Music Foundation•Shoe Revolt•Shriners Hospitals for Children•Small Steps Project•Soles4Souls•Stand Up To Cancer•Tug McGraw Foundation•UNICEF•Victory Junction Gang•Wish Upon A Hero Foundation

She was recognised in 2013 and 2014 as the most charitable celebrity, branding her as a good person.

Taylor Swift as a brand face

Taylor was contacted by the brand KEDs, and asked to be the face of the brand in 2012. She became the model for the advert and still is in 2015, and was asked whether she would like to design a novelty pair to help promote her new album at the time ‘RED’. These then went on sale and sold successfully, contributing to the successful sales of her album.