22/10/2015 1 Teaching Business Blueprint Week Four Lead Generation Flagship University Membership Marketplace Joint Venture Virtual Conference Mastermind Workshop Model 4: Flagship Freelance What is a Flagship Product or Program? • “The best or most important thing produced by an organization.” Wikipedia • “A Company’s core product or service which is most recognizable by the public and embodies the expertise, values and product line of the business.” BusinessDictionary.com
Transcript
22/10/2015
1
Teaching Business Blueprint
Week Four
Lead Generation
Flagship
University
Membership
Marketplace
Joint Venture
Virtual Conference
Mastermind
Workshop
Model 4: Flagship
Freelance
What is a Flagship Product or Program?
• “The best or most important thing produced by an
organization.” Wikipedia
• “A Company’s core product or service which is most
recognizable by the public and embodies the expertise,
values and product line of the business.”
BusinessDictionary.com
22/10/2015
2
Does Apple have a
Flagship Product?
• Apple spent approximately
$150m developing the
iPhone!
• In the final three months of
2014 alone, Apple sold 74.4
million iPhones worth $51
billion!
22/10/2015
3
22/10/2015
4
What about your market? Do
you have a flagship program
that will transform your market
(and your business)?
22/10/2015
5
Key Flagship Benefits
100% focus on building one awesome training program.
Simplifies branding, marketing and back-end support
systems
Ideal for establishing authority and a distinct brand identity
in your market.
7 Steps to Building Your
Flagship Model
7 Step Flagship Funnel
Assess Your Flagship Potential
Be Clear on Your Avatar
Build Your Flagship Strategy
& Brand
Choose the best long-term
training platform
Create a Clear Instructional Plan
Develop your BIG Offer
Design Your Flagship Funnel
& Launch
22/10/2015
6
STEP ONE:
Assess Your Flagship
Potential
5 Question Flagship Assessment
1. Do you have a program idea that you could build an identity or brand
around?
2. Is your market primed for a complete turn-key, start-to-finish training
program?
1. Does your flagship idea have the potential for a LONG shelf-life with a
established or growing market?
2. Does your audience buy premium “All-in-one” programs?
3. Could you potentially meet your revenue goals with ONE core
program?
5 Question Flagship Assessment
Brand identity
Complete Turn-Key Solution
Long Shelf-Life
Buyer’s Market
Viable Revenue Channel
22/10/2015
7
Action Task #1
• Complete the 5 question assessment to identify whether
a flagship model would make sense for your market.
STEP TWO
Be Clear on Your Avatar
22/10/2015
8
Action Task #2
• Create your Flagship Avatar.
My name is: ____________________________
I live: __________________________________
I like to: ________________________________
I am interested in: _______________________
I struggle with: __________________________
I read: __________________________________
I like to hangout: _________________________
22/10/2015
9
STEP THREE
Build Your Flagship
Strategy & Brand
How did I build a brand
from scratch and establish
the most successful
flagship in the Virtual
Assistant Industry?
What was my strategy?
My Strategy for Building a Flagship Brand
• To create relevant, timely and vastly superior training
experiences for our VA Audience
• Deliver huge educational value through free webinars,
classes & events
• Align and gain support from the key influencers in the VA
Industry (Make VAClassroom a household name)
• Develop a new competitive advantage for VAs to
specializes their skills and bet set apart from the rest!
22/10/2015
10
Create a Powerful Lead Generation Funnel
Map out your Flagship Strategy
1. What is the foundational and transformational program that
will directly meet the needs of your target audience?
2. What change or transformation will your flagship have on
your avatar, your industry and the world?
3. What front-end models would naturally lead to your flagship?
(Lead Generation / Workshop, Virtual Conference)
4. How will you brand or name your Flagship Program?
22/10/2015
11
Action Task #3
• If you are seriously considering a “Flagship Program”,
then brainstorm the ideal name that would most
resonate with your audience?
STEP FOUR
Choose the Best Long-
Term Training Platform
22/10/2015
12
Key Components of a Successful Platform
Web Host
Email List Provider
Content Management System
Payment System
Video Host
Action Task #4
• Research the most viable technology options for your
business:
• Video Host
• Payment Systems
• Content Management System
• Web Host
• Email List Provider
STEP FIVE
Design & Develop a Clear
Instructional Plan
22/10/2015
13
How do you design a
program that gets better
and better with time?
Instructional Design
Theory in 5 minutes or
Less!
