Tom and Dan Real Estate Brand Identity Proposal

www.Javier.LA

Brief.The information contained in this presentation is an overview to the process followed to create the logo for Tom and Dan Real Estate. All the sources and graphic elements used in this process such as sketches, reference image, and names were created and selected based on the company’s background and other important aspects provided by the client through a questionnaire.

Tom and Dan Real Estate Brand Identity Proposal Los Angeles | hello@Javier.LA | 1-336-JAVIER3 Page 3

Brainstorming.This mind-map was created with the objective to extract useful information from the questionnaire and drive the creative process in the right direction.

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Reseach.When we google “real estate logos” we can see that most of these logos are amateur concepts where the creatives are using houses or buildings to positioning companies in the real estatate industry, the result of this kind of concepts is an icon without a solid or unique identity, since my idea is to create a concept to generate trust and recognition for T&D in California, I have conducted my research analizing those companies with a high level of recognition in the local market, if we analize the logos included in this page we can see that they were designed using unique shapes away from generic concepts.

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Conceptualization. Since T&D tagline is “Putting people and places together” it could be great to establish a connection between the tagline and the logo, we can start with a simple question: How can T&D connect people with their dreamed place? let’s say I’m a client looking for a new home or office, the first step before getting into all the required legal documentation, what I want to do is to visit the place, get inside, explore it, get the doors wide open for me, and here is when T&D becomes an important part in the process, it doesn’t matter what I’m looking for T&D will get the doors wide open for me to the office that will help me to grow my business or to the home where I’ll be happy, in addition an open door represents new opportunities and progress.

Putting people and places together.

Tom and Dan Real Estate Brand Identity Proposal Los Angeles | hello@Javier.LA | 1-336-JAVIER3 Page 6

Sketching.Here we have some random sketches that I have created to experiment possible shapes and forms to represent T&D. It is clear taht I won’t draw couple doors to represent the company, that could be a easy task, my idea is to use the concept as a starting point, from there I will create the visual elements necessary to identify T&D as a solid Real Estate Company in California.

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Rendering.Here we have some rasterized ideas, not color yet, basically I’m trying to explore different shapes inspired in the “open doors” concept.

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Typography.I have tested the company name using different type faces, definitely the Trajan Pro font is the perfect one to incorporate in the logo, it is nice, classic and elegant

Georgia

Lithos Pro

Myriad Pro

Helvetica

Trajan Pro

Impact

Cooperplate

Lucida

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Logo characteristics.After some final retouches this is my proposal, it is simple and unique ceoncetp. I have represent couple “open doors”, the concept was designed based on a vanishing point grid, The company name and business are in the middle using the same grid, which helps us to add depth to the concept and at the same time the angles on the top are driving the eye to get the attention on the company name.This elements will be a powerful symbol to incorporate into marketing material and colateral, such as stationery, promotional material, flyers, billboards, etc.

This version of the logo will be applied when client is using the design area for another purpose different from the company name.

Safe Area

Design Area

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Logo construction.

2x

3x

x x x

4x

x

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x

x

x

x

2x 1/2 x

1/2 x

1/2 x

Logo construction.

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COLOR VALUES

Pantone 7427 PC

Pantone 105 PC

Pantone Color Gray 10 PC

Color combination proposal 03.Here we have the logo using the Dilbeck Real Estate colors suggested by the client, if you want to see different color combinations, please let me know.

Tom and Dan Real Estate Brand Identity Proposal Los Angeles | hello@Javier.LA | 1-336-JAVIER3 Page 13

COLOR VALUES

Pantone 7427 PC

Pantone 654 PC

Pantone Color Gray 10 PC

Color combination proposal 02.After this page we could see some additional color combination that could considere to apply to the brand identity

Tom and Dan Real Estate Brand Identity Proposal Los Angeles | hello@Javier.LA | 1-336-JAVIER3 Page 14

COLOR VALUES

Pantone 7427 PC

Pantone 3425 PC

Pantone Color Gray 10 PC

Color combination proposal 04.

Tom and Dan Real Estate Brand Identity Proposal Los Angeles | hello@Javier.LA | 1-336-JAVIER3 Page 15

COLOR VALUES

Pantone 7427 PC

Pantone 3308 PC

Pantone Color Gray 10 PC

Color combination proposal 05.

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COLOR VALUES

Pantone 7427 PC

Pantone 334 PC

Pantone Color Gray 10 PC

Color combination proposal 06.

