TAZZA CAfEBRAND BOOK

A TAZZA TALEThe perfect cup of joe for explorers on the go.

Our VoiceBold, Vibrant,& Clear

Our ValuesStrength, Curiosity& Discovery

Our creamy, low-acidity robusta beans are grown in the jungles of Brazil - the homeplace of our founder and CEO Amalia Agre and the spot where she had the best cup of coffee she’s ever tasted.

Our coffee drinkers are the everyday explorers - the working women and men who need that extra boost in the morning to get their day going.

Our mission? To be that strong, vibrant cup ofcofffee that gets you ready to tackle the long days and everyday adventures.

logo VariationsOur logo accurately represents our bold, colorful roots, all wrapped up in a mosaic representation of a coffee cup.

The logo should always be used in the full Tazza color palette spectrum on a white background. Ideal sizing for the logo is a 1:1 ratio.

The logo variation to the left is the icon for Tazza cafe and should be used on all Tazza brand assets.

The logo variation above is the official Tazza logo and should only be used on exterior marketing or branding materials where the Tazza name isotherwise not represented.

Curious about the colors represented in these logo variations? Turn to the next page to get a deeper look at the Tazza color palette.

COLOR PALETTE

PurpleHex - 5751A0

RGB - 87, 81, 160Dark Orange

Hex - DD692FRGB - 51, 70, 148

GreenHex - 5BBB59RGB - 91, 187, 89BlueHex - 334694RGB - 221, 105, 47Light OrangeHex - DD8D2FRGB - 221, 141, 47

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy ZzAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Tazza TYPOGRAPHY

For our headers we like to use the font CALIFORNIA (and throw in a pop of dark orange on a single letter every once in a while - just to spice things up.)

For the body and sub-heading text, we go with the classic HELVETICA.

Imagery Classic Tazza imagery reflects our brand values, our jungle roots, or our mainproduct. Below are a few examples of perfect Tazza imagery. Take note of thedark exposure, high-quality images, and rich colors.

To learn moreVisit our website at TazzaCoffe.com or stop by one of our many US locations.