22/10/2015
14
Daughter A
Daughter A Daughter B
ADDIE: My First Course
22/10/2015
15
Rapid Prototyping: My Other
Courses
RP in Action
Social Media /
Blog Posts
Free Offer (Webinar,
PDF, Video)
Live Training
Evergreen Flagship Course
Updates & Additions
New Versions
of Flagship
FEEDBACK LOOPS
22/10/2015
16
Best Practices for Updating Your Flagship
• Be a student of your market to make sure your Flagship
stays current!
• Be strategic about how develop and roll-out new
versions.
• Review your program every 90-120 days
• Closely monitor survey feedback and keep a Google
document of the top suggestions from your audience
Action Task #5
• Work on Building a Comprehensive Outline for your
Flagship Product (See Outline in Training Area)
STEP SIX
Develop your BIG offer.
22/10/2015
17
Flagship Deliverables
WHY (Opportunity)
WHAT (Deliverables)
Flagship Deliverables Core Modules
MP4, MP3s and Transcriptions
PDF resources, checklists & action guides
Private Community
Live Q&A Calls
Powerful Bonuses
Personalized Support
22/10/2015
18
Action Task #6
• Use the template provided in training area to map out
your BIG offer.
STEP SEVEN
Design your flagship
funnel and launch.
Find Your Audience
Deliver Value with Education
Marketing
Establish Credibility as a Trusted Advisor
Build your MOOC (Lead
Gen Offer)
Create Front-End Workshop or Bootcamp
Design Your Product Launch
Create “Hard to Refuse” Offer
Deliver Flagship Program
Design Your Flagship Funnel
22/10/2015
19
Action Task #7
• Map out the key steps of your Flagship Launch Funnel!
22/10/2015
20
7 Step Flagship Funnel
Assess Your Flagship Potential
Be Clear on Your Avatar
Build Your Flagship Strategy
& Brand
Choose the best long-term
training platform
Create a Clear Instructional Plan
Develop your BIG Offer
Design Your Flagship Funnel
& Launch
Flagship Program Resources
• Offer creation template
• Flagship Model worksheet
• Course outline template
• Teaching Platform Resource Guide
• “People to Follow” Guide
Lead Generation
Flagship
University
Membership
Marketplace
Joint Venture
Virtual Conference
Mastermind
Workshop
Model 5: Flagship
Freelance
22/10/2015
21
University Model Steps
Assess Your University Potential
Mindmap Primary topics
of training
Establish your training tracks
Create your learning
pathways
Chose Your Scalable
Platform (Host)
Determine Product Pricing
and Offers
Select your Faculty Trainers
Fine tune your back-end systems
22/10/2015
22
Step One:
Assess Your University
Potential
Assess Your University Viability
Does your niche include a broad base of relevant
topics?
Does your audience have a diverse base of interests
and needs?
Are there natural training tracks?
Is the content changing and evolving?
Action Task #1
• Review the viability assessment and determine if your
market is ideal for a University Model.
22/10/2015
23
Step Two:
Mindmap Primary Topics of
Training
Action Task #2
• Choose mindmap tool and start brainstorming potential
topics for your Online University.
22/10/2015
24
Step Three:
Establish Your Training
Tracks
Course Types Course
Specializations
Certifications On-Demand
Courses Clinics
VAClassroom Course Types
22/10/2015
25
VAClassroom Course Specialization
Action Task #3
• Lay out the top training tracks for your Online University.
22/10/2015
26
Step Four:
Create Your Learning
Pathways
What is the natural
progression of core courses,
supplemental and advanced
training programs?
Social Media Learning Pathway
22/10/2015
27
Action Task #4
• Once you have determined your suite of courses for
your training track, start to create the ideal “Learning
Pathway”.
Step Five:
Choose your Scalable
Platform
22/10/2015
28
Action Task #5
• Research the discussed platforms to determine the best
and most scalable option for your online university.
Step Six:
Determine Product Prices
and Offers
22/10/2015
29
Clinics
2-4 hour session
<$100
Courses
4-10 hours of training
$147-$297
Certifications
10-20 hours of training
$400-$2000
VAClassroom Example
Action Task #6
• Brainstorm the pricing model and plan for your courses.
22/10/2015
30
Step Seven:
Select Your Faculty Trainers
When it is time to add Faculty
• Build an established list and buyer audience for your
courses
• You are experiencing burn out with the volume of training
you are doing.
• You have built a recognized brand and can now attract
the best kind of faculty trainers.
Kim Snider Infusionsoft
Michelle Schoen Virtual Events
Doug Foresta Podcasting
Erin Blaskie Wordpress
VAClassroom Faculty Members
22/10/2015
31
Action Task #7
• Survey your market and build a list of “ideal” faculty
