TBWA Facts Sheet 2010

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TBWA \ 2011 Fact Sheet

Tuesday, August 2, 2011



OVERVIEW

TBWA creates and manages brand behavior in the modern world through Disruptive Ideas brought to life across the Media Arts landscape. Our focus is not only to be the b

agency network but to be one of the most creative companies in the world. This 21st century goal is ambitious, and it has proven to be a catalyst in uniting over 11,000 peop

in 274 agencies, in 100 different countries and across 22 specialty disciplines including Design, Digital, Retail Activation and Theatre, Sports Sponsorship, CRM, CSR and CMarketing, Custom Publishing, Mobile Utility, Event Marketing and Brand Amplification to name just a few.

And with the world, and our network, growing even more complex, it is important to have common ground.

Disruption is always our starting point for any brand, global or local. Not only does it drive the strategic development of our client solutions by challenging and overturning the

of any marketplace, it creates a common language and understanding across our network for the brands we lead. Defining the Disruptive Strategy, however, is only half of t

The other half is to make sure that we craft an idea brief from the right perspectives and engage the right disciplines so that we make full use of the Media Arts landscape.

Every agency in the TBWA network is fluent in Disruption and Media Arts. It means that we are all constantly evaluating and documenting the shifts in the media landscape

impact on audience behavior. And it is this commitment that allows us to serve global brands differently than our competition.

TBWA is ranked as a top-ten worldwide advertising agency and was recognized by Advertising Age in 2010 as the “Best International Network of the Decade.”Fast Compa

placed TBWA 24th on its 2009 list of “The World’s 50 Most Innovative Companies” and as an Innovation All-Star in 2010.

TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom ’s brandednumerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and o

communications services to over 5,000 clients in more than 100 countries.


http://www.omnicomgroup.com/





GLOBAL CLIENTS




GLOBAL MARKETING SERVICES

The Integer Group (www.integer.com

) is one of the world’s largest promotional, retail

and shopper marketing agencies, and a key member of Omnicom Group Inc. Integerlives at the Intersection of Branding and Selling® and creates strategic marketing

solutions for clients in categories that include retail, beverage, packaged goods,

telecommunications, home and shelter, automotive aftermarket and power sports.

Integer has more than 1,200 employees working in U.S. locations as well as

international offices in Africa, Asia, Australia, Europe, the Middle East and North and

South America. Join the conversation on shopping culture and brand strategy

at www.ShopperCulture.com.

E-Graphics (www.e-graphics.com) is a worldwide production network with 28 strategic

bases of operation in Japan, France, the U.S., Germany, Poland, the United Kingdom,Ireland, Netherlands and South Africa. Bolstered by cutting-edge, web-based technology,

E-Graphics provides clients with strategic and integrated solutions for the production and

distribution of their visual brand communications.

TBWA\WorldHealth is a marketing services network dedicated to integrating both the

professional (ethical) and consumer (DTP) communications needs of healthcare and

lifestyle brands. TBWA\WorldHealth has 22 healthcare-specific offices around the world,

as well as healthcare practice experts within core TBWA offices. The network manages

world-class brands including Lipitor, Viagra, Detrol and NuvaRing.


http://www.e-graphics.com/

http://www.e-graphics.com/

http://www.shopperculture.com/

http://www.shopperculture.com/

http://www.integer.com/

http://www.integer.com/



GLOBAL MARKETING SERVICES

TBWA\Media Arts Lab (TBWA\MAL) was launched in 2006 and is made up of a broad

collective of creative talent from a diversity of backgrounds and media disciplines. With

client Apple at its core, the group develops communication ideas that leverage all kindsof innovations. It is a place for experimentation for new ideas about connecting people

with brands.

Zimmerman and Partners (www.zadv.com) is TBWA’s retail / local marketing

operation. With over 800 employees, Zimmerman has 22 offices across the U.S. toactivate local markets for clients.

TEQUILA is a leading global integrated marketing agency, dedicated to building and

managing customer relationships. Rooted in the philosophy of Disruption, TEQUILA

constantly challenges conventions with visionary ideas for clients like adidas, Nissan and

Standard Chartered Bank.


