Valtteri Melkko Co-operative Cashmir

Henna KääriäinenEx co-operative Jalostamo GrooveNow Monkey Business

Sanna TossavainenEx co-operative SereganNow Entrepart

DAY 19.00 Presentation of participants9.30 Presentation of Finland9.45 Flash presentation of TA + visualisation

exercise10.15 Break10.30 Team Academy now and in the future

– our learning stories11.45 Learning Cafe – Learning Contracts 12.45 Lunch13.45 Wake up 14.00 Learning tools of TA15.00 Break15.15 Applying the learning tools of TA in

different environments - practice16.15 Motorola of the first day

Finnish people

-SISU - perseverance and stubbornness-honest-working moral is high-bitter, envious and melancholic-“Doing together” attitude in many small towns-Finnish-Swedish tight community-innovations and technologies highly valued-nature is important-international -well educated-reflections before actions-humble

Land and Population

-population 5.325 million -languages Finnish 91.51%, Swedish 5.49%, Lappish 0.03%, Russian 0.80%, other 2.17%-religion Lutheran 82.5%, Orthodox 1.1%, other 1.1% (15.1% have no religious affiliation)-a parliamentary democracy-president is Ms. Tarja Halonen-parliament with 200 members and government with 20 ministerial posts

History

-1155 Finland becomes part of the Swedish realm -1809 Finland is handed over to Russia by Sweden and becomes a partly autonomous Grand Duchy under the Russian Emperor -1917 Finland's declaration of independence on December 6, 1917 -1919 The present constitution is adopted and Finland becomes a republic -1955 Finland joins the United Nations -1995 Finland becomes a member of the European Union -2002 Euro banknotes and coins enter circulation

Infrastructure

-mobile phones: over 100 percent; over 6.4 million subscribers-internet: more than 75 percent of Finns use internet regularly or occasionally; for those under the age of 40, the figure is 100 percent.

Economy

-unemployment rate 7,6% in February 2009 (6,4% in February 2008)-main industrial products: Paper and board, electronics and metal products, chemical products

Main origins of Finland’s import in 2008

Country of origin

Share %

Change %

Russia 16,3 +21Germany 14 +3Sweden 9,9 +5China 7,0 -2UK 4,1 -11Netherlands 4,2 -4USA 3,0 -8

Main destinations of Finland’s export in 2008

Destination Share %

Change %

Russia 11,6 +13Sweden 10 -7Germany 10 -8USA 6,3 -1UK 5,5 -6Netherlands

5,1 -8

France 3,5 -2

The Crisis

-weak demand in export markets a sharp decline in industrial output-in 2009 the Finnish economy is expected to shrink for the first time since 1993 (predict contraction of the GDP by 5% this year)-Prediction unemployment rate 9% by the end of the year 2009

Beating the Crisis

-a positive entrepreneurial attitude supportive social security system and increasing funding for research and product development business coaching center a new support program for artist entrepreneurs

-innovation strategies, both at national and organizational level-Finnish education system is among the best ones in the world. New innovations are introduced also at this field, for example Team Academy and Aalto University (combining art, business and technology)-combination of H & T (Human & Technology) technology

Four seasons

Food

1. TA flash presentation

2. Dialogue in small groups

- Share your insights! How do you feel?

VISUALISATION

Take a good position, relax, close youreyes, listen…and THINK.

Break

Team Academy now and in the future

Our learning stories

”Would you like to

travel around the worldtravel around the world

and learn some marketingmarketing

aside?”aside?” -Johannes Partanen 19.1.1993-

FACTS• A special unit for entrepreneurship in Jyväskylä

University of Applied Sciences • 210 credits, 3,5 years• BBA and adult training programs• ~190 team entrepreneurs in 11 team companies• ~200 adult learners • Entrepreneurship rate approx. 30 %• Annual budget 0,5 mil. € payed by Ministry of

Education• The total turnover of the team companies ~1,2

mil. € (2008)• Teams are mainly focusing to marketing, events

and team coaching

Team Development

1. year Team• Changing of mental models• Building the team• Starting a company• Customers and first projects• Friend leadership (flat organization)• Choosing wheter to stay or leave• Coaching – strong support and guidance for the team

• Continuous experiments and staying on uncomfort zone• Financial investment on learning & specialization• Learning contract – finding the focus• Theory and Rocket Model• Training sessions – forum for crystallizing the knowledge• Fusions between the Team Companies• Coaching – observes and is equal with team entrepreneurs