Tom and Dan Real Estate Brand Identity Proposal Los Angeles | hello@Javier.LA | 1-336-JAVIER3 Page 17

Tom Masterani - Premier Service Professional303 N. Glenoaks Blvd. Ste. L-110 Burbank, CA 91502Offi ce: (818) 450 - 2046 - Mobile: (818) 730 - 2361www.tommasterani.com - tom.masterani@dilbeck.com

Tom Masterani Premier Service Professional303 N. Glenoaks Blvd. Ste. L-110 Burbank, CA 91502Offi ce: (818) 450 - 2046 Mobile: (818) 730 - 2361www.tommasterani.com tom.masterani@dilbeck.com

Tom Masterani - Premier Service Professional, 303 N. Glenoaks Blvd. Ste. L-110 Burbank, CA 91502, Offi ce: (818) 450 - 2046 - Mobile: (818) 730 - 2361, www.tommasterani.com - tom.masterani@dilbeck.com

Tom Masterani - Premier Service Professional303 N. Glenoaks Blvd., Ste. L-110 Burbank, CA 91502

Offi ce: (818) 450 - 2046 - Mobile: (818) 730 - 2361www.tommasterani.com - tom.masterani@dilbeck.com

Tom Masterani - Premier Service Professional303 N. Glenoaks Blvd. Ste. L-110 Burbank, CA 91502Offi ce: (818) 450 - 2046 - Mobile: (818) 730 - 2361www.tommasterani.com - tom.masterani@dilbeck.com

Tom Masterani - Premier Service Professional303 N. Glenoaks Blvd. Ste. L-110 Burbank, CA 91502Offi ce: (818) 450 - 2046 - Mobile: (818) 730 - 2361

www.tommasterani.com - tom.masterani@dilbeck.com

Business card proposal.

Tom and Dan Real Estate Brand Identity Proposal Los Angeles | hello@Javier.LA | 1-336-JAVIER3 Page 18

303 N. Glenoaks Blvd., Ste. L-110 - Burbank, CA 91502, Phone: (818) 450-2046, Mobile: (818) 730-2361, www.tommasterani.com, email:dan.sanchez@dilbeck.com

Place stamp here

303 N. Glenoaks Blvd., Ste. L-110 - Burbank, CA 91502, Phone: (818) 450-2046, Mobile: (818) 730-2361, www.tommasterani.com, email:dan.sanchez@dilbeck.com

Place stamp here

Envelopesproposal.

Tom and Dan Real Estate Brand Identity Proposal Los Angeles | hello@Javier.LA | 1-336-JAVIER3 Page 19

303 N. Glenoaks Blvd., Ste. L-110 - Burbank, CA 91502, Phone: (818) 450-2046, Mobile: (818) 730-2361, www.tommasterani.com, email:dan.sanchez@dilbeck.com

Place stamp here

303 N. Glenoaks Blvd. Ste. L-110 Burbank, CA 91502Offi ce: (818) 450 - 2046 - Mobile: (818) 730 - 2361www.tommasterani.com - tom.masterani@dilbeck.com

Place stamp here

Envelopesproposal.

Tom and Dan Real Estate Brand Identity Proposal Los Angeles | hello@Javier.LA | 1-336-JAVIER3 Page 20

303 N. Glenoaks Blvd., Ste. L-110 - Burbank, CA 91502 | (818) 450-2046 Offi ce | (818) 730-2361 Cell | dan.sanchez@dilbeck.com Email

303 N. Glenoaks Blvd., Ste. L-110 Burbank, CA 91502Offi ce: (818) 450 - 2046 Cell: (818) 730 - 2361tom.masterani@dilbeck.com

Letterheadproposal.

Tom and Dan Real Estate Brand Identity Proposal Los Angeles | hello@Javier.LA | 1-336-JAVIER3 Page 21

303 N. Glenoaks Blvd., Ste. L-110 - Burbank, CA 91502 | (818) 450-2046 Offi ce | (818) 730-2361 Cell | dan.sanchez@dilbeck.com Email 303 N. Glenoaks Blvd., Ste. L-110 - Burbank, CA 91502 | (818) 450-2046 Offi ce | (818) 730-2361 Cell | dan.sanchez@dilbeck.com Email

Letterheadproposal.

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Usage samples.

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Contact Info1-800-000-0000

Putting People and Places Together

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Thank you guys for your time, I’ll be waiting for your feedback :)

www.Javier.LA