What the advert is about?
Our advert is based around the creative media department. If they enrol on the course, we will also include interviews with staff and students. The advert will :• Be 10-15 minutes Long• Be purely on the Creative Media department• It will have an interactive feature that will enable users
to interact with the chapters included within the video• The advert will also try to get the viewers involved
Target Audience• The target audience for our advert will be students of the
ages 16-18• Who wish to enrol on a creative media course or are
undecided on which course to take• We want to make sure that everyone from all races,
religions or backgrounds feel welcome to the college and show that everyone can succeed
• We also want to make sure that the audience know that teachers are always here and are happy to help you with any problems you may face on the course
What would be in your Production Team
Firstly, we carried out individual research on 2 different promotional videos for 2 colleges which are the following: • Cheadle and Marple Sixth Form College and Stockport College.• We did a brain-storm of the ideas for the digital video for the Creative Media BTEC
course.• I produced a Gantt Chart/Spreadsheet in order to state the milestones that are
needed to be reached in order to meet the deadlines• I then researched into the understanding of the target audience in relation to the
Creative Media digital video.• I then constructed a questionnaire on the course itself• We did a script for the Creative Media digital video• We created storyboards and sketches
See illustrations below…..
What would be in your Production Team
What would be in your Production Team
What would be in your Production Team
What would be in your Production Team
What would be in your Production Team
What would be in your Production Team
What would be in your Production Team
What would be in your Production Team
What would be in your Production Team
What would be in your Production Team
What would be in your Production Team
What would be in your Production Team
What would be in your Production Team
Cast and Crew
The cast and crew will consist of a few people mainly being Shaun and Ben who will conduct interviews and show the audience around the department, a few teachers will also appear in the advert along with a few students that will be there to conduct the interviews with or to help in showing of the many things that go on in the department. The camera man will have to be a teacher or student that we can get a hold of as in some parts Shaun and Ben will both be on set at one time.
Budget
The budget is something we would be concerned with if we were doing an advert with our own funds but since the college has everything that we need such as camera’s, computers with the right software etc. then we do not really need to set any type of budget but I will do one going off if we actually were to buy everything;
CostsI am working to a budget of £4000 which will be used to create a presentation to go along with the video, also snacks will be needed for the people involved in the video, and the camera will also be paid for along with the lighting that is needed the costs will go as followed;
• Green Screen with professional green screen video editor - £300• Soft box lighting. 2x85w 5400K CRI>90 Bulbs, 40x60cm Softboxes - £187.95• Snacks, Drinks and Provided Dinner - £50• Panasonic AG-HVX200 - Camcorder - widescreen - DV, Mini DV, DVCPRO HD, DVCPRO £1,890.99• Film Editing software – Free (Is on the college computers)• Staffing Cost – Free (using the staff and students in the college that are willing to volunteer.)• DVD disks used for distribution. 3x 100 MAXELL DVD-R BLANK DISCS RECORDABLE DVD 16x 4.7GB 120mins - £16.52 x 3 = £49.56•Total cost of equipment/supplies = £2478.50