2. Learning

3. Business• Learning relationship with customers• Team in its full potential, the biggest revenues• Improve your strenghts and competences• Vision coming true – trip around the world!• Coaching – external business consultant, gives support for spesialization

Life after Team Academy

• Continuing with one’s team• Creating a new company• Get employed into your network• Coach – business partner & customer

Lunch

Sharing of Learning Contracts

1. Share your Learning Contracts in small groups

2. Each group presents the key learnings for other groups

Learning tools of TA

INDIVIDUAL LEARNING TOOLS

• Learning contract• Training diary• Books and essays• Projects• Motorola -reports• Reflection papers• Portfolio• Belbin team role test• Leadership challenges• Competence programs (leadership, marketing, coaching, innovation)

COMMUNITY LEARNING TOOLS

• Competence programs (leadership, marketing, coaching, innovation)• Dialogue training sessions• Birthgiving sessions• Rocket Model and evaluation• Forums• Community events (Houston calls, Rocket days, Torture days)• Cross-fertilization• Belbin team role test• Informal sharing of knowledge• Friend leadership

COMMUNITY LEARNING TOOLS

• Competence programs (leadership, marketing, coaching, innovation)• Dialogue training sessions• Birthgiving sessions• Rocket Model and evaluation• Forums• Community events (Houston calls, Rocket days, Torture days)• Cross-fertilization• Belbin team role test• Informal sharing of knowledge• Friend leadership

Workshop

Work in small groups

Choose 4 tools you find the most interesting. How can you use them in

your environment?

1. What went well?2. What didn’t go that well?3. What did I learn?4. What should be changed for tomorrow?

MOTOROLA

DAY 2- Singing practice by Andréa- Check-in, thumbs barometry- Zombies vs Entrepreneurs- Break- Leading Thoughts leading the organization

Lunch- Interactive Rocket Model session- Break- Learning Contract update - Deciding and choosing workshops- Feedback motorola

Check in

ZOMBIES VS.

INTRAPRENEURS

Workshop in small groups

• Are we living a life of living deads’ – are we acting like zombies?

• What are the zombies in our working places?

• You have to know your zombie in order to get rid of it – give a form to the zombies you see in your organization!

Use paper, scissors, newspapers, glue, colors... Why not your body?

Next step

Forget about zombies! Leave them behind, destroy them... and transform them into a living people again.

Are there some leading thoughts that could be created for killing the zombie attitude from the organization?

How does this new living person look like?

Break

LEADING THOUGHTSTeam Academy has strong LeadingThoughts

Each individual and each team takes partof creation process of Leading Thoughtstwo times a year

Leading Thoughts help leading theorganization towards the vision

Leading Thoughts are the base of flatorganizational culture in Team Academy

Tool for team discipline

LEADING THOUGHTSWorkshop

What kind of Leading Thoughts related toeducation can be designed around theorganization’s mission?

Tool for creating inspiring leadingHit Mr.:

1. Challenge the process2. Inspire the shared vision3. Enable others to act4. Model the Way5. Encourage the heartJ. Kouzes, B. Posner – The Leadership Challenge

Lunch

ROCKET MODEL

Workshop

• Team Academy’s curriculum • Coach’s tool + team management’s

tool • Measures quality and skills learned• Tool for guiding personal proactivity• Plan for entrepreneurs who want to

develop their business (use a model of business plan)

Measured indicators in RM• Measured indicators in Quality 47 Balanced scorecard

• Annual net trunover of the team company

• Annual turnover of the team company per member

• The average of bookpoints in a team company

• The number of innovation books read (by each member individually)

• Number of customer visits done (since the beginning)

• Number of offers done for the customers (since the beginning)

• Number of accepted offers (since the beginning)

• Number of projects done (and quality of projects checked, A 10 000 euros or more, B 5000 euros or more, C 1000 euros or more turnover)

• Number of customers calculated (and quality of customer relationships checked, A, B C…)

• Turnover created by new products and concepts (since the beginning)

• Number of birthgiving sessions done for the customers (add motorola reports)

• Number of practiced and used creativity methods (add descriptions of all and motorolas of the results)

• The marketing plan of the team company

• The marketing materials of the team company

• Team Company’s plan for the trip around the world – and calculation for how much more money is needed for achieving that goal.

• Each team company can innovate more indicators to present – and all this information can be collected for team company’s portfolio

Arrange following plates to RocketModel. Try to think the order fromPedagogical point of view!