http://www.zadv.com/

http://www.zadv.com/



EXECUTIVE LEADERSHIP

Tom Carroll \ President and CEOTBWA\Worldwide

Perry Valkenburg \ COO International and

President, TBWA\Europe

John Hunt \ Worldwide Creative Director

TBWA\Worldwide

Jean-Marie Dru \ Chairman

TBWA\Worldwide

Lee Clow \ Global Director Media Arts

TBWA\Worldwide

Denis Streiff \ Chief Financial Officer

TBWA\Worldwide

JeremC

The In

Carisa Bianchi \ President,

TBWA\Chiat\Day, Los Angeles

EmmaChief Op

TBWA

Keith Smith \ President, International

TBWA\Worldwide




EXECUTIVE LEADERSHIP

Reg Lascaris \ President

TBWA\Africa and Middle East

John McNeel \ President, Global Clients

TBWA\Worldwide

Philip Brett \ President

TBWA\Group, South-East Asia

Rob SChief Cr

TBWA\Chiat\

Jay Bertram\ President

TBWA\Latin America

Nicolas Bordas \ President and CEO

TBWA\France

Laurie Coots \ Chief Marketing Officer

TBWA\Worldwide

Luiz Lara\ CEO

LEW’LARA\TBWA

Jean-Marie Prenaud \ Executive Vice President

Europe, International Clients




Advertising AgeTBWA has been recognized as the Best International Agency of the Decade by

Advertising Age .

The Gunn ReportThe Gunn Report, established in 1999, combines the winners’ lists from all of the

major advertising award contests in the world and has consistently ranked TBWA as

the third most awarded network over the last 10 years.

Creativity MagazineCreativity magazine’s Annual Awards Report, which began in 2004, has ranked

TBWA as the most creatively recognized network in the world for three of the last

five years. In 2010 TBWA was ranked the second most creatively recognized

network; TBWA\Hunt\Lascaris ranked third TBWA\Chiat\Day LA ranked ninth as

the most creatively recognized agency’s in the world.




TBWA wins three top awards at

Campaign’s Agency of the Year AwardsTEQUILA\Sydney won Digital Agency of the Year for the Australia and New Zealand

region. In the North Asia region, TBWA\Hakuhodo Japan won Creative Agency of the

Year, while TBWA \Korea was named the runner up in the same category. ThirasakTanapatanakul, Creative Juice\Bangkok’s Chief Creative Officer, scooped the

Creative of the Year award for the Southeast Asia region. The win marked the end of

a hugely successful 2010 for Creative Juice\ Bangkok, having won Agency of the

Year at Thailand’s Adman Awards earlier this year and emerging as the undisputed

winner at the Bangkok Art Director’s Awards with a total of 13 Bests.

Advertising AgeTBWA was ranked fifth on the AdAge A-List Standouts list. TBWA\Hunt\Lascaris was

named A-List International Agency Runner Up, while TBWA\Chiat\Day Los Angeles

made the list for Creativity’s Honor Roll.

The Pencil RankingsAt the 2011 D&AD and One Show, TBWA\Chiat\Day Los Angeles ranked third

over all in the world. They were also first at the One Show in the Agency

category.




The EFFIE AwardsTBWA has been awarded the most Grand EFFIES of any agency network. The Effie

Awards honor the most significant achievement in marketing communications: ideasthat work. Since 1980 in the U.S., only 32 Grand EFFIEs have been awarded. TBWA

has won the distinction 12 times. In 2011, TBWA has been awarded Grand EFFIEs in

Netherlands, Hong Kong, and the Middle East,

AdweekAdweek recognized TBWA’s Apple “Get a Mac” campaign as its Campaign of the

Decade, and the Apple iPod “Silhouettes” as its Outdoor Campaign of the Decade at

the start of 2010.

Gatorade ReplayTBWA\Chiat\Day, Los Angeles won a Best in Show GRANDY at the 2010 International

ANDY Awards for Gatorade “Replay.” The campaign also picked up two Grand PrixLions, four Gold Lions, one Silver and one Bronze, making it the most awarded

campaign of 2010’s Cannes Lions competition. In 2011, the campaign continued with

Replay 2 & 3, winning two Pencils at the D&AD award, and Best in Show at the One

Show.




Fast CompanyFast Company magazine named TBWA “Innovation All-Star in 2010.”

Trillion Dollar CampaignTBWA\Hunt\Lascaris Johannesburg’s “Trillion Dollar” campaign is now the most

awarded campaign in the world, winning at every major award show including theGrand Prix Outdoor at Cannes International Advertising Festival and the first ever ADC

Black Cube for Best in Show. The campaign also took home a Black Pencil at theD&AD awards and two Grand Clios.




CONTACT US

Laurie CootsChief Marketing Officer

TBWA\Worldwide

T: +1-212-804-1085

E: [email protected]

Jeremy MillerCommunications Director TBWA\Worldwide T: +1-212-804-1162

E: [email protected]


mailto:[email protected]






TBWA \ 2011 Fact Sheet


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