• Offerings• Brand management• Company’s learning• Deep customer relationships• Leadership• Innovation• Individual’s learning• Creating leading thoughts• Potential customers• Community’s learning• Knowledge management• Customers and marketing

Dialogue

Learning by Doing

Portfolio

Learning DiaryLearning Contract

Applying theory into

practise

Books and reading plans

Entrepreneurship

Intellectual Capital

Individual Learning Process

Ideas

Essays

Individual Learning Process, 2 points •  We have a habit and continuous process of updating The

Learning Contracts twice a year.

• Learning Contracts of every teampreneur can be found from Intranet updated.

• Reading plans are made and followed. We know how to implement theory from books.

• We have a common habit of keeping training diary both in excel for calculating hours and in notebook for writing ideas.

• Portfolio is updated.

• Every team member has read 80 book points.

 

”Honestly we can say that we are able to apply theory into

practice. We have a lot of evidence that we have

implemented theory into practice.”

Company

Learning by Doing

Own team entrepreneur community

Changing of experiences

about different business

thoughts and ideas

Team company’s

learning contract

Working through and with one’s

team company

Business model of own

team company

The culture of whole house

Network

Dialogue

Dialogue

Learning by Doing

Training in innovative knowledge community

Dialogue sessions

Giving Birth to new

knowledge

Actualization with the customer

Systemisated new

knowledge from the dialogue

Co-production with the customer

Network

Report new innovations

Ideas

Community

Innovation 2 points We can crystallize our thoughts and ideas

leand into trials.

We have continuously going on 10

experiments.

We have made one innovation in the area

of service concepts or products.

Created concepts have brought us at least

3500 euros profit.

Every team member has read 5

innovation books.

Brand management

Learning by Doing

Brand code

What does our brand

symbolize? (Social

dimension)

What are we thinking of ourselves?

(Psychological dimension)

What is the benefit for

our customer? (Functional dimension)

For what are we fighting

for? (Ethical

dimension)

Leading Thoughts

Brand envelop

Dialogue

Brand management 3 pointsWe actively lead the brand of Team

Academy in the events and at

customers environments in

Finland and outside of Finland.

All of our marketing material is

supporting the image of TA as well

as our own company. (In our

company we show that we are from

The Team Academy)

Offerings

Learning by Doing

Communication

Creation of common area

with a customer

(understanding the offer

together))

Designing offer together with a client

(client dialogue)

Co-creation with a

customer in different

environments and/or

channels

Value creation for customers

Learning relationship

Life long relationship with customer

Dialogue

The Process of Potential Customers

Benchlearning

Co-creation with Customers

Customer Potential

Visits to cusomers and

their companies

Creating Motorola

Organizing visits and sending

Motorolas

Theory on creating customer

tribes

The Process of Customers and Marketing

Brand

Life-Long Customer Relationship

Shared Vision

Dialogue with customers

What is your main message?

Using variety of communication

channels

Creation of best

marketing methods

Marketing process 1 point

 We share the message of TA in all out marketing information.

We have made a campaign for 20 potential customers.

We have made 10 offers and done 5 customer projects.

We have business cards and we have done our first brochyre.

The Process of Customer Relationship

Trust

Life-Long Customer Relationship

Increasing customer capital through ecogenesis

Inspiring stories

Creating learning cotract

with customer

Co-creation

with customers

Taking customer into the design process

Deep customer relationships 3 points

We are part of the brand of our customer and create continuously added value.

We know how to leave the heritage of projects for the next generations and we have already given away two projects.

We have co-production and continuous invoicing relation with 5 customers.

Learning Contract Update

• Did you change your mental modelsduring these days?• Did you expand your thinking in thesedays and have some new goals now?• Did you already reach some of yourgoals from the previously done learningcontract? In case you did, make somenew ones!

LEARNING CONTRACTLEARNING CONTRACTby Ian Cunningham

WHERE HAVE I BEEN, WHAT HAVE I DONE?• My background

WHERE AM I NOW?• What are my skills and characters?• What kind of person am I?

WHAT DO I WANT TO ACHIEVE?• What kind of person I want to become?• What kind of skills I want to achieve?

HOW CAN I DO IT? • What kind of learning programs I will use?• Which processes I will go through?

HOW DO I KNOW THAT I HAVE ACHIEVED ALL THIS?

• How do I estimate my learning?• What kind of measures I will need to estimate my progress?

Feedback motorola

• What went well?• What went poorly?• What did I learn and what more do I

want to learn?• What has to be changed for

tomorrow?

Proposals for workshop themes

- Corporate applications- Creating Leading Thoughts- Leadership- Innovation- Team - Learning (company, community and individual- Learning tools in practise- How to stimulate entrepreneurship- How to implement Team Academy model, from where to start?- Rocket Model- Coaching